Soldier On

What Soldier On does

Soldier On is a 501(c)(3) nonprofit organization founded in 1994 (originally as The United Veterans of America) and headquartered in Pittsfield, Massachusetts, that delivers a continuum of housing and wraparound support services to U.S. veterans experiencing or at risk of homelessness. Operating across five states (Delaware, Massachusetts, New Jersey, New York, and Pennsylvania), the organization runs emergency/transitional housing under the VA Grant Per Diem (GPD) program, permanent supportive housing across multiple Gordon H. Mansfield Veterans Communities and the Katie Doherty Veterans Village, and a 100% mobile Supportive Services for Veteran Families (SSVF) outreach program. Support services include a veterans and families transportation call center (in partnership with BRTA, providing 23,000 annual rides), HIPAA-compliant telehealth via Let's Talk Interactive, a six-dimension wellness program, financial counseling and homeownership preparation (Money Management International, Freddie Mac, Wells Fargo), a custom hydroponics program with Drop the Beet Farms, veterans justice outreach, and in-house legal and legacy services. All services are provided at no cost to eligible veterans.

The organization's revenue model is a hybrid nonprofit funding stack: federal VA grants (SSVF and GPD) and Department of Labor grants form the base, supplemented by state-level contracts (Massachusetts Executive Office of Veteran Services, New Jersey Department of Community Affairs), individual donations (one-time, recurring, stock, DAF, in-kind), corporate sponsorships (e.g., General Dynamics annual golf tournament), and merchandise sales through an online store. Since 2011, the SSVF program has supported over 14,000 veterans in New Jersey alone and distributed nearly $60 million in temporary financial assistance across the network. Operating scale as of the input period includes 525 veterans currently housed in permanent housing communities, 23,000 transportation rides annually, and 150,000+ meals prepared annually by a kitchen staff of nine formerly homeless veterans. Leadership consists of a small executive team — CEO/President Bruce Buckley, CFO Katie Capozzi, EVP Matthew Buckley, and four VPs — overseeing an organization with deep federal and state government contracting relationships and a distinctive first-of-its-kind veteran self-governance model.

Name

Soldier On

Legal name

Soldier On, Inc.

Website

https://wesoldieron.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Soldier On is a 501(c)(3) nonprofit founded in 1994 that provides transitional, permanent, and supportive housing plus wraparound services to U.S. veterans experiencing homelessness across five states (DE, MA, NJ, NY, PA), funded primarily by VA grants, state contracts, and donations.

Ownership category

akta.pro rank

Product category

Veteran Housing and Support Services

NAICS

Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (62431), Temporary Shelters (624221)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

• Veteran housing services
• Homelessness prevention
• Supportive services
• Transitional housing
• Nonprofit veteran assistance

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Individual donations through the organization's donation portal, including one-time and recurring gifts, stock donations, and Donor-Advised Fund contributions.
2. Government Grants: Funding from U.S. Department of Veterans Affairs (VA), SSVF grants, and state-level funding from Massachusetts Executive Office of Veteran Services and New Jersey Department of Community Affairs.
3. Corporate Sponsorships: Corporate sponsorships from organizations like General Dynamics for fundraising events, and partnerships with financial institutions for veteran programs.
4. Merchandise Sales: Revenue from official Soldier On merchandise sold through their online store, with proceeds supporting housing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Soldier On is a nonprofit organization providing a comprehensive continuum of housing and wraparound support services to veterans experiencing homelessness or at risk. Core offerings include Permanent Supportive Housing, Transitional Housing (GPD), SSVF Outreach, Transportation Call Center, Healthcare Navigation & Telehealth, Wellness Program, and Home & Credit Education, all provided at no cost to eligible veterans.

Product overview

Soldier On is a nonprofit organization offering a comprehensive continuum of veteran housing and support services. The core offerings include Permanent Supportive Housing (furnished units with on-site support, daily meals, transportation, and telehealth) and Transitional Housing via Grant Per Diem (emergency shelter with comprehensive services including mental health, substance abuse treatment, and workforce development). These are supported by SSVF Outreach Program providing mobile case management and temporary financial assistance across five states, the Veterans and Families Transportation Call Center providing 23,000 annual rides, Healthcare Navigation & Telehealth powered by Let's Talk Interactive (LTI), Wellness Program based on Six Dimensions of Wellness, Home & Credit Education Program in partnership with Money Management International (MMI) and Freddie Mac, Hydroponics Program with Drop the Beet Farms, Veterans Justice Outreach Program, and Legal & Legacy Services. The Gordon H. Mansfield Veterans Community represents a nationally-recognized homeownership model. Specialized Women's Program provides separate facilities and services for female veterans. All services are integrated through individual case management to help veterans achieve housing stability and independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Supportive Housing

