Bio-Engineered Supplements and Nutrition

What Bio-Engineered Supplements and Nutrition does

Bio-Engineered Supplements and Nutrition, Inc. (BSN) is a US-based sports nutrition company that manufactures and markets protein powders, pre-workout formulas, recovery supplements, mass gainers, and protein bars for athletes, bodybuilders, and general health-conscious consumers. Founded in 2004 and headquartered in Downers Grove, Illinois, the company built its identity around two flagship franchises launched at inception: SYNTHA-6 (a multi-source protein matrix combining whey concentrate, whey isolate, caseinates, milk protein isolate, and egg albumin) and N.O.-XPLODE (a pre-workout containing caffeine, beta-alanine, creatine, and nitric oxide precursors). The product portfolio extends into SYNTHA-6 ISOLATE, SYNTHA-6 EDGE, SYNTHA-6 COLDSTONE (a Cold Stone Creamery co-brand), N.O.-XPLODE VASO and COOL RUSH variants, TRUE-MASS gainers, AMINOx and AMINOx EAAs, NITRIX 2.0, CELLMASS 2.0, micronized Creatine, and PROTEIN CRISP bars, with formulation differentiators centered on proprietary protein matrices, NO3-T creatine nitrate, and flavor technology ("Best Tasting Protein" positioning since 2004).

The company operates a dual-channel go-to-market: direct-to-consumer e-commerce at gobsn.com featuring a subscription program (20% recurring discount plus free shipping), and third-party retail through GNC, Vitamin Shoppe, Amazon, iHerb, and a network of authorized international distributors spanning 60+ countries across North America, Europe, Asia Pacific, the Middle East, South America, and the Caribbean. Pricing is unit-based across SKUs ranging from $0.34 to $6.66 per serving, with subscriptions offering the primary discount lever. Bio-Engineered Supplements and Nutrition, Inc. is a wholly owned subsidiary of Glanbia Performance Nutrition, the sports nutrition arm of Irish-listed Glanbia plc, which provides manufacturing scale, ingredient procurement, and global distribution infrastructure. No independent revenue, headcount growth, or funding data is disclosed; the company operates as a portfolio brand within its parent's broader performance nutrition segment.

Name

Bio-Engineered Supplements and Nutrition

Legal name

Bio-Engineered Supplements and Nutrition, Inc.

Website

https://gobsn.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Bio-Engineered Supplements and Nutrition (BSN) manufactures and markets sports nutrition supplements — protein powders, pre-workouts, and recovery products — for athletes and fitness consumers globally, operating as a subsidiary of Glanbia Performance Nutrition.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Sports nutrition supplements
• Protein powder products
• Pre-workout formulas
• Amino acid supplements
• Mass gainer supplements

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: One-time purchases of sports nutrition supplements including protein powders, pre-workout formulas, amino acids, and recovery products through e-commerce and retail channels
2. Subscription Program: Recurring subscription model offering 20% off every recurring delivery plus free shipping. Customers can customize frequency, pause, skip, or cancel anytime

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BSN manufactures and markets a sports nutrition portfolio including protein powders (SYNTHA-6 line, TRUE-MASS gainers), pre-workout formulas (N.O.-XPLODE line), amino acid/EAA recovery supplements (AMINOx), creatine, mass gainers, and protein snack bars (PROTEIN CRISP). Products are sold directly through gobsn.com (with a subscription program offering 20% off and free shipping) and distributed globally via retailers such as GNC, Vitamin Shoppe, Amazon, and iHerb, reaching consumers in 60+ countries.

