What Rockrose Development does

Rockrose Development is a family-owned, private real estate development company founded in 1993 and headquartered at 7830 Hillside, Unit 300, Amarillo, Texas 79119. The firm develops master-planned residential neighborhoods and sells premier commercial land in the Texas Panhandle, organized under three operating sub-brands: Pinnacle Residential (custom built homes in the fastest growing area of Amarillo), The Colonies (an upscale neighborhood featuring high-end custom homes, landscaped parkways, and a clock tower, with new homes priced from the $600,000s), and Rockrose Commercial (land offerings for commercial, industrial, retail, office, and multi-family use). Since founding, the company states it has developed six neighborhoods comprising more than 5,000 completed units, with thousands more under construction and planned, and employs 11-50 people. Its business model is project-driven, selling directly to end customers — individual homebuyers on the residential side and commercial land buyers on the commercial side — through dedicated division websites and a centralized corporate marketing site.

In 2026 Rockrose materially expanded its geographic footprint, closing on a $100 million acquisition of a Cobble Hill, Brooklyn city block (363-365 Hicks Street, 97 Amity Street, 340 Henry Street) formerly part of the Long Island College Hospital property, following an earlier $65 million purchase of a neighboring parcel and a related contract involving a 258,000-square-foot building previously valued at $120.7 million. The legal entity is Rockrose Development L.L.C., a private LLC with no public listing, no institutional parent, and no disclosed funding rounds. The company also faces active class action litigation tied to a July 2025 cybersecurity breach attributed to the cybercriminal group PLAY, which exposed sensitive personal data of over 40,000 individuals and triggered investigations by Edelson Lechtzin LLP and Lynch Carpenter, LLP.

Name

Rockrose Development

Legal name

Rockrose Development L.L.C.

Website

https://rockroseamarillo.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockrose Development is a family-owned, private real estate developer founded in 1993, building master-planned residential neighborhoods and commercial land in the Texas Panhandle, and now expanding into Brooklyn, New York following a $100M acquisition.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate development
• Custom home construction
• Commercial land development
• Neighborhood community development
• Real estate property development

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Rockrose Development is a family-owned real estate developer that builds and sells custom residential homes within master-planned neighborhoods (Pinnacle, The Colonies) in Amarillo, Texas, and offers commercial, industrial, retail, office and multi-family land in the Texas Panhandle through its Rockrose Commercial division. Since 1993 the company has developed six neighborhoods with 5,000+ units and is expanding into Brooklyn, New York via large-scale urban property acquisitions.

Product overview

Rockrose Development is a family-owned real estate development company based in Amarillo, Texas, operating since 1993. The company operates three main divisions: Pinnacle Residential (custom built homes), Rockrose Commercial (commercial/industrial/retail land offerings), and The Colonies (high-end custom home neighborhood). Rockrose Development has successfully developed 6 neighborhoods with more than 5,000 units completed and thousands more under construction and planned.

Differentiator

Problem solved

Functional benefit

Brands

• Pinnacle by Rockrose: A neighborhood brand offering custom built homes in the fastest growing area of Amarillo, marketed as 'your forever neighborhood'.
• Rockrose Commercial
• The Colonies
• Pinnacle

Products and services

• Pinnacle Residential A residential subdivision development offering custom-built homes in the fastest-growing area of Amarillo, Texas, marketed as the 'forever neighborhood' where buyers can establish long-term roots in a growing community.
• The Colonies A grand master-planned neighborhood in Amarillo featuring high-end custom homes with new home prices starting from the $600,000s. The community includes a unique system of beautifully landscaped parkways leading to a majestic clock tower, blending upscale residential living with community-oriented design.
• Rockrose Commercial Premier land offerings for commercial, industrial, retail, office and multi-family development located in the most prestigious and sought-after areas of the Texas Panhandle, marketed via a dedicated sub-brand website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Two Trees Management: Brooklyn-focused developer behind Domino Sugar Factory and Industry City; relevant peer for Rockrose's Brooklyn expansion given comparable Cobble Hill-adjacent urban mixed-use redevelopment playbook.
• The Related Companies: Major NYC-based developer of mixed-use and large-scale urban projects including Hudson Yards; relevant peer for Rockrose's Cobble Hill/Brooklyn expansion given overlapping NYC large-parcel urban redevelopment work.

Broad incumbents

• Forest City Realty Trust (Brookfield): Large diversified real estate developer and operator (now part of Brookfield) with significant Brooklyn/NYC mixed-use holdings; relevant for Rockrose's Brooklyn strategy as a scaled incumbent operating in similar product types.
• PulteGroup: National homebuilder with Centex, Pulte, Del Webb, and John Wieland brands covering entry-level through luxury; comparable to Rockrose's multi-brand, multi-price-point subdivision strategy.
• Lennar Corporation: Top-tier national homebuilder with land development operations across multiple US metros; comparable to Rockrose's residential subdivision model and its commercial/multi-family land bank, though with much larger capitalization.
• D.R. Horton: Largest US homebuilder operating a broad portfolio of entry-level, move-up, and luxury subdivisions across multiple geographies; comparable to Rockrose as a master-planned community and subdivision developer, but at vastly greater scale.

Direct peers

• Green Brick Partners: Mid-sized homebuilder and land developer focused on premium and move-up product in select Sun Belt and high-growth markets; comparable scale and product positioning to Rockrose's Texas Panhandle operations.
• Meritage Homes: Public homebuilder focused on entry-level and first move-up segments in growth markets, with growing exposure to higher-density product; comparable as a subdivision developer operating across Sun Belt markets.
• KB Home: Public homebuilder with a build-to-order model in entry-level and move-up segments; comparable to Rockrose's custom-built home approach in growing regional markets.
• Toll Brothers: National luxury homebuilder with move-up and active-adult segments; directly comparable to Rockrose's premium-priced Colonies and Pinnacle neighborhoods given similar high-end price points and custom build model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RockroseDev
• Facebookfacebook.com/rockrosedevelopmentamarillo
• LinkedInlinkedin.com/company/rockrose-development-amarillo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockrose Development