Sense Worldwide
Sense Worldwide is a London-headquartered innovation consultancy founded in 1999 that helps enterprise clients achieve breakthrough outcomes by mobilizing The Sense Network, a global community of 6,250+ creators and extreme users across 859+ cities, through agile consulting engagements and a productized Creative Intelligence Training program.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sense Worldwide does
Sense Worldwide is a London-headquartered innovation consultancy, founded in 1999 by Jeremy Brown, that helps enterprise clients achieve breakthrough innovation outcomes by mobilizing The Sense Network — a curated global community of 6,250+ creators, outliers, misfits, and extreme users drawn from 859+ cities. Its core methodology rests on cognitive diversity and is validated by academic research from Adam Grant (Wharton) and University College London, which is cited to support a 65% accuracy uplift in identifying breakthrough innovations and a 55% reduction in false-negative evaluation. Services are delivered through agile engagement loops with transparent pricing, organized into modules including Market Foresight, Opportunity Mapping, Growth Strategy, Pipeline Prioritization, Breakthrough Innovation, Brand Purpose/Positioning, Category Disruption, Consumer Deep Dive, Customer Journey Mapping, Co-Create Product Concept, and a productized Creative Intelligence Training program.
The business is a professional services firm serving senior leaders, innovation teams, brand marketers, consumer insight teams, and HR/team leaders at large enterprise clients across FMCG, Healthcare, Financial Services, Media, Technology, Government, and other verticals. Named logos include Nike, Pfizer, PepsiCo, GE, Sonos, MAC Cosmetics, SC Johnson, Cambia Health Solutions, Depop, Almond Breeze/Blue Diamond Growers, Barclays, Experian, Samsung, Campbell's, Kellogg's, Johnson & Johnson, Converse, National Theatre, Reuters, Discovery Channel, and the UK Cabinet Office. Revenue is generated through bespoke project engagements rather than fixed tiers; marketing is led through content (blog, podcast, ebook), the Sense Supper Club community events, and an active LinkedIn presence. Sense Worldwide is privately held with 11–50 employees, maintains offices in New York and London, and has no public funding history.
Sense Worldwide firmographics
Firmographics- Name
- Sense Worldwide
- Legal name
- Sense Worldwide
- Website
- https://senseworldwide.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sense Worldwide is a London-headquartered innovation consultancy founded in 1999 that helps enterprise clients achieve breakthrough outcomes by mobilizing The Sense Network, a global community of 6,250+ creators and extreme users across 859+ cities, through agile consulting engagements and a productized Creative Intelligence Training program.
- Ownership category
- akta.pro rank
Sense Worldwide industry classification
Industry- Product category
- Innovation Consulting Services
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Product Strategy & Discovery (Vision, Roadmapping, OKRs) (EDABAHAD)
- akta.pro secondary industries
- Product, Service & Domain Knowledge Onboarding (EDABAOAG), Account Management & Key Account Growth (EDABABAF)
Keywords
Where Sense Worldwide is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sense Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Innovation Consulting Services: Strategic innovation consulting engagements where Sense Worldwide partners with enterprise clients to deliver breakthrough innovation through The Sense Network. Engagements are broken into agile loops with transparent pricing, working alongside client teams at each stage of the strategy and innovation journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Agile engagement broken into transparent loops |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sense Worldwide product offering
Product offeringCore offering
Sense Worldwide is an innovation consultancy that partners with enterprise clients to deliver breakthrough innovation outcomes by mobilizing The Sense Network, a global community of 6,250+ creators, outliers, misfits, and extreme users from 859+ cities. Engagements are broken into agile loops with transparent pricing and timeframes, working directly alongside client innovation, brand, and leadership teams. The company also offers a Creative Intelligence Training program available in self-directed, team workshop, and enterprise tiers.
Product overview
Sense Worldwide is an innovation consultancy that operates as a platform-plus-services model. The core platform is The Sense Network — a global community of 6,250+ creators, outliers, and unconventional thinkers from 859+ cities worldwide — which provides the foundational resource for delivering cognitive diversity to clients. Services are organized into integrated modules including Market Foresight, Opportunity Mapping, Growth Strategy, Pipeline Prioritization, Breakthrough Innovation, Brand Purpose, Brand Positioning, Category Disruption, Cultural Relevance, Consumer Deep Dive, Customer Journey Mapping, and Co-Create Product Concept. Additionally, Creative Intelligence Training provides self-directed, team workshop, and enterprise-level training programs. The company also produces the Extreme Perspectives Podcast as a thought leadership content channel. All services leverage The Sense Network to deliver breakthrough innovation results through iterative engagement loops that mobilize network members to collaborate on client challenges.
Differentiator
Problem solved
Functional benefit
Brands
- The Sense Network: A global community of 6,250+ creators, outliers, misfits, rebels, and crazy ones that provides cognitive diversity for innovative organizations to deliver breakthrough results.
Products and services
- The Sense Network A global community of 6,250+ creators, outliers, misfits, rebels, and unconventional thinkers from 859+ cities worldwide. The network provides cognitive diversity for innovative organizations to achieve breakthrough results through collaborative engagement on innovation challenges.
