Circus PPC Agency
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Circus PPC Agency firmographics
Firmographics- Name
- Circus PPC Agency
- Legal name
- Circus PPC Agency Ltd
- Website
- https://circusppc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Circus PPC Agency industry classification
Industry- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Circus PPC Agency is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Circus PPC Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- PPC Management Fees: Management fees are calculated based on the client's monthly ad spend. The agency charges a management fee alongside the advertising spend, with fees structured individually based on account complexity and monthly budget.
- Performance-Based Services: The agency focuses on driving measurable growth outcomes including revenue increases, lead generation, and ROI improvements for clients, with the value-based pricing reflecting the results delivered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on monthly ad spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Circus PPC Agency product offering
Product offeringCore offering
Circus PPC Agency is a specialist PPC and paid media management agency that plans, builds, and optimises paid advertising campaigns on Google Ads, Microsoft Advertising, Meta (Facebook/Instagram), and Amazon Ads on behalf of business clients. It delivers these services through dedicated account managers, weekly reporting and calls, quarterly strategy meetings, advanced conversion tracking/attribution, and vertical specializations (ecommerce, B2B, finance, retail, home brands, travel, iGaming). Management fees are calculated as a percentage of monthly ad spend under 6-month contracts with a 90-day notice clause.
Product overview
Circus PPC Agency is a specialist PPC-only agency offering a portfolio of paid advertising services across multiple platforms. The core offering centers on Google Ads Management, Microsoft Advertising, Meta Ads, and Amazon Ads Management. The agency has recently expanded with a dedicated Paid Social department. Services are delivered across vertical specializations including Ecommerce PPC, PPC for Home Brands, Lead Generation PPC, B2B PPC, Finance PPC, Retail PPC, Travel PPC, and iGaming PPC. The agency positions itself as results-driven with expertise across search, shopping, display, remarketing, and video advertising.
Differentiator
Problem solved
Functional benefit
Companies that use Circus PPC Agency
Customer profileNamed customers21 records
Segments7 records
Circus PPC Agency technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Circus PPC Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreCircus PPC is a certified Google Premier Partner with access to Google resources, beta features, and priority support. The partnership includes participation in Google events like Google Marketing Live and Digital Garage training initiatives.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Circus PPC Agency competitors and assessment
Company assessmentDirect peers
- Semetrical: UK digital agency offering paid media (Google Ads, Microsoft, Meta), SEO, and analytics services with a similar specialist, data-led positioning. Comparable in PPC-first service mix and enterprise client roster.
- Tug: Performance-driven digital marketing agency with strong paid media (Google, Meta, Amazon) and SEO capabilities serving mid-market and enterprise clients. Comparable in channel mix and results-led agency positioning.
- Journey Further: UK-based performance marketing agency focused on paid search, paid social, and SEO for enterprise ecommerce and DTC brands. Directly comparable in client mix (retail, ecommerce), channel emphasis on PPC, and senior-led account management model.
- Glass Digital: UK-based digital marketing agency specialising in SEO and paid media (PPC, paid social) for ecommerce and B2B clients. Comparable in specialist paid media focus, UK base, and vertical specialisation in regulated and competitive categories.
- Croud: UK-headquartered digital media and performance marketing agency with a global "Croudie" network model delivering paid search, paid social, and programmatic. Directly comparable in multi-platform paid media depth, enterprise client base, and UK operational base.
- Hallam: Multi-award-winning UK digital marketing agency offering PPC, SEO, paid social, and content services. Comparable in UK mid-market/enterprise focus, award-winning reputation, and integrated paid media offering.
- Brainlabs Digital: One of the UK's largest independent PPC and digital media agencies, operating across Google, Microsoft, Meta, and Amazon with a similar specialist, performance-led proposition. Closest direct peer given overlapping enterprise client focus, multi-platform paid media model, and UK headquarters.
Broad incumbents
- Kinesso: Interpublic Group's media and marketing performance agency operating globally across paid search, paid social, programmatic, and retail media at enterprise scale. A larger incumbent competing for the same enterprise PPC budgets but offering significantly broader portfolio capabilities.
- GroupM Nexus: WPP's performance media activation unit operating globally across paid search, social, programmatic, and retail media for enterprise advertisers. A larger incumbent with overlapping paid search capability but a vastly broader portfolio and global scale.
Emerging players
- Re:Signal: UK-based specialist ecommerce SEO and PPC agency serving retail and DTC brands. Comparable in specialist paid media focus and ecommerce vertical depth, but smaller in scale and channel breadth than Circus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Circus PPC Agency social profiles
Digital presenceCircus PPC Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circus PPC Agency leadership team
Management profileNumber of profiles
Circus PPC Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circus PPC Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circus PPC Agency
What does Circus PPC Agency do?
Circus PPC Agency is a specialist PPC and paid media management agency that plans, builds, and optimises paid advertising campaigns on Google Ads, Microsoft Advertising, Meta (Facebook/Instagram), and Amazon Ads on behalf of business clients. It delivers these services through dedicated account managers, weekly reporting and calls, quarterly strategy meetings, advanced conversion tracking/attribution, and vertical specializations (ecommerce, B2B, finance, retail, home brands, travel, iGaming). Management fees are calculated as a percentage of monthly ad spend under 6-month contracts with a 90-day notice clause.
Is Circus PPC Agency a public or private company?
Circus PPC Agency is a private company. It is currently operating.
When was Circus PPC Agency founded?
Circus PPC Agency was founded in 2009. It employs 11 to 50 people.
Where is Circus PPC Agency based?
Circus PPC Agency is headquartered in London, United Kingdom, in the Europe region.
How does Circus PPC Agency make money?
Two revenue lines are on record. PPC Management Fees are the primary driver. The others are performance-Based Services.
Who are Circus PPC Agency's main competitors?
Direct peers on record are Semetrical, Tug, Journey Further, Glass Digital, Croud, Hallam and Brainlabs Digital. Broad incumbents are Kinesso and GroupM Nexus. Re:Signal is listed as an emerging player.
Does Circus PPC Agency have an API?
No public API is recorded for Circus PPC Agency.
What industry is Circus PPC Agency in?
Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7310.