Way Better Sound and Visuals

What Way Better Sound and Visuals does

Way Better Sound and Visuals (WBSAV) is a family-run, Houston/Montgomery, Texas-based audio-visual event production company founded in 2009 by Charlie Way. The company delivers turnkey live event production covering audio, video, lighting, staging, and power distribution, drawing on an owned equipment inventory that includes JBL VRX932LAP line arrays, Shure Axient/ULX-D/QLX-D wireless microphone systems, Stageline certified mobile stages (SL100/SL260/SL320), modular LED video walls, and weather-resistant staging and power distribution gear. It serves corporate event planners, concert and festival organizers, nonprofit fundraisers, churches, wedding and social hosts, and summer camps across Texas with select nationwide engagements, maintaining a bilingual (English/Spanish) certified crew and a 20-year zero-incident safety record backed by $2M general liability plus $2M umbrella coverage.

The business operates a hybrid B2B/B2C revenue model with three primary streams: project-based event production sold via custom quotes; CARE+ recurring subscription plans (Essential $400/quarter, Enhanced $2,200/quarter, Premier $8,500/quarter) for churches and venues needing ongoing AV support; and à la carte equipment rentals for audio, video, staging, and lighting. GTM is sales-led, driven by direct outreach, website-based quote requests, 15-minute consultation bookings, an active content-marketing blog, SEO-optimized service pages, and a partner collective in which WBSAV acts as the single point of contact coordinating Gulf Coast Entertainment, Premiere Events, Brightengale, Prestige Signature Events, and CeeJay Joseph. Pricing is quote-based for events and transparently listed for subscription tiers, with annual prepay discounts and limited-time promotional offers (e.g., a free stage for first-time clients spending $10K+).

WBSAV is a bootstrapped, founder-owned private company with a headcount of 1–10, no institutional funding, and no public financial disclosures. It claims 500+ festivals and concerts served, a verified 5-star Google rating across hundreds of clients over 15+ years, and references enterprise customers including HP (via Amos Productions), Rice University, University of Houston, 94.5 The Buzz, Karbach Brewing, and multiple Houston-based nonprofits and festival organizers. The product surface has steadily broadened from audio into full-stack production plus immersive experiences (LED dance floors, 360 photo booths), recurring subscription support, and event-driven campaigns such as FIFA World Cup 2026 watch-party services.

Name

Way Better Sound and Visuals

Legal name

Way Better Sound and Visuals

Website

https://wbsav.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

WBSAV is a family-run, Houston/Montgomery, Texas-based turnkey audio-visual event production company serving corporate, concert, nonprofit, church, wedding, and summer-camp clients across Texas and select nationwide engagements since 2009.

Ownership category

akta.pro rank

Product category

Live Event AV Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Audio visual production
• Event production services
• Live event sound rental
• LED video wall rental
• Stage lighting design

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Event AV Production Services: Full-service AV production encompassing audio, video, lighting, staging, and power distribution for one-time events. Revenue is generated per event through custom project-based quotes tailored to event scope, venue requirements, and equipment needed. Services include crew staffing, equipment rental, setup, operation, and teardown. Pricing is quote-based and varies by event type and scale.
2. CARE+ Subscription Plans: Quarterly recurring subscription plans for churches and venues providing ongoing AV support including scheduled technician visits, remote troubleshooting, system optimization, and priority response. Revenue is recurring and predictable, with optional annual prepay discounts. Add-on services (live streaming, on-demand visits, volunteer training) provide additional upsell opportunities.
3. Equipment Rentals: Individual rental of AV equipment including LED video walls, projectors, speakers, microphones, staging, lighting, and generators on a per-event basis. Customers can purchase complete packages or mix and match based on venue size and budget. Rental revenue is transactional per event.
4. Partner-Integrated Production Packages: Bundled production packages combining WBSAV AV services with partner services (entertainment, decor, tenting, DJ). One unified proposal covering all services with a single point of contact. Revenue is project-based with pricing bundled or presented as separate line items depending on client preference.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Way Better Sound and Visuals provides turnkey live-event audio, video, lighting, staging, and power distribution production services, delivered by an in-house crew using an owned equipment inventory that includes JBL line arrays, Shure wireless systems, LED video walls, Stageline mobile stages, and generators. The company bundles these capabilities under a single contract so corporate planners, nonprofits, churches, festivals, and wedding clients can run an entire event with one vendor as their single point of contact, and additionally offers a recurring CARE+ subscription for churches and venues needing ongoing AV support.

