Price Davis

What Price Davis does

Price Davis LLC is a privately held commercial foodservice equipment and store-fixtures distributor headquartered in Iron Station, North Carolina, operating since 1978. The company serves convenience stores, supermarkets, and foodservice operators across North Carolina, South Carolina, and Georgia, functioning as the exclusive Carolinas distributor for Henny Penny cooking and holding equipment (FlexFusion combi ovens, open fryers, pressure fryers, heated holding cabinets, and consumables such as breadings and Prime filters/cleaners). The multi-brand portfolio is layered around that anchor partnership and includes Hussmann refrigeration, Cornelius beverage dispensing, Royston store fixtures, Cookshack smokers, and 3M water filtration, with an in-house demo/test kitchen used for hands-on product evaluation.

The business operates as a single-source supplier model that bundles AutoCAD kitchen design, equipment procurement, 20,000 sq.ft. warehouse consolidation and staging, professional installation, a 24/7/365 technical service line staffed by factory-trained technicians, and a multiline parts department. Revenue is generated through three primary streams: hardware sales (Henny Penny core equipment and complementary brands via direct/field sales plus the PD Outlet e-commerce parts storefront), professional services (installation and service/repair), and managed services (warehouse-based equipment consolidation and staging for multi-brand projects). Pricing on PD Outlet is unit-level on parts and accessories, while commercial equipment and project work is quote-based.

The go-to-market is enterprise field sales combined with channel-partner relationships, with named enterprise customers including The Spinx Company (convenience stores), ALG Senior (senior living dining), and Paul, Inc. (foodservice). Direct enterprise relationships are supplemented by long-tenured distribution contracts, Excell Group national purchasing affiliation, and an outbound content-marketing program. The management team carries 171+ combined years of industry experience, and ownership is private with no disclosed external funding, parent company, or institutional investors.

Name

Price Davis

Legal name

Price Davis LLC

Website

https://pricedavisllc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Davis LLC is a multi-brand commercial foodservice equipment and store-fixtures distributor serving convenience stores, supermarkets, and foodservice operators across the Carolinas and Georgia, anchored by exclusive Henny Penny distribution and bundled design, installation, parts, and 24/7 service.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

akta.pro secondary industry

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

Keywords

• Commercial foodservice equipment
• Store fixtures distribution
• Commercial refrigeration systems
• Equipment installation services
• Convenience store equipment

Headquarters

HQ city

Iron Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Foodservice Equipment Sales: Sale of commercial foodservice equipment including Henny Penny pressure fryers, open fryers, combi ovens, and heated holding cabinets. Products sold through PD Outlet e-commerce and direct sales.
2. Parts Sales: Sale of OEM and aftermarket parts for foodservice equipment, commercial refrigeration, and beverage equipment.
3. Service and Repair: Technical service and repair for commercial refrigeration, heated equipment, and food & beverage equipment. 24/7/365 support line available.
4. Installation Services: Professional installation of store fixtures, foodservice equipment, refrigeration systems, and beverage equipment. Includes delivery, uncrating, assembly, and multi-point inspection.
5. Equipment Consolidation and Staging: Warehouse consolidation and staging services for large projects using 20,000 sq.ft. warehouse facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Price Davis is a full-service distributor and dealer of commercial foodservice equipment, store fixtures, and commercial refrigeration serving convenience stores, supermarkets, and foodservice operators across the Southeastern US. Operating since 1978 as the exclusive Henny Penny distributor for North Carolina and South Carolina (with service extending to Georgia), the company provides a single-source supplier model covering AutoCAD kitchen design, equipment procurement across Henny Penny, Cornelius, Hussmann, Cookshack, Royston, and 3M product lines, professional installation, multi-line parts supply, 24/7 repair service, and equipment consolidation/staging from its 20,000 sq.ft. warehouse.

Product overview

Price Davis is a full-service dealer/distributor specializing in commercial foodservice equipment, store fixtures, and refrigeration solutions for convenience stores, supermarkets, and foodservice operators in the Southeastern US. The company's product portfolio is anchored by its exclusive distribution of Henny Penny equipment (FlexFusion Combi Ovens, Heated Holding Equipment, Commercial Open Fryers, Commercial Pressure Fryers) along with complementary breadings, filters, and cleaners. Additionally, Price Davis distributes other major brands including Cornelius beverage dispensers, Cookshack smokers, 3M water filtration, Royston store fixtures, and Hussmann refrigeration. The company operates a parts outlet (PD Outlet) selling discounted parts and equipment. Beyond product distribution, Price Davis offers integrated service capabilities including professional installation, 24/7 repair service, AutoCAD kitchen design, equipment consolidation/staging, and comprehensive parts support.

