Pulse Power
Pulse Power is a Texas-licensed Retail Electric Provider selling fixed-rate, variable-rate, and renewable electricity plans to residential, small commercial, and builder customers across the ERCOT deregulated market, operating as a Shell plc subsidiary no longer accepting new enrollments.
- Company typePrivate
- Founded2018
- HeadquartersThe Woodlands, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pulse Power does
Pulse Power, LLC is a Texas-licensed Retail Electric Provider (PUCT #10259) operating in the ERCOT deregulated market, selling electricity to residential consumers, small commercial customers, and builders/developers across all major TDU service areas (AEP-TCC, AEP-TNC, CenterPoint, Oncor, TNMP). Its core products include fixed-rate plans with 12-, 24-, or 36-month terms, variable-rate products whose historical pricing is publicly disclosed, and 100% renewable/solar plans. The company distributes through self-serve online enrollment, an inside-sales motion for commercial quotes, a dedicated builder program, and phone-based customer care. Pulse Power integrates ERCOT smart meter interval data (captured every 15 minutes) into a customer-facing account portal that allows viewing of usage by hour, day, week, and month, alongside Quick Pay, AutoPay, and Deferred Payment Plan features.
Pulse Power is a wholly-owned subsidiary of MP2 Energy LLC and is ultimately owned by Shell plc, operating within the Shell Group's North American retail energy portfolio. The Shell parentage provides corporate governance, brand credibility, Binding Corporate Rules for data protection, and group-level privacy and compliance infrastructure. The company is not independently funded and has no disclosed venture or private equity backing of its own.
The company's revenue model is predominantly usage-based: recurring monthly charges on residential and small commercial kWh consumption, with variable rates of approximately 13.0-25.5¢/kWh (residential, TDU included) and 9.9-11.9¢/kWh (small commercial, energy-only with TDU pass-through), plus a residential base charge of $4.95 and fixed-rate contract subscriptions. Builder program relationships introduce ancillary income via cooperative marketing agreements. As of the current operating posture, Pulse Power is no longer accepting new enrollments and has reduced customer service hours, signaling an active contraction or wind-down of new customer acquisition within the Shell/MC2 portfolio while existing accounts continue to be serviced.
Pulse Power firmographics
Firmographics- Name
- Pulse Power
- Legal name
- Pulse Power, LLC
- Website
- https://pulsepowertexas.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulse Power is a Texas-licensed Retail Electric Provider selling fixed-rate, variable-rate, and renewable electricity plans to residential, small commercial, and builder customers across the ERCOT deregulated market, operating as a Shell plc subsidiary no longer accepting new enrollments.
- Ownership category
- akta.pro rank
Pulse Power industry classification
Industry- Product category
- Retail Electricity
- NAICS
- Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)
- akta.pro secondary industry
- C&I PPAs & Virtual PPAs (VPPA) Origination & Management (EUAGACAF)
Keywords
Where Pulse Power is headquartered
LocationHeadquarters
- HQ city
- The Woodlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pulse Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Residential Electricity Supply: Pulse Power serves as a Retail Electric Provider (REP) in Texas, selling electricity plans to residential customers. Revenue is generated through recurring monthly charges based on electricity consumption measured in kWh, plus fixed base charges. Plans include fixed-rate options with contract terms of 12, 24, or 36 months, and variable-rate products.
- Commercial Electricity Supply: Small commercial and business electricity supply with customized quotes based on business address and historical usage. Multi-location consolidated billing is available for businesses with multiple locations.
- Builder Program: Electricity service for builders and developers including temporary and permanent meter installation and removal. Cooperative marketing agreements provide ancillary income for builders.
- Loyalty Program Participation: Participation in loyalty programs owned and operated by third parties or Pulse Power, enabling customers to earn and redeem rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Residential Variable Rate Product (TDU charges included) |
| Usage-based | Monthly | Small Commercial Variable Rate Product (Energy Only, TDU charges passed through at cost) |
| Subscription | Multi-year contract | Fixed-Rate Standard Plans (12, 24, 36 months) |
| Subscription | Multi-year contract | 100% Renewable / Solar Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Pulse Power product offering
Product offeringCore offering
Pulse Power is a Retail Electric Provider (REP) in the Texas deregulated electricity market (ERCOT) that sells fixed-rate and variable-rate electricity supply plans to residential and small commercial customers. The company offers contract terms of 12, 24, or 36 months, customized commercial quotes with consolidated billing for multi-location businesses, 100% renewable and solar plan options, and a dedicated builder program for construction sites. It operates as a wholly-owned subsidiary of MP2 Energy LLC, which is ultimately owned by Shell plc.
