Premiere Events
Premiere Events is a family-owned Texas event rental company operating four showrooms in Austin, College Station, and The Woodlands, renting tents, furniture, linens, tableware, and custom fabrication to weddings, corporate clients, and social events across Central Texas.
- Company typePrivate
- Founded1998
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Premiere Events does
Premiere Events is a privately held, family-owned event rental company headquartered in Austin, Texas, operating four showrooms across Central Texas: two in Austin (South Austin at Menchaca Rd and North Austin/Metric Blvd in the Domain area), one in College Station (the former Party Time Rentals), and one in Conroe serving The Woodlands and North Houston. Since founding in 1998, the company has grown from a 12,000 sq ft operation with 11 employees to over 100,000 sq ft of showroom and warehouse space and 100+ team members, with a further 40,000 sq ft South Austin expansion under construction for 2026 completion.
The company rents event equipment and decor across a broad inventory spanning chairs, tables, tents, linens, china, glassware, flatware, furniture, staging, climate control, cooking and concession equipment, draping, and dance floors, plus custom fabrication services (vinyl wraps, custom fabric printing, custom flooring, monograms) and the House of Couture luxury linen sub-brand (formerly House of Hough, acquired December 2024). Revenue is earned through per-unit rental fees (e.g., chairs $1.50–$79, bars $95–$820, glassware $2.95–$3.15) plus custom-order quotes, delivery and setup labor, and tiered expedited order surcharges; transactions require a 50% deposit and are processed through showroom, phone, email, or virtual consultations rather than online checkout.
Premiere serves a horizontal customer base across wedding couples, social event hosts (birthdays, anniversaries, quinceañeras, bar/bat mitzvahs), corporate clients (SpaceX, Four Seasons Hotel Austin, Hotel ZaZa, The Woodlands Towers), educational institutions (LBJ School, Sam Houston State University), and professional event planners and DMOs. Distribution is direct-to-customer across the four showrooms, supported by Instagram, an email newsletter, and a live online chat feature, with a no-public-API, no-e-commerce ordering model. The company is co-founded and led by Delores Crum (President), Richard Crum (Co-Founder), Angela Nussel (VP, Administration), and Rick Crum (VP, Operations), and is explicitly positioned as one of the largest independently owned, family-operated tent and event rental operators in Texas.
Premiere Events firmographics
Firmographics- Name
- Premiere Events
- Legal name
- Premiere Events
- Website
- https://premiereeventsonline.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Premiere Events is a family-owned Texas event rental company operating four showrooms in Austin, College Station, and The Woodlands, renting tents, furniture, linens, tableware, and custom fabrication to weddings, corporate clients, and social events across Central Texas.
- Ownership category
- akta.pro rank
Premiere Events industry classification
Industry- Product category
- Event Rental Services
- NAICS
- All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tent & Canopy Rentals (HSACAFAA)
- akta.pro secondary industries
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Premiere Events is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Premiere Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Core rental business providing tents, tables, chairs, linens, tableware, furniture, staging, climate control, and event equipment. Reservations require 50% deposit. Rental fees vary by item category including chairs ($1.50-$79), bars ($95-$820), chargers ($2.25-$10.95), tables, dishes, glassware, and specialty items.
- Custom Fabrication Services: Custom products including vinyl wraps, custom linens, custom flooring, tent decor, and event venue draping. Made-to-order items for specific client specifications.
- Delivery and Setup Services: Labor and delivery services available for additional fees. Setup/breakdown services offered for chair rentals and other equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Rental Items |
| Subscription | Pay-as-you-go | Complex/Custom Items |
| Unit Pricing | Pay-as-you-go | Expedited Orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Premiere Events product offering
Product offeringCore offering
Premiere Events provides comprehensive event rental equipment and services for weddings, social celebrations, and corporate events across Central Texas. Core offerings include tents, tables, chairs, linens, tableware, glassware, flatware, furniture, climate control equipment, cooking/concession equipment, staging, draping, dance floors, and custom fabrication services such as vinyl wraps and custom fabric printing. The company operates four showrooms and provides delivery, setup, and breakdown services, complemented by the House of Couture luxury linen sub-brand.
Product overview
Premiere Events is a Texas-based event rental company operating four showrooms across Austin (South and North), College Station, and The Woodlands. The company offers a comprehensive rental portfolio organized around core categories: Event Rentals (chairs, tables, tents, linens, china, glassware, flatware, furniture, climate control, cooking/concession equipment, staging, and decor) as a unified platform, supplemented by the House of Couture sub-brand for luxury table linens. The product ecosystem includes specialized offerings such as Customization & Vinyl services for branding/personalization, Dance Floors & Custom Flooring, Draping, and Tents for venue coverage. Recent acquisitions include Party Time Rentals (2016, rebranded 2022) and House of Hough (December 2024), expanding the linen and luxury tabletop offerings.
Differentiator
Problem solved
Functional benefit
Brands
- House of Couture: Luxury table linens division offering curated textures, timeless patterns, and statement pieces for weddings, galas, and special occasions. Previously known as House of Hough, acquired by Premiere Events in December 2024.
Products and services
- Event Rentals (Core Product) Comprehensive event rental offerings including chairs, tables, tents, linens, china, glassware, flatware, furniture, climate control equipment, cooking/concession equipment, staging, and decor for weddings and events. Reservations require a 50% deposit with item unit pricing ranging from $1.50 to $820.
