What Re:signal does

Re:signal is a UK-headquartered, specialist organic search agency serving enterprise eCommerce brands. Founded in 2012 by Kevin Gibbons (who has operated in digital marketing since 2003), the company employs approximately 30 remote specialists across offices in London, Manchester and Los Angeles, and reports 93% staff retention. Its service offering is structured across four search ecosystems: Traditional Search (Google SEO, technical SEO, content, digital PR), Retail Search (Google Shopping, Amazon), AI Search (Generative Engine Optimisation across LLMs, answer engines and agentic commerce) and Social Search (YouTube and other social platforms). Delivery follows a Think-Plan-Do-Measure methodology with embedded client teams and demand forecasting.

The business operates on bespoke, KPI-driven retainer engagements with a minimum threshold of £10,000 per month, targeting large eCommerce brands seeking forecastable, accountable organic revenue growth. The company has no disclosed external funding and is privately held. Distribution is built on direct enterprise sales, supported by a content marketing engine (blog, industry reports such as the Sportswear and Athleisurewear Ecommerce SEO Report), digital PR, and the proprietary annual Re:commerce conference. The agency reports £100m+ in annual organic revenue managed across its client portfolio, an average 71% YoY organic revenue growth across accounts, and 89 Search Awards across European and Global Search Awards.

Re:signal has been actively extending its surface area: it acquired Root Digital in 2025 to bring digital PR in-house, established a US presence with a West Hollywood office and dedicated SVP US Growth & AI, and launched a formal AI Search service line. The client base includes ASICS, Under Armour, FatFace, JD Sports, VivoBarefoot, N Brown, Oka, GWR and U Switch, with broader enterprise engagement visible through Re:commerce attendees spanning Microsoft, Lego, John Lewis, Selfridges, Waitrose and others. Recognition includes The Sunday Times Best Places to Work 2026.

Name

Re:signal

Legal name

Re:signal

Website

https://resignal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Ecommerce seo services
• Organic search optimization
• Retail search marketing
• Ai search optimization
• Digital pr services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. SEO and Organic Search Consulting Services: Managed SEO and organic search service engagements for eCommerce brands, typically at minimum £10k per month, delivering forecastable, accountable revenue growth. Revenue is generated through ongoing retainer-based professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Re:signal is a specialist organic search agency that delivers forecastable, accountable revenue growth for enterprise eCommerce brands through managed SEO engagements. Its core offering spans organic search strategy, technical SEO, content production, digital PR, retail search optimisation for platforms such as Google Shopping and Amazon, AI search preparation for LLMs and answer engines, and social search optimisation across YouTube. Engagements are retainer-based, business-driven, and KPI-focused, with a minimum threshold of £10k per month.

Product overview

Re:signal is a specialist organic search agency offering a comprehensive suite of SEO services. The core offering includes Traditional Organic Search Services (technical SEO, content production, digital PR), Retail Search Services (optimisation for Google Shopping and Amazon), AI Search Services (preparing content for LLMs and agentic commerce), and Social Search Services. These are delivered through a methodology combining demand forecasting, strategic diagnosis, focused execution, and team embedding. Additionally, Re:signal hosts the Re:commerce Conference, an annual industry event for eCommerce brands and marketing professionals. The agency primarily serves eCommerce brands seeking accountable, forecastable organic revenue growth.

Differentiator

Problem solved

Functional benefit

Brands

• Re:commerce: An annual ecommerce SEO conference organized by Re:signal, bringing ecommerce brands and marketing professionals together to discover what's working in search and growth

Products and services

• Organic Search Services
• Retail Search Services
• AI Search Services
• Social Search Services
• Digital PR Services
• Re:commerce Conference

Quantifiable outcome

• 71% average YoY organic revenue growth across managed accounts
• +5 more outcomes

Named customers36 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Root DigitalcoreStrategic or Co-development PartnerRoot Digital, a specialist digital PR agency founded by Darren Kingman in 2019, was acquired by Re:signal in 2025. Darren Kingman joined Re:signal as Digital PR Director, bringing extensive digital PR experience mixed with SEO grounding, overseeing the team, clients, and growth strategy. Root Digital's campaign methodologies and team were integrated into Re:signal's operations.
• LaunchminorGTM or Marketing PartnerLaunch is a sponsor of Re:commerce 2026, the annual eCommerce SEO conference organised by Re:signal.
• Athos CommerceminorGTM or Marketing PartnerAthos Commerce is a sponsor of Re:commerce 2026, the annual eCommerce SEO conference organised by Re:signal.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aira: UK-based digital marketing agency specializing in SEO and content marketing for enterprise B2B and eCommerce brands. Directly competes with Re:signal in the UK premium SEO agency market with similar service offerings and target customers.
• Blue Array: UK SEO agency founded by ex-Aira executives, offering technical SEO, content, and digital PR services to enterprise clients. A direct competitor in the UK SEO services market with comparable size and client focus.
• Builtvisible: UK-based SEO and digital PR agency serving enterprise brands with technical SEO, content strategy, and link building services. A long-established competitor in the UK premium SEO agency segment.
• Hallam: UK multi-award-winning digital marketing agency offering SEO, paid media, and content services to mid-market and enterprise clients. Comparable UK-based agency competing for similar enterprise marketing budgets.
• Seer Interactive: US-based SEO and digital marketing agency specializing in enterprise SEO, analytics, and content for major brands. A comparable premium SEO agency with similar enterprise positioning in North America.
• Rise Interactive: US-based digital marketing agency offering SEO, paid media, and analytics services to enterprise clients. Comparable in size and scope to Re:signal with a focus on data-driven marketing.
• Victorious SEO: US-based SEO agency offering technical SEO, content, and link building services to enterprise and mid-market clients. Comparable in focus to Re:signal but operates primarily in North America.

Broad incumbents

• Brainlabs: Global digital marketing agency covering SEO, paid media, programmatic, and analytics at significantly larger scale. Competitor for enterprise marketing budgets but with a much broader service portfolio than Re:signal.
• Croud: UK-headquartered global digital marketing agency offering SEO, paid media, content, and analytics with a unique crowdsourced delivery model. Competes with Re:signal for enterprise SEO mandates but at greater scale.
• Jellyfish: Global digital marketing agency owned by Brandtech Group, offering SEO as part of a wider portfolio spanning paid media, creative, and analytics. A larger incumbent competing for similar enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-signal
• Xx.com/re_signal

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re:signal