PRODINGER Packaging

What PRODINGER Packaging does

PRODINGER Packaging (operating as PRODINGER Gruppe) is a 100-year-old, family-owned German wholesale and distribution group headquartered in Coburg, focused on industrial and food packaging. The group employs more than 570 people across five German locations — Coburg (HQ), Erfurt, Herbolzheim, Nürnberg, and Henstedt-Ulzburg — with a new ~36,000 m² logistics center planned in Bad Rodach (move-in autumn 2027) in partnership with P3 Logistic Parks. Its core operating subsidiary, PRODINGER Verpackung, is described as Germany's No. 1 specialist wholesale dealer (Fachgroßhändler Nr. 1) for transport packaging and packaging solutions, serving industrial and commercial B2B customers via field sales, inside sales, and key account management.

The group operates three distinct revenue streams: (i) trading and distribution of industrial transport packaging through PRODINGER Verpackung, (ii) specialist food and retail packaging — particularly fruit and vegetable packaging — through Lorentzen & Sievers (acquired January 2024, with EDEKA named as a key customer), and (iii) a B2C e-commerce channel in house & garden and DIY categories via Produktiv Handel GmbH (founded September 2023). Revenue is generated through transaction-based B2B wholesale margins, with negotiated per-customer or per-account pricing and no publicly disclosed pricing. The group does not develop proprietary software or hardware platforms; its technology footprint is operational (logistics, procurement, ERP) rather than product-facing, and the firm has no disclosed AI capabilities, APIs, or third-party integrations.

The business is led by CEO Markus Ettlin (sole CEO from January 1, 2026; Co-CEO from July 2025), with founder-family member Steffen Prodinger serving as Gesellschafter and Chairman of the Board, CFO Christian Graupner, COO Sebastian Weichelt (PRODINGER Verpackung), and Konzerngeschäftsführer for People, Culture & Brand Kai Langnickel alongside Chief of Staff Dr. Thomas Kneitz (both joined October 2024). The company has pursued a multi-year strategy of vertical extension (food packaging via M&A, B2C via new entity), regulatory positioning (PPWR content hub, January 2025 TISAX certification), and infrastructure scale (Bad Rodach), while remaining a privately held family enterprise with no external institutional investment disclosed.

Name

PRODINGER Packaging

Legal name

Prodinger Organisation GmbH & Co. KG

Website

https://prodinger.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Short description

PRODINGER Packaging is a 100-year-old German family-owned wholesale group that distributes industrial transport packaging and food packaging to B2B customers across five German locations, plus a B2C e-commerce subsidiary.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (424610)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM)

akta.pro secondary industries

Custom Crating & Export-Grade Packaging (HSAKADAC), Blister, Skin & Thermoform Packaging Machines (IMAHAOAI)

Keywords

• Industrial packaging distribution
• Transport packaging wholesale
• Food packaging solutions
• Specialty packaging trader
• Packaging compliance advisory

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading and Distribution of Industrial Packaging Materials: PRODINGER Verpackung acts as Germany's leading specialist wholesale trader (Fachgroßhändler) for transport packaging and individual packaging solutions. It generates revenue through the sale and distribution of packaging materials to B2B customers. Revenue is derived from product margins and volume-based trading.
2. Specialist Food and Retail Packaging Distribution: Lorentzen & Sievers (acquired January 2024) specializes in food packaging and is Germany's leading provider of fruit and vegetable packaging. Revenue is generated through the sale of specialized packaging solutions to food producers, retailers, and the food service industry.
3. B2C E-commerce (Produktiv Handel GmbH): Produktiv Handel GmbH, founded September 2023, operates in the B2C online sector with a focus on house & garden and DIY categories, growing the portfolio under the 'Einfach machen' (just do it) philosophy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PRODINGER Packaging operates as a B2B specialist wholesale distributor (Fachgroßhändler) of transport, industrial, and food/retail packaging materials in Germany. The group sells physical packaging products such as transport packaging, protective packaging, stretch and shrink film, unit load securing, and fruit and vegetable packaging to industrial, commercial, food, and retail customers through direct sales channels and its own logistics infrastructure.