Quantifiable outcome

• 525 veterans currently housed with wraparound support services
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Money Management International (MMI)coreStrategic or Co-development Partner · 1 January 2019Partnership provides free comprehensive financial counseling and resources for military veterans and active-duty service members. MMI offers personalized financial guidance including credit rebuilding, debt repayment, and homeownership preparation through regular check-ins and expert counseling.
• Freddie MaccoreStrategic or Co-development Partner · 1 January 2019Partnership provides financial and housing education for veterans navigating civilian life. Freddie Mac supports the Soldier On Success credit education program, helping veterans achieve financial stability and homeownership.
• Wells FargominorStrategic or Co-development PartnerMentioned as part of the collaboration with Soldier On, Money Management International, and Freddie Mac to provide free resources for veterans addressing credit and home issues.
• Let's Talk Interactive (LTI)coreTechnology or IntegrationTechnology partnership providing HIPAA-compliant telehealth platform for remote mental health support. LTI kiosks feature advanced camera technology allowing clinicians to assess micro-expressions for better mental health evaluation. Services include admissions, meetings with outside agencies, and general telehealth appointments.
• Drop the Beet FarmscoreStrategic or Co-development PartnerInnovative partnership providing custom-built hydroponic systems at veteran housing facilities in Tinton Falls, NJ and Agawam, MA. Systems grow soil-free, herbicide-free, pesticide-free produce, producing over 500 pounds annually. Excess produce donated to foodbanks and community partners.
• Berkshire Regional Transportation Authority (BRTA)coreStrategic or Co-development PartnerPartnership with U.S. Department of Transportation funding to operate Veterans and Families Transportation Call Center. Provides 23,000 rides annually through veteran drivers for medical appointments, employment, education, shopping, and community services.
• State of New Jersey Department of Community Affairs, Division of Housing & Community ResourcescoreStrategic or Co-development PartnerBringing Veterans Home (BVH) initiative establishing coordinated path to stable housing through street outreach, diversion, rapid rehousing, housing navigation, emergency shelter, and regional coordination.
• Commonwealth of Massachusetts Executive Office of Veteran ServicescoreStrategic or Co-development PartnerHOPE (Homelessness Outreach to Placement Effort) campaign providing geographically equitable initiative for engaging homeless veterans and facilitating placement into stable housing in Western Massachusetts.
• UCP of Western MassachusettsminorStrategic or Co-development PartnerAssistive Technology Services partnership providing innovative solutions to reduce barriers and enhance abilities for veterans through individualized assessments, including comfort cats for mental well-being.
• Music For All SeasonsminorStrategic or Co-development PartnerVoices of Valor (VOV) program bringing veterans and professional songwriters together to create original songs. Funded through community donations, supporting veteran creativity, reflection, and self-expression through arts.
• CDS HousingcoreStrategic or Co-development PartnerPartnership to develop Monarch Commons in Cicero, NY - permanent supportive housing project with 50 units total, 15 reserved for at-risk or homeless veterans (opened 2022).
• Brighton MarinecoreStrategic or Co-development PartnerPartnership to provide support services for residents at Veterans Housing at Brighton Marine campus in Brighton, MA. Opened 102-unit residence for veterans.
• Sentinel BenefitsminorOthersFinancial partner for processing stock donations. Securities gifted to Soldier On are liquidated quickly and at reduced cost through Sentinel Benefits' broker, Pershing LLC.
• General Dynamics Mission SystemscoreGTM or Marketing PartnerAnnual host of 14th Annual Soldier On Golf Tournament at Waubeeka Golf Links, Williamstown, MA. Major corporate sponsor for fundraising events supporting veteran services.

Scale indicators10 records

Recent moves17 records

Expansion highlights6 records

Peers

• Disabled American Veterans (DAV):

Direct peers

• U.S. Vets (USVETS): Largest nonprofit provider of housing and services for homeless and at-risk veterans in the U.S., operating transitional and permanent housing across multiple states. Direct competitor in the same mission space with similar VA grant dependence and service continuum.
• Veterans Inc. Massachusetts-based nonprofit providing transitional housing, permanent housing, and supportive services to veterans — direct geographic and service overlap with Soldier On's Pittsfield/Leeds/Chicopee footprint.
• Swords to Plowshares: San Francisco-based nonprofit providing housing, employment, and supportive services specifically to veterans, including those experiencing homelessness. Comparable mission, continuum model, and VA-funded programs.
• Operation Homefront: National nonprofit providing housing, financial assistance, and recurring family support for military families and veterans. Comparable wraparound services including financial counseling and transitional-to-permanent housing pathways.
• New England Center for Homeless Veterans: Boston-based nonprofit offering emergency, transitional, and permanent housing for homeless veterans in New England. Geographic peer with overlapping service area and similar veteran-focused housing mission.
• HELP USA: National nonprofit operating permanent supportive housing, transitional housing, and homelessness prevention programs including veteran-specific SSVF services. Comparable housing-first model and government grant dependence.

Broad incumbents

• Volunteers of America: National nonprofit operating veteran-specific Supportive Services for Veteran Families (SSVF) programs alongside broader human services (housing, addiction recovery, elderly care). Directly comparable in veteran services delivery and funding sources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wesoldieron
• YouTubeyoutube.com/user/WeSoldierOn1
• Facebookfacebook.com/SoldierOn
• Instagraminstagram.com/wesoldieroninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldier On