What Nice Winery does

Nice Winery is a Houston, Texas-based urban winery founded in 2007 that produces and sells a portfolio of approximately 30 wines sourced from family-farmed vineyards in California, Argentina, Washington, and Texas. The company operates a single physical location at 1220 Lumpkin Rd. (tasting room open Tuesday–Saturday noon–6 PM) augmented by an e-commerce storefront on OrderPort and event reservations on Tock. The product line spans six wine club tiers (White Wine Club at $45/month through Premium Wine Club at $89/month, a quarterly Winemaker's Club at $89/shipment, and a Founder's Society elite tier), three charity wines (Nice Rosé, Nice Periwinkle, and Ariana), and curated bundles such as the 2026 Summer Case Special.

The business model is direct-to-consumer and event-driven. Recurring revenue is anchored by the wine club membership base, which carries a 3-month minimum commitment, a 20% discount on wine purchases, exclusive terrace seating, and invitations to harvest experiences and vineyard trips. Transactional revenue is generated through retail bottle sales, sommelier-led guided wine experiences, multi-course wine-paired dinners, wine classes, and themed events (Ratatouille Interactive Movie Wine Dinner, Frank Family Winery Dinners, Martha Stewart Celebration, Julia Child Birthday Celebration). A second experiential leg has been opened with European wine cruises (2026 Danube and 2027 Paris-to-Normandy itineraries), bundled with optional land packages in Italy, Prague, Hungary, Mont St. Michel, and St. Malo.

Operations are supported entirely by third-party SaaS: Tock for reservations, OrderPort for e-commerce and newsletter capture, Google Analytics for web traffic, and SSL-secured payment processing. There is no proprietary technology platform, no AI/ML capabilities, no API, and no mobile app. The company is privately held, founder-owned by Ryan Levy (Founder & Winemaker), employs between 1 and 10 people, and has raised no external funding. Brand recognition is the primary intangible asset, supported by three consecutive years of "Top All-Around Winery" recognition (2024, 2025, 2026) and prior Houston Rodeo competition wins.

Name

Nice Winery

Legal name

Nice Winery

Website

https://nicewines.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Nice Winery is a Houston-based urban winery founded in 2007 that sells approximately 30 wines from California, Argentina, Washington, and Texas through a direct-to-consumer tasting room, a multi-tier wine club subscription, charity wines, and European wine cruise experiences aimed at adult wine enthusiasts.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Estate-grown wines
• Wine club memberships
• Wine tasting experiences
• Paired wine dinners
• Charity wine sales

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Club Subscriptions: Monthly recurring wine club memberships delivering 2 bottles per month with options ranging from White Wine Club ($45/month) to Premium Wine Club ($89/month). Winemaker's Club delivers 6 bottles quarterly at $89 per shipment. Members receive 20% discount on wine purchases and exclusive access to events and terrace seating.
2. Ticketed Experiences: Revenue from guided wine experiences, wine paired dinners, sommelier-led classes, and special themed events. Reservations required and prepaid. Daily wine experiences available for booking by members and non-members.
3. Charity Wine Sales: Sales of designated charity wines where proceeds benefit named charitable organizations including The Rose, Emma Jacobs Breast Cancer Foundation, OpHeart, and The Periwinkle Foundation.
4. Wine Cruises: European wine cruises offering bundled travel and wine experiences. 2026 cruise along Danube River, 2027 Paris to Normandy cruise with optional land packages.
5. Direct Wine Retail: Retail wine store for take-away bottle purchases. Wine sales to club members who can also order food at the winery. Non-members can purchase bottles to go.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nice Winery produces and sells a portfolio of 30 wines crafted from estate-farmed vineyards in Texas, California, Washington, and Argentina, distributed primarily through monthly and quarterly wine club subscriptions, retail bottle sales at its Houston tasting room, and an e-commerce storefront. The winery also generates revenue from sommelier-led guided wine tastings, five-course paired dinners, wine classes, charity wine programs, and bundled European wine cruises.

Product overview

Nice Winery is an urban winery in Houston, TX offering a portfolio of 30 unique wines crafted from estate vineyards in California, Argentina, Washington, and Texas. The company operates on a membership-based model with four monthly wine club tiers (Premium, Red Wines, Discovery, and White Wines) starting at $45-89/month, plus a quarterly Winemaker's Club and elite Founder's Society. Core experiences include sommelier-led Guided Wine & Culinary Experiences and Wine Paired Dinners with chef-crafted bites. The winery also produces three charity wines (Nice Rosé, Nice Periwinkle, and Ariana) benefiting The Rose, Periwinkle Foundation, and OpHeart respectively. Additional offerings include wine cruises through Europe, private events, wine education classes, and a retail wine store.

Differentiator

Problem solved

Functional benefit

Brands

• Nice Rosé: Charity wine benefiting The Rose and Emma Jacobs Breast Cancer Foundation.
• Nice Periwinkle
• Ariana Charity Wine

