What Versacart Systems does

Versacart Systems is a US-based manufacturer of shopping carts, hand baskets, and material handling equipment, operating as a division of AMSA, Inc., a Colorado-incorporated corporation headquartered in Boulder with product distribution from a Greenfield, TN warehouse. The company's product portfolio spans four primary families: the EXpress line of metal two-tier shopping carts (including escalator-compatible models for Pflow and Cartveyor systems), the GX/C/E/S Series metal carts and V/H Series plastic carts for standard retail use, the premium Titan Series of reinforced plastic carts (TT-135, TT-140, V-172), and the EZtote line of garden center, material handling, stocking, and utility carts. Complementary offerings include EZcart kids' carts, plastic and recycled-plastic shopping baskets, reusable totes (JBag, TerraBin), cart corrals, and replacement parts. The company also provides customization services including logo printing and branded panels.

Versacart serves multiple retail verticals including grocery, nursery and garden centers, restaurant and food service operations, and hardware/lumber retailers, with no disclosed end-customer concentration. Revenue is generated primarily through one-time hardware sales of carts, baskets, and material handling equipment plus a secondary stream of replacement parts (wheels, handles, brakes, casters). The go-to-market is B2B and quote-based with no e-commerce pricing on the website, supported by direct sales and channel partnerships with five major hardware buying groups and cooperatives: Ace Hardware, Do it Best, Jensen Distribution, Orgill, and True Value. International shipping is offered in addition to domestic fulfillment from the Greenfield warehouse. The company is privately held with no disclosed venture capital, private equity, or institutional investment, and operates with an estimated 11-50 employees.

Name

Versacart Systems

Legal name

AMSA, Inc.

Website

https://versacart.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Versacart Systems designs, manufactures, and distributes shopping carts, hand baskets, and material handling equipment for grocery, nursery, restaurant, and hardware retailers across the US, selling via quote-based B2B sales and major hardware buying groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Shopping Cart Sales: Primary revenue from designing, manufacturing, and distributing shopping carts, hand baskets, and material handling equipment. Products are sold as one-time purchases with standard one-year warranty covering manufacturing defects.
2. Replacement Parts Sales: Secondary revenue stream from replacement parts including wheels, handles, handle ears, brakes, and casters for their cart models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Versacart Systems designs, manufactures, and distributes retail shopping carts, hand baskets, and material handling equipment for grocery, hardware, nursery/garden, and restaurant retailers. Its product portfolio spans reinforced plastic and metal shopping carts, garden and utility carts, kids' carts, cart corrals, and replacement parts.

Product overview

Versacart Systems designs, manufactures, and distributes shopping carts, hand baskets, and material handling equipment for the retail and commercial sector. The company's portfolio centers on shopping cart product lines — the EXpress metal two-tier carts, GX/C/E/S Series metal carts, V/H Series plastic carts, and the premium Titan Series reinforced plastic carts (TT-135, TT-140, V-172) — complemented by specialized cart types for nursery/garden (EZtote garden center carts), children (EZcart kids carts), and escalator-equipped facilities (Pflow and Cartveyor escalator carts). Material handling and operational equipment includes EZtote stocking carts, utility carts, bin picking carts, U-Boat carts, flatbed carts, lumber carts, hand trucks, pallet jacks, and mobile work stations. The accessory lineup covers shopping baskets (plastic, wheeled, recycled), basket holders, shopping cart corrals (outdoor and indoor EXpress models), and EZTote cart add-ons (tables, rear baskets). The portfolio is sold primarily through a quote-request model with no e-commerce pricing, and products ship from the Greenfield, TN warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• Titan Series: Reinforced plastic carts product line marketed under the Titan Series brand, featuring models like TT-135, TT-140, and TITAN V-172
• EXpress
• EZtote
• EZcart

Products and services

• Titan Series Plastic Shopping Carts
• EXpress Series Metal Shopping Carts
• Metal Shopping Carts (GX, C, E, S Series)
• Plastic Shopping Carts (V, H Series)
• EZtote Garden Center Carts
• EZtote Material Handling / Stocking / Utility Carts
• EZcart Kids Carts
• Escalator Shopping Carts
• Material Handling Equipment (U-Boat, Flatbed, Lumber Cart, Hand Truck, Pallet Jack)
• Mobile Work Stations
• Order Picking Equipment
• Shopping Baskets
• Shopping Cart Corrals
• Shopping Cart Accessories & Parts

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Ace HardwarecoreChannel Partner/ Reseller/ DistributorMajor buying group/cooperative for hardware retailers. Versacart products are available through this distribution channel for Ace Hardware member stores.
• Do it BestcoreChannel Partner/ Reseller/ DistributorHardware/lumber buying group connecting Versacart with member retailers across the distribution network.
• Jensen DistributioncoreChannel Partner/ Reseller/ DistributorDistribution partner serving as a channel for Versacart products to reach retail customers.
• OrgillcoreChannel Partner/ Reseller/ DistributorMajor hardware/lumber wholesale distributor partner enabling Versacart product distribution to independent retailers.
• True ValuecoreChannel Partner/ Reseller/ DistributorHardware cooperative buying group providing Versacart access to True Value member stores across the retail network.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carter-Hoffmann: Carter-Hoffmann manufactures foodservice carts, banquet equipment, and material handling products for restaurants and institutional customers. It is comparable to Versacart's restaurant and bussing cart offerings and shares the same B2B foodservice distribution model.
• Wanzl: Wanzl is the world's largest shopping cart and retail store-equipment manufacturer, headquartered in Germany. It is the most direct competitor to Versacart, offering metal and plastic carts, baskets, corrals, and material handling products to grocery and retail chains globally.
• Magline (Magliner): Magline is a US-based manufacturer of hand trucks, platform trucks, and material handling equipment. It overlaps with Versacart's material handling cart lines (hand trucks, flatbeds, U-Boat carts) and shares the same B2B retail, foodservice, and industrial distribution channels.
• Lakeside Manufacturing: Lakeside Manufacturing is a US-based maker of stainless-steel and material handling carts serving foodservice, healthcare, and retail. It overlaps directly with Versacart's utility, bussing, and material handling cart lines sold to restaurants and retail operators.
• Unarco Industries: Unarco Industries is a US manufacturer of shopping carts, store shelving, and material handling products. It competes with Versacart directly in shopping carts sold to grocery, mass-merchant, and hardware retailers across the United States.
• Cefla: Cefla is an Italian industrial group with a dedicated shopping cart and supermarket shelving business serving retail chains across Europe and globally. It is directly comparable to Versacart in metal and plastic shopping carts and integrated store equipment solutions.
• Sambo Industrial: Sambo Industrial is a South Korea-based manufacturer of shopping carts, supermarket fixtures, and store equipment exporting globally. It is directly comparable to Versacart in shopping cart product lines and international retail distribution, with a stronger Asian manufacturing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/834519

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versacart Systems