Cariola Group

What Cariola Group does

Cariola Group is a privately held, family-founded consumer health company headquartered in Doral, Miami, that develops and commercializes a portfolio of 10 over-the-counter natural health and wellness brands targeting Hispanic consumers. Founded in 2003 by Luis Cariola and his son Mariano Cariola, the company sells products under brands including AbeeMed (apitherapy-based analgesic), ArmyHealth (turmeric anti-inflammatory), Bioxtron Life (regenerative), Hidroxol (pH balance), ProstMen (prostate health), Vesna (menopausal support), Evacualax (digestive), 1-2-Flex (joint mobility), Moringa Formula 200 (energy), and Sacha Ynchi (omega/antioxidant). All products are positioned as 100% natural-origin and FDA-supervised formulations, combining botanical ingredients such as turmeric, Moringa, Sacha Inchi, and bee venom with modern pharmaceutical manufacturing standards.

The business operates an omnichannel 360-degree distribution model combining 16,000+ US retail points of sale, owned e-commerce (bycariola.com, supported by Stripe and PayPal), third-party marketplaces (Amazon, eBay, Mercado Libre), a 400+ agent telephone sales force, and instant messaging sales through WhatsApp and Messenger handling approximately 3,000 daily interactions. The company reaches consumers in the United States, Spain, Colombia, and the Dominican Republic, with a stated mission of serving Hispanic households globally.

Cariola Group is a family-controlled entity with no disclosed institutional investors, no funding rounds, no M&A activity, and no public financial reporting. The company is actively hiring, operating its e-commerce and call center operations, and continues to expand its product portfolio and geographic reach. Revenue figures, ownership structure details, and AI/technology investments beyond payment processing integration are not disclosed in available sources.

Name

Cariola Group

Legal name

Cariola Group

Website

https://cariolagroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cariola Group is a family-owned Miami-based consumer health company that develops and distributes 10 OTC natural health brands (including AbeeMed, ArmyHealth, Hidroxol, and ProstMen) targeting Hispanic consumers across the US, Spain, and Latin America via retail, e-commerce, telephone, and chat channels.

Ownership category

akta.pro rank

Product category

Natural OTC Health and Wellness Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

Keywords

• Natural health products
• OTC dietary supplements
• Hispanic wellness brands
• Botanical health remedies
• Consumer healthcare goods

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Retail Sales: Mass consumer product sales through retail stores with presence in over 16,000 points of sale across major US retail chains
2. E-commerce: Direct online sales through owned e-commerce stores and marketplace platforms (Amazon, eBay, Mercado Libre)
3. Telephone Direct Sales: Direct sales via telephone with over 400 agents providing personalized consultation and product recommendations to Hispanic consumers
4. Direct-to-Consumer Chat Sales: Sales through instant messaging platforms including WhatsApp and Messenger with approximately 3,000 daily interactions

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Cariola Group develops, formulates, and commercializes 100% natural, FDA-supervised over-the-counter (OTC) health and wellness products under 10 proprietary brands targeting common adult ailments such as joint pain, inflammation, prostate health, menopause symptoms, digestive issues, and fatigue. The portfolio is sold to Hispanic consumers in the US, Spain, and Latin America through a 360° omnichannel strategy spanning 16,000+ retail points of sale, owned e-commerce stores, major marketplaces, telephone sales, and chat support.

Product overview

Cariola Group is a consumer goods company that develops and commercializes natural-origin products for the Hispanic market. Its portfolio is organized as a multi-brand platform of OTC (over-the-counter) and natural health products distributed across retail, e-commerce, and direct sales channels. The product portfolio consists of 10 distinct brands: AbeeMed (apitherapy-based analgesic), ArmyHealth (turmeric anti-inflammatory), Bioxtron Life (stem cell regenerative medicine), Hidroxol (body pH balance), ProstMen (prostate health), Vesna (menopausal hormone balance), Evacualax (digestive relief), 1-2-Flex (joint mobility), Moringa Formula 200 (natural energy), and Sacha Ynchi (antioxidant with Omega fatty acids). All products share a common positioning around 100% natural ingredients, FDA-supervised formulations, and clinically researched benefits, distributed under an omnichannel 360° strategy spanning retail, e-commerce/marketplace, phone sales, chat, social media, TV, and email.

