Peoplecorp
Peoplecorp is a privately held, Sydney-based boutique recruitment agency founded in 1999 that exclusively recruits HR and People & Culture roles — executive search, permanent placement, contracting, and a pro bono intern program — for organizations ranging from startups to 200,000-employee enterprises across Australia.
- Company typePrivate
- Founded1999
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Peoplecorp does
Peoplecorp is a privately held boutique HR recruitment agency founded in 1999 and headquartered in Sydney, Australia. The firm exclusively recruits across the HR and People & Culture spectrum, serving organizations of all sizes — from 15-person startups to enterprises with 200,000 employees — across all industries. Its service portfolio comprises four interconnected offerings: Executive Search for senior HR and CPO-level appointments (typically $250K-$300K+ packages), Permanent Recruitment across all HR levels on contingent or retained bases, Contracting & Interim solutions for fixed-term and temporary HR roles (from $160K packages upwards), and a pro bono HR Intern Program partnered with NSW universities that has placed over 100 students since 2014. The firm serves marquee clients including Reserve Bank of Australia, Qantas, Lendlease, Coca-Cola, Snowy Hydro, Greencross, and Sydney Swans.
The firm is owned and operated by four partners (Renee Clarke, Tim Henry, Jeanette White, and Emma Dundas) collectively bringing 100+ years of HR recruitment experience, supported by two associate directors and four consultants. Its technology stack centers on the JobAdder applicant tracking system, Microsoft tools, and Quil, an AI-powered meeting assistant used for recruiter note-taking. Peoplecorp maintains a content-driven distribution model through LinkedIn, an HR News & Insights newsletter, a blog, Market Moves career-tracking publications, and recurring industry events including Emerging Talent forums, Annual Reward conferences, and Employment Law Updates.
Revenue is generated entirely on a transaction-fee basis, with placement fees typically calculated as a percentage of the candidate's compensation package across permanent, contract, and executive search engagements. Pricing is quote-based and negotiated per assignment with no publicly disclosed fee schedule. Geographic operations span New South Wales, Victoria, and Queensland, supported by an affiliate network of boutique HR consulting firms for referrals across adjacent services. The business is privately held with no external institutional investors, no funding rounds, and no parent company.
Peoplecorp firmographics
Firmographics- Name
- Peoplecorp
- Legal name
- Peoplecorp Pty Ltd
- Website
- https://peoplecorp.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peoplecorp is a privately held, Sydney-based boutique recruitment agency founded in 1999 that exclusively recruits HR and People & Culture roles — executive search, permanent placement, contracting, and a pro bono intern program — for organizations ranging from startups to 200,000-employee enterprises across Australia.
- Ownership category
- akta.pro rank
Peoplecorp industry classification
Industry- Product category
- HR Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
- akta.pro secondary industry
- Paid Placement & Au Pair/Working Holiday Placement Programs (EDAIAFAD)
Keywords
Where Peoplecorp is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Peoplecorp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Permanent Placement Recruitment: Contingency or retained placement fees for recruiting permanent HR roles. The firm covers all levels from entry-level HR Administrator to HR Director and CPO positions across all industries.
- Contracting/Interim Recruitment: Placement fees for fixed-term, temporary and interim HR roles, typically ranging from $160,000 package upwards for senior level positions.
- Executive Search: High-level executive search assignments across the full People & Culture spectrum, typically for director-level and CPO roles ranging from $250,000 to $300,000+ packages.
- HR Intern Program: Pro bono internship placement service connecting university students with businesses. The firm does not charge recruitment fees for the 3-month placement, asking only that clients pay fair minimum wage for the interns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Peoplecorp product offering
Product offeringCore offering
Peoplecorp is a boutique HR recruitment agency that exclusively recruits Human Resources and People & Culture professionals for organisations across Australia. The firm delivers executive search, permanent placement, contracting/interim placement, and a pro bono HR intern program, operating on both contingent and retained bases from its Sydney office.
Product overview
Peoplecorp is a boutique HR recruitment agency offering a unified suite of staffing services focused exclusively on HR and People & Culture roles. The service portfolio comprises four interconnected offerings: Executive Search for senior-level and director appointments, Permanent Recruitment covering all HR levels and industries on a contingent or retained basis, Contracting & Interim services for fixed-term and temporary placements, and an HR Intern Program providing pro bono placements for university students. The company recruits across all HR specializations including OD, Reward, Employee Relations, Talent Acquisition, Change Management, and HRIS.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Search Executive-level HR recruitment service delivering high-level and complex search assignments across the full People & Culture spectrum, with a focus on HR Director, Heads of HR, and other director-level roles for enterprise clients.
- Permanent Recruitment Permanent HR recruitment covering all levels of the HR market across all industries, offered on a contingent or retained basis, spanning junior to mid-level through senior appointments.
- Contracting and Interim Fixed-term, temporary, and interim HR recruitment services operating at pace to fill niche HR roles, including executive interim placements at senior levels.
