Worksorted
Worksorted is an Australian cloud-based CRM and practice management platform serving financial advice practices, offering subscription-based software with workflow automation, compliance, document creation, and revenue management tools for mid-market and enterprise AFSL holders.
- Company typePrivate
- Founded2009
- HeadquartersPakenham, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Worksorted does
Worksorted (Worksorted Pty Ltd, ACN 134 941 423) is an Australian private limited company headquartered in Gawler South, South Australia, that provides a cloud-based CRM and practice management platform purpose-built for Australian financial advice practices. The platform consolidates CRM, workflow automation, revenue management, compliance, document creation, and partner integrations into a unified system, with an optional outsourced revenue management service providing a managed back-office capability. Integrations span financial planning, accounting, and document tools including Xero, DocuSign, Xplan, Midwinter, iFactFind, Advice Revolution, and Clientcomm.
The underlying technology is a multi-tenant SaaS application accessed via a browser-based workspace, with a client-facing document portal as a separate surface. The product architecture is modular, with compliance, workflow, and revenue management modules designed to reflect Australian financial advice regulatory requirements, including the distinct operating models of single-practice AFSLs and multi-business dealer groups. Worksorted has operated in the Australian market for 12 years and has accumulated observable scale through its customer base, reaching a $2 billion processed milestone in 2021.
Worksorted's revenue model is a single-license subscription with unlimited users on a fixed monthly fee, supplemented by a 14-day free trial and optional add-ons such as a dedicated SMS number (A$30/month) and the outsourced revenue management service. The go-to-market is direct to Australian financial advice practices, spanning mid-market and enterprise segments including licensed practices, single-practice AFSLs, and multi-business AFSL dealer groups. The company has no disclosed external funding and operates as a bootstrapped, privately held entity.
Worksorted firmographics
Firmographics- Name
- Worksorted
- Legal name
- Worksorted Pty Ltd
- Website
- https://worksorted.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Worksorted is an Australian cloud-based CRM and practice management platform serving financial advice practices, offering subscription-based software with workflow automation, compliance, document creation, and revenue management tools for mid-market and enterprise AFSL holders.
- Ownership category
- akta.pro rank
Worksorted industry classification
Industry- Product category
- Financial Planning Practice Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Worksorted is headquartered
LocationHeadquarters
- HQ city
- Pakenham
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Worksorted business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription (Single License): One license provides all functionality with unlimited users at a single fixed cost. Organizations pay monthly subscription fees. The platform offers optional services including dedicated SMS numbers at $30/month and outsourced revenue management services for a fixed monthly fee.
- Optional Services: Additional optional fees for services including revenue reports, data importation, revenue reconciliation reports, and dictation transcription services.
- Outsourced Revenue Management: Fixed monthly fee for end-to-end outsourced revenue management including data loading, bank reconciliation, adviser payment processing, RCTI production, and management reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Fixed Cost License - All Functionality |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Worksorted product offering
Product offeringCore offering
Worksorted is a cloud-based financial planning CRM and practice management platform purpose-built for Australian financial advice practices. It consolidates client relationship management, workflow automation, revenue management, compliance tracking, and document creation into a single license with unlimited users. An optional Outsourced Revenue Management managed service handles end-to-end revenue processing for practices on a fixed monthly fee.
Product overview
Worksorted is a single unified Financial Planning CRM platform providing practice management solutions specifically for the Australian financial advice industry. The platform is offered as one license with all functionality and unlimited users at a single fixed cost. The core product integrates six main modules: CRM (client relationship management), Workflow (task automation), Revenue Management (processing, invoicing, reporting), Compliance (document management, e-signatures), Document Creation (templates), and Practice Management (dashboards, oversight). The platform also includes Partner Integrations connecting with third-party tools like Xero, DocuSign, Clientcomm, and iFactFind. An optional Outsourced Revenue Management add-on service provides managed revenue processing for a fixed monthly fee.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Client relationship management module providing complete visibility over client details, relationships, task summaries, revenue details, file notes, service package information, and compliance documents from a single dashboard view, including digital fact finds, service agreements, automated client services, templates, and dashboards. Targeted at Australian financial advice practices.
- Workflow Automated task management and workflow module enabling customizable checklists, task allocation, responsibility monitoring, and automation of repetitive administrative tasks to increase staff productivity for financial advice practices.
- Revenue Management Comprehensive revenue processing module featuring unlimited fee splits, customizable reports, RCTIs, revenue reconciliation, once-off and recurring invoicing with real-time Xero sync, drilldown reports, revenue bands reporting, and forecasting dashboards. Designed to deliver 100% accurate invoicing and eliminate missed renewal deadlines for financial advice practices.
- Compliance Compliance management module containing all client records in one encrypted location with automated client renewal agreements, e-signature capabilities, and accessible service histories for compliance audits. Targeted at AFSL-licensed Australian financial advice practices.
- Document Creation Template-based document creation module for letters, emails, SMS, and file notes with personalized client details via placeholders and secure, anywhere-retrievable storage. Designed to produce branded, compliant templates that save administrative effort across the practice.