- Innovation Consulting Services Strategic innovation consulting engagements where Sense Worldwide partners with enterprise clients to deliver breakthrough innovation through The Sense Network. Engagements are broken into agile loops with transparent pricing, working alongside client teams at each stage of the strategy and innovation journey. Services span market foresight, opportunity mapping, growth strategy, pipeline prioritization, breakthrough innovation, brand purpose, category disruption, and consumer insight work.
- Creative Intelligence Training Training program available in self-directed, team workshop, and enterprise tiers teaching the five principles of Creative Intelligence: Expand Your Mind, Challenge Your Default, Seek Out Diverse Perspectives, Build Creative Confidence, and Adopt an Experimental Mindset. Targeted at HR and team leaders helping teams develop uniquely human creative skills.
Quantifiable outcome
- Nike now makes $12.4 billion (36% of revenue) from Direct to Consumer sales
- +11 more outcomes
Companies that use Sense Worldwide
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Sense Worldwide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sense Worldwide partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights5 records
Sense Worldwide competitors and assessment
Company assessmentDirect peers
- IDEO: IDEO is a global design and innovation consultancy that pioneered human-centered design and works with enterprise clients on breakthrough innovation. It is the most direct comparable to Sense Worldwide in methodology (extreme users, divergent perspectives), client base (Fortune 500 brands), and consulting-plus-engagement model.
- frog (Capgemini Invent): frog is a design and innovation studio now part of Capgemini Invent, serving global brands on product, brand, and service innovation. It directly competes with Sense Worldwide for enterprise innovation and brand transformation mandates and shares the design-led, consumer-insight methodology.
- Board of Innovation: Board of Innovation is a boutique innovation consultancy that helps corporates build innovation strategies, new business models, and corporate ventures. It is comparable to Sense Worldwide in target buyer (senior leaders, innovation teams), service modules (strategy, pipeline, venture building), and boutique scale.
- Innosight: Innosight (founded by Clayton Christensen) is a strategy and innovation consultancy focused on growth strategy, disruptive innovation, and transformation. It competes with Sense Worldwide on growth-strategy, future-proofing, and innovation-pipeline engagements for large enterprise clients.
- ?WhatIf! Innovation: ?WhatIf! (now part of Accenture) is a creative innovation consultancy that helps global brands develop breakthrough products, services, and customer experiences. Its consumer-insight-led, ideation-heavy methodology and enterprise client base make it a close competitor to Sense Worldwide.
- Livework Studio: Livework is a service design and innovation consultancy working with global brands on customer experience, service design, and innovation. It shares Sense Worldwide's emphasis on human-centered insight and enterprise brand transformation mandates.
- Method (GlobalLogic): Method (now part of GlobalLogic) is a design and engineering consultancy focused on experience design, brand innovation, and digital products. It competes with Sense Worldwide on brand and customer-experience engagements for global enterprises.
- Fahrenheit 212: Fahrenheit 212 is an innovation consultancy that partners with global brands to develop breakthrough products, services, and growth strategies. It is comparable to Sense Worldwide in scope (strategy through execution), target clients (large consumer/enterprise brands), and human-centered insight approach.
Broad incumbents
- Doblin (Deloitte): Doblin, Deloitte's innovation and design practice, offers enterprise innovation strategy, capabilities, and new-business-building services. It competes with Sense Worldwide on enterprise innovation mandates but operates as part of Deloitte's much larger consulting portfolio.
- McKinsey & Company: McKinsey is the largest global management consultancy and competes with Sense Worldwide at the high end of enterprise growth-strategy and innovation engagements. While not focused on cognitive-diversity methodology, it competes for senior-leader innovation and transformation mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sense Worldwide social profiles
Digital presenceSense Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sense Worldwide leadership team
Management profileNumber of profiles
Profiles4 records
Sense Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sense Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sense Worldwide
What does Sense Worldwide do?
Sense Worldwide is an innovation consultancy that partners with enterprise clients to deliver breakthrough innovation outcomes by mobilizing The Sense Network, a global community of 6,250+ creators, outliers, misfits, and extreme users from 859+ cities. Engagements are broken into agile loops with transparent pricing and timeframes, working directly alongside client innovation, brand, and leadership teams. The company also offers a Creative Intelligence Training program available in self-directed, team workshop, and enterprise tiers.
Is Sense Worldwide a public or private company?
Sense Worldwide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sense Worldwide founded?
Sense Worldwide was founded in 1999. It employs 11 to 50 people.
Where is Sense Worldwide based?
Sense Worldwide is headquartered in London, United Kingdom, in the Europe region.
How does Sense Worldwide make money?
One revenue line is on record: innovation Consulting Services.
Who are Sense Worldwide's main competitors?
Direct peers on record are IDEO, frog (Capgemini Invent), Board of Innovation, Innosight, ?WhatIf! Innovation, Livework Studio, Method (GlobalLogic) and Fahrenheit 212. Broad incumbents are Doblin (Deloitte) and McKinsey & Company.
Does Sense Worldwide have an API?
No public API is recorded for Sense Worldwide.
What industry is Sense Worldwide in?
Sense Worldwide's product category is Innovation Consulting Services. Its primary akta.pro industry code is EDABAHAD, Product Strategy & Discovery (Vision, Roadmapping, OKRs), with a secondary code of EDABAOAG, Product, Service & Domain Knowledge Onboarding. Its NAICS code is 541 and its SIC code is 8742.