Heart of Hospice

What Heart of Hospice does

Heart of Hospice is a U.S. hospice care provider operating as a wholly-owned brand subsidiary of LHC Group, Inc., which itself became a subsidiary of UnitedHealth Group in 2023. The company provides in-home hospice and end-of-life care services for patients with life-limiting illnesses, positioning care delivery in the patient's home rather than in an inpatient facility. Its service footprint consists of 14 physical offices distributed across five southeastern U.S. states — Arkansas (2 offices in Fort Smith), Louisiana (6 offices across Lafayette, Baton Rouge, Alexandria, Franklin, Lake Charles, Terrytown, and Monroe), Mississippi (3 offices in Cleveland, Hattiesburg, and Jackson), Oklahoma (1 office in Poteau), and South Carolina (1 office in Columbia). The organization employs between 501 and 1,000 staff, the bulk of whom are clinical roles (nurses, aides, social workers, chaplains) delivering bedside hospice care plus operational and administrative support functions. Referrals are sourced from hospitals, physicians, and skilled nursing facilities within each local market.

The company's product is a single unified hospice service offering — there are no separately branded modules, add-ons, or sub-products disclosed in the source material. Underlying delivery relies on the standard U.S. hospice clinical model: an interdisciplinary care team providing nursing, personal care, pain and symptom management, psychosocial and spiritual support, and bereavement services, with on-call coverage 24/7. There is no proprietary technology platform described; the website operates as a marketing and referral-intake channel rather than a care-delivery platform, and the operator does not disclose a mobile app, API, or clinical decision-support system.

Heart of Hospice's revenue mechanics are those of a U.S. hospice provider: services are reimbursed primarily through Medicare's hospice per diem payments (the dominant payer for hospice in the U.S.), with secondary contributions from Medicaid and commercial insurers. The company does not publicly disclose pricing, contract structures, or its own revenue. Its go-to-market is referral-driven and inherently local — clinical liaisons cultivate relationships with hospital discharge planners, physician offices, and facility partners in each office's catchment area, and the multi-office geographic footprint is itself the principal commercial asset. Customer segmentation is uniformly consumer (individual patients and their families), with no enterprise, employer, or institutional customer contracts identified in the source data.

Name

Heart of Hospice

Legal name

Heart of Hospice (Brand of LHC Group, Inc.)

Website

https://heartofhospice.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Heart of Hospice is a U.S. hospice care brand, operating as a subsidiary of LHC Group (a UnitedHealth Group company), providing in-home end-of-life care to patients across 14 offices in Arkansas, Louisiana, Mississippi, Oklahoma, and South Carolina.

Ownership category

akta.pro rank

Product category

Hospice & Palliative Care Services

NAICS

Home Health Care Services (6216), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Hospice care services
• In-home palliative care
• End-of-life care
• Advanced care planning
• Home health hospice

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Core offering

Heart of Hospice provides in-home hospice and palliative care services for patients with life-limiting illnesses, along with advanced care planning. Care is delivered by interdisciplinary clinical teams (nursing, aide, social work, spiritual, and bereavement support) to patients in their homes across Arkansas, Louisiana, Mississippi, Oklahoma, and South Carolina through 14 community-based office locations.

Product overview

Heart of Hospice is a single unified hospice care service offered by LHC Group. It provides in-home hospice and palliative care services through multiple office locations across five states. The service is marketed as a unified brand under LHC Group's 'Providers with Purpose' initiative, offering quality in-home care to friends, neighbors, and communities. No separate modules, add-ons, or sub-products are identified in the source material.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• BrightSpring Health Services Hospice: BrightSpring operates a hospice and home-health platform across multiple southeastern states, directly comparable to Heart of Hospice in service line, geography, and patient acuity.
• Amedisys Hospice: Amedisys operates one of the largest U.S. hospice platforms with extensive southeastern state coverage, directly competing with Heart of Hospice for hospice referrals in overlapping geographies.
• VITAS Healthcare (Chemed Corp.): VITAS is the largest U.S. hospice provider with multi-state operations including the Southeast, operating a similar in-home hospice model with comparable clinical staffing and referral-network dynamics.
• Aveanna Hospice: Aveanna operates hospice services across multiple southeastern and southern states with a community-based in-home care model directly comparable to Heart of Hospice.
• Compassus: Compassus is a national hospice, palliative, and home-health provider with a comparable multi-office, multi-state community-based delivery model — overlapping with Heart of Hospice's footprint and referral channel.
• Addus HomeCare (hospice segment): Addus HomeCare operates personal care, home health, and hospice services across many of the same southern and midwestern states as Heart of Hospice, serving a similar patient population.
• Enhabit Hospice: Enhabit (spun out of Encompass Health) operates hospice alongside home health in multiple states, directly comparable to Heart of Hospice's combined hospice service model.
• Gentiva Hospice: Gentiva is a national hospice and palliative care provider (formerly Kindred at Home's hospice unit, now under Humana/CenterWell) that competes head-to-head with Heart of Hospice for patients, clinicians, and referral sources.

Broad incumbents

• CenterWell Hospice (Humana): CenterWell is Humana's home-health and hospice arm, including the legacy Kindred hospice book — a scaled incumbent that competes with Heart of Hospice across the same Medicare-reimbursed hospice category.

Regional players

• National HealthCare Corporation (NHC) Hospice: NHC operates skilled nursing and hospice programs across the Southeast, providing regional overlap with Heart of Hospice and competing for the same facility- and community-based hospice referrals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/_HeartofHospice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Hospice