Product overview

Bio-Engineered Supplements and Nutrition (BSN) offers an award-winning sports nutrition portfolio centered on three product categories: Protein (including SYNTHA-6, SYNTHA-6 EDGE, SYNTHA-6 ISOLATE, and SYNTHA-6 COLDSTONE), Pre-Workout & Energy (N.O.-XPLODE, N.O.-XPLODE VASO, N.O.-XPLODE COOL RUSH), and Recovery & Performance (AMINOx, AMINOx EAAs, NITRIX 2.0, CELLMASS 2.0, CREATINE). The company also produces mass gainers (TRUE-MASS, TRUE-MASS 1200) and protein snack bars (PROTEIN CRISP). BSN's products are distributed globally through retailers including GNC, Vitamin Shoppe, Amazon, and iHerb, with international distributors across multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• SYNTHA-6 Ultra-premium protein powder with 22g protein per serving featuring a multi-source matrix (whey protein concentrate, whey protein isolate, calcium caseinate, micellar casein, milk protein isolate, and egg albumin). Sold to athletes and fitness consumers for muscle building and recovery.
• SYNTHA-6 EDGE Premium protein synthesis powder with 24g protein matrix designed to support muscle recovery with reduced carbs and fat, featuring hydrolyzed whey protein. Sold to fitness consumers seeking lean protein support.
• SYNTHA-6 ISOLATE Ultra-premium protein powder with 25g protein per serving combining Whey Protein Isolate and Milk Protein Isolate for a fast and slow digesting matrix, intended for post-workout recovery.
• SYNTHA-6 COLDSTONE Collaboration product with Cold Stone Creamery offering classic ice cream flavors with real cookie bits, containing 22g of ultra-premium protein matrix per serving.
• N.O.-XPLODE Pre-workout formula with 275mg caffeine and 1.8g Beta-Alanine per serving, designed to support explosive energy, enhanced endurance, and maximum performance.
• N.O.-XPLODE VASO Pre-workout supplement engineered for ultimate pump with 8g Citrulline and 1g Creatine Nitrate NO3-T, plus 300mg caffeine and 3.2g Beta-Alanine.
• N.O.-XPLODE COOL RUSH Arctic blast pre-workout featuring trigeminal cooling taste technology with 275mg caffeine, supporting explosive energy, intense focus, and extreme pumps.
• TRUE-MASS Ultra-premium mass gainer with 2-to-1 carbohydrate-to-protein ratio delivering 85-90g carbs and 46-50g protein per serving at 700-710 calories.
• TRUE-MASS 1200 Ultimate mass gainer for hard-gainers with 4-to-1 carbohydrate-to-protein ratio, featuring 50g protein, 213-215g complex carbs with whole oat flour, and 11g BCAAs per serving.
• PROTEIN CRISP Light and crispy protein bar with 20g premium proteins, 230-240 calories, 4g sugar or less, and gluten-free formulation, available in 7 flavors.
• AMINOx Stimulant-free BCAA formula with 10g blend of essential BCAAs plus L-Alanine, Taurine, and L-Citrulline supporting endurance and muscle recovery.
• AMINOx EAAs Essential amino acid supplement with 10g per scoop featuring a balanced 1:1 BCAA to other EAAs ratio, including 5g BCAAs (2:1:1 Leucine, Isoleucine, Valine).
• NITRIX 2.0 Concentrated nitric oxide precursor supplement with 3g L-Citrulline and 3g Creatine per serving, designed to support pumps, recovery, and workout performance.
• CELLMASS 2.0 Concentrated post-workout recovery supplement delivering 5g creatine, 3g glutamine, and 10g amino acids per serving with taurine and hydrolyzed whey protein.
• CREATINE Pure micronized Creatine Monohydrate supplement providing 5g per serving to support strength, power, and muscle building lean body mass.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and flagship.

