Security First Bank
Security First Bank is a privately-held Nebraska community bank founded in 1898, serving individuals, businesses, and agricultural operations across Nebraska and southwest South Dakota through 35 branches, digital channels, and specialized healthcare lending via Proceed Finance.
- Company typePrivate
- Founded1898
- HeadquartersNebraska City, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Security First Bank does
Security First Bank is a Nebraska-chartered, privately-held community bank founded in 1898 by nine western Nebraska ranchers. The bank provides a comprehensive suite of personal and business banking, mortgage lending, insurance, and specialized loan servicing products to customers across Nebraska and southwest South Dakota. It operates 35 physical branch locations, 39 ATMs, 29 Video Teller locations, and a mobile banking unit (Badlands Express) serving Native American communities in the Pine Ridge Indian Reservation, supplemented by digital channels including iOS/Android mobile apps and CorpLink Online Banking for business customers.
The bank's technology stack is built on standard community banking platforms with integrations to third-party providers including Elan Financial Services (credit cards), Global Payments (merchant processing), Zelle (P2P payments), Autobooks (invoicing), IntraFi (FDIC coverage expansion via ICS/CDARS), and MyCorporation (business registration). Proprietary elements include the Proceed Finance loan servicing platform for healthcare financing (unsecured installment loans up to $75,000) and Video Teller Technology providing face-to-face banking via live video from the Sidney, Nebraska branch.
The business model is primarily net interest income from lending (agricultural, commercial, mortgage, auto, personal) and deposit spreads, supplemented by fee income from overdraft charges, safe deposit boxes, merchant processing, and insurance commissions through its subsidiary Security First Insurance. The bank serves multiple segments including individual consumers, agricultural operations (a core competency since founding), small to mid-market businesses, and underserved Native American communities. GTM is sales-led through branch-based relationship banking with local decision-making authority. The bank is currently expanding via the pending acquisition of 11 branches from First Interstate Bank, expected to close in early 2026.
Security First Bank firmographics
Firmographics- Name
- Security First Bank
- Legal name
- Security First Bank
- Website
- https://security1stbank.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Security First Bank is a privately-held Nebraska community bank founded in 1898, serving individuals, businesses, and agricultural operations across Nebraska and southwest South Dakota through 35 branches, digital channels, and specialized healthcare lending via Proceed Finance.
- Ownership category
- akta.pro rank
Where Security First Bank is headquartered
LocationHeadquarters
- HQ city
- Nebraska City
- HQ country
- United States
- HQ region
- North America
Offices41 records
Markets served
Security First Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Net Interest Income: Primary revenue driver from spread between interest earned on loans (mortgages, auto, personal, agricultural, commercial) and interest paid on deposits (checking, savings, money market, CDs). Interest rates vary by product with Green Checking earning up to 2.89% APY and various loan products at competitive rates.
- Fee Income: Various banking fees including monthly maintenance fees (waived with minimum balances), overdraft NSF fees ($30 per item), dormant account fees, wire transfer fees, and service charges on business accounts. Also includes safe deposit box rentals and safe deposit box sizes ranging from $15-$100 annually.
- Proceed Finance Healthcare Loan Servicing: Loan servicing for Proceed Finance healthcare financing product - unsecured fixed-rate installment loans up to $75,000 with terms up to 12 years for medical procedures. Revenue generated from loan servicing fees and interest income on originated loans.
- Insurance Products: Security First Insurance subsidiary providing insurance products across 11 offices, generating commission revenue from policy sales including property, casualty, health, and specialized insurance for boats, RVs, campers, ATVs, and motorcycles.
- Payment Processing - Autobooks: Integrated invoicing and payment acceptance within CorpLink. Revenue from transaction fees: 2.89% for credit/debit card payments and 1% for ACH payments, plus optional $10 monthly accounting feature.
