Active Super
Active Super is an Australian regulated superannuation fund founded in 1997, serving individual members with retirement savings accumulation, consolidation, and retirement income planning, distributed through a member portal and employer-sponsored plans.
- Company typePrivate
- Founded1997
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Active Super does
Active Super is an Australian regulated superannuation fund founded in 1997 and headquartered in Sydney, operating under trustee Vision Super Pty Ltd (ABN 50 082 924 561, AFSL 225054, RSE L0000239) on behalf of the Local Authorities Superannuation Fund (ABN 24 496 637 884). It serves individual Australian members accumulating retirement savings, with origins in employees of local authorities and related public-sector entities. The fund's product surface comprises a superannuation accumulation and retirement income product, an iOS/Android mobile application for account self-service, a SuperMatch consolidation tool for finding and combining lost super, a Willis Towers Watson-powered retirement calculator, and a downloadable retirement guide. Distribution combines a self-serve direct member portal with employer-sponsored default fund selection across Australian workplaces.
The business model is fee-based on assets under management, consistent with the Australian not-for-profit super fund model, with revenue derived from member account fees and investment management charges rather than transaction or premium pricing. GTM is horizontal: a single 'Individual Members' persona is served through content marketing on the website (investment updates, payday super explainers, contribution guidance) and through employer default-selection. The fund holds independent recognition from Canstar, SuperRatings, and Money Magazine, and competes on low fees, fee transparency, and digital member tooling rather than proprietary technology. There is no disclosed evidence of proprietary AI/ML, a developer platform, or external APIs; core technology is delivered via standard web and mobile channels.
Active Super firmographics
Firmographics- Name
- Active Super
- Legal name
- Vision Super Pty Ltd
- Website
- https://activesuper.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Active Super is an Australian regulated superannuation fund founded in 1997, serving individual members with retirement savings accumulation, consolidation, and retirement income planning, distributed through a member portal and employer-sponsored plans.
- Ownership category
- akta.pro rank
Active Super industry classification
Industry- Product category
- Superannuation Fund Management
- NAICS
- Pension Funds (525110), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
- akta.pro secondary industries
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
Keywords
Where Active Super is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Active Super business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels1 record
Active Super product offering
Product offeringCore offering
Active Super (operating as Vision Super) is a private Australian superannuation fund offering retirement savings accumulation and retirement income products to individual members. The fund is governed by Vision Super Pty Ltd as Trustee of the Local Authorities Superannuation Fund and is supplemented by digital self-service tools including a mobile app, a SuperMatch lost-super search tool, a retirement calculator, and an online member portal. Members can consolidate multiple super accounts, make extra contributions, transfer KiwiSaver balances from New Zealand, and plan for retirement using the fund's advice and education resources.
Product overview
Vision Super is an Australian superannuation fund offering retirement savings management through a unified platform. The core offering centers on the superannuation fund itself, supplemented by digital tools including the Vision Super App for mobile account access, SuperMatch for locating and combining super accounts, a Retirement Calculator for planning projections, and a downloadable Retirement Guide for member education. These products work together to provide members with comprehensive superannuation management from accumulation through retirement.
Differentiator
Problem solved
Functional benefit
Brands
- Vision Online: Online member portal for Vision Super members to manage their superannuation accounts.
Products and services
- Vision Super (Local Authorities Superannuation Fund) Core superannuation fund product offering accumulation, investment options, and retirement income products to individual Australian members and employees of local authorities and related entities. The fund is governed by Vision Super Pty Ltd as Trustee of the Local Authorities Superannuation Fund and operates under AFSL 225054 and RSE licence L0000239.
- Vision Super Mobile App Native mobile application for iOS and Android that allows members to log in, view balances, manage their superannuation accounts, and access core fund functionality from mobile devices.
- SuperMatch Self-service tool that helps members locate superannuation accounts they may have lost or forgotten about with other providers and combine them into their Vision Super account, reducing duplicate fees and paperwork.
- Retirement Calculator Online calculator that helps members estimate their projected superannuation balance by retirement and identify actions they can take to improve their financial future.
- Retirement Guide Comprehensive downloadable guide covering retirement planning topics for members, intended to support members approaching or thinking about retirement.
Companies that use Active Super
Customer profileSegments1 record
Ideal customer profiles2 records
Active Super technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Super partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Active Super competitors and assessment
Company assessmentDirect peers
- AustralianSuper: Australia's largest industry super fund, providing accumulation and retirement products to a broad employee base. Directly comparable as an Australian superannuation peer competing on fees, performance, awards and member services.
- Aware Super: Public sector and community-focused industry super fund formed from a merger of First State Super and VicSuper. Highly comparable given the public-sector/local-government overlap with Active Super/Vision Super's member base.
- Rest: Industry super fund serving Australian workers across multiple sectors. Comparable as a not-for-profit industry super competing on fees, awards (SuperRatings, Canstar) and digital member tools.
- HESTA: Industry super fund focused on health and community services workers. Comparable operating model and member demographic, similar digital and retirement product suite, and competing on SuperRatings/Canstar recognition.
- Hostplus: Industry super fund serving hospitality, tourism, sport and related sectors. Comparable as an award-winning, low-fee industry super fund with similar digital engagement tools and KiwiSaver/inward migration offerings.
- Cbus: Industry super fund for the construction industry. Comparable as a sector-focused industry super with similar accumulation and retirement offerings, fee transparency and digital tools.
- UniSuper: Industry super fund for the higher education and research sector. Comparable as a not-for-profit industry super with strong digital platform, awards recognition and KiwiSaver-style transfer capabilities.
- Australian Retirement Trust (ART): Formed from the merger of Sunsuper and QSuper, ART is one of Australia's largest super funds. Comparable as an award-winning industry super with public-sector overlap and a broad digital/mobile member experience.
Broad incumbents
- Mercer Super (Australia): Large wealth manager offering superannuation alongside broader investment, consulting and HR services. Comparable on the super product layer but offers a much wider portfolio beyond the niche industry-super focus.
- AMP Super: Major Australian financial services group offering superannuation alongside wealth management, banking and advice. Comparable on super product features but operates across a much broader financial services portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Active Super social profiles
Digital presenceActive Super financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Super leadership team
Management profileNumber of profiles
Profiles1 record
Active Super funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Super M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Super
What does Active Super do?
Active Super (operating as Vision Super) is a private Australian superannuation fund offering retirement savings accumulation and retirement income products to individual members. The fund is governed by Vision Super Pty Ltd as Trustee of the Local Authorities Superannuation Fund and is supplemented by digital self-service tools including a mobile app, a SuperMatch lost-super search tool, a retirement calculator, and an online member portal. Members can consolidate multiple super accounts, make extra contributions, transfer KiwiSaver balances from New Zealand, and plan for retirement using the fund's advice and education resources.
Is Active Super a public or private company?
Active Super is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Super founded?
Active Super was founded in 1997. It employs 101 to 250 people.
Where is Active Super based?
Active Super is headquartered in Sydney, Australia, in the Oceania region.
Who are Active Super's main competitors?
Direct peers on record are AustralianSuper, Aware Super, Rest, HESTA, Hostplus, Cbus, UniSuper and Australian Retirement Trust (ART). Broad incumbents are Mercer Super (Australia) and AMP Super.
Does Active Super have an API?
No public API is recorded for Active Super.
What industry is Active Super in?
Active Super's product category is Superannuation Fund Management. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds, with a secondary code of FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail). Its NAICS code is 525110 and its SIC code is 6282.