Roman Y Asociados

What Roman Y Asociados does

Roman Y Asociados is a Spanish communication and public affairs consulting firm headquartered in Barcelona at Casa de les Punxes (Av. Diagonal 418), with additional offices in Madrid (Serrano 26 and a dedicated Roman Brands House at Palacio de Liria) and London (19 The Circle, Queen Elizabeth Street, SE1 2JE). Founded in 1988 and operating as ROMAN Y ASOCIADOS S.A., the firm employs over 200 professionals serving more than 300 clients including listed companies, multinationals, family businesses, start-ups, funds, and public administrations across virtually all major economic sectors. Roman positions itself among Spain's top five communication consultancies and ranked #1 in sustainability commitment per the PR Scope Spain 2023/24 study.

The firm delivers ten integrated service lines: Corporate, Financial, Internal, Digital and International Communication; Purpose and Impact Consulting; Public Affairs; Brands & Influence; Creativity and Brand; and Reputation Management & Analytics. Technical delivery relies on social listening and data intelligence tools for digital reputation monitoring, supplemented by proprietary reputation measurement frameworks — including leadership reputational transfer analytics and ESG-integrated dashboards — developed in partnership with Villafañe & Asociados. Creative and design execution is delivered through an alliance with La Casa de Carlota, a B Corp certified design studio recognized by the UN in 2018 for social impact innovation, while natural-capital advisory is supported via partnership with Nactiva, a European natural capital market builder.

Roman generates revenue through fee-based professional services engagements with enterprise clients, structured as multi-year retainers awarded through quote-based proposals and competitive bidding. No public pricing is disclosed; clients initiate via a centralized inbox ([email protected]). The firm claims to be the first B Corp certified communication agency in Spain and is a signatory of the UN Global Compact. No revenue figures, funding history, or institutional ownership signals are publicly disclosed.

Name

Roman Y Asociados

Legal name

ROMAN Y ASOCIADOS S.A.

Website

https://romanrm.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Roman Y Asociados is a Barcelona-headquartered Spanish communication and public affairs consulting firm founded in 1988, employing 200+ professionals across Barcelona, Madrid, and London to serve 300+ enterprise clients including listed companies, multinationals, family businesses, and institutions with integrated reputation management and ESG-oriented advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Communication and Public Affairs Consulting: Professional consulting services including corporate communication, financial communication, internal communication, digital marketing, international communication, public affairs, purpose consulting, brand strategy, creative services, and graphic design/branding. Revenue generated through fee-based consulting engagements for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roman Y Asociados is a communication and public affairs consulting firm that provides integrated corporate, financial, internal, digital, and international communication services, along with public affairs advisory, purpose and sustainability consulting, brand strategy, creative and graphic design, and reputation management and analytics. The firm works with more than 300 listed companies, multinationals, family businesses, start-ups, funds, and institutions across all major economic sectors. It delivers these offerings through a 200+ consultant team based in Barcelona, Madrid, and London.

Product overview

Roman Y Asociados is a communication and public affairs consulting firm offering an integrated suite of services as a single unified consultancy. The portfolio includes core communication disciplines (Corporate, Financial, Internal, Digital, and International Communication), strategic advisory (Purpose and Impact Consulting, Public Affairs), and brand services (Brands & Influence, Creativity and Brand, Graphic Design and Branding). The firm enhances its offerings through strategic partnerships: La Casa de Carlota provides graphic design and branding, while Villafañe delivers reputation analytics and measurement. With over 35 years of experience and more than 200 consultants across Barcelona, Madrid, and London, Roman positions itself among Spain's top five communication consultancies.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicación Corporativa (Corporate Communication)
• Comunicación Financiera (Financial Communication)
• Comunicación Interna (Internal Communication)
• Comunicación y Marketing Digital (Digital Communication and Marketing)
• Comunicación Internacional (International Communication)
• Consultoría de Propósito e Impacto (Purpose and Impact Consulting)
• Public Affairs
• Brands & Influence
• Creatividad y Marca (Creativity and Brand)
• Diseño gráfico y branding (Graphic Design and Branding)
• Reputation Management & Analytics

Quantifiable outcome

• 35+ years of experience and 200+ consultants establish market-leading position
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• La Casa de CarlotacoreStrategic or Co-development PartnerExtraordinary design studio that has revolutionized the world of design and branding. A combination of talents so different and yet so complementary that allows offering innovative, creative, and different design solutions for products and services. The first design studio in the world to include creatives and designers with Down syndrome and autism. Recognized by the UN in 2018 as a model of innovation and unique social impact worldwide. Together, Roman and La Casa de Carlota form the first alliance between the first B Corp certified communication agency and the first B Corp certified design studio in Spain.
• Villafañe & AsociadoscoreStrategic or Co-development PartnerReputation management and analytics consulting firm with specialized expertise in corporate reputation management with business KPIs. Provides recognized measurement models based on leadership reputational transfer, integration of ESG criteria into dashboards, reputational diagnostics, brand perception analysis, and corporate culture diagnostics.
• NactivacoreStrategic or Co-development PartnerEurope's first natural capital market builder operating as a private-sector-driven collective platform. Connects economic and social actors to advance and execute projects and businesses that harness natural capital in the Mediterranean. Designs, accelerates, and secures private, public, and philanthropic funding for projects and companies with the aim of generating ecological, social, and economic impact.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest independent PR firm with established operations in Spain (Madrid and Barcelona). Competes with Roman for the same multinational and listed-company mandates but offers a much broader global network and broader service portfolio across communications, public affairs, and brand.
• Ketchum: Global communications consultancy with Spanish operations serving multinational and listed clients. Comparable in the corporate communication, public affairs, and brand space but with much broader international reach and scale than Roman.
• FleishmanHillard: Global public relations and communications agency with Spanish operations targeting multinational and listed clients. Overlaps with Roman's full-service communication, public affairs, and reputation management offerings as part of a broader global portfolio.
• Hill+Knowlton: Global public relations firm with a long-standing Madrid office focused on corporate communication, public affairs, and crisis management. Comparable to Roman for enterprise and public-sector clients, with broader geographic reach.
• Weber Shandwick: Global communications and public affairs network with a significant Madrid and Barcelona presence. Directly competes for corporate, financial, and public affairs mandates with Roman's enterprise clients but operates at much greater global scale.
• BCW (Burson Cohn & Wolfe): Global communications agency with strong public affairs and corporate communication practices and a presence in Spain. Competes with Roman on enterprise, financial communication, and public affairs mandates, with deeper global resources.

Direct peers

• LLYC (Llorente y Cuenca): Spanish-headquartered communication and public affairs consultancy with a strong international footprint across Latin America, the US, and Europe. Directly comparable to Roman in service mix (corporate communication, public affairs, brand, digital) and in serving listed companies and multinationals in the Spanish-speaking world.
• Tinkle: Spanish communication and brand strategy consultancy with offices in Barcelona and Madrid, focused on corporate communication, branding, and digital strategy. Comparable to Roman in Iberian geographic focus and enterprise client base, though with a smaller scale.
• Estudio de Comunicación: Madrid-headquartered Spanish communication and public affairs consultancy with a long track record serving large Spanish corporates. Closely comparable to Roman in service portfolio (corporate, financial, and internal communication) and client focus on listed Spanish companies.
• Atrevia: Iberian communication and corporate affairs consultancy offering corporate communication, public affairs, internal communication, and digital services. Directly comparable as a Spain-based, full-service communications firm competing for the same listed-company and multinational client base as Roman.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Romanreputation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman Y Asociados