Friendly Ford Inc.

What Friendly Ford Inc. does

Friendly Ford, Inc. is a privately held, family-owned Ford franchise dealership incorporated and headquartered at 333 E Irving Park Rd, Roselle, Illinois, in continuous operation since 1991. The company sells new Ford vehicles (cars, trucks, SUVs, vans, and the EV lineup including Mustang Mach-E, F-150 Lightning, and E-Transit) and used vehicles across multiple makes, with certified pre-owned tiers under the Ford Blue Advantage program. A dedicated commercial center at worktrucksolutions.com serves fleet and business buyers separately from the retail consumer flow. The dealership also retails customized vehicles through partnerships with Uplift Customs and Shelby American.

The underlying technology stack is licensed from Ford Motor Company rather than built in-house: vehicles integrate SYNC 4 infotainment, FordPass Connect telematics, BlueCruise hands-free driving assistance, and Ford's electric vehicle platforms. Friendly Ford layers a digital retail surface (inventory browsing, financing applications, trade-in valuation, online service scheduling, and a blog/SEO content engine targeting surrounding communities) on top of FordDirect's platform. Operational differentiation comes from a mobile service unit that performs maintenance at customer locations, a pickup-and-delivery service, an in-house collision body shop, and bilingual staff (English, Spanish, Polish).

Revenue is generated across six streams: new vehicle sales, used vehicle sales (including certified pre-owned), service and repair, parts and accessories (Ford Motorcraft, Omnicraft, tires), financing arranged through Ford Credit and other lenders, and FordProtect extended service plans. Pricing is primarily transactional (one-time purchase with F&I add-ons), with manufacturer rebates (up to $7,500 on select models), special APR financing (0% for 36 months on select 2025/2026 vehicles), and a $378 documentation fee. Customer segments are split between individual retail consumers (primary) and commercial/business fleet buyers (secondary), with service customers representing a recurring touchpoint that is uncoupled from where the vehicle was purchased.

Name

Friendly Ford Inc.

Legal name

Friendly Ford, Inc.

Website

https://friendlyford.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Friendly Ford, Inc. is a family-owned Ford franchise dealership in Roselle, Illinois, established in 1991, selling new and used Ford vehicles, certified pre-owned units, and offering service, parts, mobile service, collision repair, and commercial fleet sales to retail consumers and businesses across Chicago's western suburbs.

Ownership category

akta.pro rank

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, vans, and electric vehicles. Revenue generated from MSRP pricing with dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Ford certified pre-owned, Blue Certified, Gold Certified, and other dealer inventory. Revenue from vehicle pricing with documentation fees.
3. Service and Repair: Automotive service including maintenance, repairs, oil changes, brake service, battery service, tire care, and collision repair. Generates revenue from labor and parts.
4. Parts Sales: Sale of Ford Motorcraft parts, accessories, and tires. Also includes FordPass Rewards points for parts purchases.
5. Financing Services: Auto loan financing arranged through Ford Credit and other lenders, earning interest income and financing fees.
6. FordProtect Extended Service Plans: Extended warranty and service contract products providing additional coverage beyond standard warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Friendly Ford, Inc. is a family-owned Ford franchise dealership that sells new Ford vehicles (cars, trucks, SUVs, vans, and EVs), certified pre-owned and used vehicles from multiple makes, and operates an on-site service center, Quick Lane maintenance, parts department, body shop, and Ford Credit-backed financing. The dealership also runs a dedicated commercial vehicle center for fleet and work-truck buyers, plus mobile service and pickup-and-delivery for maintenance customers in the Chicago suburbs.

Product overview

Friendly Ford Inc. operates as a family-owned Ford dealership offering a comprehensive portfolio of vehicle sales and automotive services. The core offering consists of new Ford vehicles (cars, trucks, SUVs, vans, and electric vehicles) and pre-owned vehicles across multiple brands. Key vehicle brands include the F-150 pickup and Super Duty trucks, Bronco and Explorer SUVs, Mustang sports car, Transit commercial vans, and electric vehicles including Mustang Mach-E, F-150 Lightning, and E-Transit. The company also provides an extensive service ecosystem including financing, maintenance services (Quick Lane), mobile service, parts sales, extended warranties (Ford Protect), and FordPass connected vehicle services. A dedicated commercial vehicle center serves business fleet customers with work trucks and purpose-built commercial vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Friendly Ford: Primary Ford dealership brand offering new and used vehicles, service, and parts.

