Japan Real Estate Institute

What Japan Real Estate Institute does

Japan Real Estate Institute (JREI, 一般財団法人 日本不動産研究所) is a general incorporated foundation established in 1959 and headquartered in Tokyo's Toranomon district. It is Japan's largest real estate appraisal and consulting organization, employing more than 280 certified real estate appraisers alongside lawyers, certified public accountants and first-class architects, and operating a network of 37 branches across Japan with overseas reach into East and Southeast Asia. JREI serves four primary customer segments — institutional investors and REITs, corporate clients, government and public entities, and financial institutions — through appraisal, securitization advisory, CRE and PRE strategy support, fixed-asset tax evaluation, fair-value accounting support, environmental real estate assessment, and overseas consulting engagements.

The institute's technology and product base is anchored in proprietary real estate indices and data assets: the monthly JREI Home Price Index covering existing condominiums in the Tokyo metropolitan area (published since 2015), the semi-annual Urban Land Price Index with data extending back to 1936, the quarterly International Real Estate Price/Rent Index, the biannual Real Estate Investor Survey, the National Office Stock Survey conducted in partnership with estie, and a transaction database of approximately 39,000 records spanning 2001 to 2025 sourced from J-REIT, TSE, Nikkei Real Estate Market Information and ARES data. JREI also operates two certification regimes — ResReal (property resilience) and DBJ Green Building (with the Development Bank of Japan) — and has co-developed the e-kensin map digital platform with Hokkaido Construction Newspaper for parcel-level real estate market analysis.

JREI's revenue model combines professional services fees (appraisal, consulting and commissioned research priced at ¥900,000 per researcher for a 9-month program), recurring sustaining membership fees (three tiers at ¥50,000, ¥100,000 and ¥150,000 per year offering 5–15% evaluation-fee discounts and complimentary publications), one-time publication sales (¥600–¥1,100 per report), seminar and webinar fees, and certification income. Distribution occurs primarily through direct branch engagement, a members-only web portal, and physical publication sales via the National Official Gazette Sales Cooperative. As a non-profit foundation under Japanese civil law, JREI pursues a public-benefit mandate in real estate research and practice rather than equity-holder returns.

Name

Japan Real Estate Institute

Legal name

一般��団法人 日本不動産研究所

Website

https://reinet.or.jp

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Japan Real Estate Institute (JREI) is a non-profit general incorporated foundation founded in 1959 and Japan's largest real estate appraisal and consulting firm. It employs 280+ certified appraisers across 37 branches, serving corporates, REITs, governments and financial institutions with valuation, advisory and proprietary market indices.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal and Consulting

NAICS

Offices of Real Estate Appraisers (53132), Portfolio Management and Investment Advice (523940), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Asset-Backed Securities (6189)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

akta.pro secondary industries

Real Estate Due Diligence & Underwriting Advisory (Financial/Operational) (BPAJANAG), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Machinery & Equipment / FF&E Valuation (for Real Estate Context) (BPAJAKAH), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Real estate appraisal
• Property valuation
• Real estate consulting
• Property market research
• Corporate real estate strategy

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Appraisal and Valuation Services: Core revenue from providing real estate appraisal and valuation services to corporate, government, and institutional clients. Fee discounts are provided to sustaining members (5-15% depending on tier).
2. Sustaining Membership Fees (維持会員): Annual membership fees providing access to publications, priority seminar registration, and evaluation fee discounts. Three tiers: Special (15万/year), Supporting (10万/year), and Regular (5万/year).
3. Publications and Reports Sales: Sale of published reports including 不動研住宅価格指数, 市街地価格指数・全国木造建築費指数, 田畑価格及び貸借料調, 山林素地及び山元立木価格調, 全国賃料統計, and the quarterly journal 不動産研究. Price points range from 600-1,100 yen per publication.
4. Commissioned Research (委託研究): Revenue from commissioned research programs where external researchers conduct real estate research under the institute's guidance. Compensation of 90万円 per researcher for a 9-month program.
5. Seminar and Webinar Fees: Revenue from seminars including the Re-Seed seminar series and annual commemorative lectures. Some seminars are free; fee-based seminars are offered, with discounts for sustaining members.
6. Consulting and Advisory Services: Revenue from consulting services including CRE strategy support, PRE strategy support, market forecasting, overseas consulting, DBJ Green Building certification, and ResReal certification services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Japan Real Estate Institute provides real estate appraisal and valuation services for securities, securitization, financing, corporate real estate (CRE) strategy, public real estate (PRE) strategy, fixed asset tax valuation, and fair value accounting, delivered through 280+ certified real estate appraisers across 37 branches nationwide. The institute also publishes proprietary market indices (JREI Home Price Index, Urban Land Price Index, International Real Estate Price/Rent Index, National Rent Statistics), offers property certifications (ResReal, DBJ Green Building), and delivers consulting on market forecasting, environmental real estate, and overseas real estate investment.

Product overview

Japan Real Estate Institute operates as a comprehensive real estate think tank and consulting organization offering a broad portfolio of interconnected services. At its core, the institute provides real estate appraisal (不动产鑑定評価) as a foundational service, supported by JREI マーケットレポート market reports and specialized indices such as 不動研住宅価格指数, 市街地価格指数, 国際不动产価格賃料指数, and 全国賃料統計. Two proprietary certifications—ResReal (レジリアル) and DBJ Green Building 認証—are offered alongside advisory services spanning CRE strategy, PRE strategy, market forecasting, environmental real estate surveys, seismic/environmental property promotion (Re-Seed), and redevelopment support. Additional services include overseas consulting, fixed asset tax evaluation support, fair value accounting support, movable property/infrastructure evaluation, and securitization-related services. Publications include the quarterly 季刊「不动产研究」and 「不动产調査」magazine.