Differentiator

Problem solved

Functional benefit

Brands

• AbeeMed: Contains analgesic, anesthetic, and anti-inflammatory properties using the benefits of enzymes and peptides in bee venom (apitherapy).
• ArmyHealth
• Bioxtron Life
• Hidroxol
• ProstMen
• Vesna
• Evacualax
• 1-2-Flex
• Moringa Formula 200
• Sacha Ynchi

Products and services

• AbeeMed Natural OTC health product based on apitherapy principles, containing analgesic, anesthetic, and anti-inflammatory properties derived from enzymes and peptides in bee venom (apitoxin). Targeted at Hispanic adult consumers seeking natural pain and inflammation relief.
• ArmyHealth Natural anti-inflammatory formula developed with turmeric, a medicinal plant known for strong therapeutic and anti-inflammatory properties. Targeted at Hispanic adult consumers seeking natural inflammation relief.
• Bioxtron Life Natural OTC product that stimulates the body's natural ability to produce stem cells involved in the regeneration of damaged tissues, leveraging the latest knowledge in regenerative medicine. Targeted at Hispanic adult consumers seeking natural regenerative and wellness support.
• Hidroxol Natural OTC product that controls and balances the body's acidity levels, regulating the organism through chemical balance to prevent disease-causing imbalances. Targeted at Hispanic adult consumers focused on overall wellness and pH balance.
• ProstMen 100% natural formula with a powerful combination of botanical extracts designed specifically to improve prostate health in men. Targeted at Hispanic adult male consumers seeking natural prostate support.
• Vesna Natural OTC product designed to normalize and balance hormones that can cause problems or disorders in women during the menopausal stage, supporting women's well-being. Targeted at Hispanic adult female consumers experiencing menopausal symptoms.
• Evacualax Natural OTC health product containing ingredients of plant origin that provide effective relief against constipation and abdominal inflammation, improving digestion and providing a sense of well-being. Targeted at Hispanic adult consumers with digestive concerns.
• 1-2-Flex Natural OTC product that improves mobility and flexibility by restoring natural lubrication of the joints and alleviating pain in joints caused by inflammation. Targeted at Hispanic adult consumers experiencing joint pain and stiffness.
• Moringa Formula 200 Natural energy supplement and stimulant formulated with Moringa, Guaraná, and Chia to help combat tiredness and fatigue. Targeted at Hispanic adult consumers seeking natural energy support.
• Sacha Ynchi (Sacha Inchi) Natural antioxidant product derived from the Sacha Inchi plant, rich in Omega 3, 6, and 9, vitamins A and E, proteins, and essential amino acids. Targeted at Hispanic adult consumers seeking natural antioxidant and nutritional support.

Quantifiable outcome

• Over 16,000 retail points of sale across major US stores
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Omnilife: Mexico-based direct-sales (MLM) company selling nutritional supplements, weight-management, and personal-care products across Latin America, the US Hispanic market, and Spain. Closely comparable to Cariola in channel model, product category (natural/botanical supplements), and Hispanic consumer focus.
• 4Life Research: US-based direct-sales company marketing immune-system and wellness supplements through a network-marketing channel. Comparable to Cariola in product positioning (natural/botanical supplements), direct-to-consumer sales model, and Hispanic market reach.
• Market America: US-based direct-selling and e-commerce company (shop.com) selling health, nutrition, and home products through independent distributors. Comparable to Cariola in direct-sales + online hybrid model and natural-supplement category.
• Immunotec: Canada-based direct-sales wellness company focused on immune-system and nutritional supplements marketed through a network of distributors. Comparable to Cariola in OTC supplement positioning and direct-to-consumer channel.
• Nature's Sunshine Products: US-based herbal and nutritional supplement company selling through direct-sales and wholesale channels. Comparable to Cariola in botanical/herbal product positioning and multi-channel distribution, including a Hispanic-market presence.

Broad incumbents

• Herbalife: Global direct-sales nutrition company with significant US Hispanic and LATAM distributor presence. Overlaps with Cariola in nutritional-supplement category and direct-sales GTM, but is far larger, publicly traded, and global in scope.
• USANA Health Sciences: Public, global direct-selling nutritional-supplement company with US and international operations. Comparable to Cariola in supplement product category and direct-sales model, though broader in geography and product line.
• Nu Skin Enterprises: Public direct-sales company selling personal-care and nutritional supplements globally through independent distributors. Comparable to Cariola in channel architecture (person-to-person sales of wellness products) and category breadth.
• Amway: Global direct-sales incumbent marketing nutrition, beauty, and home products worldwide. Comparable to Cariola in direct-sales channel and supplement category, though vastly larger and broader in scope.
• The Vitamin Shoppe: US specialty retailer of vitamins, supplements, and natural health products through stores and e-commerce. Comparable to Cariola in supplement category and OTC-natural positioning, though The Vitamin Shoppe is a retailer rather than a brand-owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CariolaGroup
• Facebookfacebook.com/cariola.cariolagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cariola Group