What Neat does

Neat (Neatframe Limited) is a Norwegian video technology company that designs and sells purpose-built hardware and software for enterprise video collaboration. Founded in 2019 and headquartered in Fornebu (Oslo), Norway, Neat serves customers across enterprise, education, public sector, financial services, retail, and small-business segments with an integrated portfolio spanning video bars (Neat Bar BYOD, Neat Bar Generation 2, Neat Bar Pro), all-in-one boards (Neat Board 32, Neat Board 50, Neat Board Pro), the Neat Frame personal device, the Neat Pad and Neat Pad Pro touch controllers, and the Neat Center companion device. Devices run on Neat OS and are managed through Neat Pulse, a cloud platform that exposes device telemetry, environmental sensor data, and (as of InfoComm 2026) Model Context Protocol endpoints for external AI agents. Neat has scaled to 18,000+ customers worldwide with offices in Oslo, San Jose, Chicago, and Dubai, plus an exclusive GCC distribution footprint through NMK Electronics and the NMK Beyond experience hub in Al Quoz.

The commercial model blends one-time hardware sales — publicly priced on neat.no across an 11-SKU US$599–$8,490 range — with recurring subscriptions (Neat-as-a-Service, Neat Pulse cloud management, and the Neat Open BYOD platform entering general availability in Q2 2026). Neat distributes both directly through its own e-commerce storefront and via a tiered Global Partner Program anchored by Kinly (Mastery tier), Ricoh (global partnership), Ashton Bentley/Kramer (Microsoft Express Install), NMK Electronics (exclusive GCC distributor), and platform integrations with Zoom, Microsoft Teams, and Google Meet — the latter through the April 2025 "Meet-on-Neat" launch that completed native certification across all three major UC platforms on a single hardware set.

The company differentiates through on-device AI (Neat Symmetry, Boundary, Focus, Speaker Framing, and the new Intelligent Framing for larger rooms), an environmental sensing layer (Neat Sense), and the recently announced Neat Pulse MCP for agentic IT. Its largest disclosed investor is Zoom Video Communications, whose cumulative investment totaled US$41 million at a US$640 million post-money valuation in September 2021; no subsequent funding rounds, controlling parent, or public-market signals are disclosed in the source material.

Name

Neat

Legal name

Neatframe Ltd.

Website

https://neat.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Neat designs AI-native video collaboration hardware and software — including bars, boards, controllers, and the Neat Pulse cloud management platform — serving 18,000+ enterprise, education, public-sector, financial-services, and retail customers across AMER, EMEA, APAC, and GCC via direct sales and a tiered global channel.

Ownership category

akta.pro rank

Product category

Video Conferencing Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Audio and Video Equipment Manufacturing (33431), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Whiteboarding & Visual Collaboration (BPAMAMAI)

akta.pro secondary industry

Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)

Keywords

• Video conferencing hardware
• Meeting room devices
• Cloud device management
• Video collaboration platform
• BYOD video solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware sales: Primary revenue stream. One-time sale of Neat-branded video collaboration hardware (Neat Bar, Neat Bar 2 / Gen 2, Neat Bar Pro, Neat Board 32, Neat Board 50, Neat Board Pro, Neat Center, Neat Pad, Neat Pad Pro, Neat Frame) plus a full accessories catalog (mounts, cables, stands). Pricing is published directly on neat.no with explicit unit prices per device.
2. Neat-as-a-Service: Subscription/managed-service offering bundled with Neat devices that includes cloud management (Neat Pulse), premium support, extended warranty and software features, sold on a recurring basis as an alternative to capex hardware purchase.
3. Neat Open BYOD experience: Cloud-managed BYOD software subscription that adds AI-powered meeting notes, wireless sharing and third-party app integration to Neat hardware; entering early access March 2026 with general availability in Q2 2026.
4. Neat Pulse cloud management: Recurring cloud-management platform revenue for IT administration, monitoring, remote control, API access and software updates across Neat device deployments.
5. Accessories and consumables: Ongoing revenue from device accessories (mounts, stands, power cables, Active Markers, Pad glass/side/wall mounts) sold individually through neat.no.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels8 records

Core offering

Neat designs and engineers AI-native video collaboration hardware (Neat Bar, Neat Bar Gen 2, Neat Bar Pro, Neat Board 32/50/Pro, Neat Pad/Pad Pro, Neat Center, Neat Frame) supported by the proprietary Neat OS device operating system, the Neat Pulse cloud management platform, and the Neat Open BYOD/app ecosystem. The same hardware portfolio is natively certified for Zoom Rooms, Microsoft Teams Rooms, and Google Meet, and is sold through direct e-commerce, enterprise sales, and a tiered global partner program.