• Glanbia Performance NutritioncoreChannel Partner/ Reseller/ DistributorGlanbia Performance Nutrition serves as a key distribution partner for BSN products, particularly in markets including Australia, India, and New Zealand. They handle regional distribution and have dedicated local branch offices for market support.
• GNCcoreChannel Partner/ Reseller/ DistributorMajor US specialty retail chain for health and wellness products. GNC carries BSN's complete product line including SYNTHA-6, N.O.-XPLODE, and other supplements.
• Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorMajor US vitamin and supplement retailer carrying BSN products in physical stores and online.
• AmazonmajorChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace offering BSN products to consumers worldwide through the Amazon platform.
• iHerbmajorChannel Partner/ Reseller/ DistributorGlobal online retailer specializing in natural products, carrying BSN supplements for international customers.
• Cold Stone CreameryflagshipStrategic or Co-development PartnerBrand collaboration partnership creating SYNTHA-6 COLDSTONE product line featuring ice cream-inspired flavors like Birthday Cake Remix, Cookie Dough, German Chocolate Cake, and Mint Mint Chocolate Chip. Combines Cold Stone Creamery's ice cream expertise with BSN's protein technology.
• International Distributor NetworkmajorChannel Partner/ Reseller/ DistributorNetwork of authorized distributors in 60+ countries including USA, Canada, UK, Germany, France, Japan, China, India, Australia, Brazil, South Africa, and more. Includes regional distributors like DNA and Muscle Foods (US), Body Temple LTD (UK), Polleo Sport (Austria), and many others.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• MuscleTech: MuscleTech is a leading sports nutrition brand offering protein powders (Nitro-Tech), pre-workouts (Cell-Tech, Vapor), and mass gainers that directly compete with BSN's SYNTHA-6 and N.O.-XPLODE lines. It serves the same bodybuilder, athlete, and fitness enthusiast segments with comparable price points and similar mass-market distribution through GNC, Walmart, and Amazon.
• Cellucor (C4): Cellucor's C4 Original is a flagship pre-workout competing directly with N.O.-XPLODE in the same stimulant-driven performance category. Both brands target gym-goers and serious athletes with beta-alanine and caffeine-forward formulas, distributed through GNC, Vitamin Shoppe, and Amazon with comparable per-serving price points.
• MyProtein: MyProtein is a global DTC and Amazon sports nutrition brand offering Impact Whey Isolate, pre-workouts, BCAA/EAA products, and protein bars. It competes with BSN across the same product categories at typically lower price points, with comparable international distribution reach and a subscription model that mirrors BSN's gobsn.com program.
• Quest Nutrition: Quest Nutrition is a protein-forward sports nutrition brand best known for its protein bars, which directly overlap with BSN's PROTEIN CRISP product line. Both brands serve fitness-conscious consumers through DTC, Amazon, and major retailers, competing in the same snack-format protein category with similar flavor-driven marketing.
• MusclePharm: MusclePharm offers Combat protein powder, Assault pre-workout, and BCAA supplements that directly compete with BSN's portfolio. Both brands target bodybuilders and serious lifters, share distribution at GNC and Amazon, and operate with similar mass-market positioning in the sports nutrition category.
• Optimum Nutrition: Optimum Nutrition (ON) is the closest comparable to BSN: another sports nutrition brand owned by Glanbia Performance Nutrition, offering Gold Standard Whey, Serious Mass, and pre-workout supplements. It competes head-to-head with BSN's SYNTHA-6 and N.O.-XPLODE on the same GNC, Vitamin Shoppe, and Amazon shelves, serving the same athlete and gym-goer segments with similar whey-based formulations.
• Dymatize Nutrition: Dymatize is a direct sports nutrition competitor whose ISO100 hydrolyzed whey protein and pre-workout lines compete with BSN's SYNTHA-6 ISOLATE and N.O.-XPLODE VASO. It serves the same bodybuilder and performance-athlete segments with similar premium pricing and is distributed through the same specialty supplement retailers (GNC, Vitamin Shoppe, Amazon).

Emerging players

• Transparent Labs: Transparent Labs is an emerging premium sports nutrition brand offering protein powders, pre-workouts, BCAAs, and creatine with clinically-dosed, transparent-label formulations that compete with BSN on formulation quality. It serves a similar performance-focused customer base primarily through DTC channels, pressuring BSN's premium positioning in the online-only segment.

Broad incumbents

• NOW Foods: NOW Foods is a broad incumbent in vitamins, supplements, and sports nutrition, including sports-grade creatine, BCAAs, and protein products that overlap with BSN's portfolio. It serves overlapping customer segments (athletes, health-conscious consumers) through health food stores, Amazon, and iHerb at value price points.
• GNC: GNC is a broad incumbent in the supplement retail and brand space, operating both a major retail chain that distributes BSN products and its own proprietary sports nutrition and vitamin lines. As BSN's largest US retail partner, GNC is both a customer and a competitor across protein, pre-workout, and BCAA categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BSNchannel
• Facebookfacebook.com/BSNSupplements
• Instagraminstagram.com/bsn
• Xx.com/BSNsupplements
• LinkedInlinkedin.com/company/bio-engineered-supplements-and-nutrition-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio-Engineered Supplements and Nutrition