Joseph Homes

What Joseph Homes does

Joseph Homes Regeneration Limited is a UK private limited company (legal name: Joseph Homes Regeneration Limited) headquartered in London that operates as a B Corp-certified urban regeneration and housebuilder. Founded in 2008, the firm operates with a 12-person team and delivers transformative residential developments spanning Purpose-Built Student Accommodation (PBSA), co-living, Build-to-Rent (BTR), and general residential schemes. Its operational framework is the "Live Well®" Manifesto — a registered trademark structured around four pillars: Customers, Neighbourhoods, Planet, and Company — which the firm applies to embed social, environmental, and community outcomes into each project.

The company's technology and methodology are domain-specialist rather than software-driven: sustainable building practices, healthy-living design principles, and community-centric neighbourhood design, informed by partnerships with figures such as Heatherwick Studio's Matt Bell and engagement with initiatives like Humanise.org. Joseph Homes was the first housebuilder to achieve B Corp certification (score 86 in 2020, re-certified at 107.7 in 2023) and is GDPR-compliant.

Commercially, the firm runs an exclusively partnership-led go-to-market: all developments originate from land partnerships with landowners, typically sourced off-market in London boroughs (current holdings include Waltham Forest, Camden, and Southwark) and key UK university towns. Revenue is generated from the sale or rental of completed developments (one-time licence / transaction-fee economics typical of development), with no publicly disclosed unit pricing. Marketing relies on organic social (LinkedIn, Instagram), content marketing, community events, and industry PR. The firm is privately held with no disclosed institutional investors or parent company.

Name

Joseph Homes

Legal name

Joseph Homes Regeneration Limited

Website

https://josephhomes.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Joseph Homes is a London-based, B Corp-certified boutique urban regeneration developer (12 staff) that delivers sustainable PBSA, co-living, Build-to-Rent, and residential projects exclusively through off-market land partnerships across London and UK university towns, guided by its registered Live Well® Manifesto.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Urban regeneration
• Residential development
• Build-to-rent
• Co-living spaces
• Student accommodation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Urban Regeneration Development: Developing residential properties through land partnerships. Revenue generated from sale or rental of completed developments including PBSA, co-living, residential and Build-to-Rent projects.
2. Land Acquisition and Development: Securing sites for development. In just two months, secured 2 sites valued at over £30m through off-market opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Joseph Homes Regeneration Limited is a UK housebuilder and urban regeneration developer that partners with landowners to deliver sustainable residential schemes. Its offering spans Purpose-Built Student Accommodation (PBSA), co-living, Build-to-Rent (BTR), and general residential developments, executed under its registered 'Live Well' manifesto that emphasises social, environmental, and community outcomes.

Product overview

Joseph Homes is a B Corp-certified urban regeneration company offering a single unified service focused on creating sustainable, community-centric housing developments. Their core offering centers on the Live Well® Manifesto—a comprehensive framework guiding development across four pillars (Customers, Neighbourhoods, Planet, Company)—applied to urban regeneration projects including Purpose-Built Student Accommodation (PBSA), co-living, Build-to-Rent (BTR), and residential developments. The company operates through land partnerships, targeting sites in London and UK university towns, with current holdings in Waltham Forest, Camden, and Southwark.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Regeneration Development Services End-to-end development of sustainable, community-centric residential schemes including PBSA, co-living, Build-to-Rent, and general residential homes, delivered through land partnerships for landowners and local communities.
• Land Partnership Services Partnership-led land acquisition and joint development offering for landowners in London and UK university towns, with focus on off-market opportunities. The company secured 2 sites valued at over £30m within two months through such transactions.
• Purpose-Built Student Accommodation (PBSA) Development of PBSA schemes for student residents near UK universities, addressing demand for quality student housing.
• Co-Living Developments Co-living residential developments targeted at young professionals seeking affordable, community-oriented housing.
• Build-to-Rent (BTR) Developments Build-to-Rent residential developments for the long-term rental market with a wellbeing and quality focus.
• Residential Development for Sale Conventional residential property development for homeowners, focused on sustainable, healthy homes.

Named customers1 record

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Heatherwick StudiocoreStrategic or Co-development Partner · 10 July 2024Inspiring visit to Heatherwick Studio for a stimulating conversation with Matt Bell on neighbourhood design. Matt's expertise on neighbourhood design was invaluable for enhancing the LiveWell mission. Insights aligned with the Neighbourhoods pillar of the Live Well Manifesto.
• Humanise.orgminorStrategic or Co-development PartnerMovement challenging the industry to rethink environments. Matt Bell's talk on Humanise.org captivated team with message about boring buildings depriving people of sensory information, leading to stress and antisocial behaviours. Initiative based on scientific evidence showing engaging, well-designed structures improve health and wellbeing.
• David Montague CBEminorStrategic or Co-development PartnerIndustry conversation on future of housing policy and its impact on the industry, touching upon renewed political focus on housing, ambitious plans, and necessity for collaborative effort between government and private sector.
• Dominic Grace FRICSminorStrategic or Co-development PartnerIndustry conversation on future of housing policy and its impact on the industry, providing insights on housing policy developments ahead of General Election 2024.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mount Anvil: London-focused residential developer specialising in build-to-rent, co-living, and for-sale schemes. Directly comparable in product mix, geography, and partnership-led GTM motion.
• Pocket Living: London-first developer focused on affordable, well-designed homes for first-time buyers. Comparable in city focus, design-led brand positioning, and mission-driven ethos similar to Joseph Homes' Live Well approach.
• Telford Homes: London-focused residential and BTR developer (now part of CBRE). Closely comparable product mix including BTR exposure, London geography, and mid-scale operations.
• Get Living London: Build-to-Rent operator and developer in London focused on large-scale rental residential. Directly comparable on BTR product line and London geography.
• Quintain: Developer behind Wembley Park regeneration — large-scale mixed-tenure residential including BTR, for-sale, and student accommodation. Comparable on multi-format urban regeneration product mix.
• Urban Splash: UK regeneration housebuilder focused on design-led, sustainable residential developments. Comparable in mission-driven regeneration, design partnerships, and SME scale.

Broad incumbents

• Lendlease: Global developer with significant UK urban regeneration and residential operations including BTR and student accommodation. Comparable on regeneration product breadth but at much larger scale and capital base.
• Berkeley Group: Major London-focused homebuilder with mixed-tenure residential, BTR, and regeneration exposure. Comparable on London geography and multi-format residential, but at significantly larger scale.
• Notting Hill Genesis: Large UK housing association developing mixed-tenure residential including affordable, shared ownership, and market sale across London. Comparable on London regeneration focus and multi-tenure product mix, though not-for-profit structure differs.
• Greystar (UK operations): Global Build-to-Rent operator with significant London presence including large-scale BTR schemes. Comparable on BTR product focus and London geography, with substantial capital advantage.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3200059
• Instagraminstagram.com/josephhomes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joseph Homes