Products and services

• New Ford Vehicles Sale of new Ford automobiles including cars, trucks (F-150, F-150 Lightning, F-150 Hybrid, Super Duty F-250/F-350/F-450/F-550/F-600, Maverick, Ranger), SUVs and crossovers (Bronco, Bronco Sport, Escape, Explorer, Expedition, Mustang Mach-E), vans (Transit, E-Transit), and the Mustang sports car, sold at MSRP with dealer discounts and manufacturer incentives.
• Used Vehicles Sale of pre-owned vehicles from multiple makes (Ford, BMW, Chevrolet, Dodge, GMC, Honda, Jeep, Mercedes-Benz, Nissan, Plymouth, Volkswagen) including Ford Blue Advantage certified pre-owned at Blue Certified and Gold Certified tiers with 172-point inspection and 12-month/12,000-mile comprehensive warranty.
• Commercial Vehicles and Work Trucks Sales of commercial-grade Ford vehicles including Super Duty chassis cabs, Transit cargo and passenger vans, E-Transit electric vans, and new/used work trucks, with volume pricing and commercial financing through Ford Credit, served via a dedicated Commercial Center.
• Customized and Shelby Vehicles

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership operating under Ford Motor Company's brand, selling new Ford vehicles, using Ford's proprietary systems (SYNC, FordPass), participating in Ford manufacturer's incentive programs, and following Ford's sales and service standards. The dealership receives vehicles, marketing support, and access to Ford's digital tools and certification programs.
• FordDirectcoreTechnology or IntegrationFord's digital advertising and analytics partner providing website hosting, online inventory management, dealer advertising services, and digital marketing tools. Manages the dealership's online presence and advertising through FordDirect platform.
• Uplift CustomsminorStrategic or Co-development PartnerCustom vehicle upfitter providing customized inventory including special modifications and upfit services for customers seeking personalized vehicles.
• Shelby AmericanminorChannel Partner/ Reseller/ DistributorShelby Torque vehicle program offering Shelby-branded Ford vehicles including Mustang Shelby variants, providing access to high-performance Shelby vehicles and parts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CarMax: CarMax is the largest US used-vehicle retailer with ~240 stores and a national online platform, directly competing with Friendly Ford's used-vehicle sales business for the same retail buyer. Both offer multi-brand certified pre-owned inventory, financing, and trade-in valuation.
• Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer network in North America, operating commercial truck dealerships with new and used truck sales, service, parts, and financing. Its commercial truck focus parallels Friendly Ford's Work Truck Solutions center serving business fleet and commercial buyers.

Broad incumbents

• Sonic Automotive: Sonic Automotive operates 140+ new vehicle franchises in the US, including franchised dealerships and EchoPark used-vehicle stores. Its franchise-plus-used-store dual model is analogous to Friendly Ford's new Ford franchise and multi-brand used inventory.
• AutoNation: AutoNation is the largest US automotive retailer with ~250+ franchises across 19 states, operating new and used vehicle sales, service, parts, and finance—directly comparable to Friendly Ford's full-service dealer model but at vastly greater scale and geographic diversification.
• Penske Automotive Group: Penske Automotive is a premium and commercial truck retailer operating 340+ franchises globally, with significant commercial vehicle operations including Penske Truck Leasing. The commercial truck and fleet services overlap with Friendly Ford's Work Truck Solutions commercial center serving fleet buyers.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is one of the largest US dealer groups, operating 80+ franchises with new, used, and service operations. Its Texas- and US-wide footprint and full-service dealership model closely parallel Friendly Ford's family-owned, full-service franchise approach.
• Lithia Motors: Lithia Motors is a Fortune 500 automotive retailer with 300+ stores across the US and UK, offering new and used vehicles, financing, and service. Its omnichannel Driveway platform and broad OEM portfolio mirror Friendly Ford's franchise + multi-brand used + digital retailing model.
• Group 1 Automotive: Group 1 Automotive operates 200+ dealerships across the US and UK, with a portfolio of new and used vehicle sales, service, and parts operations. Its mix of franchise dealerships and used-vehicle operations parallels Friendly Ford's integrated sales-service model.
• Asbury Automotive Group: Asbury operates 150+ new vehicle franchises in the US, including Sunbelt and mid-market geographies, with F&I, parts, and service operations directly comparable to Friendly Ford. Its Clicklane digital retailing tool is a scaled version of Friendly Ford's online inventory and financing platform.

Emerging players

• Carvana: Carvana is a pure-online used-vehicle retailer with home delivery and vending-machine pickup, competing for the same Chicago-area used-vehicle buyer as Friendly Ford. Its digital-first model represents the alternative channel threatening traditional brick-and-mortar used-car sales.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FriendlyFordRoselle
• Instagraminstagram.com/friendlyfordroselle
• LinkedInlinkedin.com/company/ford-friendly-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendly Ford Inc.