Product overview

Neat (Neatframe Limited) is a Norwegian video technology company offering an integrated platform-plus-modules architecture for AI-native workplace collaboration. The core offering is a portfolio of purpose-built video collaboration hardware devices — including the Neat Bar family (Neat Bar BYOD, Neat Bar Generation 2, Neat Bar Pro), Neat Board all-in-one boards (Neat Board 32, Neat Board 50, Neat Board Pro), the Neat Frame personal device, the Neat Pad and Neat Pad Pro touch controllers, and the Neat Center companion device — supported by the Neat Pulse cloud management platform and Neat OS operating system. The Neat Open platform with the Neat App Hub ecosystem extends the devices with BYOD functionality, AI-powered features (AI meeting notes, Intelligent Framing, Speaker Framing, Neat Focus, Neat Symmetry, Neat Boundary), and third-party app integration including native support for Zoom Rooms, Microsoft Teams Rooms, and Google Meet. Neat also offers Neat-as-a-Service subscription, a Product Evaluation Program for trials, and the new Neat Pulse MCP (Model Context Protocol) for AI agent integration. Together, the devices, Neat OS, Neat Pulse, Neat Open, and Neat App Hub form a unified intelligent collaboration platform serving small personal spaces through to large conference rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Neat Bar Gen 2 (Neat Bar Generation 2) All-in-one video collaboration bar for small to large meeting spaces with 50MP sensor, 113° field of view, dual screen support for Zoom, Microsoft Teams and Google Meet, and BYOD via single USB-C. Priced at US$ 4,690.
• Neat Bar Pro Premium video collaboration bar for medium to large spaces with dual 50MP cameras, 16-microphone array, three-channel directional speakers, and triple-screen support. Priced at US$ 6,690.
• Neat Bar (BYOD / Neat Select) Compact BYOD video bar connecting from a laptop via USB-C for small to medium spaces. Features 12MP 4K wide-angle camera with 120° FOV and 5-microphone array. Priced at US$ 699.
• Neat Board 32 32-inch all-in-one huddle device built for small spaces and personal desks. Priced from US$ 3,990.
• Neat Board 50 50-inch all-in-one video conferencing and digital whiteboard for Zoom and Microsoft Teams. Priced from US$ 6,390.
• Neat Board Pro 65-inch all-in-one multi-touch video collaboration device with dual-camera and audio systems for medium to large meeting spaces. Priced from US$ 8,490.
• Neat Pad Pro 10-inch touchscreen meeting room controller and scheduling display with enhanced audio processing and 100% recycled aluminum casing. Designed for Google Meet, Zoom, and Microsoft Teams. Priced at US$ 1,290.
• Neat Pad 8-inch touch device functioning as meeting room controller (Zoom Rooms or Microsoft Teams Rooms) or scheduling display. Priced at US$ 990.
• Neat Center Companion device for large meeting spaces with 360° 3x lens camera and 16-microphone omnidirectional array; pairs with Neat Bar Pro and supports dual Neat Center configurations. Priced at US$ 2,490.
• Neat Frame Compact personal video collaboration device for personal workspaces, hot desks, and virtual kiosk applications on Zoom. Priced at US$ 599.
• Neat Pulse Cloud-based device management, monitoring, analytics and remote-control platform for Neat fleets, with APIs exposing real-time sensor data and Neat Pulse MCP integration for AI agent operations.
• Neat Open (BYOD + Neat App Hub) Cloud-managed BYOD experience combining BYOD flexibility with enterprise room intelligence, including AI-powered meeting notes, multi-user wireless sharing, and Neat App Hub ecosystem of third-party applications.
• Neat-as-a-Service Recurring subscription bundling Neat hardware, Neat Pulse cloud management, premium support and extended warranty as an alternative to upfront capex hardware purchase. From $100/month on the education landing page.
• Neat Pulse MCP (Model Context Protocol) Implementation of Anthropic-style Model Context Protocol enabling AI agents to access Neat device telemetry, room utilization data, and device controls for agentic IT operations.
• Product Evaluation Program Trial program allowing organizations to evaluate Neat devices before purchase, including a 'Try Neat risk-free for 30 days' (100 days for education).