Differentiator

Problem solved

Functional benefit

Brands

• ResReal（レジリアル）: 不動産レジリエンス認証制度
• JREI マーケットレポート
• DBJ Green Building 認証

Products and services

• Real Estate Appraisal (不動産鑑定評価)
• Real Estate Securitization Services (不動産証券化に関連するサービス)
• CRE (Corporate Real Estate) Strategy Support (CRE（企業不動産）戦略支援)
• PRE (Public Real Estate) Strategy Support (PRE（公的不動産）戦略支援)
• Real Estate Market Forecasting Support (不動産市場予兆管理支援)
• Environmental Real Estate Survey (環境不動産調査)
• Re-Seed Seismic and Environmental Real Estate Promotion (Re-Seed（耐震・環境不動産形成促進事業）)
• Redevelopment and Joint Building Project Support (再開発・共同ビル事業支援)
• Fixed Asset Tax Evaluation Support (固定資産税評価支援)
• Fair Value Accounting Support (時価会計支援)
• Overseas Real Estate Valuation and Consulting (海外不動産評価・コンサルティング)
• Building Operation Problem-Solving Support (建物運営の課題解決・支援)
• ResReal Property Resilience Certification (ResReal（レジリアル）)
• DBJ Green Building Certification (DBJ Green Building 認証)
• JREI Market Report (JREI マーケットレポート)
• JREI Home Price Index (不動研住宅価格指数)
• Urban Land Price Index and Nationwide Wooden Building Cost Index (市街地価格指数・全国木造建築費指数)
• International Real Estate Price and Rent Index (国際不動産価格賃料指数)
• Real Estate Investor Survey (不動産投資家調査)
• National Rent Statistics (全国賃料統計)
• Retail Rent Trend (店舗賃料トレンド)
• Housing Market Index (住宅マーケットインデックス)
• Tokyo, Osaka, Nagoya Office Rent Forecast (東京・大阪・名古屋のオフィス賃料予測)
• e-kensin Map (e-検審マップ)
• Quarterly Journal "Real Estate Research" (季刊「不動産研究」)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered moderate and minor.

• 明海大学 (Meikai University)moderateStrategic or Co-development Partner · 10 December 2025JREI and Meikai University's Real Estate Department signed an agreement to promote interdisciplinary and practical research collaboration and to support the cultivation of real estate professionals. The partnership builds on a prior 2007 agreement and includes joint research initiatives, researcher exchanges, and co-organized seminars.
• 株式会社estieminorStrategic or Co-development PartnerJREI cooperates with estie to conduct the National Office Stock Survey (全国賃貸オフィスストック調査), using estie's data to analyze office building stocks including number of buildings, floor area, and building age across major Japanese cities.
• Re-Seed 機構 (一般社团法人環境不動産普及促進機構)moderateStrategic or Co-development PartnerJREI serves as the regional consultation window for the seismic and environmental real estate promotion initiative (，耐震・環境不動産形成促進事業). The initiative provides guidance and primary consultation on earthquake resistance and environmental real estate.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tanizawa Sōgō Kantei: One of Japan's largest domestic real estate appraisal firms and the most direct domestic competitor to JREI. Both firms serve institutional investors, REITs, financial institutions, and government clients with appraisal, consulting, and research services across Japan.
• Daiwa Real Estate Appraisal: Major Japanese real estate appraisal and consulting firm offering valuation, securitization advisory, and market research. Direct domestic peer competing for J-REIT, CRE, and government appraisal mandates alongside JREI.

Broad incumbents

• CBRE Group: Global real estate services giant with major operations in Japan. While broader than JREI (investment sales, property management, capital markets), CBRE competes head-to-head for institutional appraisal, valuation, and advisory mandates, particularly for cross-border clients.
• JLL (Jones Lang LaSalle): Global real estate services firm with deep Japanese operations. Overlaps with JREI in valuation, capital markets advisory, and CRE strategy for institutional and corporate clients, though JLL's offering is much broader and profit-driven.
• Cushman & Wakefield: Global real estate services firm with Japan presence. Competes with JREI for commercial valuation, investment advisory, and capital markets mandates, particularly for international investors active in Japanese real estate.
• Knight Frank: International real estate consultancy with Japan operations. Competes for high-end valuation, residential/commercial advisory, and cross-border mandates, particularly serving UHNW and international institutional clients.
• Colliers: Global real estate services and investment management firm with a strong Japan presence. Overlaps with JREI in commercial valuation, capital markets, and CRE advisory for institutional clients.
• Savills: Global real estate services firm with Japan operations. Competes for commercial valuation, advisory, and cross-border mandates, though with a smaller Japan footprint than CBRE, JLL, or Cushman & Wakefield.

Emerging players

• Altus Group: Commercial real estate advisory, appraisal, and data analytics firm with growing technology-enabled valuation capabilities. Represents the type of data-and-tech-driven competitor that could pressure traditional appraisal firms like JREI over time.

Others

• estie: Japanese commercial real estate data platform and proptech firm. Already a JREI partner on the National Office Stock Survey, estie represents both a collaborator and a structurally adjacent competitor in data-driven real estate market intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDbOzy8hc2pwswRaxXYcsYw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japan Real Estate Institute