- Merchant Card Processing: Partnership with Global Payments for credit and debit card processing services for business customers. Revenue share from payment processing volume facilitated through the bank's merchant customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First Checking - Basic checking with maintenance fee waiver at $500 balance |
| Subscription | Monthly | Green Checking - Interest-bearing with tiered rewards |
| Subscription | Monthly | First Free Checking - No monthly fee option |
| Subscription | Monthly | Gold Checking - Senior-focused feature-rich account |
| Subscription | Monthly | Traditional Money Market Account |
| Subscription | Monthly | High Yield Money Market Account |
| One time/ perpetual license | Multi-year contract | Traditional Time Deposit (CD) - Various terms |
| One time/ perpetual license | Multi-year contract | Flex CD - Flexible 24-month option |
| Unit Pricing | Monthly | Auto Loans - New vehicle rates |
| Unit Pricing | Monthly | Auto Loans - Pre-owned vehicle rates |
| Subscription | Annual | Safe Deposit Boxes |
| Subscription | Pay-as-you-go | Overdraft Protection Services |
| Transaction based/ take rate | Pay-as-you-go | Autobooks Payment Processing |
| Subscription | Monthly | Personal Loans - Rates not disclosed |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Security First Bank product offering
Product offeringCore offering
Security First Bank is a Nebraska-chartered community bank offering personal and business deposit accounts (checking, savings, money market, CDs), consumer and commercial lending (auto, personal, mortgage, agricultural, SBA, commercial real estate), credit and debit cards, insurance products through Security First Insurance, and healthcare financing loan servicing through the Proceed Finance subsidiary. Distribution is via 25 branches, the CorpLink business banking platform, video teller ATMs, mobile/online channels, and the Badlands Express mobile banking unit serving Native American communities in South Dakota.
Product overview
Security First Bank operates as a Nebraska-chartered, privately-held community bank founded in 1898, offering a comprehensive suite of banking and financial services. The core offering consists of Personal Banking and Business Banking divisions, supplemented by Mortgage Lending, Insurance Services through Security First Insurance, and Proceed Finance loan servicing for healthcare financing. Personal Banking includes checking accounts (First Checking, Green Checking, First Free Checking, Gold Checking), savings accounts, money market accounts, time deposits/CDs, personal loans, auto loans, home mortgages, credit cards through Elan Financial Services, and debit cards with mobile wallet support. Business Banking encompasses business checking, money market accounts, business loans, agricultural loans, SBA loans, commercial real estate loans, and cash management through CorpLink Online Banking. The bank also offers Proceed Finance, a healthcare financing loan servicing platform providing unsecured installment loans up to $75,000. Additional products include Health Savings Accounts, IRAs, Safe Deposit Boxes, Travel and Events Club (Security Gold Club), and business services like Autobooks invoicing, Global Payments processing, Merchant Link remote deposits, and Insured Cash Sweep for FDIC coverage expansion. The institution serves communities across Nebraska and southwest South Dakota through 25 branch locations and 11 insurance offices.
Differentiator
Problem solved
Functional benefit
Brands
- Proceed Finance: Loan servicing platform for personal and healthcare financing loans, including unsecured fixed-rate installment loans up to $75,000 with terms up to 12 years.
- Badlands Express
Products and services
- Personal Banking
Quantifiable outcome
- Earn up to 2.89% APY on Green Checking with 20+ monthly transactions
- +2 more outcomes
Companies that use Security First Bank
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Security First Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Security First Bank partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- Elan Financial ServicescorePartnership for credit card issuance and servicing. Elan Financial Services provides credit card products (consumer and business) under Visa and Mastercard brands. Security First Bank offers these cards to customers as part of comprehensive banking services. Zero fraud liability protection included with cards.
- Global PaymentscorePartnership for merchant payment processing services. Global Payments provides point-of-sale solutions (Genius platform), payment processing, fraud prevention, data security, customer insights, email marketing, gift/loyalty programs, and lending options (powered by Lendio). Next-day funding available for eligible merchants.
- MyCorporation (Deluxe Company)strategicBusiness formation and registration services partnership. MyCorporation assists with LLC/Corporation formation starting at $99, EIN/Federal Tax ID filing for $79, DBA name filing for $129, Operating Agreement drafting for $99, and eNotary services for $35. Streamlines business account opening process.
- Zelle (Early Warning Services)coreIntegration for peer-to-peer payment services. Zelle enables customers to send and receive money directly from bank accounts. Money transfers typically occur within minutes for enrolled users. No fees charged by Security First Bank for Zelle transactions.
- IntraFi Network (ICS/CDARS)strategicInsured Cash Sweep (ICS) service provides FDIC insurance above $250,000 through deposit network. Deposits placed at multiple network banks in amounts below FDIC limits. Offers demand and savings options with unlimited or 6 monthly withdrawals.
- Veterans Benefits Banking ProgramminorParticipating partner in Veterans Benefits Banking Program, offering specialized banking services for veterans including Veterans Benefit Checking account with no minimum balance requirement and free debit card.
- Apple Pay, Google Pay, Samsung PaycoreMobile wallet integration enabling customers to use digital wallets with Security First Bank Mastercard debit cards. Supports tap-to-pay contactless transactions at checkout terminals.