Product overview
Pulse Power is a Texas retail electricity provider offering residential and commercial electricity plans under the Shell Group umbrella (parent company MP2 Energy). The core product portfolio includes fixed-rate and variable-rate electricity plans for homes, apartments, and businesses, with contract terms of 12, 24, or 36 months. The company also offers specialized programs for builders and developers, smart meter integration for usage tracking, and 100% renewable/solar energy options. Customer-facing digital tools include the My Account online portal, Quick Pay one-time payments, AutoPay automatic billing, and Deferred Payment Plans for past-due accounts. Historical variable rate information is available for both residential and small commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Plans
Quantifiable outcome
- Smart meters capture usage data every 15 minutes, enabling customers to take immediate action to reduce consumption and cost.
- +1 more outcomes
Companies that use Pulse Power
Customer profileSegments3 records
Ideal customer profiles3 records
Pulse Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Pulse Power partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Pulse Power competitors and assessment
Company assessmentBroad incumbents
- TXU Energy: Largest Retail Electric Provider in Texas, serving residential and business customers with fixed, variable, and renewable plans. Directly comparable in product structure but vastly larger in scale and brand awareness.
- Reliant Energy: Major Texas REP owned by NRG Energy, offering residential and small business electricity plans including renewable options. Direct competitor in the same ERCOT deregulated market with similar product portfolio.
- Direct Energy: Large multi-state retail electricity and home services provider with significant Texas operations. Competes head-to-head with Pulse Power on residential fixed/variable plans and bundled offerings.
Direct peers
- Gexa Energy: Texas-focused REP emphasizing simple, transparent plans and renewable options. Closely comparable in product positioning, scale, and Texas-only focus.
- Green Mountain Energy: Texas REP specializing in 100% renewable electricity plans for residential and commercial customers. Directly overlaps Pulse Power's renewable product line and Texas-only focus.
- Cirro Energy: Texas-focused REP offering simple residential and small business electricity plans. Comparable in product simplicity, scale, and geographic confinement to ERCOT.
- 4Change Energy: Texas REP with similar simple, low-frills residential plan positioning and donation/charity-aligned brand. Closely comparable mid-tier competitor in the Texas REP market.
- Discount Power: Texas REP focused on value-priced residential and small commercial plans. Comparable in product mix, scale, and reliance on public variable-rate disclosure for customer acquisition.
- Frontier Utilities: Texas REP serving residential and small commercial customers with fixed and variable plans. Comparable in size, product structure, and Texas-only geographic scope.
Others
- MP2 Energy: Direct parent company of Pulse Power and a Shell plc subsidiary providing retail electricity and energy management services. Comparable as the operating parent in the same Texas REP market with broader commercial/industrial reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulse Power social profiles
Digital presencePulse Power compliance and trust
Trust signalCompliance1 record
Pulse Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse Power leadership team
Management profileNumber of profiles
Pulse Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse Power
What does Pulse Power do?
Pulse Power is a Retail Electric Provider (REP) in the Texas deregulated electricity market (ERCOT) that sells fixed-rate and variable-rate electricity supply plans to residential and small commercial customers. The company offers contract terms of 12, 24, or 36 months, customized commercial quotes with consolidated billing for multi-location businesses, 100% renewable and solar plan options, and a dedicated builder program for construction sites. It operates as a wholly-owned subsidiary of MP2 Energy LLC, which is ultimately owned by Shell plc.
Is Pulse Power a public or private company?
Pulse Power is a private company. It is classified as corporate owned and is currently operating.
When was Pulse Power founded?
Pulse Power was founded in 2018. It employs 11 to 50 people.
Where is Pulse Power based?
Pulse Power is headquartered in The Woodlands, United States, in the North America region.
How does Pulse Power make money?
Four revenue lines are on record. Residential Electricity Supply is the primary driver. The others are commercial Electricity Supply, builder Program and loyalty Program Participation.
Who are Pulse Power's main competitors?
Broad incumbents on record are TXU Energy, Reliant Energy and Direct Energy. Direct peers are Gexa Energy, Green Mountain Energy, Cirro Energy, 4Change Energy, Discount Power and Frontier Utilities. MP2 Energy is listed as an others.
Does Pulse Power have an API?
No public API is recorded for Pulse Power.
What industry is Pulse Power in?
Pulse Power's product category is Retail Electricity. Its primary akta.pro industry code is EUADABAE, Retail Electric Providers / Competitive Distribution Utilities (where applicable), with a secondary code of EUAGACAF, C&I PPAs & Virtual PPAs (VPPA) Origination & Management. Its NAICS code is 221122 and its SIC code is 4911.