- HR Intern Program Pro bono HR internship scheme for university students studying HR, Psychology, or business-related degrees, providing practical HR experience across various industries. Has placed over 100 HR undergraduates since 2014.
Companies that use Peoplecorp
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Peoplecorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Peoplecorp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Fifth FrameminorFifth Frame contributed guest content on driving performance through people in investment-backed companies for Peoplecorp's Leading Through Tension event.
- Pinsent MasonsminorAnnual Employment, Incentives and Safety Update event partnership. Pinsent Masons partnered with Peoplecorp for this annual legal and regulatory update for HR and ER leaders.
- AonminorAon hosted the Peoplecorp Emerging Talent event at their head office. Peoplecorp partnered with Aon for this professional networking event for emerging HR professionals.
- NSW UniversitiesminorPartnership with Universities across NSW for the HR Intern Program, developing and managing a pro bono HR internship scheme for University students studying HR, Psychology or business-related degrees.
- Affiliate HR Consulting FirmsminorNetwork of boutique consulting firms that provide services to the HR profession. Referrals made for different role types, HR tech trends, legal ER support, and offshore career opportunities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Peoplecorp competitors and assessment
Company assessmentDirect peers
- Frazer Jones: Global HR specialist recruitment firm under the Odyssey Global Group. Direct competitor to Peoplecorp in HR/People & Culture executive search, with overlapping service lines (permanent, interim, executive) and similar focus on HR leadership roles.
- Robert Half Australia: Global specialist recruiter with a strong HR/People division. Directly comparable to Peoplecorp in HR permanent and contract placement, with overlapping customer segments in mid-market and enterprise clients across Australia.
Broad incumbents
- Hays Australia: One of Australia's largest generalist recruitment firms with a dedicated HR specialism. Overlaps with Peoplecorp on HR permanent and contract hiring at scale, but operates a much broader portfolio across multiple functions.
- Michael Page Australia: Major international recruitment firm with a dedicated HR/People & Culture practice. Competes with Peoplecorp on mid-to-senior HR placements but serves a broader range of professional disciplines across Australia.
- Randstad Australia: Global recruitment leader with a significant Australian HR staffing division. Overlaps on volume HR permanent and contract hiring but also operates across admin, industrial, and professional services more broadly.
- Korn Ferry: Global executive search and organizational consulting firm. Competes with Peoplecorp's Executive Search practice at the CHRO and senior HR leadership level, with far greater scale and broader C-suite search capability.
- Heidrick & Struggles: Global executive search firm with a strong Human Resources Officers Practice. Direct competitor on senior HR executive retained searches, particularly for CPO/CHRO mandates at large enterprises.
Regional players
- Hudson Australia: Established Australian recruitment firm with HR/People & Culture specialism. Direct regional competitor on mid-to-senior HR placements, with similar boutique-style client engagement but a wider functional remit.
- Chandler Macleod: Australian recruitment and HR services firm offering permanent, contract, and RPO solutions. Competes with Peoplecorp on enterprise HR hiring but with greater scale and broader workforce solutions.
- Talent International: Australian-founded recruitment firm with HR and People & Culture practice. Adjacent competitor on HR permanent placements, particularly in technology-adjacent HR roles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peoplecorp social profiles
Digital presencePeoplecorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peoplecorp leadership team
Management profileNumber of profiles
Profiles10 records
Peoplecorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peoplecorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peoplecorp
What does Peoplecorp do?
Peoplecorp is a boutique HR recruitment agency that exclusively recruits Human Resources and People & Culture professionals for organisations across Australia. The firm delivers executive search, permanent placement, contracting/interim placement, and a pro bono HR intern program, operating on both contingent and retained bases from its Sydney office.
Is Peoplecorp a public or private company?
Peoplecorp is a private company. It is classified as management employee owned and is currently operating.
When was Peoplecorp founded?
Peoplecorp was founded in 1999. It employs 11 to 50 people.
Where is Peoplecorp based?
Peoplecorp is headquartered in Sydney, Australia, in the Oceania region.
How does Peoplecorp make money?
Four revenue lines are on record. Permanent Placement Recruitment is the primary driver. The others are contracting/Interim Recruitment, executive Search and HR Intern Program.
Who are Peoplecorp's main competitors?
Direct peers on record are Frazer Jones and Robert Half Australia. Broad incumbents are Hays Australia, Michael Page Australia, Randstad Australia, Korn Ferry and Heidrick & Struggles. Regional players are Hudson Australia, Chandler Macleod and Talent International.
Does Peoplecorp have an API?
No public API is recorded for Peoplecorp.
What industry is Peoplecorp in?
Peoplecorp's product category is HR Recruitment Services. Its primary akta.pro industry code is BPAHACAE, Human Capital & Workforce Transformation Consulting, with a secondary code of EDAIAFAD, Paid Placement & Au Pair/Working Holiday Placement Programs. Its NAICS code is 561311 and its SIC code is 7361.