Named customers1 record

Segments7 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability12 records

Feature8 records

Partnerships

17 partnerships are on record, tiered flagship (mastery tier - highest), core, flagship (regional), flagship and minor.

• Kinlyflagship (mastery tier - highest)Channel Partner/ Reseller/ Distributor · 18 June 2026Kinly designated a Mastery partner - the highest tier in Neat's Global Partner Program - in June 2026. Mastery status recognizes Kinly's technical expertise and global enterprise deployment capabilities, enabling Kinly to deploy Neat's full video portfolio to enterprise clients worldwide, with significant Americas and global footprint accelerating AI-native collaboration platform deployments.
• Ashton Bentley by KramercoreOEM/ Whitelabel/ Licensing Partner · 3 February 2026Microsoft selected Ashton Bentley alongside ecosystem partners Logitech, Cisco, Jabra, Neat, LG and Samsung to deliver pre-engineered Microsoft Teams Rooms packages through the Express Install programme, integrating Neat devices into Kramer's furniture-and-AV solutions.
• AppspacecoreGTM or Marketing Partner · 3 February 2026Appspace is a launch partner for Neat Open, the AI-powered cloud-managed BYOD experience unveiled at ISE 2026. Appspace is also a Neat Open Apps integration for room and desk booking.
• NMK Electronics (Midwich Group)flagship (regional)Channel Partner/ Reseller/ Distributor · 23 January 2026NMK Electronics announced as exclusive GCC distributor for Neat alongside the launch of NMK Beyond, a 21,500 sqft immersive experience hub in Al Quoz, Dubai that welcomed 6,000+ visitors in 2025.
• RicohcoreStrategic or Co-development Partner · 6 November 2025Global partnership announced November 2025 to improve workplace collaboration through integrated solutions, including Ricoh Smart Displays on Neat Open Apps for wayfinding and the Ricoh Room Display.
• CyvizcoreStrategic or Co-development Partner · 4 July 2025Cyviz and Neat partnered to integrate Cyviz software management with Neat devices for hybrid-work collaboration, enabling IT teams to manage and streamline collaboration across Neat deployments.
• NetSpeekcoreTechnology or Integration · 4 June 2025NetSpeek partners with Neat (alongside Aurora, Barco, BrightSign, Poly, Samsung, Sennheiser, Skykit) for its Agent Fleet initiative and the Lena cloud SaaS platform for Pro AV and UCC operations. NetSpeek's isolated-AI environment uses Neat Pulse APIs and the Neat open ecosystem to manage and troubleshoot devices.
• Google (Google Meet / Google Cloud)flagshipStrategic or Co-development Partner · 11 April 2025Strategic partnership launched April 2025 enabling Google Meet to run natively on Neat hardware ('Meet-on-Neat') across Neat Bar Gen 2, Bar Pro, Board 50 and Board Pro, integrating Google Meet AI (smart note-taking, live captions, transcription, real-time translation). Awarded Google Cloud Partner of the Year 2026 - Google Workspace: Innovation.
• Oracle Red Bull RacingflagshipGTM or Marketing Partner · 19 November 2024Neat appointed as official video conferencing partner for the Oracle Red Bull Racing Formula 1 team in November 2024; partnership extends to high-performance video technology deployment and brand storytelling (e.g., Max Verstappen stories).
• Zoom (Zoom Rooms platform)flagshipTechnology or IntegrationNeat's full video device portfolio (Neat Bar Gen 2, Neat Bar Pro, Neat Board 32, Neat Board 50, Neat Board Pro, Neat Center, Neat Pad, Neat Pad Pro, Neat Frame) ships with native Zoom Rooms support and tight integrations including Zoom AI Companion.
• Microsoft (Microsoft Teams Rooms)flagshipTechnology or IntegrationNative Microsoft Teams Rooms support on Android for the Neat Gen 2 device lineup, with Neat Pulse remote control used to verify AOSP migration on Teams Rooms devices.
• ShurecoreTechnology or IntegrationJoint audio-video solution pairing Neat Bar Pro and Neat Center with the Shure Microflex Ecosystem (including MXW wireless) to deliver clear audio in large, acoustically demanding spaces.
• Modus VRminorStrategic or Co-development PartnerJoint webinar 'Crafting Connected Workspaces' showcases Modus VR's real-time design tools with Neat devices for instant visualization and customization of meeting spaces in virtual environments.
