Artear

What Artear does

Artear (legal name Arte Radiotelevisivo Argentino S.A.) is the broadcast and multimedia subsidiary of Grupo Clarín, Argentina's largest media conglomerate, founded in 1960 and headquartered in Buenos Aires with 501–1,000 employees. The company operates a portfolio of 16 wholly-owned channels spanning open broadcast television (eltrece/Canal 13, the 24-hour news channel TN/Todo Noticias), cable signals (Ciudad Magazine, Quiero Música, Canal A, Metro, Volver, América Sports), regional open channels across seven Argentine provinces (El Doce, Canal Siete, Canal Nueve Resistencia, Canal Nueve Litoral, Canal Diez Tucumán, Canal Diez Río Negro, Canal Diez Mar del Plata), and international/satellite distribution via El Trece Internacional and Eltrece Satelital reaching all of Latin America. The technology stack comprises HD and UHD broadcasting infrastructure, an in-house Electronic Art Center (the first in Argentina, established 1991), proprietary in-house content production capabilities, and digital streaming platforms (eltrecetv.com.ar, tn.com.ar, eldoce.tv).

Artear generates revenue primarily through advertising sales across broadcast and digital inventory using multiple format tiers (Display, Rich Media, Video pre-roll/mid-roll/post-roll, Publinota, and sponsorship packages), with tariffs specified in a formal MediaKit and submitted materials processed through a dedicated ad trafficking workflow. A secondary revenue stream comes from Artear Studio, an in-house branded content production service that has executed campaigns for enterprise advertisers including Stellantis, CCU, Warner Bros, General Motors, Ford, YPF, and Bapro. A third stream involves international content licensing and signal distribution of El Trece Internacional and Quiero Música en mi idioma across Latin American markets. The go-to-market is sales-led, executed by a dedicated commercial team with regional coordinators and direct advertiser relationships, supplemented by client events, branded content integration, and an electronic MediaKit.

The business serves a horizontal base of mass-market consumer brands and premium enterprise advertisers across automotive, beverage, entertainment, energy, and banking verticals, plus regional/local advertisers targeting specific Argentine provinces and digital/online advertisers buying programmatic and video inventory. Self-reported metrics indicate Artear commands the leading audience position in Argentina with 125.8 million monthly minutes watched and a market metric of 73.1 versus 46.6 for La Nación and 25.8 for Grupo América. The company holds broadcast spectrum licenses originally awarded in 1989 and recognized through AFSCA regulatory resolutions, providing a regulated, scarce-asset foundation for the operation.

Name

Artear

Legal name

Arte Radiotelevisivo Argentino S.A.

Website

https://artear.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Artear is the broadcast and multimedia subsidiary of Grupo Clarín, operating Argentina's leading open television channels (eltrece, TN) plus 16 cable, regional, and international satellite channels, serving advertisers with broadcast ad inventory, branded content production via Artear Studio, and content licensing across Latin America.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment AVOD Platforms (MPACAAAB)

akta.pro secondary industries

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA), International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

Keywords

• Broadcast television
• Cable channels
• Advertising sales
• Branded content
• News broadcasting

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising sales across broadcast TV (eltrece, TN, regional channels) and digital platforms. Multiple ad formats including Display, Rich Media, Video (Preroll/Midroll/Postroll), Publinota, and sponsorship placements.
2. Artear Studio - Branded Content Production: In-house branded content production services for partners and clients, creating commercial content for brands like Stellantis, CCU, Warner Bros, General Motors, Ford, YPF, Bapro
3. Content Licensing and Distribution: International distribution of content and signals including El Trece Internacional and Quiero Música in mi idioma across regional markets

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Artear (Arte Radiotelevisivo Argentino S.A.) operates a portfolio of open broadcast and cable television channels in Argentina, led by flagship eltrece (Canal 13) and 24-hour news signal TN (Todo Noticias). It produces original programming, distributes content nationally and internationally via satellite, and sells advertising across broadcast, digital, and branded content platforms to brands and agencies.

