What Omex does

OMEX is a privately held, family-owned UK group that manufactures and distributes liquid fertiliser, foliar crop nutrition products, and non-corrosive de-icing solutions, operating from its Bardney, Lincolnshire headquarters and an international network of subsidiaries in Ireland, the USA, Canada, Brazil, Mexico, China and India. Its core technology is a three-form nitrogen UAN chemistry (nitrate, ammonium and urea) delivered through branded ranges Nitroflo (N+S), Multiflo (NPK+S, launched 2023) and Fortiflo (foliar), supported by proprietary nitrification and urease inhibitors (NOxShield and NitroShield, the latter EU-approved with documented 70%+ ammonia reduction) and the SAP Analysis agronomic diagnostic service introduced in 1992.

The group monetises through bulk direct-to-farm delivery of liquid fertiliser via a fleet of 300+ road tankers and 11 UK distribution hubs with 540,000 tonnes of annual storage capacity, supplemented by de-icer sales (Cryotech NAAC, Isomex, Isoway, Provifrost NF) to airports, railways and road networks across the UK and Ireland, plus exports of concentrated crop nutrient formulations from OMEX Agrifluids to over 85 countries. Pricing is quote-based and volume-driven, with installation of on-farm storage tanks creating multi-year customer retention. Customers are predominantly UK and Irish arable, grassland and mixed farmers (estimated 15,000+ accounts), with enterprise accounts in the de-icer segment such as Liverpool John Lennon Airport; go-to-market combines field sales managers (IASIS and FACTS qualified), distributor partnerships in Ireland, and technical content marketing including webinars with Rothamsted Research and NIAB.

Name

Omex

Legal name

OMEX

Website

https://omex.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

OMEX is a UK-based, family-owned manufacturer of liquid fertilisers, foliar crop nutrition products and non-corrosive de-icers, serving farmers across the UK and Ireland plus export markets in 85+ countries through bulk direct delivery and a network of distribution hubs.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Liquid Fertiliser Sales: Primary revenue stream from sale of liquid fertilisers including Nitroflo (liquid nitrogen plus sulphur), Multiflo (liquid NPK plus sulphur), and Fortiflo (foliar fertilisers). Products sold in bulk directly to farmers with delivery to on-farm storage tanks.
2. Crop Nutrition and Specialty Products: Sale of foliar fertilisers, fertiliser inhibitors (NOxShield, NitroShield), and specialty crop nutrition products. Inhibitors supplied separately in bottles or IBCs for mixing with bulk fertiliser.
3. De-icer Products: Sale of industrial and commercial de-icing products including Cryotech NAAC, Isomex 1, Isomex 3, Isoway, and Provifrost NF. Sold to airports, railways, road networks, and infrastructure operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

OMEX manufactures and distributes liquid fertilisers (Nitroflo liquid nitrogen + sulphur, Multiflo liquid NPK + sulphur, Fortiflo foliar fertilisers), proprietary nitrogen inhibitors (NOxShield nitrification inhibitor, NitroShield urease inhibitor), and non-corrosive de-icing solutions for airports, railways, roads, and walkways. Products are delivered in bulk directly to on-farm storage tanks across the UK and Ireland, with the company operating 11 nationwide hubs and 300+ road tankers.

Product overview

OMEX is a liquid fertiliser and crop nutrition company offering a three-tier product system: Nitroflo (liquid nitrogen plus sulphur), Multiflo (liquid NPK plus sulphur), and Fortiflo (foliar fertilisers). These core products are supported by inhibitor additives including NOxShield (nitrification inhibitor) and NitroShield (urease inhibitor) to improve nitrogen use efficiency. OMEX also operates a De-icers division providing non-corrosive winter maintenance products, and offers agricultural services including SAP Analysis and Soil Analysis. The company operates across UK, Ireland, and global markets with distribution infrastructure including 11 nationwide hubs in the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Nitroflo: Liquid Nitrogen Plus Sulphur Fertiliser Range for crops and grassland
• Multiflo
• Fortiflo
• Cryotech NAAC
• Isomex 1
• Isomex 3
• Isoway
• Provifrost NF
• NitroShield
• NOxShield

