Tandberg

What Tandberg does

Tandberg, founded in 1983 in Norway as a video conferencing equipment manufacturer, was acquired by Cisco Systems in 2010 for approximately $3.4 billion and is now operated as part of Cisco's Collaboration Devices portfolio marketed under the Webex by Cisco brand. Its website (tandberg.com) redirects to Webex collaboration device pages, indicating the independent commercial entity has been subsumed into Cisco. The company offers a hardware portfolio spanning desk devices (Desk Pro G2, Desk Phone 9800 Series), room devices (Room Kit Pro G2, Room Bar), digital whiteboards (Board Pro G3), cameras (Room Vision PTZ), headsets (the co-developed B&O Cisco 950 with Bang & Olufsen), and wireless phones (Wireless Phone 9821), all powered by the proprietary RoomOS operating system and managed via the cloud-based Control Hub portal. AI is integrated into the devices through Camera Intelligence (computer vision for framing and participant detection) and AI-powered audio processing for meeting-room experiences. The 3D Workspace Designer configurator and certified integration partner ecosystem extend the platform into room planning and third-party peripherals.

Tandberg/Cisco collaboration devices are distributed through Cisco's global direct enterprise field sales, channel partners, inside sales with phone support, and platform marketplaces, targeting enterprise customers across healthcare, government, financial services, education, sports and entertainment, and nonprofit verticals. The devices natively support Webex, Microsoft Teams Rooms, Zoom Rooms, and Google Meet interoperability, positioning Tandberg as a platform-agnostic hardware layer for hybrid-work meeting rooms. Revenue is generated through hardware sales of collaboration devices, recurring Webex Suite subscriptions (Meetings, Calling, Messaging, Webinars), and professional services for implementation and support, although Tandberg-specific financials are not separately disclosed within Cisco's consolidated reporting. Tandberg is wholly owned by Cisco Systems (NASDAQ: CSCO) and has no independent public listing or capital structure.

Name

Tandberg

Legal name

Tandberg (operating as part of Cisco collaboration devices portfolio)

Website

https://tandberg.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Tandberg, a Cisco subsidiary since its 2010 acquisition, supplies AI-powered collaboration hardware - including desk devices, room systems, cameras, whiteboards, headsets, and phones - for enterprise video conferencing across Webex, Microsoft Teams, Zoom, and Google Meet.

Ownership category

akta.pro rank

Product category

Video Conferencing Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Computer Communications Equipment (3576), Electronic Components & Accessories (3670), Photographic Equipment & Supplies (3861), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Video Conferencing & Webinars (BPAMAMAB)

akta.pro secondary industries

Video Conferencing & Meetings (HDAIAHAI), Webcams & Video Capture Peripherals (HDACAFAG), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Video conferencing
• Collaboration devices
• Conference room hardware
• Telepresence systems
• Video collaboration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Collaboration Devices (Hardware): Sale of physical collaboration devices including desk devices, room devices, phones, headsets, cameras, and room accessories
2. Webex Suite Subscriptions: Subscription-based software including Meetings, Calling, Messaging, Webinars, and collaboration tools
3. Professional Services: Implementation, deployment, and support services for enterprise customers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tandberg, originally founded in 1983 in Norway as a video conferencing pioneer and now operating as a brand under Cisco Systems following the 2010 acquisition, designs, manufactures, and sells AI-powered video collaboration hardware and endpoints. Its product portfolio covers desk devices, room kits, video phones, headsets, cameras, and interactive whiteboards, integrated with the Cisco Webex cloud collaboration platform for enterprise meeting and conferencing use.

Product overview

Tandberg (a Cisco company) offers a comprehensive portfolio of AI-powered collaboration devices as part of the Cisco/Webex ecosystem. The offering consists of desk devices (Desk Pro G2, Desk Phone 9800 Series), room devices (Room Kit Pro G2, Room Bar), digital whiteboards (Board Pro G3), cameras (Room Vision PTZ), headsets (B&O Cisco 950), phones (Wireless Phone 9821), and room accessories (Ceiling Microphone Pro, HDMI cables). These hardware products are powered by the RoomOS platform and managed through Control Hub, integrating natively with Webex, Microsoft Teams, Zoom, and Google Meet for cross-platform video conferencing.

