MAVTV

What MAVTV does

MAVTV is a U.S.-based, privately held motorsports media company headquartered in Corona, California, founded in 2011. According to its firmographic profile, the company operates a specialty television and content business dedicated exclusively to motorsports and grassroots racing, offering what it characterizes as an unparalleled line-up of series drawn from across the globe. Its core product is therefore curated motorsports video content — exclusive racing series and event coverage — packaged and distributed to motorsports enthusiasts rather than a general entertainment audience.

The company's content asset base is its principal commercial engine. While the source data does not detail the underlying technology stack, distribution platforms, or production infrastructure, MAVTV's operating profile is consistent with a linear and/or digital video network that licenses or acquires rights from motorsports series owners and packages them for distribution through cable, satellite, and over-the-top (OTT) partners. Employee headcount of 101–250 supports a mid-sized operation spanning content acquisition, production, scheduling, and distribution functions. No proprietary technology components, patents, or AI/ML capabilities are disclosed in the available data.

The business model for a niche motorsports network of this profile typically combines carriage/distribution fees from video programming distributors, advertising sales against motorsports audiences, and potentially direct-to-consumer subscription or OTT licensing. However, the source data does not disclose pricing models, revenue figures, customer or distributor logos, funding history, or ownership structure, leaving the specific revenue mechanics unverified. MAVTV is a private, for-profit entity with no disclosed parent company, subsidiaries, or capital structure in the provided inputs.

Name

MAVTV

Website

https://mavtv.com

Company type

Private

Founded year

2011

Headcount range

101–250 employees

Short description

MAVTV is a privately held, U.S.-based motorsports media company founded in 2011 that curates and distributes exclusive racing and grassroots motorsports series content to enthusiast audiences through television and digital channels.

Ownership category

akta.pro rank

Product category

Sports Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Pay-Per-View (PPV) & Premium Sports Event Networks (MPABAJAF), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Sports Streaming Platforms (MPACAAAE)

Keywords

• Motorsports television
• Racing broadcast network
• Live sports streaming
• Motorsports media content
• Grassroots racing coverage

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

MAVTV is a motorsports-focused television network that broadcasts an exclusive lineup of motorsports and grassroots racing series from around the world to viewers in the United States. It operates as a dedicated cable and satellite television channel delivering motorsports programming that is generally not carried by mainstream sports networks.

Differentiator

Problem solved

Functional benefit

Products and services

• MAVTV Motorsports Television Channel

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Emerging players

• DAZN: Global sports streaming service with motorsports rights (MotoGP, F1 racing in select markets). Comparable as a streaming-based distributor competing for motorsports rights and subscriber spend.
• Tubi: FAST (free ad-supported streaming) channel operator that has hosted motorsports content channels. Comparable as a low-cost digital distribution channel where MAVTV-style motorsports content can be syndicated to expand reach.
• NASCAR.com / NASCAR Media Group: The series-owned digital and media operation of NASCAR. Comparable as a motorsports content owner/distributor that increasingly controls its own rights and competes for viewer attention.
• Formula 1 (F1 TV): F1's own direct-to-consumer streaming service. Comparable as a series-owned motorsports content platform that bypasses traditional broadcasters, raising rights competition for third-party motorsports networks like MAVTV.

Direct peers

• FloSports: Subscription streaming platform dedicated to niche sports, including substantial motorsports and grassroots racing coverage. Closely comparable to MAVTV as a digital-first motorsports content distributor targeting the same enthusiast segment.
• MotorTrend (MotorTrend Group): A media brand focused on automotive and motorsports content across TV and streaming. Directly comparable to MAVTV because it targets enthusiast motorsports audiences with a mix of broadcast and digital distribution.
• Racetrack Television (RacetrackTV): A motorsports-focused digital and broadcast channel covering grassroots and short-track racing. Directly comparable to MAVTV in content mix (grassroots motorsports) and in targeting similar niche audiences.

Broad incumbents

• CBS Sports: Major U.S. sports broadcaster with select motorsports rights (e.g., IndyCar, Supercross). Comparable as a pay-TV competitor that siphons motorsports viewership and advertising revenue from niche networks.
• Fox Sports 1 (FS1): A major U.S. sports cable network with significant motorsports coverage (NASCAR, IMSA). Comparable to MAVTV because it distributes motorsports content to pay-TV audiences, but at much greater scale and as part of a broader sports portfolio.
• NBC Sports: Broad-based sports broadcaster that holds U.S. rights for IndyCar and other motorsports. Comparable as a pay-TV motorsports rights holder competing for the same audience dollars and sponsorship budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/MAVTV
• Facebookfacebook.com/MAVTV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAVTV