What DZS does

DZS d.d. is a Slovenian public limited company founded in 1945, headquartered in Ljubljana, that operates as an integrated educational publisher, school supply retailer, and bookstore. The company serves the full Slovenian K-12 education market through a combination of proprietary textbook and workbook publishing under the DZS brand, retail of school supplies, office materials, books, gifts, and computer peripherals, and dedicated B2B procurement services for businesses and institutions. Its core product categories include textbooks and workbooks (Učbeniki in delovni zvezki) for preschool through university levels, the "Vse za šolo" (Everything for School) supplies line, a general bookstore (Knjigarna), office supplies and equipment, and seasonal gift assortments. The company has built own-brand product lines such as TakoLahko notebooks and Akta notebooks and organizers.

DZS operates a multi-channel distribution model: a primary e-commerce storefront (dzs.si) built on Sylius with a school-specific catalog system that maps supply requirements to individual Slovenian schools and grade levels; a dedicated B2B portal (b2b.dzs.si) for enterprise procurement; and a network of physical retail locations across Slovenia. The company owns warehouse inventory to support fast delivery, accepts payments through the Mercator Pika loyalty card with installment options, and distributes seasonal print and digital catalogs. Digital products extend the publishing franchise into adjacent formats, including the E-slovarji electronic dictionary portal (offering SSKJ, FIDA, Oxford, and multilingual pairs), the IzziRokus interactive learning platform for grades 6-9, and educational sub-brands such as E-vedež, Naša ulica, and Naše zgodbe.

The revenue model is predominantly transactional retail and publishing (one-time product sales to consumers and institutions), with no disclosed subscription or recurring digital revenue stream. Customer segments span individual families (elementary and secondary school students and their parents), Slovenian schools and educational institutions procuring in bulk, and business customers purchasing office supplies through the B2B portal. Marketing relies on a combination of SEO-optimized e-commerce, active social media (Facebook, Instagram, TikTok, YouTube), seasonal catalogs, and the Pika loyalty partnership. DZS has no disclosed funding, no parent company, no subsidiaries, and no M&A activity in the available data; the company appears to be independently operated as a standalone Slovenian public limited company.

Name

DZS

Legal name

DZS d.d.

Website

https://dzs.si

Company type

Public

Founded year

1945

Operating status

Operating

Short description

DZS d.d. is a Slovenia-based integrated educational publisher and school supply retailer, founded in 1945, selling textbooks, workbooks, stationery, office supplies, books, and gifts to families, schools, and businesses through e-commerce, B2B, and physical retail channels.

Ownership category

akta.pro rank

Product category

Educational Publishing and Retail

NAICS

Book Retailers and News Dealers (4592), Office Supplies and Stationery Retailers (45941), Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

Interdisciplinary/General Education & Study Skills (EDAGABAN), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC)

Keywords

• Educational publishing
• School supplies retail
• Textbook publishing
• Office supplies retail
• Bookstore retail

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Consumer (B2C): Direct retail sales of school supplies, textbooks, office materials, books, gifts, and computer equipment to individual consumers through online store and physical retail locations.
2. B2B/Enterprise Sales: Business-to-business sales through dedicated b2b.dzs.si portal for companies and institutions requiring school supplies in bulk.
3. Book Publishing: Publishing and sale of textbooks, workbooks, fiction, children's literature, professional literature, and educational materials under DZS brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DZS publishes and sells educational materials (textbooks, workbooks, and educational books) and operates as a Slovenian retailer of school supplies, office materials, books, computer peripherals, and gifts. The business combines an in-house publishing operation with a multi-channel retail network spanning the dzs.si e-commerce site, physical retail stores across Slovenia, and a dedicated b2b.dzs.si portal for institutional customers. Supplementary digital products include the E-slovarji electronic dictionaries portal and the IzziRokus interactive learning platform.

Product overview

DZS operates as a comprehensive educational materials and bookstore retailer in Slovenia, offering both physical and digital products. The core offerings include textbooks and workbooks for primary and secondary education (Učbeniki in delovni zvezki), a general bookstore (Knjigarna) with extensive fiction and non-fiction titles, and school supplies (Vse za šolo). The company offers own-brand products including Akta notebooks and organizers, and Zvezki TakoLahko notebooks. Digital products include the E-slovarji portal for electronic bilingual dictionaries and the IzziRokus interactive learning platform. Additional product lines encompass office supplies (Pisarna), office equipment (Pisarniška tehnika), computer peripherals (Računalniška oprema), and gifts (Darila). The business operates a B2B division and maintains educational portals like Naša ulica and Naše zgodbe.