- Banzai (Financial Education)minorFinancial education content partnership providing real-world financial literacy resources including courses, quizzes, and articles on topics from taxes to home buying and insurance. Available through bank website.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Security First Bank competitors and assessment
Company assessmentDirect peers
- Pinnacle Bank: Lincoln, Nebraska-based community bank serving individuals, businesses, and ag customers across the state. Directly comparable to Security First Bank on geographic footprint (Nebraska), product mix (deposits, ag lending, mortgages), and relationship-based community banking model.
- Great Western Bank: Sioux Falls, South Dakota-headquartered community bank with branches across IA, NE, KS, MO, SD, and MN. Most directly comparable peer given overlap in Nebraska and South Dakota footprint, similar ag-banking focus, and community-bank operating model—making it a primary regional competitor for deposits and ag loans.
- First National Bank of Omaha: Privately-held Nebraska-headquartered bank with consumer, business, and ag banking across Nebraska and surrounding states. Closely aligned with Security First Bank on private-ownership structure, Nebraska-centric footprint, ag lending expertise, and full-service retail/small-business banking offering.
- First Interstate BancSystem: Billings, Montana-based community bank with multi-state Western U.S. footprint. Directly comparable as the seller of 11 Nebraska branches to Security First Bank—same product set (deposits, ag, commercial, mortgage), overlapping customer segments, and similar community-bank relationship model.
- Heartland Bank: Lincoln, Nebraska-based community bank focused on ag lending and small-business banking in the same core Nebraska footprint. Directly comparable on agricultural lending depth, Nebraska regional presence, and relationship-driven community banking approach.
- Cornerstone Bank: York, Nebraska-based community bank with branches across central Nebraska and ag-banking focus. Comparable on Nebraska agricultural lending expertise, community-bank operating model, and consumer/small-business deposit and loan products.
Broad incumbents
- U.S. Bancorp: Large diversified U.S. regional bank with significant Midwest presence including Nebraska and South Dakota branches. Broad incumbent competitor that overlaps on the full product set—deposits, ag, mortgage, business treasury—but operates at vastly larger scale with national breadth rather than community-bank specialization.
- Wells Fargo & Company: One of the largest U.S. banks with a national branch network including Nebraska and South Dakota. Broad incumbent competitor across personal banking, mortgages, small business, and ag—poses competitive pressure through scale, pricing, and digital capabilities against community banks like Security First.
- Bank of the West (BNP Paribas): San Francisco-headquartered commercial bank with significant Midwest regional presence including Nebraska. Overlaps with Security First Bank on consumer, small-business, and ag banking, though at much larger scale and as part of the global BNP Paribas franchise.
Emerging players
- Farm Credit Services of America: Omaha, Nebraska-based Farm Credit System lender providing agricultural real estate, operating, and equipment loans across Iowa, Nebraska, South Dakota, and Wyoming. Specialized lender that competes directly with Security First Bank's agricultural lending book in the same four-state region—the most relevant niche competitor for ag-loan market share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Security First Bank social profiles
Digital presenceSecurity First Bank compliance and trust
Trust signalCompliance3 records
Security First Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security First Bank leadership team
Management profileNumber of profiles
Profiles1 record
Security First Bank subsidiaries and ownership
Company hierarchySubsidiaries2 records
Security First Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security First Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security First Bank
What does Security First Bank do?
Security First Bank is a Nebraska-chartered community bank offering personal and business deposit accounts (checking, savings, money market, CDs), consumer and commercial lending (auto, personal, mortgage, agricultural, SBA, commercial real estate), credit and debit cards, insurance products through Security First Insurance, and healthcare financing loan servicing through the Proceed Finance subsidiary. Distribution is via 25 branches, the CorpLink business banking platform, video teller ATMs, mobile/online channels, and the Badlands Express mobile banking unit serving Native American communities in South Dakota.
Is Security First Bank a public or private company?
Security First Bank is a private company. It is classified as unknown and is currently operating.
When was Security First Bank founded?
Security First Bank was founded in 1898. It employs 251 to 500 people.
Where is Security First Bank based?
Security First Bank is headquartered in Nebraska City, United States, in the North America region.
How does Security First Bank make money?
Six revenue lines are on record. Net Interest Income is the primary driver. The others are fee Income, proceed Finance Healthcare Loan Servicing, insurance Products, payment Processing - Autobooks and merchant Card Processing.
Who are Security First Bank's main competitors?
Direct peers on record are Pinnacle Bank, Great Western Bank, First National Bank of Omaha, First Interstate BancSystem, Heartland Bank and Cornerstone Bank. Broad incumbents are U.S. Bancorp, Wells Fargo & Company and Bank of the West (BNP Paribas). Farm Credit Services of America is listed as an emerging player.
Does Security First Bank have an API?
No public API is recorded for Security First Bank.