What ASTAG does

ASTAG (Schweizerischer Nutzfahrzeugverband) is a Swiss trade association founded in 1979, headquartered in Bern, representing approximately 3,700 member and partner transport companies operating roughly 30,000 commercial vehicles daily across Switzerland. Its core membership covers three horizontal segments: goods transport companies (including Werkverkehr), coach and tour bus operators, and the taxi sector, with operations spanning all three Swiss language regions through four competence centers in Bern, Dottikon, Cossonay, and Gordola. The association derives revenue from membership dues, mandatory professional training and CZV certification, publication sales (STR Magazin, ~8,000 circulation), insurance and dangerous goods consulting services, and event participation.

The association's product portfolio centers on digital tools and platforms rather than proprietary technology IP: ASTAG Charge, launched in May 2026, is a member-only EV charging infrastructure sharing platform built with Depotcharge (Evolve Energy GmbH) and OGIL, with 20+ pilot companies operating ~260 electric trucks and full member rollout planned for November 2026. Supporting tools include the SNS 2025 Excel-based cost calculator (44 diesel + 4 EV vehicle types), WebGU web-based calculation platform, CO2-Berechnungstool (Fair Carbon Player), and Gefahrgut eLearning modules. The association also holds delegated authority from asa for CZV chauffeur licensing exam administration and runs the Profis on Tour youth recruitment initiative.

ASTAG operates a hybrid GTM motion: traditional sales-led membership recruitment supplemented by product-led growth via member-exclusive platforms like ASTAG Charge. Political advocacy is a primary value proposition, with the association maintaining direct engagement with the Swiss Federal Assembly on LSVA, road infrastructure, and climate regulation — the latter formalized through its 2025-2028 Climate Resolution. Leadership comprises Zentralpräsident Thierry Burkart (also a Council of States representative), Director Reto Jaussi, and two Vice Directors, supporting a staff of 101-250.

Name

ASTAG

Legal name

ASTAG Schweizerischer Nutzfahrzeugverband

Website

https://astag.ch

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

ASTAG is a Swiss trade association representing ~3,700 member road transport companies across goods, coach, and taxi sectors, offering political advocacy, CZV training/certification, industry tools, insurance services, and the new ASTAG Charge EV charging platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for transport companies, with tiered pricing for different partnership categories including business partners and individual partners.
2. Training and Education Services: Revenue from courses, certifications (CZV), and training programs. Individual courses, company courses, and various professional qualifications (dispatcher, transport manager, driving instructor, tank truck driver).
3. Publication Sales: Sales from STR Magazine (road transport trade publication), calculation guides, legal documents, CMR forms, tachograph discs, and other industry materials through the online shop.
4. Service Fees: Fees for various services including insurance services, dangerous goods consulting mandates, dangerous goods eLearning, youth marketing programs, sponsorship, and event participation.
5. Charging Infrastructure (ASTAG Charge): Platform enabling purchase and sale of charging power among members, creating revenue through transaction processing within the network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASTAG is a Swiss trade association that represents approximately 3,700 road transport companies through political advocacy, professional driver training (CZV certification), dangerous goods eLearning, EV charging infrastructure sharing (ASTAG Charge), cost calculation tools, insurance brokerage, occupational health and safety solutions, and a bimonthly trade magazine. The association offers tiered annual memberships with member-exclusive pricing on training, publications, digital tools, and consulting services across all Swiss language regions.

Product overview

ASTAG (Schweizerischer Nutzfahrzeugverband / Swiss Commercial Vehicle Association) operates as a trade association for Swiss road transport companies rather than a single-product software company. Its portfolio centers on: (1) ASTAG Charge — a digital charging infrastructure platform for electric trucks launched in May 2026; (2) Berechnungsgrundlagen/SNS — standardized cost calculation tools for commercial vehicles; (3) CZV training and eLearning for dangerous goods — mandatory and continuing professional education; (4) youth recruitment programs including Profis on Tour and SwissSkills; (5) insurance and safety services (EKAS); and (6) the STR Magazin trade publication. The association also operates its main website (astag.ch) with member login, event management (AS-TAG, TransportCH), and an online shop for training materials and regulatory documents.