- Practice Management Business oversight and management dashboard module providing real-time analysis of upfront and ongoing revenue, client status, segments, product mix, trend reporting, and user permission settings to control information visibility across the practice.
- Outsourced Revenue Management Managed service for practices of any size covering revenue data sourcing and loading, bank reconciliation, adviser payment processing, RCTI and remittance production, and management reporting, delivered for a fixed monthly fee.
Companies that use Worksorted
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Worksorted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature8 records
Worksorted partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- iFact FindcoreOfficial two-way integration enabling instant data sharing between iFact Find and Worksorted CRM. Advisers can gather and share client information seamlessly between systems.
- Advice RevolutioncoreIntegration allowing clients to complete digital Fact Find through Advice Revolution with data sent instantly to Worksorted's CRM.
- XerocoreFull integration with Xero for real-time synchronization of invoicing and fee-for-service activities. Allows practice revenue data to sync directly with Xero accounting software.
- DocuSigncoreEnd-to-end e-signature integration allowing documents to be sent for signature and tracked within the platform. Achieved 40%+ response rates for clients in first seven days.
- XplancoreIntegration partnership with IRESS Xplan, one of Australia's leading financial planning software platforms.
- MidwintercoreIntegration partnership with Midwinter, a leading financial advice platform provider.
- Financial MapperscoreIntegration partnership for financial mapping and modeling capabilities.
- ClientcommcoreEmbedded client export format integration with Clientcomm for increased efficiencies in advice practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Worksorted competitors and assessment
Company assessmentOthers
- Advice Revolution: Advice Revolution provides digital Fact Find tools that integrate with Worksorted, making it an adjacent partner ecosystem player rather than a head-to-head competitor.
- Xero: Xero is a core accounting integration partner for Worksorted's revenue management; while it serves overlapping small-business customers, it is an ecosystem participant rather than a direct CRM competitor.
Direct peers
- IRESS (Xplan): IRESS Xplan is the dominant practice-management and CRM suite for Australian financial advisers and licensees, making it the closest direct competitor to Worksorted in the same AFSL-serving vertical.
- Midwinter: Midwinter provides financial advice software to Australian accounting and advice firms, directly overlapping with Worksorted's CRM, revenue management, and compliance modules.
- Practifi: Practifi is a CRM and practice-management platform purpose-built for financial advisers globally, competing with Worksorted for the same vertical-SaaS CRM buyer.
- Wealthbox: Wealthbox is a CRM built specifically for financial advisors, comparable to Worksorted in offering a vertical CRM with workflow and client engagement features for advice practices.
- Redtail Technology: Redtail is a CRM targeted at financial advisors with workflow, document, and contact management, serving the same financial-adviser vertical though primarily in North America.
Broad incumbents
- Salesforce Financial Services Cloud: Salesforce is a broad CRM incumbent with a Financial Services Cloud edition that competes at the high end of the financial-adviser CRM market, offering overlapping capabilities but without Worksorted's Australian AFSL-specific compliance depth.
- HubSpot: HubSpot is a general-purpose CRM and workflow platform used by some smaller advice firms as a lighter alternative; it lacks Worksorted's Australian revenue and compliance workflows.
- Microsoft Dynamics 365: Microsoft Dynamics 365 provides CRM and practice-management functionality for enterprise financial services firms, offering overlapping capabilities as part of a much broader Microsoft 365 portfolio rather than as a vertical specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Worksorted social profiles
Digital presenceWorksorted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worksorted leadership team
Management profileNumber of profiles
Profiles6 records
Worksorted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worksorted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worksorted
What does Worksorted do?
Worksorted is a cloud-based financial planning CRM and practice management platform purpose-built for Australian financial advice practices. It consolidates client relationship management, workflow automation, revenue management, compliance tracking, and document creation into a single license with unlimited users. An optional Outsourced Revenue Management managed service handles end-to-end revenue processing for practices on a fixed monthly fee.
Is Worksorted a public or private company?
Worksorted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Worksorted founded?
Worksorted was founded in 2009. It employs 11 to 50 people.
Where is Worksorted based?
Worksorted is headquartered in Pakenham, Australia, in the Oceania region.
How does Worksorted make money?
Three revenue lines are on record. Platform Subscription (Single License) is the primary driver. The others are optional Services and outsourced Revenue Management.
Who are Worksorted's main competitors?
Others on record are Advice Revolution and Xero. Direct peers are IRESS (Xplan), Midwinter, Practifi, Wealthbox and Redtail Technology. Broad incumbents are Salesforce Financial Services Cloud, HubSpot and Microsoft Dynamics 365.
Does Worksorted have an API?
Yes. Worksorted provides complete API documentation and support to partners and software vendors upon request. The platform offers Plugin Software integrations allowing Users to share specific User Content with other software programs including Xero, Microsoft Outlook, Microsoft Word, and Microsoft Excel. Data from client revenue statements can be imported and matched with client names stored in Organisation Accounts using a pre-determined algorithm.
What industry is Worksorted in?
Worksorted's product category is Financial Planning Practice Management Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 54151 and its SIC code is 7370.