MAVTV
MAVTV is a privately held, U.S.-based motorsports media company founded in 2011 that curates and distributes exclusive racing and grassroots motorsports series content to enthusiast audiences through television and digital channels.
- Company typePrivate
- Founded2011
- HeadquartersCorona, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What MAVTV does
MAVTV is a U.S.-based, privately held motorsports media company headquartered in Corona, California, founded in 2011. According to its firmographic profile, the company operates a specialty television and content business dedicated exclusively to motorsports and grassroots racing, offering what it characterizes as an unparalleled line-up of series drawn from across the globe. Its core product is therefore curated motorsports video content — exclusive racing series and event coverage — packaged and distributed to motorsports enthusiasts rather than a general entertainment audience.
The company's content asset base is its principal commercial engine. While the source data does not detail the underlying technology stack, distribution platforms, or production infrastructure, MAVTV's operating profile is consistent with a linear and/or digital video network that licenses or acquires rights from motorsports series owners and packages them for distribution through cable, satellite, and over-the-top (OTT) partners. Employee headcount of 101–250 supports a mid-sized operation spanning content acquisition, production, scheduling, and distribution functions. No proprietary technology components, patents, or AI/ML capabilities are disclosed in the available data.
The business model for a niche motorsports network of this profile typically combines carriage/distribution fees from video programming distributors, advertising sales against motorsports audiences, and potentially direct-to-consumer subscription or OTT licensing. However, the source data does not disclose pricing models, revenue figures, customer or distributor logos, funding history, or ownership structure, leaving the specific revenue mechanics unverified. MAVTV is a private, for-profit entity with no disclosed parent company, subsidiaries, or capital structure in the provided inputs.
MAVTV firmographics
Firmographics- Name
- MAVTV
- Website
- https://mavtv.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 101–250 employees
- Short description
- MAVTV is a privately held, U.S.-based motorsports media company founded in 2011 that curates and distributes exclusive racing and grassroots motorsports series content to enthusiast audiences through television and digital channels.
- Ownership category
- akta.pro rank
MAVTV industry classification
Industry- Product category
- Sports Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
- akta.pro secondary industries
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Pay-Per-View (PPV) & Premium Sports Event Networks (MPABAJAF), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Sports Streaming Platforms (MPACAAAE)
Keywords
Where MAVTV is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Markets served
MAVTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
MAVTV product offering
Product offeringCore offering
MAVTV is a motorsports-focused television network that broadcasts an exclusive lineup of motorsports and grassroots racing series from around the world to viewers in the United States. It operates as a dedicated cable and satellite television channel delivering motorsports programming that is generally not carried by mainstream sports networks.
Differentiator
Problem solved
Functional benefit
Products and services
- MAVTV Motorsports Television Channel
Companies that use MAVTV
Customer profileIdeal customer profiles1 record
MAVTV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAVTV partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
MAVTV competitors and assessment
Company assessmentEmerging players
- DAZN: Global sports streaming service with motorsports rights (MotoGP, F1 racing in select markets). Comparable as a streaming-based distributor competing for motorsports rights and subscriber spend.
- Tubi: FAST (free ad-supported streaming) channel operator that has hosted motorsports content channels. Comparable as a low-cost digital distribution channel where MAVTV-style motorsports content can be syndicated to expand reach.
- NASCAR.com / NASCAR Media Group: The series-owned digital and media operation of NASCAR. Comparable as a motorsports content owner/distributor that increasingly controls its own rights and competes for viewer attention.
- Formula 1 (F1 TV): F1's own direct-to-consumer streaming service. Comparable as a series-owned motorsports content platform that bypasses traditional broadcasters, raising rights competition for third-party motorsports networks like MAVTV.
Direct peers
- FloSports: Subscription streaming platform dedicated to niche sports, including substantial motorsports and grassroots racing coverage. Closely comparable to MAVTV as a digital-first motorsports content distributor targeting the same enthusiast segment.
- MotorTrend (MotorTrend Group): A media brand focused on automotive and motorsports content across TV and streaming. Directly comparable to MAVTV because it targets enthusiast motorsports audiences with a mix of broadcast and digital distribution.
- Racetrack Television (RacetrackTV): A motorsports-focused digital and broadcast channel covering grassroots and short-track racing. Directly comparable to MAVTV in content mix (grassroots motorsports) and in targeting similar niche audiences.
Broad incumbents
- CBS Sports: Major U.S. sports broadcaster with select motorsports rights (e.g., IndyCar, Supercross). Comparable as a pay-TV competitor that siphons motorsports viewership and advertising revenue from niche networks.
- Fox Sports 1 (FS1): A major U.S. sports cable network with significant motorsports coverage (NASCAR, IMSA). Comparable to MAVTV because it distributes motorsports content to pay-TV audiences, but at much greater scale and as part of a broader sports portfolio.
- NBC Sports: Broad-based sports broadcaster that holds U.S. rights for IndyCar and other motorsports. Comparable as a pay-TV motorsports rights holder competing for the same audience dollars and sponsorship budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
MAVTV social profiles
Digital presenceMAVTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAVTV leadership team
Management profileNumber of profiles
MAVTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAVTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAVTV
What does MAVTV do?
MAVTV is a motorsports-focused television network that broadcasts an exclusive lineup of motorsports and grassroots racing series from around the world to viewers in the United States. It operates as a dedicated cable and satellite television channel delivering motorsports programming that is generally not carried by mainstream sports networks.
When was MAVTV founded?
MAVTV was founded in 2011. It employs 101 to 250 people.
Where is MAVTV based?
MAVTV is headquartered in Corona, United States, in the North America region.
Who are MAVTV's main competitors?
Emerging players on record are DAZN, Tubi, NASCAR.com / NASCAR Media Group and Formula 1 (F1 TV). Direct peers are FloSports, MotorTrend (MotorTrend Group) and Racetrack Television (RacetrackTV). Broad incumbents are CBS Sports, Fox Sports 1 (FS1) and NBC Sports.
Does MAVTV have an API?
No public API is recorded for MAVTV.
What industry is MAVTV in?
MAVTV's product category is Sports Broadcasting. Its primary akta.pro industry code is MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled), with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its NAICS code is 516120 and its SIC code is 4833.