Differentiator

Problem solved

Functional benefit

Brands

• ASTAG Charge: A digital platform for charging infrastructure sharing among transport companies, launched in May 2026.
• STR Magazin
• Profis on Tour

Products and services

• ASTAG Charge A digital charging infrastructure platform enabling ASTAG member transport companies to share charging infrastructure for electric trucks, purchase and sell charging electricity within the association network, and access a Switzerland-wide charging network on a 'by Members for Members' basis. Built in collaboration with Depotcharge (Evolve Energy GmbH) and OGIL.
• Berechnungsgrundlagen / SNS 2025 (Standardized Cost Calculation) Excel-based cost calculation tool for commercial vehicles in road transport, covering 44 diesel vehicle types and 4 electric vehicle types. Used by transport companies to calculate operating costs, margins, and transport order pricing. Member price CHF 250; regular price CHF 500.
• WebGU

Quantifiable outcome

• 3,700 members and partners trust ASTAG representation
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• IRU (International Road Transport Union)coreStrategic or Co-development PartnerInternational umbrella organization for road transport associations. ASTAG represents Swiss interests in the global transport industry through IRU membership, contributing to international policy development and standards.
• TCS (Touring Club Suisse)minorStrategic or Co-development PartnerCollaboration on road safety initiatives including the 'School Route Campaign' (Schulwegkampagne) promoting driver attention around children.
• Les Routiers SuissesminorStrategic or Co-development PartnerSwiss professional association for truck drivers collaborating on industry initiatives and the school safety campaign.
• Depotcharge (Evolve Energy GmbH)coreTechnology or IntegrationTechnology partner for ASTAG Charge platform development and operation. Provides the software infrastructure for the EV charging network serving ASTAG members.
• OGILcoreTechnology or IntegrationProject partner in ASTAG Charge initiative contributing to platform development and industry integration.
• asa (Vereinigung der Strassenverkehrsämter)coreStrategic or Co-development PartnerAssociation of Swiss road traffic offices. ASTAG has delegated authority for CZV (chauffeur licensing) examination administration. Critical partnership for professional driver certification.
• PK MOBILminorOthersPension fund solution offered to members through the association.
• AK MOBILminorOthersAccident insurance solution for transport employees offered through ASTAG partnership.
• Glausen VersicherungenminorChannel Partner/ Reseller/ DistributorInsurance services partner providing specialized insurance solutions for transport companies through ASTAG.
• RandstadminorChannel Partner/ Reseller/ DistributorStaffing and recruitment services partner offering personnel solutions to ASTAG members.
• SwissSkillsminorStrategic or Co-development PartnerSwiss professional skills competition organization. ASTAG participates in promoting transport careers through SwissSkills competitions and events.
• Swiss SupplyminorOthersSwiss supply chain industry association partnership for networking and industry collaboration.
• Movement32minorOthersIndustry network partner for transport and logistics sector collaboration.
• SuvaminorOthersSwiss accident insurance institution partner for workplace safety resources and guidelines.
• DESAminorOthersTraining and education service partner for transport professional development.
• IBAminorOthersTraining institute partner for professional education programs.
• DEAR Foundation - Solidarité SuisseminorOthersSocial foundation partnership for social responsibility initiatives.

Scale indicators7 records

Direct peers

• FNTR / Union des Transports Publics et Ferroviaires (UTP): French national federation for road transport and logistics, performing equivalent industry advocacy, training, and member services for French road hauliers. Mirrors ASTAG's membership model, political representation role, and service portfolio for an adjacent market.
• Road Haulage Association (RHA): UK trade association for road haulage operators, providing advocacy, training, compliance, and member services. Direct functional peer to ASTAG across lobbying, training certification, and operational support for commercial vehicle operators.
• TLN (Transport en Logistiek Nederland): Dutch employers' organization for road transport and logistics, providing collective bargaining, training, and lobbying for Dutch hauliers. Closely comparable in structure and service mix to ASTAG for the Netherlands market.
• BGL (Bundesverband Güterkraftverkehr Logistik und Entsorgung): The German national road freight and logistics trade association. Closest peer to ASTAG — performs lobbying, training, and member services for German road hauliers, operating as the dominant national industry association for the same sector ASTAG serves in Switzerland.

Regional players

• Ontario Trucking Association (OTA): Canadian provincial truck industry association with broadly parallel advocacy, training, and member-service functions to ASTAG. Comparable business model and service portfolio but operates in a different geographic market.

Broad incumbents

• IRU (International Road Transport Union): Global umbrella organization for road transport (and a strategic partner of ASTAG per source_id). Operates at international scale representing 3.5 million operators; broader portfolio and geographic reach than ASTAG's national mandate.

Others

• Fastned: European public fast-charging operator expanding to heavy-duty truck charging. Relevant adjacent peer for ASTAG Charge, representing one of the public-network alternatives ASTAG's member platform is positioned against or alongside.
• Ionity: European high-power charging network for EVs including heavy vehicles. Adjacent peer relevant because ASTAG Charge competes/coexists with public fast-charging networks like Ionity in serving Swiss fleet electrification.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AstagTV
• Facebookfacebook.com/astag.ch
• LinkedInlinkedin.com/company/7195562
• Instagraminstagram.com/astag.schweiz
• Xx.com/astag_schweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTAG