Kraft Finans

What Kraft Finans does

Kraft Finans AS is a Norwegian independent wealth management and advisory firm headquartered in Sandnes, Norway, with a regional office network spanning seven Norwegian cities (Sandnes, Oslo, Bergen, Trondheim, Kristiansand, Tromsø, Ålesund) and a newly opened Stockholm office (January 2026), employing approximately 50 people. The company delivers three integrated service lines: (1) discretionary portfolio management and investment advisory to affluent private individuals, corporate clients, foundations, and now Swedish and broader European investors; (2) proprietary active fund management under the Kraft Fondene brand, comprising six funds — Kraft High Yield, Kraft Corporate Bonds, Kraft Investment Grade, Kraft Obligasjon, Kraft Norge, and Kraft Strategisk — focused primarily on Nordic fixed income; and (3) corporate finance advisory covering M&A, capital structure, and strategic transactions. Kraft Finans is employee-owned (largest shareholder Bjørn Maaseide at ~45–46%), independent of product suppliers, and regulated by Finanstilsynet under Norwegian VPHL/MiFID II frameworks.

Revenue is generated through recurring management fees on approximately NOK 23 billion in total AUM (February 2026), advisory fees, subscription and brokerage fees, distribution commissions from the Nordnet and Avanza partnerships, and corporate finance advisory fees. The fund management platform is built around active Nordic fixed income — particularly high-yield and corporate bonds — with proprietary in-house portfolio management (not outsourced), and certain funds (Kraft Obligasjon, Kraft Strategisk) carry SFDR Article 8 classifications with sustainability screening. A 2024 acquisition of Forte Fondsforvaltning AS and a 2025 cross-border merger with Swedish fund manager FCG Fonder AB significantly expanded the proprietary fund range; these were rebranded to Kraft Funds in March 2026.

Customer acquisition runs through a hybrid model: direct field sales via the 8-office relationship-manager network, third-party platform distribution (Nordnet in Norway, Avanza in Sweden), a strategic private equity distribution partnership with Argentum, and newly opened European distribution channels including Germany/Austria share classes. The firm has demonstrated strong momentum, with AUM increasing by approximately NOK 10 billion in the year preceding February 2026 (equivalent to its first ten years of operation), top-quartile fixed income performance (Citywire #2 European ranking, Nordnet top-ranked funds, returns above 10% in 2025), and a customer satisfaction score above 80/100.

Name

Kraft Finans

Legal name

Kraft Finans AS

Website

https://kraftfinans.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kraft Finans is an independent, employee-owned Norwegian wealth manager offering active fixed-income fund management (Kraft Fondene, ~NOK 23B AUM), investment advisory, and corporate finance services to affluent individuals, corporates, foundations, and European investors across 8 Nordic offices.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Finance Services (6199)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Wealth management services
• Fixed income funds
• Corporate finance advisory
• Portfolio management
• Investment advisory

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: Annual management fees charged on assets under management across proprietary Kraft Funds and Forte Funds. Fees calculated as percentage of AUM with return commissions passed through to customers.
2. Investment Advisory Fees: Advisory fees for personalized wealth management services including suitability assessments and investment recommendations. Fees vary based on investment size and engagement type.
3. Distribution Commissions: Commission income from distributing third-party fund products through Nordnet partnership. Return commissions from product suppliers are refunded to customers.
4. Corporate Finance Services: Advisory fees for capital structure advice, mergers and acquisitions advisory services, and preparation of investment recommendations for corporate clients.
5. Subscription and Brokerage Fees: One-time subscription fees and brokerage charges for executing transactions in financial instruments. Rates vary by product type and transaction volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kraft Finans is a Norwegian wealth management and advisory firm that manages six proprietary fixed income and equity funds under the Kraft Fondene brand (including Kraft High Yield, Kraft Corporate Bonds, Kraft Investment Grade, Kraft Obligasjon, Kraft Norge, and Kraft Strategisk), delivers personalized investment advisory to private individuals, companies, and foundations, and provides corporate finance advisory services covering M&A, capital structure consulting, and strategic financial guidance. The firm manages approximately NOK 23 billion in assets under management across eight offices in Norway and Sweden.