Differentiator

Problem solved

Functional benefit

Brands

• E-vedež: Educational portal featuring digital learning resources and tools
• Naša ulica
• Naše zgodbe
• E-slovarji

Products and services

• Učbeniki in delovni zvezki (Textbooks and Workbooks) Comprehensive range of DZS-published textbooks and workbooks covering Slovenian primary school (grades 1–9), secondary school (Gimnazija, vocational schools), and university levels. Subjects include Slovenian language, mathematics, English, German, French, Spanish, sciences, and humanities, aligned with the Slovenian national curriculum.
• Knjigarna (Bookstore) Extensive book catalog offering fiction, children's literature, young adult books, reference works, professional literature, dictionaries, calendars, and collectible editions such as Klasje, Zgodovinsko klasje, and Slovenska klasika, sold through dzs.si and physical retail.
• Vse za šolo (Everything for School) Complete range of school supplies including backpacks, pencil cases, notebooks, paper, pens, art supplies, calculators, geometry tools, globes, and other educational materials, organized by school and grade through the school-specific catalog system.
• Pisarna (Office Supplies) Office supplies and stationery including paper, pens, adhesives and tapes, office accessories, binders, folders, staplers, hole punchers, scissors, envelopes, labels, forms, and organizational materials.
• Pisarniška tehnika (Office Equipment) Office equipment including multifunction devices, printing supplies, document shredders, laminators, and calculators.
• Računalniška oprema (Computer Equipment) Computer peripherals and accessories including mice, keyboards, mousepads, monitors, headphones, webcams, USB drives, external drives, and cables and chargers.
• Darila (Gifts) Gift assortment including toys, gift books, gift cards, memory books, journals, planners, pens, bags, accessories, candles, diffusers, umbrellas, textiles, drinkware, cosmetics sets, souvenirs, and seasonal Christmas gifts.
• Zvezki TakoLahko (TakoLahko Notebooks) DZS own-brand notebook line sold as a private-label product within the school supplies assortment.
• Akta (Notebooks and Organizers) DZS own-brand line of notebooks and organizational products, featured in a dedicated Akta Catalog (e.g., 2026/27 edition), sold as a private-label product.
• E-slovarji (DZS Dictionaries Portal) Online portal providing electronic bilingual dictionaries including SSKJ, FIDA, Oxford English-Slovenian, and multiple language pairs (German, French, Spanish, Italian, Latin, Croatian, Serbian, Macedonian, Czech, Slovak, Polish, Russian, Hungarian). Corpus-based dictionaries range from 25,000 to 120,000 entries.
• IzziRokus (Interactive Learning Platform) Interactive digital learning platform offering textbooks and educational content for subjects including mathematics, Slovenian, geography, history, biology, chemistry, and technology for grades 6–9. Includes interactive textbooks and practice materials.

Quantifiable outcome

• Same-day or few-day delivery available due to own warehouse inventory

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mercator PikacoreGTM or Marketing PartnerPartnership with Mercator Pika loyalty program enabling customers to collect and redeem Pika loyalty points at DZS stores and online. Customers can also pay in installments using the Pika card and receive monthly promotional benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pearson plc: One of the world's largest educational publishers with deep K-12 and digital learning exposure; useful peer for benchmarking the digital transition (IzziRokus-style) and curriculum-aligned content strategy.
• WHSmith: UK-based multi-category retailer with books, stationery, and back-to-school offerings in physical and online channels; comparable in store-and-online school supply and book retail mix.
• Office Depot Europe: European office supplies retailer serving B2B and B2C customers; comparable to DZS's office supplies category and B2B portal, and a potential competitive threat in Slovenia.
• Oxford University Press: Major academic and educational publisher with strong dictionary and reference product lines; directly comparable to DZS's E-slovarji dictionary portal and reference book catalog.
• McGraw Hill Education: U.S.-based K-12 and higher education publisher with growing digital platform; comparable to DZS in textbook publishing plus IzziRokus-style interactive learning, though at much larger scale.
• Scholastic Corporation: Global leader in children's books, educational publishing, and school-based book fairs; a scaled, public-market analogue for DZS's integrated publishing-plus-school-channel business model.

Regional players

• Fnac Darty: Major French multi-category retailer carrying books, stationery, and consumer electronics; comparable to DZS's diversified mix of books, office supplies, and computer equipment.
• Mondadori Store: Italy's largest bookstore chain with a significant school supply business; comparable as a regional book-plus-school-supply retailer operating in an adjacent Southern European market.

Emerging players

• Book Depository (Amazon): Cross-border e-commerce book and supplies platform; represents the structural competitive threat to DZS's bookstore and non-curriculum supply categories.

Direct peers

• Mladinska knjiga Založba: Slovenia's other major educational and trade book publisher; directly comparable in K-12 textbook publishing, bookstore operations, and school supply retail, competing head-to-head with DZS in the domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr_IcaWi80SXGpLmnDvJQcQ
• Facebookfacebook.com/dzs.zaloznistvo.in.trgovina
• Instagraminstagram.com/dzs.zaloznistvo.in.trgovina
• TikToktiktok.com/@dzs.zaloznistvo.trgovina
• LinkedInlinkedin.com/company/dzs-zaloznistvo-in-trgovina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DZS