CaraVita Home Care

What CaraVita Home Care does

CaraVita Home Care is a Roswell, Georgia-based, family-owned non-medical home care agency serving seniors and their families across Metro Atlanta. Founded in 1998 by physical therapist Beth Cayce, the company delivers hourly in-home care through W-2 employed caregivers matched to client needs, with continuous oversight from an in-house clinical team of RNs, MSWs, and certified geriatric care managers. It is licensed by the Georgia Department of Community Health as a Private Home Care Provider and is explicitly not a franchise, not PE-backed, and not part of a corporate rollup.

The service portfolio is organized around six core lines: In-Home Companion Care, Personal Care Services, Dementia Life™ (a proprietary, evidence-informed person-centered dementia care framework), 24-Hour Home Care, Transitional Care (hospital-to-home), and Specialty Care for chronic conditions including Parkinson's, stroke, COPD, ALS, MS, and CHF. The Dementia Life™ program and Masterful Moments™ approach, recognized by the Alzheimer's Association for incorporating evidence-based Dementia Care Practice Recommendations, function as CaraVita's principal clinical differentiators, alongside the Academy at CaraVita internal caregiver training program and Georgia O.C.G.A. 43-26-12 Proxy Care authority. CaraVita also operates an external education arm offering fee-based Virtual Dementia Tour sessions, family caregiver workshops, and Masterful Moments™ training to community organizations, healthcare teams, and faith communities.

The business model is predominantly private-pay, usage-based hourly billing at Metro Atlanta market rates, supplemented by long-term care insurance and VA Aid and Attendance benefits, with no long-term contract (24-hour cancellation) and a free initial clinical assessment. Distribution runs through direct-to-consumer phone and web intake, healthcare provider referrals (hospital discharge planners, social workers, physicians, elder law attorneys), and senior living community partnerships. A separate professional services revenue stream comes from external training delivery. Across nearly three decades, the company has accumulated multiple regional and state recognitions (Best of Georgia 2025, GNFCC Health Care Champion, Georgia Small Business Person of the Year, Employer of Choice 2023, Provider of Choice 2022, 2026 Best Homecare and 2026 Top Alzheimer's and Dementia Care Services Provider), positioning it as a clinical-quality leader in a Metro Atlanta market of more than 400 competing agencies.

Name

CaraVita Home Care

Legal name

CaraVita Home Care

Website

https://caravitahomecare.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CaraVita Home Care is a family-owned, Roswell, Georgia-based non-medical home care agency delivering hourly in-home senior care across Metro Atlanta. W-2 caregivers deliver companion, personal, dementia, 24-hour, transitional, and specialty care under in-house RN and MSW clinical oversight, with proprietary Dementia Life™ and Masterful Moments™ programs.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Senior home care
• In-home personal care
• Dementia care services
• Non-medical caregiving
• Post-hospitalization care

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hourly Non-Medical Home Care Services: Private pay hourly services including companion care, personal care, dementia care, 24-hour care, and specialty care. Rates are quote-based and vary by level of care and schedule. Payment options include private pay, long-term care insurance, and VA Aid and Attendance benefits.
2. Specialty Care Services: Hourly services for clients with chronic conditions (Parkinson's, stroke, COPD, ALS, MS, CHF) including condition-specific care and proxy caregiver services. Revenue generated through ongoing hourly billing.
3. Education and Training Services: Fee-based training programs for external caregivers and facilities including Masterful Moments memory care training, Virtual Dementia Tour, and Dementia Friendly Program. Offered to community organizations, healthcare teams, faith communities, and civic groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

CaraVita Home Care delivers non-medical, in-home care services to seniors across Metro Atlanta through W-2 employed caregivers matched to client needs and supervised by an in-house clinical team of RNs, MSWs, and geriatric care managers. The service portfolio includes companion care, personal care, dementia care (via the proprietary Dementia Life™ framework), 24-hour and live-in care, post-hospitalization transitional care, and condition-specific specialty care. The company also offers paid external training and education programs (including Masterful Moments™ memory care training and Virtual Dementia Tour facilitation) to community organizations and healthcare teams.

Product overview

CaraVita Home Care is a non-medical home care service provider offering a coordinated portfolio of in-home senior care services. The core offering consists of six service lines: In-Home Companion Care, Personal Care Services, Dementia Life™ (proprietary memory care program), 24-Hour Home Care, Transitional Care, and Specialty Care for chronic conditions. These services are unified by in-house clinical oversight from RNs, MSWs, and geriatric care managers, and supported by the Academy at CaraVita training program. The company also offers specialized programs including Proxy Care (Georgia-authorized health maintenance assistance) and Masterful Moments™ dementia training. All services are delivered by W-2 employed caregivers matched to client needs and backed by professional clinical teams.

Differentiator

Problem solved

Functional benefit

Brands

• Dementia Life™: Proprietary clinically guided, person-centered dementia care framework focused on understanding identity, communication, engagement, daily rhythm, and supportive care strategies for individuals living with brain change.
• Masterful Moments™
• Academy at CaraVita

Products and services

• In-Home Companion Care

Quantifiable outcome

• More than 70% of CaraVita caregivers remain with the company long after their first year, compared to industry average where nearly 70% leave within first year.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Second Wind DreamscoreStrategic or Co-development PartnerCaraVita serves as a community site for Second Wind Dreams' Virtual Dementia Tour, an evidence-based experiential program that simulates the sensory and cognitive experience of living with dementia. This partnership enables CaraVita to offer research-based dementia education to families, caregivers, and professionals throughout Metro Atlanta.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerCaraVita's Masterful Moments training program is recognized by the Alzheimer's Association for successfully completing curriculum review and incorporating its evidenced-based Dementia Care Practice Recommendations in areas including Alzheimer's and dementia, person-centered care, assessment and care planning, activities of daily living, and behaviors and communication.
• Georgia State University Doctor of Physical Therapy ProgramminorStrategic or Co-development PartnerFounder Beth Cayce serves as Clinical Instructor for the Georgia State University Doctor of Physical Therapy Program, contributing to professional education in geriatric care and physical therapy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CaraVitaHomeCare
• LinkedInlinkedin.com/company/cara-vita-home-care
• Instagraminstagram.com/caravitahomecare
• Xx.com/caravitahc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaraVita Home Care