• AvocorminorStrategic or Co-development PartnerJoint webinar 'Elevate Collaboration: Neat + Avocor in Action' showcases integration of Neat video devices with Avocor interactive displays for hybrid collaboration.
• Frost & SullivancoreGTM or Marketing PartnerCo-hosted thought-leadership webinars and fireside chats (e.g., 'Rethinking AI in the Meeting Room' with CEO Javed Khan and VP of Research Roopam Jain; 'The New Rules of Flexibility: BYOD') to position Neat's market narrative.
• WORKTECH AcademyminorGTM or Marketing PartnerCo-hosted webinar 'Connected Spaces: Redefining the Workspace Through Design and Technology' unpacking the WORKTECH 'Connected Spaces' research paper with Neat.
• LA ClipperscoreGTM or Marketing PartnerB2B tech brand sports sponsorship leveraging the LA Clippers partnership to build brand awareness and relationships with key decision-makers in tailored marketing programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Logitech: Logitech is the global leader in video collaboration hardware (Rally Bar, Rally Bar Mini, Rally Bar Huddle, Tap, Sight), directly competing with Neat across small, medium and large rooms for Zoom, Microsoft Teams and Google Meet deployments. It is the highest-volume competitor in the category and the primary benchmark for Neat's pricing and feature roadmap.
• Poly (HP): Poly (acquired by HP) sells the Studio X, Studio V and G7500 video bars and all-in-one collaboration displays, directly competing with the Neat Bar family and Neat Boards. Poly DirectorAI for auto-framing/speaker tracking is a direct competitor to Neat Symmetry and Speaker Framing.
• Cisco (Webex Devices): Cisco's Webex Devices portfolio (Room Bar, Room Bar Pro, Room Kit, Board Pro) is a direct competitor to Neat's Bar and Board lines, targeting the same large enterprise rooms with comparable AI framing features. Cisco's prior leadership of Javed Khan (Neat's new CEO) at Webex underlines the close competitive positioning.
• DTEN: DTEN makes all-in-one collaboration displays (DTEN D7, ME, Go, Bar) certified for Zoom Rooms and Microsoft Teams, directly competing with Neat Board 50, Neat Board Pro and the Neat Bar family in huddle-to-large room deployments.
• Owl Labs: Owl Labs (Meeting Owl 3, Owl Bar, Owl Labs' expansion devices) is a direct peer in the huddle and small-room video collaboration category, with the 360° Meeting Owl directly analogous to Neat Center in targeting remote-participant experience in small/medium rooms.
• Jabra (GN Audio): Jabra's PanaCast series (PanaCast 20, PanaCast 50, PanaCast 40 VBS) directly competes with Neat Bar and Neat Bar Pro in small/medium rooms and is also a partner in Microsoft's Express Install program alongside Neat, highlighting the dual competitor/partner dynamic.
• AVer Information: AVer Information (VB342 Pro, VB130, TR315 camera) is a direct competitor in video collaboration bars and PTZ cameras for huddle and medium rooms, with comparable AI auto-framing features and aggressive pricing in the SMB and education segments.

Broad incumbents

• Microsoft Surface Hub / Microsoft Teams Rooms: Microsoft's Surface Hub and Teams Rooms-certified devices compete with Neat Boards in large-room and all-in-one categories, and Microsoft also certifies third-party devices (including Neat's) to run Teams Rooms. It is both a platform partner and a partial competitor.
• Crestron: Crestron provides large-room AV integration (Crestron Flex, AirMedia, Automate VX) that competes with Neat in enterprise meeting spaces, especially in managed-AV rollouts; it is also a Microsoft Teams Rooms partner and partially indirect competitor to Neat Bar Pro and Neat Board Pro.
• Lenovo (Google Meet Series One): Lenovo manufactured the Google Meet Series One hardware (Desk 27, Board 65, Room Kit) as first-party Google Meet appliances, competing head-to-head with Neat in Google Meet-native deployments. The Series One line is the most direct platform-owned competitor to Neat's Google Meet-certified devices.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neat_no
• YouTubeyoutube.com/@Neatmeetings
• Facebookfacebook.com/neatmeetings
• LinkedInlinkedin.com/company/neat-no
• Instagraminstagram.com/neatmeetings

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neat