Products and services

• White Wines Only Club Monthly subscription membership delivering 2 bottles of sustainably farmed white wines for individual wine enthusiasts and club members; requires 3-month minimum commitment.
• Discovery Wine Club Monthly subscription membership delivering 2 bottles of estate-vineyard wines crafted for food pairing, targeted at wine enthusiasts seeking everyday value.
• Red Wines Only Club Monthly subscription membership delivering 2 bottles of award-winning red wines for individual red wine drinkers; requires 3-month minimum commitment.
• Premium Wine Club Monthly subscription membership delivering 2 bottles of premium estate wines for high-end individual consumers; requires 3-month minimum commitment.
• Winemaker's Club Quarterly subscription delivering 6 bottles of exclusively Nice wines three times per year, featuring newest releases and award-winning selections for committed wine enthusiasts.
• Founder's Society Elite membership tier for the most ardent supporters, providing access to a private locker and exclusive benefits; inquiry-based pricing.
• Guided Wine & Culinary Experience Sommelier-led seated wine tastings with chef-paired bites for adult wine enthusiasts (21+) visiting the Houston winery; available by reservation through Tock.
• Wine Paired Dinners Five-course gourmet dinners with each course paired with selected wines, led by winemakers and sommeliers for guests seeking an elevated food and wine experience.
• Wine Classes Sommelier-led educational wine classes teaching winemaking concepts, tasting notes, and food pairings for individuals seeking wine education.
• Nice Rosé Charity wine where every bottle sold benefits The Rose and the Emma Jacobs Breast Cancer Foundation; available to individual consumers through the e-commerce wine shop.
• Nice Periwinkle Charity wine whose proceeds benefit The Periwinkle Foundation and send children battling cancer to Camp Periwinkle; sold to individual consumers.
• Ariana Charity Wine Crisp Grenache Blanc and Viognier blend from Washington State whose proceeds benefit OpHeart to support congenital heart defect (CHD) patients; sold to individual consumers.
• Summer Case Special Curated 12-bottle case of rosés and crisp whites sold through the e-commerce storefront, targeted at individual consumers for summer entertaining.
• 2026 Tour Italy, Austria, and Hungary Cruise Bundled European wine cruise along the Danube River with optional land packages in Italy, Prague, and Hungary; targeted at affluent individual travelers.
• 2027 Paris to the Beaches of Normandy Cruise Bundled European wine cruise from Paris to the Beaches of Normandy with optional land packages in Mont St. Michel and St. Malo; targeted at affluent individual travelers.
• Private Events Private tastings and dinners for groups of 25-70 guests hosted at the Houston winery, available to club members and outside bookers seeking private wine experiences.
• Retail Wine Store On-site retail wine store open Tuesday-Saturday 12PM-6PM, offering take-away bottle purchases to all guests aged 21+ at the Houston winery.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The RosecoreOthersCharitable beneficiary of Nice Rosé wine sales. Proceeds from every bottle of Nice Rosé benefit The Rose and the Emma Jacobs Breast Cancer Foundation to support lifesaving breast cancer work.
• Emma Jacobs Breast Cancer FoundationcoreOthersCharitable beneficiary alongside The Rose for Nice Rosé sales. Supports breast cancer awareness and treatment programs.
• OpHeartcoreOthersCharitable beneficiary of Ariana Charity Wine. Supports advocacy and innovative surgeries utilizing 3D printing for congenital heart defect (CHD) patients. Founded by Anne Garcia after her daughter Ariana received life-saving surgery.
• The Periwinkle FoundationcoreOthersCharitable beneficiary of Nice Periwinkle wine. Proceeds send children battling cancer to Camp Periwinkle through the foundation's programs.
• Frank Family WineryminorGTM or Marketing PartnerNapa Valley winery featured at Nice Winery for exclusive 5-course dinner events. Frank Family wines are rarely found beyond their Napa Valley home. Nice Winery hosts paired dinners showcasing their limited-production wines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Traveling Vineyard: Wine club with at-home guided tastings and a host-based GTM. Comparable to Nice Winery's sommelier-led tasting and wine class model, but delivered in customers' homes rather than a physical winery.
• Frank Family Vineyards: Napa Valley estate winery with limited-production wines and curated tasting/dinner experiences. Nice Winery actually partners with Frank Family for paired dinners, indicating direct product and brand overlap in the premium experiential segment.

Direct peers

• City Winery: Urban winery with multiple locations, in-house wine production, a wine club, food-and-wine paired dinners, and live events. Directly comparable to Nice Winery's urban winery + wine club + experiential model, but at much larger multi-city scale.
• Winc: Direct-to-consumer wine subscription club delivering curated bottles monthly. Comparable to Nice Winery's wine club in the recurring DTC subscription mechanic and tiered offerings, though Winc is national and venture-backed.
• Firstleaf: Personalized wine subscription club with curated monthly shipments. Closely comparable to Nice Winery's subscription tiers in the recurring shipment, multi-tier, and discovery positioning.
• Cameron Hughes Wine: Wine négociant and wine club that sources from premium regions and ships directly to members. Comparable to Nice Winery's multi-region sourcing, club-driven DTC model, and value/premium tier structure.

Broad incumbents

• Wine.com: Largest online wine retailer in the US with broad selection, club offerings, and national delivery. Comparable to Nice Winery's OrderPort e-commerce and DTC shipping motions but at vastly greater scale and assortment.
• Total Wine & More: Largest US specialty retailer of wine, beer, and spirits with a national store footprint. Comparable to Nice Winery's take-away retail wine store component, though at retail-chain scale and breadth.
• Boisset Collection: Multi-brand wine portfolio with tasting rooms, wine clubs, and hospitality experiences in Napa and Burgundy. Comparable to Nice Winery's tasting room + club + culinary experience model, anchored by an established multi-region wine portfolio.

Regional players

• Kermit Lynch Wine Merchant: Specialty wine importer and retailer based in Berkeley, CA with a curated portfolio and retail shop. Comparable to Nice Winery's retail wine store and curated sourcing model, though primarily a West Coast wholesale/retail operator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nicevineyard
• Xx.com/nicewinemakers
• LinkedInlinkedin.com/company/the-nice-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice Winery