Prosperity Advisors

What Prosperity Advisors does

Prosperity Advisors LLC is a privately held, partner-driven financial advisory firm headquartered in Overland Park, Kansas, founded in 1989 by Paul Ewing and Glenda Christopherson. The firm operates as a CERTIFIED FINANCIAL PLANNER™ practice delivering comprehensive financial planning, investment management, and wealth advisory services to individuals and families across all life stages, with specialized practices in divorce financial planning, special needs planning, and exit planning. Its core service lines are Financial Planning Services, Employer Retirement Plans (serving 275+ employer plans and 5,000+ plan participants through 401(k), 403(b), SEP, SIMPLE IRA, and other qualified plan structures), and the Prosperity Tax Center (offering tax consultation, preparation, and strategy for individuals, businesses, trusts, and estates). The employer retirement plans team operates as a 3(21) fiduciary advisor.

The firm's technical footprint is modest: a financial planning and wealth management platform anchored by the AdviceWorks client portal, Albridge consolidated reporting, and NetXInvestor account access, supplemented by proprietary tools including the Fit-To-Retire readiness assessment and the MyDucks.org personal organizer. Its "human-powered" service philosophy is explicitly positioned against robo-advisors. The firm has grown from a single Kansas office to six locations across five states (Overland Park, Akron, Toledo, Dayton, Carmel, and Greensboro) through a mix of organic growth and six acquisitions between 2018 and 2024 (SS&G Wealth, Thomas Hart, Innovest Financial Partners, CRS & CRS Tax Solutions, Peak Advisory Group, and SCOTT Private Wealth Group). Securities and advisory services are offered through Cetera Advisors LLC, member FINRA/SIPC, with Cetera Financial Group becoming an equity partner in 2023. The Prosperity Network of Advisors, a Super-OSJ for Cetera Advisors, extends the firm's reach to 180+ independent financial professionals serving clients in 49 states. Revenue is generated through fee-based advisory services, professional services for employer plans, and transactional tax preparation pricing tiers ($199–$700+ per engagement). Paul Ewing retired as CEO and was succeeded by Angela Brill (formerly of Fidelity Investments and Scudder Kemper Investments), with a multi-partner governance structure including CIO Brett Jergens (ex-Tortoise Capital) and COO Glenda Christopherson.

Name

Prosperity Advisors

Legal name

Prosperity Advisors LLC

Website

https://prosperityadvisors.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Prosperity Advisors LLC is a partner-driven financial advisory firm providing financial planning, employer retirement plans, and tax preparation to individuals, families, and business owners across six U.S. offices, supported by 180+ independent advisors in 49 states.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Workplace Wealth & Employee Investing Programs (FSAAAAAK)

Keywords

• Financial planning services
• Wealth management advisory
• Employer retirement plans
• Tax preparation services
• Certified financial planner

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial planning and wealth management services through CERTIFIED FINANCIAL PLANNER professionals, serving individual clients, families, and business owners across all life stages
2. Employer Retirement Plan Consulting: 3(21) fiduciary advisor services for employer retirement plans including 401(k), 403(b), SEP, SIMPLE IRA, and profit-sharing plans. Services include plan design, investment advice, fiduciary compliance, and employee education
3. Tax Preparation and Planning: Tax consultation, strategy planning, and preparation services for individuals, businesses, trusts, estates, and nonprofits. Three-tier program including consultation, education, and preparation

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prosperity Advisors is a full-service financial advisory firm that delivers comprehensive financial planning, employer retirement plan design and administration (401(k), 403(b), SEP, SIMPLE IRA, profit sharing), and tax preparation and planning through its Prosperity Tax Center. Services are provided by CERTIFIED FINANCIAL PLANNER professionals across six offices, with digital support from the AdviceWorks client portal, Albridge consolidated reporting, and the proprietary Fit-To-Retire readiness assessment.