Differentiator

Problem solved

Functional benefit

Brands

• Webex: AI-powered collaboration platform including meetings, calling, messaging, and webinars
• Cisco Collaboration Devices

Products and services

• Cisco Desk Devices
• Cisco Room Devices / Room Kits
• Cisco Video Phones
• Cisco Headsets
• Cisco Cameras
• Cisco Webex Board (Interactive Whiteboard)

Quantifiable outcome

• Devices designed for every workstyle and workspace - from focus rooms to auditoriums

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationCisco devices certified for Microsoft Teams Rooms provide native Teams experience on Cisco collaboration hardware. Deep integration enabling joint customers to deploy Teams Rooms on Cisco devices.
• Zoom Video CommunicationscoreTechnology or IntegrationZoom Rooms certified deployment available on Cisco devices, allowing customers to choose native Zoom experience on Cisco collaboration hardware.
• Partner Ecosystem (Third-party room peripherals, furniture, workspace apps)supportingTechnology or IntegrationVerified third-party integration partners for room peripherals, furniture, and workspace applications that work with Cisco collaboration devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yealink: Yealink manufactures SIP desk phones, video conferencing endpoints, and Microsoft Teams Rooms certified devices — directly overlapping with Tandberg's phone series, room devices, and Teams Rooms certified hardware portfolio.
• Jabra (GN Audio): Jabra, part of GN Audio, is a major supplier of professional headsets and speakerphones for enterprise collaboration, competing with Tandberg's B&O Cisco 950 headset and Ceiling Microphone Pro in the same enterprise audio accessories category.
• Crestron Electronics: Crestron provides high-end meeting room AV hardware, room control, and UC-certified collaboration systems (Crestron Flex) serving the same enterprise and high-end meeting-room customers as Tandberg's Room Kit and Board Pro lines.
• Neat: Neat, founded by former Tandberg/Cisco engineers, designs video collaboration devices (Neat Bar, Neat Board, Neat Frame) for huddle rooms and large spaces. It competes head-to-head against Tandberg devices in Webex- and Microsoft Teams-certified deployments.
• Aver Information: Aver Information produces professional USB and PTZ cameras, auto-tracking cameras, and collaboration devices used in classrooms, meeting rooms, and telemedicine — competing with Tandberg's Room Vision PTZ and broader camera lineup in education and SMB segments.
• HP Poly: Poly (now part of HP) is a leading direct competitor in enterprise video collaboration devices, headsets, and conference phones — overlapping directly with Tandberg/Cisco's desk devices, room devices, phones, and headsets across the same enterprise buyers.
• Lenovo ThinkSmart: Lenovo ThinkSmart offers compute bars and collaboration room kits certified for Microsoft Teams Rooms and Zoom Rooms — directly competing with Tandberg's Room Kit Pro G2 and Room Bar in the certified UC room-device category.
• Logitech: Logitech's Logitech for Business unit sells video collaboration room kits (Rally, Rally Bar), cameras, and headsets targeting the same enterprise meeting-room and desk device buyers as Tandberg, with strong channel presence and broader price-point coverage.

Broad incumbents

• Microsoft (Teams Rooms): Microsoft's Teams Rooms program includes its own Surface Hub device line and tightly-certified partner devices, positioning Microsoft as a platform incumbent that competes with Tandberg's Microsoft Teams Rooms certified hardware through its own and partner OEMs.

Emerging players

• Owl Labs: Owl Labs builds 360-degree meeting room cameras (Meeting Owl) targeting hybrid huddle rooms — overlapping with Tandberg's small-to-mid room device portfolio with a differentiated 360-degree approach, primarily in mid-market and education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tandberg_video
• YouTubeyoutube.com/c/webex
• Facebookfacebook.com/webex
• LinkedInlinkedin.com/company/tandberg
• Instagraminstagram.com/webex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tandberg