Active Super

What Active Super does

Active Super is an Australian regulated superannuation fund founded in 1997 and headquartered in Sydney, operating under trustee Vision Super Pty Ltd (ABN 50 082 924 561, AFSL 225054, RSE L0000239) on behalf of the Local Authorities Superannuation Fund (ABN 24 496 637 884). It serves individual Australian members accumulating retirement savings, with origins in employees of local authorities and related public-sector entities. The fund's product surface comprises a superannuation accumulation and retirement income product, an iOS/Android mobile application for account self-service, a SuperMatch consolidation tool for finding and combining lost super, a Willis Towers Watson-powered retirement calculator, and a downloadable retirement guide. Distribution combines a self-serve direct member portal with employer-sponsored default fund selection across Australian workplaces.

The business model is fee-based on assets under management, consistent with the Australian not-for-profit super fund model, with revenue derived from member account fees and investment management charges rather than transaction or premium pricing. GTM is horizontal: a single 'Individual Members' persona is served through content marketing on the website (investment updates, payday super explainers, contribution guidance) and through employer default-selection. The fund holds independent recognition from Canstar, SuperRatings, and Money Magazine, and competes on low fees, fee transparency, and digital member tooling rather than proprietary technology. There is no disclosed evidence of proprietary AI/ML, a developer platform, or external APIs; core technology is delivered via standard web and mobile channels.

Name

Active Super

Legal name

Vision Super Pty Ltd

Website

https://activesuper.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Active Super is an Australian regulated superannuation fund founded in 1997, serving individual members with retirement savings accumulation, consolidation, and retirement income planning, distributed through a member portal and employer-sponsored plans.

Ownership category

akta.pro rank

Product category

Superannuation Fund Management

NAICS

Pension Funds (525110), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Superannuation fund management
• Retirement planning services
• Pension fund Australia
• Superannuation consolidation
• Retirement income products

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

Active Super (operating as Vision Super) is a private Australian superannuation fund offering retirement savings accumulation and retirement income products to individual members. The fund is governed by Vision Super Pty Ltd as Trustee of the Local Authorities Superannuation Fund and is supplemented by digital self-service tools including a mobile app, a SuperMatch lost-super search tool, a retirement calculator, and an online member portal. Members can consolidate multiple super accounts, make extra contributions, transfer KiwiSaver balances from New Zealand, and plan for retirement using the fund's advice and education resources.

Product overview

Vision Super is an Australian superannuation fund offering retirement savings management through a unified platform. The core offering centers on the superannuation fund itself, supplemented by digital tools including the Vision Super App for mobile account access, SuperMatch for locating and combining super accounts, a Retirement Calculator for planning projections, and a downloadable Retirement Guide for member education. These products work together to provide members with comprehensive superannuation management from accumulation through retirement.

Differentiator

Problem solved

Functional benefit

Brands

• Vision Online: Online member portal for Vision Super members to manage their superannuation accounts.

Products and services

• Vision Super (Local Authorities Superannuation Fund) Core superannuation fund product offering accumulation, investment options, and retirement income products to individual Australian members and employees of local authorities and related entities. The fund is governed by Vision Super Pty Ltd as Trustee of the Local Authorities Superannuation Fund and operates under AFSL 225054 and RSE licence L0000239.
• Vision Super Mobile App Native mobile application for iOS and Android that allows members to log in, view balances, manage their superannuation accounts, and access core fund functionality from mobile devices.
• SuperMatch Self-service tool that helps members locate superannuation accounts they may have lost or forgotten about with other providers and combine them into their Vision Super account, reducing duplicate fees and paperwork.
• Retirement Calculator Online calculator that helps members estimate their projected superannuation balance by retirement and identify actions they can take to improve their financial future.
• Retirement Guide Comprehensive downloadable guide covering retirement planning topics for members, intended to support members approaching or thinking about retirement.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• AustralianSuper: Australia's largest industry super fund, providing accumulation and retirement products to a broad employee base. Directly comparable as an Australian superannuation peer competing on fees, performance, awards and member services.
• Aware Super: Public sector and community-focused industry super fund formed from a merger of First State Super and VicSuper. Highly comparable given the public-sector/local-government overlap with Active Super/Vision Super's member base.
• Rest: Industry super fund serving Australian workers across multiple sectors. Comparable as a not-for-profit industry super competing on fees, awards (SuperRatings, Canstar) and digital member tools.
• HESTA: Industry super fund focused on health and community services workers. Comparable operating model and member demographic, similar digital and retirement product suite, and competing on SuperRatings/Canstar recognition.
• Hostplus: Industry super fund serving hospitality, tourism, sport and related sectors. Comparable as an award-winning, low-fee industry super fund with similar digital engagement tools and KiwiSaver/inward migration offerings.
• Cbus: Industry super fund for the construction industry. Comparable as a sector-focused industry super with similar accumulation and retirement offerings, fee transparency and digital tools.
• UniSuper: Industry super fund for the higher education and research sector. Comparable as a not-for-profit industry super with strong digital platform, awards recognition and KiwiSaver-style transfer capabilities.
• Australian Retirement Trust (ART): Formed from the merger of Sunsuper and QSuper, ART is one of Australia's largest super funds. Comparable as an award-winning industry super with public-sector overlap and a broad digital/mobile member experience.

Broad incumbents

• Mercer Super (Australia): Large wealth manager offering superannuation alongside broader investment, consulting and HR services. Comparable on the super product layer but offers a much wider portfolio beyond the niche industry-super focus.
• AMP Super: Major Australian financial services group offering superannuation alongside wealth management, banking and advice. Comparable on super product features but operates across a much broader financial services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/activesuper_au
• Facebookfacebook.com/ActiveSuperAU

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Super