CrossCheck Media
CrossCheck Media Inc. is a private multi-platform media company operating Biz Talk Today TV across streaming, podcasts, and newsletters, serving finance professionals, sports gaming enthusiasts, and news consumers through AVOD advertising and subscriptions.
- Company typePrivate
- Founded2024
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CrossCheck Media does
CrossCheck Media Inc. is the media production and publishing arm of CrossCheck Management LLC, a private single-family office headquartered in Washington, DC with a secondary office in Buffalo, NY. The company operates a multi-platform content ecosystem built around its flagship property, Biz Talk Today TV (BTT), which spans three content verticals: Video (streaming television distributed across Apple TV, Roku, Amazon Prime/Fire TV, Google TV, Samsung TV Plus, Vizio, YouTube, and In The Black Network), Audio (podcasts and vodcasts via Evergreen Podcast Network, Spotify, and Apple Podcasts), and Digital Print (newsletters such as ProInvestor Insights). Original programming includes financial shows Buy Hold Sell, The Money Path, and Financial Compass; sports betting programming Handicap Hustle and Madden On The Line; legal analysis show BTT Law; and a mobile app launched June 2026 that delivers live and on-demand programming worldwide on iOS and Android.
The underlying technology is a multi-platform media production and distribution system combining owned streaming apps with major OTT partnerships, supported by a content production team of 11–50 employees. The business model mixes AVOD advertising (notably through the ITBN partnership), subscription-based newsletter revenue, and paid advisory services through its Crisis Communications practice. Customer segments include finance and investment professionals, sports gaming enthusiasts, and business and political news consumers; the Crisis Communications line additionally targets corporate clients facing reputational issues. Indirectly, the entity serves the high-net-worth family whose wealth sits with parent CrossCheck Management LLC, whose leadership — CEO Todd M. Schoenberger also serves as CIO of the family office — guides an Advisory Committee including Emily Whitaker, Dr. Victoria Chambers, and Benjamin Reynolds.
The company is private, early-stage (founded 2022 per firmographic data), and does not disclose revenue or audience metrics. Strategic activity is concentrated in 2026, including platform distribution expansion and the promotion of Jo Madden to Vice President of Sports Gaming Media, signaling an explicit push into the legalized sports wagering content market alongside continued buildout of financial and political content verticals.
CrossCheck Media firmographics
Firmographics- Name
- CrossCheck Media
- Legal name
- CrossCheck Media Inc.
- Website
- https://crosscheckmanagement.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrossCheck Media Inc. is a private multi-platform media company operating Biz Talk Today TV across streaming, podcasts, and newsletters, serving finance professionals, sports gaming enthusiasts, and news consumers through AVOD advertising and subscriptions.
- Ownership category
- akta.pro rank
Where CrossCheck Media is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CrossCheck Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Streaming and Digital Content Distribution: Distribution of original programming across streaming platforms and digital channels, generating revenue through expanded audience reach and platform partnerships
- Advertising and Sponsorship: AVOD (Advertising-supported Video on Demand) model on platforms like In The Black Network, generating ad revenue from business and finance content audiences
- Sports Gaming Media: Sports betting analysis show and sports gaming media content leveraging the rapid growth of legalized sports wagering industry
- Digital Publishing Subscriptions: Newsletter products like ProInvestor Insights delivering exclusive commentary, market strategies, and expert opinions to subscribers
Go-to-market motion2 records
Distribution channels14 records
Marketing channels6 records
CrossCheck Media product offering
Product offeringCore offering
CrossCheck Media Inc. is a multi-platform media production company that produces and distributes original streaming television programs, podcasts, vodcasts, and digital newsletters covering business, finance, politics, sports, and entertainment through its flagship property Biz Talk Today TV (BTT). The company also offers a Crisis Communications consulting service combining rapid-response counsel, media relations, and reputation management for organizations facing high-pressure business situations. Content is distributed globally across mobile apps, connected TV platforms, podcast networks, and direct email.
Product overview
CrossCheck Media Inc. operates as a multi-platform media company built around its flagship property Biz Talk Today TV (BTT), which spans three content verticals: Video (streaming television on platforms like Apple TV, Roku, Amazon Prime, YouTube, and mobile), Audio (podcasts and vodcasts distributed through Evergreen Podcast Network and Spotify), and Digital Print (newsletters including ProInvestor Insights). The platform produces original programming including Buy Hold Sell, Handicap Hustle, BTT Law, The Money Path, Financial Compass, and Madden On The Line. Additionally, the company offers Crisis Communications services for reputation management during high-pressure business situations.
Differentiator
Problem solved
Functional benefit
Brands
- Biz Talk Today TV (BTT): Multi-platform media property offering streaming television, podcasts, vodcasts, and digital newsletters covering business, finance, politics, sports, and pop culture.
- Buy Hold Sell
- Handicap Hustle
- BTT Law
- The Money Path
- Financial Compass
- ProInvestor Insights
- Crisis Communications
Products and services
- Biz Talk Today TV (BTT) Flagship multi-platform media property offering streaming television, podcasts/vodcasts, and digital newsletters covering business, finance, politics, sports, and pop culture, distributed globally via the Biz Talk Today TV mobile app, connected TV platforms (Apple TV, Roku, Amazon Fire, Google TV, Samsung TV Plus, Vizio), YouTube, and podcast networks for individual viewers and listeners.
- ProInvestor Insights Standalone digital newsletter subscription product delivering exclusive market commentary, investment strategies, and expert economic opinions directly to subscriber inboxes for individual investors and finance professionals.