Product overview

PRODINGER Packaging operates as a diversified trading house with a portfolio of distinct brands serving different market segments. The core business is PRODINGER Verpackung, Germany's leading specialist dealer for transport packaging and packaging solutions, serving industrial B2B customers. Complementing this is Lorentzen & Sievers, specializing in food and retail packaging with a focus on fruit and vegetable packaging. The PRODINGER Organisation serves as the central administration unit supporting group subsidiaries. A newer venture is Produktiv Handel GmbH, targeting B2C e-commerce. The group employs over 570 people across five locations in Germany (Coburg, Erfurt, Herbolzheim, Nürnberg, and Henstedt-Ulzburg). A new logistics center in Bad Rodach (~36,000 m²) is planned for 2027.

Differentiator

Problem solved

Functional benefit

Brands

• PRODINGER hilft: Eine Initiative der PRODINGER Gruppe für soziale Projekte und Organisationen
• PRODINGER Verpackung
• Lorentzen & Sievers
• Produktiv Handel

Products and services

• PRODINGER Verpackung Germany's leading specialist wholesale dealer (Fachgroßhändler Nr. 1) for transport packaging and packaging solutions, offering a comprehensive range of industrial packaging materials (cardboard boxes, stretch and shrink film, securing solutions, protective packaging) and individualized packaging solutions for industrial and commercial B2B customers.
• Lorentzen & Sievers Food Packaging Specialist food and retail packaging offerings including fruit and vegetable packaging (e.g., apple trays), food service packaging, and retail-ready packaging solutions for food producers, fruit and vegetable suppliers, retailers, and grocery chains.
• Produktiv Handel GmbH (House & Garden / DIY) B2C online retail operation offering products in the House & Garden and DIY (Heimwerken) categories, operating as a wholly-owned subsidiary of the PRODINGER Gruppe to extend the group into consumer e-commerce.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• P3 Logistic Park GmbHcoreStrategic or Co-development Partner · 1 January 2026PRODINGER has partnered with P3 Logistic Park GmbH to develop a new, modern logistics center in the Bad Rodach commercial zone. The facility will span approximately 36,000 m² of total rental space and represents a significant infrastructure investment. Planned move-in is autumn 2027, serving as logistics infrastructure for the next generation of PRODINGER's operations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mondi: Global integrated paper and packaging manufacturer with strong European footprint. Competes with PRODINGER on the supply side and increasingly through direct-to-customer channels in transport and food-contact packaging.
• Smurfit Kappa: Global paper-based packaging manufacturer and distributor with pan-European operations. Comparable in food/produce packaging categories (corrugated, point-of-sale) where Lorentzen & Sievers also competes.
• Antalis: Europe's leading distributor of paper, packaging, and visual communication solutions. Broader geographic and product footprint than PRODINGER; competes in German industrial and food packaging distribution.

Direct peers

• Kayser Verpackungen: German industrial packaging wholesaler and converter, providing transport packaging solutions to B2B customers. Comparable product range (stretch film, strapping, cardboard) and customer segments to PRODINGER Verpackung.
• Faller Packaging: German packaging specialist serving pharmaceutical and healthcare customers with folding cartons, leaflets, and labels. Comparable as a German packaging specialist with deep category expertise and an advisory/compliance-led sales motion.
• Europack GmbH: German family-owned packaging distributor serving industrial customers with protective and transport packaging. Comparable in business model (specialist wholesaler, field sales, family ownership) and product categories.
• ratioform Verpackungen: German specialist mail-order and online wholesaler of transport and industrial packaging. Direct competitor to PRODINGER Verpackung in the B2B Fachgroßhändler segment with overlapping product breadth and customer types.
• PackAll Verpackungen: German specialist for protective and transport packaging with field-sales distribution. Directly competes with PRODINGER Verpackung in the industrial B2B segment across Germany.
• Papier LIEBL: Bavarian/Franconian paper and packaging wholesaler with a multi-generational family-business profile. Overlaps with PRODINGER's regional industrial customer base and core product categories (paper, board, packaging materials).
• HEUER Verpackungen: German specialist wholesaler of transport and protective packaging, with field-sales and e-commerce channels. Closely comparable to PRODINGER Verpackung in target customers (industrial B2B), product range, and consultative sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prodinger-ohg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODINGER Packaging