Product overview

Kraft Finans is a Norwegian wealth management company offering a unified platform of investment services. The core offering includes proprietary fund management through Kraft Fondene, comprehensive advisory services (Rådgivning), and corporate finance advisory. The fund portfolio consists of six branded funds: Kraft High Yield, Kraft Corporate Bonds, Kraft Investment Grade, Kraft Obligasjon, Kraft Norge, and Kraft Strategisk. Following the 2024 acquisition of Forte Fondsforvaltning, the company rebranded Forte funds and integrated them into the Kraft Fund family. Services are delivered through multiple office locations across Norway and one international office in Stockholm, Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Kraft Fondene: Kraft Finans' own fund management division managing bond funds, equity funds, and strategic funds including Kraft High Yield, Kraft Corporate Bonds, Kraft Investment Grade, Kraft Obligasjon, Kraft Norge, and Kraft Strategisk.
• Kraft Høyrente
• Kraft Nordic Bonds

Products and services

• Kraft High Yield
• Kraft Corporate Bonds
• Kraft Investment Grade
• Kraft Obligasjon
• Kraft Norge
• Kraft Strategisk
• Rådgivning (Advisory Services)
• Corporate Finance

Quantifiable outcome

• AUM grew by NOK 10 billion in one year, equivalent to first 10 years of operation
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ArgentumcoreStrategic or Co-development Partner · 23 December 2025Private equity collaboration where Kraft Finans continued its focus on Private Equity investments in collaboration with Argentum. Interest in Argentum's 2025 fund was very high, with EUR 45,671,958 committed during the issue. Kraft Finans serves as distribution partner for Argentum's private equity offerings to Norwegian investors.
• FCG Fonder ABminorStrategic or Co-development Partner · 26 August 2025Swedish fund manager through which Kraft Finans completed a cross-border merger in August 2025. Three newly established Swedish funds are managed by FCG Fonder AB, with portfolio management outsourced to Kraft Finans. This partnership enables Kraft Finans to serve Swedish market with regulatory-compliant fund structures.
• Nordnet Bank AScoreChannel Partner/ Reseller/ DistributorKraft Finans distributes its proprietary funds through Nordnet Bank AS platform. Kraft Finans mediates shares and mutual funds on behalf of Nordnet Bank AS, as well as foreign exchange, bonds, pensions and insurance savings products from Nordnet Livsforsikring ASA. Information is exchanged between the companies in connection with product distribution.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• DNB Asset Management: Largest Norwegian asset manager with broad Nordic fixed income capabilities. Overlaps with Kraft Fondene on Nordic credit funds but operates at much greater scale with bank-affiliated distribution.
• Storebrand Asset Management: One of Norway's largest asset managers with broad Nordic fixed income and equity offerings. Comparable as a Nordic fixed income competitor and large-scale incumbent; Kraft's new CFO previously held a finance role at Storebrand Asset Management.
• Nordea Asset Management: Largest Nordic asset manager with extensive fixed income fund range. Competes with Kraft Funds across Nordic retail and institutional channels; relevant benchmark for scale and product breadth.
• Swedbank Robur: Sweden's largest asset manager and a key competitor as Kraft Finans expands into Sweden via Stockholm and the Avanza platform. Overlaps on Nordic fixed income fund offerings.

Direct peers

• SKAGEN Funds: Norwegian active asset manager offering equity and fixed income funds to retail and institutional clients. Directly comparable to Kraft Fondene as a Norwegian active manager with Nordnet-distributed funds; former Kraft Deputy CEO Stein Svalestad was CEO of SKAGEN AS until 2023.
• Alfred Berg Kapitalforvaltning: Norwegian/Nordic active asset manager focused on fixed income and multi-asset funds. Closely comparable product set (Nordic bonds, active management) and similar Nordnet distribution footprint to Kraft Finans.
• ODIN Fund Management: Norwegian active fund manager with Nordic equity and fixed income mandates. Comparable as a boutique Norwegian active manager competing for the same HNW and retail flows via Norne Securities and Nordnet.
• Carnegie Investment Bank: Nordic wealth manager and investment bank with corporate finance advisory, asset management, and private banking. Closely comparable to Kraft Finans's combined advisory + corporate finance + fund management offering in the broader Nordic market.
• Pareto Asset Management: Nordic investment bank and asset manager with active credit and equity strategies. Directly comparable to Kraft Fondene on Nordic high-yield and credit strategies and to Kraft Finans on corporate finance advisory.
• Arctic Securities: Nordic investment bank with strong fixed income, equities, and corporate finance services. Comparable business mix to Kraft Finans (advisory + asset management) in the Nordic mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kraft-finans-as
• Instagraminstagram.com/kraft_finans

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft Finans