ETA Creative Event Producers

What ETA Creative Event Producers does

ETA Creative Event Producers (legally Event Team Alliance, LLC) is a private, founder-owned event production agency headquartered in Marietta, Georgia, serving large enterprise and Fortune 500 clients across verticals including technology, healthcare, commercial real estate, food & beverage, HR/HCM, and government. Founded in 2011, the company operates a fully integrated model spanning three service lines — Creative Services, Event Strategy, and Production — delivered by a single in-house team with shared file access and a unified project workflow. Its production capability is anchored by a company-owned AV warehouse stocked with Martin, Roe, Yamaha, and JBL equipment, enabling in-house control of audio, video, lighting, LED walls, and scenic fabrication for engagements of 175 to 800+ attendees.

The business model is project-based professional services: revenue is generated through custom-quoted engagements covering creative development, event strategy, and full-scale production execution, with no public pricing or productized offerings. Go-to-market is direct enterprise field sales, with the firm acting as a long-term creative partner to named clients including Unleashed Brands, e2open, IDeaS (an SAS company), Artera, Accela, UKG, JLL, and Chick-fil-A. Operational tooling includes Wistia for video hosting, Frame.io for post-production collaboration, and Egnyte for file governance, with in-house capabilities extending to virtual and hybrid event production (including Unreal Engine-powered virtual sets). The company has demonstrated cross-border delivery, including an Asia-Pacific user conference in Bangkok, despite operating from a single Atlanta-area headquarters.

Name

ETA Creative Event Producers

Legal name

Event Team Alliance, LLC

Website

https://etahq.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ETA Creative Event Producers is a private, founder-owned event production agency in Marietta, Georgia, delivering integrated creative, strategy, and production services to large enterprise and Fortune 500 clients across technology, healthcare, real estate, and food & beverage.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Corporate event production
• Event strategy services
• Audio visual production
• Live event management
• Experiential design services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Project-based professional services for corporate events including user conferences, sales kickoffs, awards ceremonies, and internal meetings. Revenue generated through service fees for creative development, event strategy, production execution, and related services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ETA Creative Event Producers is a full-service event production agency that designs and delivers end-to-end corporate events for large organizations. Offerings span three integrated service lines—Creative Services (logo, graphic, scenic and motion design), Event Strategy Services (attendee journey, planning, CAD/render visualization), and Production Services (audio, video, lighting, staging, livestreaming, and labor management)—supported by an in-house warehouse of AV equipment and a 30+ person creative, production, and operations team.

Product overview

ETA Creative Event Producers offers a full-production creative partner under one roof with three integrated core service areas: Creative Services, Event Strategy Services, and Production Services. These services work together to deliver end-to-end event experiences, from initial creative development and strategic planning through to full-scale production execution. The company operates its own warehouse of AV equipment and employs technicians and producers to deliver audio, video, lighting, and scenic elements for events ranging from sales kickoffs to user conferences, awards ceremonies, and franchise meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• George P. Johnson Experience Marketing: Global experiential marketing agency that produces brand experiences, user conferences, and live events for major enterprise clients—the same core service model ETA offers. Closest direct competitor in creative-integrated event production for Fortune 500 customers.
• Sparks: Sparks is an experiential marketing agency producing trade shows, user conferences, and brand activations with in-house creative and production. Directly comparable to ETA in scope of integrated live event services for enterprise customers.
• Jack Morton Worldwide: Global brand experience agency producing events, digital experiences, and content for major brands. Comparable to ETA on creative-led event production for large enterprise clients, though at a larger scale.
• MKG: MKG is an experiential marketing agency delivering events, brand activations, and content for consumer and B2B brands. Directly comparable creative-plus-execution model serving customers such as enterprise technology and consumer brands.
• BearCom: BearCom designs, installs, and operates wireless and AV production technology, including two-way radios, video, and lighting solutions. Overlaps with ETA's owned AV warehouse and live production equipment business for corporate events.

Broad incumbents

• Freeman: One of the largest global event producers and exhibitors, offering brand experiences, digital events, and trade show services. Overlaps directly with ETA in corporate event production but at a much larger scale across multiple service lines.
• Global Experience Specialists (GES): GES operates in events, exhibitions, and experiential marketing with significant AV and creative capabilities. Broader portfolio than ETA, but a comparable competitor for large corporate event RFPs.
• Encore Global: Formed from PSAV and Encore Event Technologies, the company provides AV, event technology, and staging services across hotels, venues, and corporate events. Comparable on the equipment and AV production layer that ETA operates in-house.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meeting and event management agency serving large enterprise clients across industries. Comparable enterprise customer base and program management approach to ETA's user conference work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eta-creative-event-producers
• Instagraminstagram.com/etahq
• Xx.com/etahq
• Facebookfacebook.com/etahq

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETA Creative Event Producers