Product overview

WBSAV is a family-run, Houston-based AV event production company serving clients nationwide since 2009. The company operates a unified full-service AV production model combining audio, video, lighting, staging, power distribution, and immersive experiences under one team. The core offering is turnkey production services for corporate events, concerts, festivals, galas, weddings, and summer camps, supported by an in-house equipment inventory and trained technicians. Add-on offerings include CARE+ subscription plans providing recurring AV support and maintenance for churches and venues, as well as LED dance floors and 360 photo booths for immersive experiences. Equipment is also available through a-la-carte rental packages covering audio, video, staging, and complete production setups.

Differentiator

Problem solved

Functional benefit

Products and services

• Full AV Production Services Turnkey AV production combining audio, video, lighting, staging, and power for events of any size, delivered by a single in-house WBSAV team for corporate, nonprofit, festival, church, wedding, and summer-camp clients.
• Audio Production Professional sound services including PA systems, wireless microphones, digital mixers, stage monitors, IEMs, and JBL VRX932LAP line arrays for events ranging from intimate gatherings to large outdoor concerts.
• Video Production Video solutions including modular LED video walls (indoor and outdoor-rated), projectors, screens, TVs, live streaming, multi-camera setups, confidence monitors, and IMAG cameras operated by professional technicians.
• Lighting Design and Decor Lighting services featuring wireless LED uplighting, intelligent moving lights, spotlights, stage washes, cafe lights, custom gobos, pipe and drape, and DMX-controlled consoles for creating event ambiance.
• Staging Services Stage rentals and setup including Stageline mobile stages (SL100, SL260, SL320), modular 4x4 and 4x8 risers, truss systems, ADA-compliant ramps, skirting, and custom stage shapes for indoor and outdoor events.
• Power Distribution Services Generator rentals and power distribution including ultra-quiet inverter generators for smaller or low-noise events, high-capacity diesel generators, feeder cables, distribution boxes, cable ramps, and on-site technician monitoring for safety compliance.
• Immersive AV Experiences Interactive event experiences featuring LED dance floors and 360 photo booths with custom-branded content, synchronized visuals, interactive effects, color matching, real-time content integration, and full managed setup and teardown.
• CARE+ Subscription Plans Recurring quarterly AV support subscription plans (Essential at $400/quarter, Enhanced at $2,200/quarter, Premier at $8,500/quarter) providing scheduled technician visits, system optimization, remote support, priority response, and discounts on equipment rentals for churches and venues.
• Corporate AV Solutions AV production services tailored for executive meetings, conferences, trade shows, product launches, and corporate events with nationwide coverage and end-to-end production management.
• Concert and Festival AV Production Concert and festival AV production with crystal-clear sound engineering, dynamic stage lighting, scalable staging, and LED video walls for live music events.
• Nonprofit Fundraiser and Gala AV AV solutions for fundraising galas, charity dinners, silent and live auctions, and donor appreciation events featuring lighting design, LED walls, live streaming, and immersive experiences for nonprofit clients.
• Summer Camp AV Services Professional sound, lighting, and projection services tailored for summer camps including worship sessions, talent shows, outdoor movie nights, and multi-day programs in the Houston area.
• World Cup 2026 Watch Party Production AV production services for FIFA World Cup 2026 watch parties featuring video walls, professional sound, staging, and full production support for restaurants, hotels, and venues in the Houston area.
• Complete Audio, Video and Lighting Rental Package Rental package combining premium audio, video, and lighting gear available for flexible rental based on venue size and budget.
• Professional Staging and Setup Rental Stage rental and setup service including rigging, lighting design, equipment placement, and cable management for complete stage transformations.
• Video Walls Rental Package Crystal-clear large-format display rentals featuring 4K video walls, projection mapping, and multi-screen setups designed for specific spaces and crowds.