- House of Couture Luxury table linens division offering curated textures, timeless patterns, and statement pieces for weddings, galas, and special occasions. Incorporates the former House of Hough collection with hand-sewn linens, napkins, and draping.
- Customization & Vinyl Services Custom fabrication services including vinyl wraps for tables, chairs, dance floors, and bars with logos or monograms; custom fabric printing for linens, tent covers, and staging; and custom flooring solutions.
- Labor & Delivery Services Delivery, setup, and breakdown services for rental equipment, available for additional fees beyond the rental rates. Includes professional installation of chairs, tents, staging, and other equipment at event venues.
Quantifiable outcome
- Over 25 years of service to Central Texas communities
- +1 more outcomes
Companies that use Premiere Events
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Premiere Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Premiere Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and minor.
- House of HoughmajorAcquired by Premiere Events in December 2024. House of Hough was previously a separate entity for its first year under Premiere's ownership. For 2026 and beyond, House of Hough's table linen options have been combined with the limited-edition Premiere Events couture linen line as House of Couture. Hand-sewn linens, napkins, and draping are now fully integrated into House of Couture by Premiere Events with samples in every showroom.
- Party Time RentalsmajorAcquired by Premiere Events in 2016. Headquartered in the Bryan-College Station community, Party Time was an integral part of Brazos Valley's event scene for 5 decades. In July 2022, Party Time was rebranded and took on the Premiere Events name. The rebranded operation honors the Party Time legacy while incorporating Premiere Events signature service and impressive inventory collection.
- American Rental AssociationminorPremiere is connected through the American Rental Association to reputable rental providers throughout the country. For customers too far for direct service, Premiere can provide referrals to other event rental providers via the American Rental Association directory at RentalHQ.com.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Premiere Events competitors and assessment
Company assessmentDirect peers
- BBJ La Tavola: National luxury linen and tabletop rental company serving weddings, galas, and corporate events. Most directly comparable peer given the product overlap with House of Couture and the shared high-end wedding and corporate customer base.
- Wildflower Linen: Specialty linen rental company serving weddings and events. Direct overlap with the House of Couture linen rental segment, though more narrowly focused on linens rather than full-event rentals.
- EventSource: Event rental marketplace and rental provider for tents, furniture, and event equipment. Comparable in offering comprehensive event rental solutions and serving professional event planners.
- L&L Rentals: Event and party rental company offering tents, tables, chairs, and linens. Comparable in product breadth and customer mix of weddings and corporate events.
- Casa de Perrin: Event rental company specializing in tabletop, furniture, and decor for weddings and luxury events. Comparable in targeting the high-end wedding and design-conscious customer segment.
- Bright Event Rentals: Large-scale event rental company providing tents, tables, chairs, linens, and full event equipment packages. Comparable business model and product breadth, though operating across broader geographies.
Broad incumbents
- Taylor Rental: Multi-location rental company offering party, event, and tool equipment. Adjacent comparison given event rental product overlap and showroom distribution model.
- Production Resource Group (PRG): Global event production company offering lighting, staging, and event equipment. Adjacent comparison given staging and large-event equipment overlap, but with a much broader production-services portfolio.
Regional players
- A Fork's Tale Event Rentals: Event and party rental company serving Northern California with a similar tent, furniture, and tabletop rental inventory. Comparable product offering and showroom-based GTM, though operating in a different geography.
- Peerless Events: Midwest-based event rental company with full-service offerings including tents, tables, and decor. Comparable full-service rental model, though concentrated in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Premiere Events social profiles
Digital presencePremiere Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premiere Events leadership team
Management profileNumber of profiles
Profiles4 records
Premiere Events subsidiaries and ownership
Company hierarchySubsidiaries2 records
Premiere Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premiere Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premiere Events
What does Premiere Events do?
Premiere Events provides comprehensive event rental equipment and services for weddings, social celebrations, and corporate events across Central Texas. Core offerings include tents, tables, chairs, linens, tableware, glassware, flatware, furniture, climate control equipment, cooking/concession equipment, staging, draping, dance floors, and custom fabrication services such as vinyl wraps and custom fabric printing. The company operates four showrooms and provides delivery, setup, and breakdown services, complemented by the House of Couture luxury linen sub-brand.
Is Premiere Events a public or private company?
Premiere Events is a private company. It is classified as family owned and is currently operating.
When was Premiere Events founded?
Premiere Events was founded in 1998. It employs 101 to 250 people.
Where is Premiere Events based?
Premiere Events is headquartered in Austin, United States, in the North America region.
How does Premiere Events make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are custom Fabrication Services and delivery and Setup Services.
Who are Premiere Events's main competitors?
Direct peers on record are BBJ La Tavola, Wildflower Linen, EventSource, L&L Rentals, Casa de Perrin and Bright Event Rentals. Broad incumbents are Taylor Rental and Production Resource Group (PRG). Regional players are A Fork's Tale Event Rentals and Peerless Events.
Does Premiere Events have an API?
No public API is recorded for Premiere Events.
What industry is Premiere Events in?
Premiere Events's product category is Event Rental Services. Its primary akta.pro industry code is HSACAFAA, Tent & Canopy Rentals, with a secondary code of HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 713990 and its SIC code is 7990.