Differentiator

Problem solved

Functional benefit

Products and services

• FlexFusion Combi Ovens Henny Penny FlexFusion combi ovens that combine steam, convection, and combination cooking methods into a single piece of equipment, featuring boilerless DynaSteam2 technology, Chef's Touch controls, FlexiRack system, and WaveClean automatic cleaning, sold to commercial foodservice operators.
• Heated Holding Equipment Henny Penny heated holding equipment including SmartHold cabinets with humidity control, standard heated holding cabinets, modular holding units, and display counter warmers designed to keep food hot and fresh for extended periods, sold to commercial foodservice operators.
• Commercial Open Fryers Henny Penny commercial open fryers including 320 Series, 340 Series, High Volume Series, and Velocity Series models in electric and gas configurations with built-in oil filtration, sold to convenience stores and foodservice operators.
• Commercial Pressure Fryers Henny Penny commercial pressure fryers (PFE-500, PFE-561, PFG-600, PFG-691, Velocity PXE-100) that produce flavorful fried chicken at lower temperatures using less oil, with built-in filtration and Computron controls, sold to convenience stores and foodservice operators.
• Henny Penny Breadings Henny Penny breading formulations including Regular PHT, Medium Spicy PHT, Regular 1 PHT, and Five Star breading, exclusively blended for use with Henny Penny fryers and combi ovens, sold as consumables to commercial foodservice operators.
• Prime Filters and Cleaners Henny Penny Prime Cleaner and Prime Filter products that maintain fryer cleanliness and can extend oil life by up to 50%, including filter envelopes, filter powder, and cleaning solutions, sold as consumables to commercial fryer operators.
• PD Outlet (Parts & Equipment Outlet) Online outlet store offering discounted parts, equipment, and supplies from various manufacturers including Henny Penny, Hatco, Dispense-Rite, Advance Tabco, and other foodservice equipment brands, sold direct via e-commerce to operators and individuals.
• Cornelius Beverage Dispensing Equipment Cornelius beverage dispensing products including IDC Pro Fountain, FlavorFusion, Enduro, and Viper frozen beverage dispensers for convenience stores, restaurants, and hospitality operators.
• Cookshack Smoker Ovens Cookshack products including SmartSmoker electric ovens, pellet-fired smokers, rotisserie smokers, charbroilers, wood-fired pizza ovens, and related accessories, sauces, and wood pellets, offered to foodservice operators seeking smoking and grilling capabilities.
• 3M Water Filtration Products 3M Commercial Foodservice water filtration systems for coffee/hot tea, cold beverage, steamers/combi ovens, and ice machines that protect equipment and improve water quality, offered to foodservice and beverage operators.
• Royston Store Fixtures Royston store fixtures including modular cabinets, modular merchandising systems, tobacco merchandisers, pastry cases, and heated merchandisers for convenience stores and retail operators.
• Hussmann Refrigeration Hussmann food display merchandisers and refrigeration systems including display cases, Insight merchandisers, refrigeration systems, glass display doors, and self-contained cases, offered to supermarket and convenience store retailers.
• Installation Services Professional installation services for equipment, refrigeration, and beverage systems including equipment setup, refrigeration installation, and fountain/FCB system installation, sold to commercial foodservice and retail operators.
• Service & Repair 24/7 equipment repair and preventative maintenance services for commercial refrigeration, heated equipment, and food and beverage equipment, delivered by factory-certified technicians to commercial operators.
• Parts Department Multiline parts department providing replacement parts and accessories for foodservice equipment, beverage equipment, commercial refrigeration, and store fixtures, sold to commercial operators and service providers.
• AutoCAD Design Professional floor plans and equipment layout design services using AutoCAD software for new construction and remodels, sold to commercial foodservice and retail operators.
• Equipment Consolidation & Staging 20,000 sq.ft. warehouse facility for consolidating and staging equipment purchases to ensure timely installation for large multi-site projects, sold to commercial operators executing rollouts.

