Good News

What Good News does

Good News, legally registered as Goodnews Television, is a Madrid-based strategic communication and audiovisual production agency serving large Spanish corporations, multinationals, and public institutions. The firm was founded in 2004 and operates from a single headquarters in Madrid, Spain, with a team of 11-50 employees. Its service portfolio spans corporate and institutional communication strategy, PR and media relations, branding and identity systems, digital marketing and paid media, social media management, events and streaming, and end-to-end audiovisual production including corporate video, branded content, and corporate documentaries. The agency explicitly targets senior communication buyers (Directors of Communication, Cabinet Managers, Marketing Heads) at high-responsibility organizations requiring strategic counsel, confidentiality, and cinematic production standards.

The agency's underlying technology stack centers on advanced audiovisual post-production and color correction combined with the integration of artificial intelligence and generative AI tools into production workflows to compress timelines and enhance content distribution. There is no disclosed proprietary AI model or platform; AI functions as a workflow accelerant layered on top of conventional production processes. Go-to-market is exclusively direct enterprise engagement with no resellers, marketplaces, or self-serve channels, and the sales motion begins with a briefing session followed by a customized strategic proposal. Pricing is custom and project-based, typically structured as multi-year engagements rather than transactional retainers. Named clients include Amazon, L'Oréal, Banco de España, MITECO, Santillana, ENAIRE, Endesa, and PlayStation, spanning e-commerce, beauty, central banking, government ministries, education, air navigation, energy, and gaming. The company is privately held with no disclosed parent, investors, or funding events.

Name

Good News

Legal name

Goodnews Television

Website

https://goodnews.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid-based audiovisual communication agency serving large Spanish corporations, multinationals, and public institutions with corporate communication, branding, AI-accelerated audiovisual production, and digital marketing services. Operates as a strategic partner for blue-chip clients since 2004.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Communication and Strategy Consulting: Strategic communication consulting services including positioning definition, narrative design, stakeholder analysis, and reputation management for corporations and institutions.
2. Audiovisual Production Services: Full-cycle audiovisual production from creative concept and scriptwriting through pre-production, casting, post-production, color correction, and distribution. Includes corporate videos, institutional documentaries, branded content, and streaming.
3. Branding and Identity Services: Visual and verbal identity development including logo redesign, corporate identity manuals, brand architecture, graphic design applications, and web design with motion and animation.
4. Digital Marketing and Paid Media: Digital ecosystem creation, social media strategy and management, influencer marketing, and paid media campaign planning with strategic segmentation and continuous optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Good News is a Madrid-based strategic communication agency that provides integrated corporate and institutional communication services, including strategic consulting, audiovisual production, branding and identity design, digital marketing, public relations, and crisis communications for large corporations and public institutions. The agency combines human creativity with AI-accelerated production workflows to deliver end-to-end campaigns from strategy through execution and distribution.

Product overview

Good News is a strategic communication agency offering an integrated portfolio of services for corporations and public institutions. The core offering encompasses corporate and institutional communication strategy (Estrategia, Storytelling & Contenidos, PR & Relaciones con Medios), digital marketing and growth (RRSS, Influencers Marketing, Paid Media), branding and visual identity (Identidad Corporativa, Arquitectura de Marca, Diseño Gráfico, Diseño Web y Animación), advertising (Creatividad, Planificación, Producción, Omnicanalidad), and audiovisual production (Vídeo Corporativo, Branded Content, Documental Corporativo). The agency differentiates through AI-accelerated production workflows integrated across its service lines, positioning itself as a strategic partner for organizations seeking reputation management and measurable communication impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate and Institutional Communication (Comunicación Corporativa e Institucional) Strategic communication services for corporations and public institutions covering positioning, reputation management, narrative design, stakeholder analysis, and communication strategy aligned with business objectives.
• Corporate Audiovisual Production (Producción Audiovisual Corporativa) End-to-end audiovisual production covering creative scripting, pre-production, casting, filming, advanced post-production, color correction, and distribution for corporate videos, branded content, institutional documentaries, and spots.
• Branding and Identity Design (Branding y Diseño)

Quantifiable outcome

• Improved public perception and institutional reach for clients

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• LLYC (Llorente y Cuenca): Madrid-headquartered corporate communications, public affairs, and marketing services firm. Directly comparable to Good News as both target large Spanish corporations and public institutions with integrated communication strategy, PR, and digital services, but LLYC is materially larger and publicly traded.
• Atrevia: Madrid-based communications and public affairs consultancy serving corporates and institutions across Spain and Latin America. Overlaps directly with Good News in corporate communication, PR, crisis management, and brand storytelling for similar client profiles.
• Kreab: Global communications and public affairs consultancy with a strong Madrid office serving Spanish corporates and government clients. Comparable service mix (corporate reputation, public affairs, crisis, digital) and similar enterprise/government client base.
• Estudio de Comunicación: Spanish corporate communications and PR agency headquartered in Madrid serving large enterprises. Comparable in targeting Dircoms and senior executives for corporate reputation, media relations, and crisis communication.
• Tinkle Communications: Madrid-based communications and brand strategy agency combining creativity, PR, content, and digital. Overlaps with Good News on integrated campaigns, branding, storytelling, and audiovisual production for enterprise clients.
• Roman y Asociados: Madrid-headquartered corporate communications and public relations consultancy. Comparable in servicing large corporations with media relations, corporate positioning, and strategic communication counsel.

Broad incumbents

• Edelman Spain: Spanish office of global PR giant Edelman, serving major multinationals and institutions. Comparable in targeting the same corporate reputation, public affairs, and crisis communications clients, but with much larger global network and resources.
• Hill+Knowlton Strategies Spain: Madrid operations of global communications consultancy H+K. Competes for similar corporate and institutional clients needing public affairs, crisis, and integrated communications, but with broader international reach.
• Ogilvy PR Spain: Spanish arm of Ogilvy's global PR and advertising network. Comparable in offering corporate communications, brand storytelling, and content production, with deeper creative and media buying infrastructure than Good News.

Emerging players

• Apple Tree Communications: Madrid-based independent communications and content agency focused on corporate reputation, public affairs, and storytelling. Comparable boutique positioning to Good News with similar client profile in Spanish corporates and institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodnews_tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good News