- Crisis Communications Consulting service combining rapid-response counsel, media relations, legal-sensitive messaging, and operational support to protect reputations, stabilize stakeholder trust, and restore momentum during high-pressure business situations for corporate clients and organizations.
Companies that use CrossCheck Media
Customer profileSegments4 records
Ideal customer profiles4 records
CrossCheck Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
CrossCheck Media partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Evergreen Podcast NetworkcorePartnership with Evergreen Podcast Network enables distribution of BTT podcasts and vodcasts to listeners across the globe through one of the major podcast distributors. The audio programs mirror video content while offering added depth and accessibility for on-the-go audiences.
- In The Black Network (ITBN)flagshipBTT is now officially streaming on In The Black Network, a free AVOD service dedicated to amplifying Black voices and original storytelling. The partnership expands reach to a culturally significant audience across smart TV and mobile apps including Roku, Apple TV, Amazon Fire TV, Android, and iOS.
- Apple TVcoreStreaming distribution on Apple TV platform for BTT video programming and on-demand content.
- RokucoreStreaming distribution on Roku platform reaching millions of Roku users with BTT content.
- Amazon Prime VideocoreStreaming distribution on Amazon Prime Video and Fire TV platforms for BTT video content.
- Google TVcoreStreaming distribution on Google TV platform for BTT programming.
- Samsung TV PluscoreStreaming distribution on Samsung Smart TV platform via Samsung TV Plus service.
- ViziominorStreaming distribution on Vizio SmartCast platform for BTT content.
- SpotifycorePodcast distribution on Spotify platform for BTT audio content.
- Apple PodcastscorePodcast distribution on Apple Podcasts platform for BTT audio programming.
- Ottera.tvminorDigital streaming distribution on Ottera platform for BTT content.
- YouTubecoreStreaming and clip distribution on YouTube platform for BTT video content and promotional clips.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
CrossCheck Media competitors and assessment
Company assessmentDirect peers
- Benzinga: Digital financial news, market data, and multimedia platform serving retail traders and finance professionals. Closely comparable to CrossCheck Media/BTT in niche focus on markets/investing, multi-format output (news, video, podcasts, newsletters), and similar SMB-style scale.
- Morning Brew: Originally a daily business newsletter that has expanded into podcasts, events, and streaming video. Highly comparable business model arc to BTT — a newsletter-anchored media property that scaled into audio and video distribution — though Morning Brew is larger and more mature.
- The Motley Fool: Subscription-driven investment advice and financial media platform with podcasts, newsletters, and video. Comparable audience overlap with BTT's finance/investing segment and similar diversified monetization across content formats.
- Seeking Alpha: Crowdsourced investment research and financial content platform with newsletters and multimedia. Comparable to BTT in serving engaged retail and professional investors with market commentary and analysis content.
- TheStreet: Established financial news and multimedia brand (originally founded as TheStreet.com) producing articles, video, and newsletters on markets and investing. Directly comparable to BTT in content type and target audience, though TheStreet has legacy scale advantages.
- Barstool Sports: Digital sports media brand with deep sports betting, handicapping, and pop-culture content across video, podcasts, and social. Closely analogous to BTT's Handicap Hustle and Madden On The Line sports-gaming vertical — comparable audience and monetization logic through sportsbook sponsorships and merchandise.
Broad incumbents
- CNBC: Flagship U.S. business/financial news television network with streaming, video, and digital operations. Overlaps with BTT's Buy Hold Sell, Financial Compass, and BTT Law coverage areas, but operates at vastly larger scale and brand recognition.
- Bloomberg Media: Global financial and business news powerhouse with television, radio, podcasts, and digital platforms. Targets the same professional-investor audience as BTT but with enterprise budgets, original reporting capacity, and established distribution advantages.
- MarketWatch: Major financial news and markets data platform owned by News Corp. Overlaps directly with BTT's market commentary and investing content, operates as a broad incumbent with significantly larger reach and editorial resources.
- Yahoo Finance: Large-scale consumer finance news, data, and video platform serving retail investors and finance enthusiasts. Comparable audience to BTT, but operates at portal scale with first-party distribution advantages that BTT lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CrossCheck Media social profiles
Digital presenceCrossCheck Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossCheck Media leadership team
Management profileNumber of profiles
Profiles2 records
CrossCheck Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
CrossCheck Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossCheck Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossCheck Media
What does CrossCheck Media do?
CrossCheck Media Inc. is a multi-platform media production company that produces and distributes original streaming television programs, podcasts, vodcasts, and digital newsletters covering business, finance, politics, sports, and entertainment through its flagship property Biz Talk Today TV (BTT). The company also offers a Crisis Communications consulting service combining rapid-response counsel, media relations, and reputation management for organizations facing high-pressure business situations. Content is distributed globally across mobile apps, connected TV platforms, podcast networks, and direct email.
Is CrossCheck Media a public or private company?
CrossCheck Media is a private company. It is classified as family owned and is currently operating.
When was CrossCheck Media founded?
CrossCheck Media was founded in 2024. It employs 11 to 50 people.
Where is CrossCheck Media based?
CrossCheck Media is headquartered in Washington, United States, in the North America region.
How does CrossCheck Media make money?
Four revenue lines are on record. Streaming and Digital Content Distribution is the primary driver. The others are advertising and Sponsorship, sports Gaming Media and digital Publishing Subscriptions.
Who are CrossCheck Media's main competitors?
Direct peers on record are Benzinga, Morning Brew, The Motley Fool, Seeking Alpha, TheStreet and Barstool Sports. Broad incumbents are CNBC, Bloomberg Media, MarketWatch and Yahoo Finance.
Does CrossCheck Media have an API?
No public API is recorded for CrossCheck Media.