Quantifiable outcome

• Henny Penny's Prime oil filtration products can prolong oil life by up to 50%
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Henny Penny CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 1978Exclusive distributor for North Carolina and South Carolina since 1978. Price Davis is the authorized Henny Penny reseller of equipment locally and offers support throughout the entire installation process. Also serves as the Henny Penny service provider for North Carolina, South Carolina, and Georgia with factory-trained technicians and extensive parts inventory.
• Excell GroupminorChannel Partner/ Reseller/ DistributorNational marketing group affiliation providing purchasing power and competitive pricing advantages.
• RoystoncoreChannel Partner/ Reseller/ DistributorRoyston is a leading manufacturer of store interiors for convenience stores, grocery stores, and restaurants. Price Davis has been one of the oldest Royston distributors, delivering quality store fixtures and merchandising products throughout North Carolina and South Carolina since the early 1990s.
• HussmanncoreChannel Partner/ Reseller/ DistributorChannel partner for North Carolina and South Carolina. Hussmann manufactures food display merchandisers and refrigeration systems for food retailers. Price Davis works with Carolina retailers to create merchandising solutions and refrigeration systems for high-quality, safe food presentation.
• CorneliuscoreChannel Partner/ Reseller/ DistributorLeading manufacturer of cold beverage dispensing equipment including fountain systems, juice and tea dispensers, frozen beverage dispensers, and ice makers. Cornelius products distributed by Price Davis for convenience stores and restaurants.
• CookshackminorChannel Partner/ Reseller/ DistributorManufacturer of electric smoker ovens, pellet-fired smoker ovens, charbroilers, pellet grills, and wood-burning pizza ovens. Price Davis offers Cookshack products for foodservice operators seeking smoking and grilling capabilities.
• 3M PurificationminorChannel Partner/ Reseller/ Distributor3M Commercial Foodservice Water Filtration products distributor. Offers water filtration systems for coffee, beverages, steamers, combi ovens, and ice machines to protect equipment and improve food/beverage quality.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hussmann: Major manufacturer of food retail display cases and refrigeration systems for grocery and c-store operators — one of Price Davis's key equipment suppliers. A broad industry incumbent that competes at the equipment level rather than distribution.
• Henny Penny Corporation: Global manufacturer of commercial pressure fryers, combi ovens, and holding cabinets — the core brand Price Davis distributes. While not a direct competitor to Price Davis's dealer function, it sits in the same equipment category and increasingly engages in direct sales outside of distributor relationships.

Direct peers

• Edward Don & Company: National foodservice equipment, supplies, and tabletop distributor with deep multi-brand catalog and design services. Highly comparable model to Price Davis, including new-store and remodel project support for restaurants, c-stores, and grocery.
• Clark Foodservice Equipment: Large independent foodservice equipment distributor serving restaurants, institutions, and grocery operators nationwide. Sister company to Webstaurant Store. Closely comparable broadline dealer/distributor with both project and parts businesses.
• Restaurant Depot: Cash-and-carry foodservice equipment and supplies retailer serving the same c-store, restaurant, and small-business buyer. Different commercial model (walk-in warehouse club) but directly competitive on equipment and smallwares purchase decisions Price Davis targets via its PD Outlet.
• Boelter Companies: Regional-to-national foodservice equipment and supplies distributor, distributing multiple premium brands and offering design, procurement, and installation. Closely mirrors Price Davis's equipment-distribution-plus-services model.
• The Marco Company: Mid-Atlantic and Southeast foodservice equipment and supplies distributor with multi-brand product lines and design / install / service capabilities. Particularly comparable given geographic overlap and similar customer verticals.
• Bargreen Ellingson: Foodservice equipment and supplies distributor focused on restaurants, hospitality, healthcare, schools, and grocery; offers design, installation, and parts service. Directly comparable regional full-service dealer model to Price Davis.
• TriMark Corporation: One of the largest U.S. foodservice equipment and supplies distributors, selling a broad catalog of commercial kitchen equipment, smallwares, and tabletop. Direct competitor to Price Davis as a multi-brand dealer/distributor serving regional foodservice operators.
• Wasserstrom Company: Multi-generational foodservice equipment and supplies distributor serving restaurant, hospitality, grocery, and convenience-store customers with design, equipment, and smallwares. Comparable scope to Price Davis across adjacent verticals and U.S. geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PriceDavisLLC
• Facebookfacebook.com/pricedavisllc
• LinkedInlinkedin.com/company/pricedavisllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Davis