Selgros Cash & Carry

What Selgros Cash & Carry does

Selgros Cash & Carry is a German self-service wholesale (Cash & Carry) operator serving commercial buyers rather than private consumers. The company is registered as the brand of Transgourmet Deutschland GmbH & Co. OHG, with legal headquarters in Riedstadt and central administration in Neu-Isenburg, and it runs 33 warehouse stores across German cities together with the 'Selgros Webshop', a 'Zustellservice' delivery arm, a mobile app with a digital customer card, and a WhatsApp newsletter channel.

The core product is an approximately 60,000-article assortment covering Food and Non-Food categories, sold in bulk at wholesale prices displayed without VAT and restricted to registered commercial customers (resellers, commercial consumers and entrepreneurs under German BGB §14). The technology layer is a conventional self-service warehouse model augmented by a web-based ordering platform and app; the company holds no disclosed API, proprietary AI/ML models, or third-party platform integrations. Adjacent product offerings include in-house butchery (Metzgerei), a fine food selection, the BistroGourmet restaurant concept in five stores, the Transgourmet Eigenmarken private label family (Economy, Quality, Premium, Ursprung, Natura, TG Plantbased), and advisory services covering professional kitchen equipment and HACCP food safety.

The revenue model is transactional wholesale commerce across registered commercial accounts, addressed through three primary segments: gastronomy (restaurants, hotels, caterers), retail/trade, and other commercial trades. Commercial attractiveness derives from the combination of an unusually wide assortment, multi-channel access (self-pickup at 33 warehouse stores, webshop ordering, scheduled delivery), certified ranges in MSC sustainable seafood, ASC aquaculture and DE-ÖKO-006 organic, a Platinum Club loyalty tier for high-volume buyers, and chef brand ambassadors (Mike Süsser, Jan Gerlach, Jakob Hausmann).

Name

Selgros Cash & Carry

Legal name

Transgourmet Deutschland GmbH & Co. OHG

Website

https://selgros.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Selgros Cash & Carry is a German self-service wholesale (Cash & Carry) brand of Transgourmet Deutschland, operating 33 warehouse stores and a webshop for restaurants, hotels, caterers, retailers and other commercial buyers.

Ownership category

akta.pro rank

Product category

Cash & Carry Wholesale

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

akta.pro secondary industries

Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels) (CRAEAEAC), Cash-and-Carry / Foodservice Warehouse Clubs (Broadline) (AFAIAAAG)

Keywords

• Cash and carry wholesale
• Food wholesale distribution
• Commercial food service
• Bulk food supply
• Gastronomy wholesale

Headquarters

HQ city

Brasov

HQ country

Romania

HQ region

Europe

Offices35 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Product Sales: Revenue is generated through the sale of food and non-food products to commercial customers at wholesale prices. Products are sold in bulk quantities (Gebindeabnahme), with prices displayed excluding VAT. The company sells only to resellers, commercial consumers, and entrepreneurs as defined by German commercial law (BGB §14).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Selgros Cash & Carry operates a self-service wholesale (Cash & Carry) model selling approximately 60,000 food and non-food articles in bulk quantities to registered commercial customers, including restaurants, hotels, caterers, retailers, and other commercial businesses. The offering is delivered through 33 physical warehouse stores across Germany, a webshop for online ordering, and a delivery service for direct-to-premises fulfillment. Sales are restricted to resellers, commercial consumers, and entrepreneurs per German commercial law (BGB §14).

Product overview

Selgros Cash & Carry is a German self-service wholesale retailer operating 33 markets across Germany, serving commercial customers including restaurateurs, retailers, and other businesses. The company offers approximately 60,000 food and non-food articles through an integrated multi-channel platform combining physical Cash & Carry stores with a Webshop for online ordering and a Zustellservice for delivery. Key product components include the Selgros App (offering coupons and digital customer cards), the BistroGourmet in-store dining concept, and the Transgourmet Eigenmarken private label portfolio spanning Economy, Quality, Premium, Ursprung, and Natura tiers. Additional services encompass in-house butchery, professional kitchen equipment consulting, HACCP food safety advisory, and culinary content through recipes and the 'Profis & Genießer' magazine. The loyalty program includes a standard Kundenkarte and a Platinum Club tier for high-volume customers.

Differentiator

Problem solved

Functional benefit

Brands

• Transgourmet Eigenmarken: Private label brands including Economy, Quality, Premium, Ursprung and Natura product lines.
• BistroGourmet

Products and services

• Selgros Webshop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Transgourmet Deutschland GmbH & Co. OHGcoreOthersSelgros is operated by Transgourmet Deutschland GmbH & Co. OHG, a major German wholesale group. Selgros operates as a subsidiary brand under the Transgourmet umbrella, sharing private label brands and corporate infrastructure. The legal entity is Transgourmet Deutschland GmbH & Co. OHG headquartered in Riedstadt.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Handelshof: German Cash & Carry wholesaler with multiple warehouse stores serving gastronomy and trade customers. Operates the same self-service B2B wholesale format as Selgros across Germany.
• FrischeParadies: German specialty foodservice and gourmet wholesale distributor serving top gastronomy and retail customers. Competes with Selgros in the premium/fine food segment of the B2B foodservice market.
• REWE Großverbraucher-Service (Handelshof Gruppe): REWE Group's B2B wholesale arm (linked to Handelshof) operating cash & carry stores serving restaurants, caterers, and retailers. Closely comparable to Selgros in customer profile and product mix.
• Bartels-Langness: Northern German foodservice and wholesale distributor serving HoReCa, retailers, and institutional customers with cash & carry operations. Overlaps with Selgros in foodservice distribution and broadline assortment.
• EDEKA Foodservice: Foodservice subsidiary of EDEKA Group operating cash & carry and delivery services to gastronomy customers in Germany. Competes with Selgros on HoReCa supply with broadline grocery assortment.
• CHEFS CULINAR: Leading German foodservice distributor with cash & carry locations serving restaurants, hotels, and catering businesses. Directly comparable in assortment breadth, customer base (HoReCa), and B2B wholesale model.
• METRO AG (METRO Wholesale): Germany's largest cash & carry operator (formerly METRO Cash & Carry Deutschland), running a larger nationwide network of wholesale stores targeting HoReCa and trade customers. Direct head-to-head competitor to Selgros with the same B2B self-service warehouse model.

Broad incumbents

• Bidcorp (Bidvest Group subsidiary): Global foodservice distribution group operating across multiple geographies with a multi-format B2B model. Comparable to Selgros in foodservice wholesale fundamentals but a multi-region incumbent rather than a single-country operator.
• US Foods: Major U.S. broadline foodservice distributor serving restaurants, healthcare, and hospitality. Shares B2B foodservice wholesale DNA with Selgros but operates at greater scale and in a different geography.
• Sysco Corporation: World's largest broadline foodservice distributor. Operates at a much larger scale and primarily in North America; comparable in business model (B2B foodservice wholesale) but a global incumbent rather than a direct German cash & carry competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fegroselgroscc
• Facebookfacebook.com/selgros.deutschland
• Instagraminstagram.com/selgros.de
• Xx.com/tselgros

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selgros Cash & Carry