Products and services

• Nitroflo Liquid nitrogen and sulphur fertiliser range delivering three forms of nitrogen (ammonium, nitrate, and urea) for balanced crop nutrition. Designed for cereal, oilseed, root crops, and grassland application with rapid uptake and bulk on-farm tank delivery.
• Multiflo Liquid NPK plus sulphur fertiliser range delivering essential macronutrients (nitrogen, phosphorus, potassium) for balanced crop nutrition. Available in grades such as 16-0-7 with 1.6S and 15-1.5-6 with 1.6S for arable and grassland farmers in the UK and Ireland.
• Fortiflo Foliar fertiliser range providing targeted crop nutrition directly through leaves, including formulations for macronutrients (NPK), secondary nutrients such as sulphur, and trace elements including magnesium, manganese, and zinc. Targeted at growers seeking precision plant health applications.
• NOxShield Nitrification inhibitor using DCD (dicyandiamide) NprotectioN technology to protect nitrogen in ammonium form, reducing leaching and nitrous oxide emissions when used with liquid fertiliser. Supplied separately in bottles or IBCs for mixing with bulk fertiliser.
• NitroShield EU-approved urease inhibitor that reduces ammonia emissions by 70%+ when applied with liquid fertilisers, improving nitrogen use efficiency, crop yield, and protein levels. Sold separately as a standalone additive to be mixed with UAN fertilisers.
• Cryotech NAAC Aircraft and runway de-icer product within the OMEX De-icers range, formulated for non-corrosive performance in extreme cold conditions. Sold to commercial and military airports, and infrastructure operators.
• Isomex 1 Liquid de-icer product within the OMEX De-icers range, formulated for non-corrosive application on roads, bridges, walkways, rail platforms, and racetracks.
• Isomex 3 Liquid de-icer product within the OMEX De-icers range, formulated for non-corrosive performance on roads, bridges, walkways, rail platforms, and racetracks in extreme cold conditions down to -50°C.
• LoC (Low Carbon) Fertiliser Low carbon fertiliser product line introduced under OMEX's Greener Planet Commitment, sourced from lower-carbon raw materials to reduce the carbon footprint of fertiliser applications for UK farmers.
• SAP Analysis Plant nutritional diagnostic service that analyses the full nutritional status of the plant to provide accurate, tailored crop nutrition recommendations for growers.
• Soil Analysis Laboratory soil analysis service that determines soil nutrient profiles to inform tailored fertiliser and crop nutrition recommendations for farmers.

Quantifiable outcome

• Up to 15% higher yields in grassland vs granular fertilisers
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Port of CorkcoreStrategic or Co-development Partner · 5 March 2025OMEX Ireland opened Ireland's largest dedicated liquid fertiliser distribution hub at the Port of Cork. This state-of-the-art facility operates 24/7 to supply high-performance liquid N+S fertilisers nationwide. The partnership ensures reliable supply chain and competitive pricing for Irish farmers.
• IASIS (Irish Agricultural Science Industry)coreStrategic or Co-development PartnerOMEX Ireland advisors are IASIS qualified, providing farmers with professional nutrient management advice. This qualification ensures advisors have appropriate professional knowledge for crop nutrition recommendations.
• Rothamsted ResearchminorStrategic or Co-development PartnerResearch partnership for technical webinars on nitrogen use efficiency and ammonia reduction. Rothamsted provides scientific expertise supporting OMEX inhibitor product claims.
• NIAB (National Institute of Agricultural Botany)minorStrategic or Co-development PartnerUK trials provider for OMEX products. NIAB conducted trials demonstrating yield improvements with urease inhibitors alongside UAN liquid fertiliser application.
• Quinns (Agricultural Supplies)minorChannel Partner/ Reseller/ DistributorIrish agricultural supplies company that promoted liquid fertiliser solutions to farmers, leading to initial adoption and ongoing distributor relationship.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Yara International: World's largest nitrogen fertiliser producer, manufacturing UAN, urea, and ammonia globally. A broad incumbent whose product portfolio overlaps directly with OMEX's Nitroflo and Multiflo liquid nitrogen offerings, though at vastly greater scale.
• ICL Group: Israeli-based specialty fertiliser and crop nutrition company producing controlled-release and speciality plant nutrition products. Comparable to OMEX Agrifluids' specialty formulations and global export model.
• K+S AG: German-based fertiliser and salt producer with European crop nutrition focus. Comparable to OMEX in European agricultural input market though primarily potash-focused rather than nitrogen specialty.
• Koch Fertilizer: Major global nitrogen producer (Koch Ag & Energy Solutions) with significant UAN capacity in North America. Comparable to OMEX in UAN chemistry but operating at industrial scale with vertically integrated ammonia.
• Nutrien: World's largest fertiliser producer with broad nitrogen, phosphate, and potash capabilities plus retail Loveland crop nutrition brands. Overlaps with OMEX's full-spectrum crop nutrition strategy at global scale.
• CF Industries: Major North American nitrogen producer of ammonia, urea, and UAN. Directly comparable in UAN product category to OMEX's core liquid fertiliser range, but serving primarily the Americas market with industrial scale.
• OCI Global: Global nitrogen and methanol producer with significant UAN and ammonia capacity. Comparable to OMEX in core nitrogen chemistry though serving industrial-scale agricultural markets across the Americas and Europe.

Direct peers

• Headland Agrochemicals: UK and Ireland supplier of crop protection and foliar nutrition products. Directly comparable to OMEX's Fortiflo foliar fertiliser range and UK/Irish farmer customer base.
• EnviroTech Services: US-based supplier of specialty chemicals including de-icers for aviation, road, and rail applications. Directly comparable to OMEX De-icers' Cryotech NAAC, Isomex, and Provifrost product lines serving airport and infrastructure customers.
• Origin Fertilisers: UK-based specialist fertiliser blender and supplier producing bespoke crop nutrition products. Highly comparable to OMEX's UK fertiliser business in target market, channel model, and product scope, though focused on dry blends vs. OMEX's liquid specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omaxe-construction-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omex