Quantifiable outcome

• 20-year zero-incident safety record
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gulf Coast EntertainmentcoreStrategic or Co-development PartnerGulf Coast Entertainment curates top-tier bands, musicians, and specialty acts for events of all sizes. WBSAV pairs with GCE to ensure that talent and technical execution are fully aligned from stage to soundcheck. WBSAV provides the AV production infrastructure while GCE provides the live entertainment booking, creating a seamless client experience with one unified team.
• Premiere EventscoreStrategic or Co-development PartnerPremiere Events is a one-stop rental company with the largest and most diverse inventory in Greater Houston, offering luxury linens, flatware, tents, tables, and chairs. WBSAV coordinates with Premiere to ensure designs are lit, staged, and powered to look as good in real life as in concept. Jointly designed events account for lighting, staging that fits the band and tent, and power that supports everything without tripping breakers.
• Prestige Signature Events (DJ Partner)minorGTM or Marketing PartnerPrestige Signature Events provides polished, crowd-aware professional DJs who understand pacing, professionalism, and collaboration. WBSAV integrates Prestige DJs into production by coordinating music, lighting, and timelines. The DJ partner operates under WBSAV's production coordination, and Prestige likely refers clients to WBSAV for full AV production needs.
• CeeJay Joseph (MC Partner)minorGTM or Marketing PartnerCeeJay Joseph delivers confident, polished MC services for corporate events, galas, and live productions. WBSAV works in sync with CeeJay to ensure cues, transitions, and announcements land smoothly without awkward gaps or missed moments. WBSAV likely serves as the primary vendor with CeeJay as a specialist sub-contractor.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Freeman: Large event and experience company delivering audio-visual production, staging, and event design for corporate events, trade shows, and live experiences. Overlaps with WBSAV's corporate AV offering at the upper end of the market.
• PRG (Production Resource Group): Global provider of entertainment and event technology solutions including audio, video, lighting, and rigging for concerts, corporate events, and broadcast. Large-scale incumbent in the live event production space.
• Encore (formerly PSAV): Largest hotel and venue in-house AV provider globally, supplying event technology, production, and staffing across thousands of properties. WBSAV explicitly positions against in-house hotel AV pricing, making Encore the primary incumbent competitor.

Direct peers

• Alford Media Services: Dallas-based AV production and staging company serving corporate meetings, events, and live shows across the Southwest. Direct peer in scope (audio/video/lighting/staging) and overlapping Texas geography.
• LD Systems: Houston-headquartered audio, lighting, video, and staging production company serving corporate, nonprofit, and live entertainment clients in Texas. Closest geographic and service-line peer to WBSAV's full-service event production model.
• Colortone Audio Visual: Houston-based AV rental and event production company providing audio, video, lighting, and staging for corporate, association, and entertainment events. Local Houston market peer.
• AVT Event Technologies: Event technology and production company offering audio, video, lighting, and staging for live events, conferences, and brand activations. Comparable full-service production model with broader national reach.
• Onstage Systems: Texas-based event production company providing audio, lighting, video, and staging for corporate events, concerts, and live broadcasts. Comparable full-service Texas AV production model.

Others

• Brightengale: Permanent AV installation company and named WBSAV partner for bridging installed venue systems with live event production. Relevant as a partner/ecosystem player rather than direct competitor.
• Stageline: Manufacturer of mobile staging solutions whose equipment (SL100/260/320) is owned and operated by WBSAV. Relevant as equipment supplier whose certified-operator requirement influences WBSAV's service delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wbsav

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Better Sound and Visuals