Product overview

Artear (Arte Radiotelevisivo Argentino S.A.) operates as a comprehensive multimedia company under Grupo Clarín, managing a portfolio of broadcast and cable television channels. The core offering centers on eltrece, its flagship open TV channel, complemented by TN (Todo Noticias), a 24-hour news signal. The company distributes multiple cable channels including Ciudad Magazine, Quiero Música, Canal A, Metro, Volver, and America Sports. Regional expansion is supported through channels in Córdoba (El Doce), Bahía Blanca (Canal Siete), Resistencia (Canal Nueve), Litoral (Canal Nueve Litoral), Tucumán, Río Negro, and Mar del Plata. International reach is enabled via eltrece Internacional and eltrece Satelital. Supporting services include Artear Studio for branded content and commercial production, Artear Marketing for brand activations, and a comprehensive MediaKit for advertising across all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Artear Marketing: Marketing division focused on connecting brands with partners through loyalty actions and commercial communication
• Artear Studio

Products and services

• eltrece (Canal 13) Flagship open television channel broadcasting general entertainment, news, and drama programming to mass audiences across Argentina.
• TN (Todo Noticias) 24-hour dedicated news signal providing continuous news coverage with multiple daily editions and specialized programs; has the largest social media community in Latin America.
• Ciudad Magazine Cable channel with lifestyle, entertainment, series, and magazine-style programming.
• Quiero Música Music cable channel exclusively broadcasting Spanish-language music with various programs covering urban, pop, rock, and trap genres.
• Canal A Cultural and arts-oriented cable channel featuring programming about cinema, literature, architecture, and Argentine culture.
• Metro Cable channel with general interest, political, economic, sports, and lifestyle programming produced by independent creators.
• Volver Cable channel dedicated to broadcasting Argentine audiovisual content from all time periods, including classic programming.
• América Sports Sports channel covering motorsports, fishing, extreme sports, and outdoor activities with specialized programs.
• El Doce Regional channel based in Córdoba, leader in its market, featuring news, entertainment, and local programming.
• eltrece Internacional International channel transmitted by satellite throughout the Americas with live programs, delayed content, and specials.
• eltrece Satelital Satellite channel broadcasting Artear's content to subscribers outside the primary coverage area.
• Artear Studio In-house production capability for creating and producing original high-quality content and commercial branded content for partners including Stellantis, CCU, Warner Bros, General Motors, Ford, YPF, and Bapro.
• Artear Marketing Marketing services connecting brands with strategic partners through loyalty actions, commercial and corporate communication, including branded events, visits, special date activations, and merchandising.
• MediaKit (Advertising Services) Comprehensive advertising format specifications including Display (300x250, 300x600, 970x90, 728x90, 320x50), Rich Media (Billboard, Zócalo, Doble Sticky, Video Banner, Video Slider, Preroll/Midroll/Postroll), and sponsorship options across all Artear platforms for advertisers and agencies.