Product overview

Prosperity Advisors is a full-service financial planning firm that operates as a unified advisory service rather than a modular software platform. The core offering consists of Financial Planning Services, Employer Retirement Plans, and the Prosperity Tax Center, supported by client-facing digital portals (AdviceWorks, Albridge, NetXInvestor) and proprietary assessment tools like Fit-To-Retire. The firm emphasizes a human-powered approach as a differentiated service model, positioning against automated robo-advisors. Services are delivered through CERTIFIED FINANCIAL PLANNER professionals across multiple US offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning covering retirement readiness, income planning, college funding, special needs planning, personal finance management, insurance evaluation, and estate planning for individuals and families at any life stage.
• Employer Retirement Plans Design, implementation, and ongoing servicing of employer retirement plans including 401(k), 403(b), Solo 401(k), SEP IRA, SIMPLE IRA, profit sharing, and non-qualified plans, with 3(21) fiduciary advisor services, plan design, investment advice, fiduciary compliance, employee education, and administration.
• Prosperity Tax Center Tax planning and preparation services including consultation, education, and tax return preparation for individuals, businesses, trusts, estates, and nonprofits. Basic Individual Returns from $600, Business Returns from $700, Trust/Estate/Nonprofit Returns from $500, with add-on schedule pricing.
• Fit-To-Retire Proprietary retirement readiness assessment developed by founder Paul Ewing that helps individuals evaluate their preparedness for retirement, available as a web-based readiness assessment at fittoretire.com.

Quantifiable outcome

• Over 275 employer retirement plans and 5,000+ plan participants served
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cetera Advisors LLCcoreChannel Partner/ Reseller/ DistributorRegistered broker-dealer and Registered Investment Advisor providing the regulatory and custodial infrastructure for Prosperity Advisors. Securities and advisory services are offered through Cetera Advisors LLC, member FINRA/SIPC. Paul Ewing serves as OSJ Principal and member of Advisor Engagement Council.
• Prosperity Network of AdvisorscoreChannel Partner/ Reseller/ DistributorA local registered representative supervisory branch founded by Paul Ewing that supports over 180 independent financial professionals serving clients in 49 states. Functions as a Super-OSJ for Cetera Advisors.
• Kansas State UniversityminorStrategic or Co-development PartnerProsperity Advisors created a scholarship at Kansas State University to address financial literacy and increase access to quality financial advice in underrepresented populations.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Cetera Advisors LLC: Cetera Advisors is the registered broker-dealer and RIA through which Prosperity offers all securities and advisory services, and Cetera Financial Group is also an equity partner. As a large independent broker-dealer network with thousands of affiliated advisors, Cetera is directly comparable in service scope and customer base to the Wealth Management segment Prosperity operates in.
• Focus Financial Partners: Focus Financial Partners (now part of Clayton, Dubilier & Rice) is a partnership of leading independent RIAs and was a pioneer of the RIA roll-up model. While publicly held and far larger, its aggregation strategy across wealth management firms is the archetype that Prosperity is executing at a regional scale.
• Edelman Financial Engines: Edelman Financial Engines is one of the largest U.S. RIAs, providing financial planning and investment management to individuals and employer plan participants. Comparable in target client base (mass-affluent individuals plus employer retirement plans) though larger and more national in scale.
• Commonwealth Financial Network: Commonwealth is a large independent broker-dealer and RIA supporting thousands of financial advisors across the U.S. Comparable to Prosperity's advisor-network model and holistic planning approach, though operating at much greater scale and with its own IBD infrastructure.
• Janney Montgomery Scott: Janney Montgomery Scott is a full-service regional broker-dealer and wealth management firm with advisor network, retirement plan services, and financial planning offerings. Comparable to Prosperity in the combination of individual advisory, employer retirement plans, and advisor-affiliation model, though larger and more established.

Direct peers

• Creative Planning: Creative Planning is one of the largest U.S. RIAs serving mass-affluent and high-net-worth individuals with comprehensive financial planning, tax, and retirement plan services. It has executed a similar aggressive acquisition-led growth strategy and is directly comparable to Prosperity in service breadth, target client, and growth model.
• Carson Group: Carson Group is a Cetera-affiliated wealth management firm that also operates a Super-OSJ structure supporting hundreds of independent financial advisors, with deep financial planning and coaching offerings. It is one of the closest direct comparables to Prosperity given the Cetera affiliation, advisor network, and holistic planning focus.
• Mercer Advisors: Mercer Advisors is a national RIA that has grown primarily through acquisitions of independent wealth management firms, serving individuals, families, and institutions with holistic financial planning. Its acquisition-led roll-up playbook, target client base, and service mix are highly comparable to Prosperity's strategy.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a national RIA that has scaled through acquisitions and offers comprehensive financial planning, tax, estate, and retirement plan services to individuals and businesses. Comparable to Prosperity in integrated service offering and M&A-driven growth across U.S. regions.
• Homrich Berg: Homrich Berg is a national RIA providing fee-only financial planning and wealth management to high-net-worth individuals and families, with multiple regional offices. Comparable to Prosperity in client profile, service model, and multi-office regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Prosperity-Advisors-384665168276094
• LinkedInlinkedin.com/company/prosperity-advisory-group

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperity Advisors