Quantifiable outcome

• 125.8 million monthly minutes watched
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• StellantisminorGTM or Marketing Partner · 1 January 2025Automotive brand partner for Artear Studio branded content campaigns (ENDPORFINA TUS DIAS)
• CCUminorGTM or Marketing Partner · 1 January 2025Beverage company partner for Artear Studio branded content (FUEGAS campaign)
• Warner BrosminorGTM or Marketing Partner · 1 January 2025Entertainment partner for Artear Studio branded content (SUPERMAN campaign)
• General MotorsminorGTM or Marketing Partner · 1 January 2025Automotive partner for Artear Studio branded content (ARRAIGADOS campaign)
• YPFminorGTM or Marketing Partner · 1 January 2025Energy company partners for Artear Studio branded content (COSQUÍN ROCK and EXPLORA GASODUCTO campaigns)
• BaprominorGTM or Marketing Partner · 1 January 2025Banking partner for Artear Studio branded content (FESTIVAL 17 MILLONES campaign)
• FordminorGTM or Marketing Partner · 1 January 2025Automotive partner for Artear Studio branded content (TRAVESIA campaign)
• Flow & AxeminorGTM or Marketing Partner · 1 January 2025Beverage brand partner for Artear Studio branded content (FMS campaign)
• Patagonik Film GroupminorStrategic or Co-development Partner · 1 January 2007Joint venture with Buena Vista (Disney) and others for film production. Part of Argentine film industry leadership with productions including El secreto de sus ojos.
• Pol-kacoreStrategic or Co-development Partner · 1 January 1994Strategic association with Pol-ka, a production company specializing in fiction (telenovelas and miniseries). Pol-ka celebrated 25 years alongside Volver in 2019. Artear and Pol-ka together introduced ultra HD image technology in Argentina.
• Ideas del SurcoreStrategic or Co-development Partner · 1 January 1991Association with Ideas del Sur, the largest entertainment production company owned by Marcelo Tinelli. Artear later sold its minority stake in the company.
• Grupo ClaríncoreOthers · 1 January 1989Artear is the broadcast/media subsidiary of Grupo Clarín, Argentina's largest multimedia conglomerate. Won the public tender for Canal 13 (LS 85) in 1989 as a Grupo Clarín company.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Others

• Flow (Telecom Argentina): Argentine cable/satellite TV and streaming distribution platform operated by Telecom Argentina. Distributes Artear's cable signals (Volver, Magazine, Metro, Canal A, Quiero Música) to subscribers; ecosystem partner rather than direct competitor, and partially overlapping advertiser-facing digital inventory.

Direct peers

• El Nueve (Canal 9): Argentine open broadcast television station that competes directly with eltrece across the country; operates a network of regional affiliates similar to Artear's El Doce and Canal Siete. Operated historically by Zamora group.
• Telefe (Paramount Global): Major Argentine open broadcast network owned by Paramount Global; competes directly with eltrece for mass audiences and advertising revenue across entertainment, news, and drama genres. Comparable channel portfolio, regional reach, and digital streaming platform (MiTelefe).
• Grupo América (América TV): Argentina's #2 broadcast group operating América TV and América 24 news. Direct competitor to eltrece and TN with overlapping open broadcast and cable channels, similar advertising sales model, and head-to-head competition for prime-time ratings.

Broad incumbents

• TV Azteca: Mexican broadcast conglomerate operating azteca 7, azteca UNO, and a Nación'l+ news channel plus digital platforms. Operates national and regional affiliate networks analogous to Artear's El Doce/Canal 7 system; comparable mass-market advertising model.
• Globoplay (Globo): Brazilian broadcast giant's AVOD/streaming platform extending linear TV content into digital. Comparable strategic positioning of a legacy broadcaster's streaming plus digital ad inventory; benchmark for Latin American broadcaster digital monetization.
• La Nación (LN+): Major Argentine media group operating the 24-hour news channel LN+ and newspaper La Nación. Directly competes with TN in news; broader incumbent portfolio creates overlap with Artear across news, digital, and advertising inventory.

Regional players

• Caracol Televisión: Colombia's leading private broadcast network operating free-to-air and cable channels plus Blu Radio and digital platforms. Comparable scale, multi-channel portfolio, and Spanish-language content distribution model; serves a different country but competes for international advertising and Spanish-language content licensing.
• RCN Televisión: Colombian open broadcast TV network and media group with national channel plus international signal. Similar multi-platform strategy, content production arm, and Spanish-language distribution reach across Latin America.
• Mega (Chile): Chilean open broadcast TV network with mass-market programming and direct response advertising model. Comparable TV broadcast business with national reach, advertiser sales-led GTM, and branded content production capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/artear
• Xx.com/artearmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artear