Second Wind Dreams
Second Wind Dreams is a 501(c)(3) nonprofit operating the proprietary Virtual Dementia Tour and a portfolio of dementia and aging sensitivity training programs. It serves healthcare professionals, senior living providers, corporate partners, and caregivers through training, certification, events, and dream fulfillment.
- Company typePrivate
- Founded1997
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Second Wind Dreams does
Second Wind Dreams is a 501(c)(3) nonprofit organization founded in 1997 and headquartered at 10892 Crabapple Road, Suite 300, Roswell, Georgia. The organization is internationally recognized for changing the perception of aging through dementia education, sensitivity training, and elderly dream fulfillment. Its flagship offering is the Virtual Dementia Tour (VDT), a proprietary immersive simulation experience that uses sensory and cognitive modifications to emulate the daily challenges faced by individuals living with dementia, designed to build empathy and improve care quality among professional and family caregivers. The organization is led by founder PK Beville and CEO Gwenyth Johnson, and holds registered trademarks on Second Wind Dreams® and Virtual Dementia Tour®, with a pending filing for Empathic Transitions.
The organization operates a stacked portfolio of programs built around its core sensitivity training methodology. Beyond VDT, Second Wind Dreams delivers Dementia Interpreters (communication and behavior training), DACE (Dementia Aware Competency Evaluations), Empathic Transitions (dementia death doula certification), the Autism Reality Experience (ARE), Nursing Home Grants, and the DREAMS program (dream fulfillment for seniors). Distribution combines event-driven public sessions at the Roswell headquarters, on-site corporate and senior living training, virtual certification webinars, nursing home partnership channels, and a global Certified Trainer Network that allows third-party delivery of the VDT methodology.
Revenue is generated through a diversified nonprofit mix: tax-deductible individual and organizational donations (Federal Tax ID 31-1519675), training and certification fees, ticketed public events, corporate sponsorships, and nursing home grants. Go-to-market spans event-driven public engagement, sales-led outreach to corporate partners and senior care facilities, and community-led programs (Gifts of Light, Cards of Light, dream fulfillment). Strategic partners include PruittHealth, SeniorLIFE/Aramark, CaraVita Home Care, Phoenix Sr. Living, Brightmoor Hospice, Gayco Healthcare, and The Caesars Foundation. The organization has been recognized by Charity Navigator and holds a GuideStar Gold Seal of Transparency.
Second Wind Dreams firmographics
Firmographics- Name
- Second Wind Dreams
- Legal name
- Second Wind Dreams
- Website
- https://secondwind.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Second Wind Dreams is a 501(c)(3) nonprofit operating the proprietary Virtual Dementia Tour and a portfolio of dementia and aging sensitivity training programs. It serves healthcare professionals, senior living providers, corporate partners, and caregivers through training, certification, events, and dream fulfillment.
- Ownership category
- akta.pro rank
Second Wind Dreams industry classification
Industry- Product category
- Dementia Care Training and Aging Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)
- akta.pro secondary industry
- Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where Second Wind Dreams is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Second Wind Dreams business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Second Wind Dreams relies on tax-deductible donations from individuals and organizations. Federal Tax ID: 31-1519675.
- Training and Certification Fees: Revenue from Virtual Dementia Tour certification programs, certified trainer courses, and educational workshops.
- Event Tickets: Public Virtual Dementia Tour events are ticket-based, with slots available every 15 minutes in groups of 4.
- Corporate Sponsorships and Partnerships: Corporate partners sponsor programs, events, and the Gifts of Light initiative.
- Nursing Home Grants and Program Fees: Nursing homes pay for or receive grants for training programs and certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Virtual Dementia Tour (VDT) Sessions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Second Wind Dreams product offering
Product offeringCore offering
Second Wind Dreams delivers experiential dementia sensitivity training and aging-focused education programs, with its flagship offering being the Virtual Dementia Tour (VDT), an immersive simulation that emulates the experience of living with dementia. The organization complements this with dream fulfillment (DREAMS), competency evaluations (DACE), behavior interpretation training (Dementia Interpreters), end-of-life doula certification (Empathic Transitions), and an Autism Reality Experience (ARE), serving healthcare professionals, nursing homes, corporations, caregivers, and individual donors.
Product overview
Second Wind Dreams is a nonprofit organization offering a portfolio of educational and experiential programs centered on dementia care and changing the perception of aging. The core offerings include the Virtual Dementia Tour (VDT), the flagship sensitivity training program, along with DREAMS (dream fulfillment), DACE (dementia competency evaluations), Dementia Interpreters, Empathic Transitions (end-of-life/doula services), Nursing Home Grants, and the Autism Reality Experience. Programs are designed for healthcare professionals, caregivers, corporations, and individuals seeking to develop empathy and skills for caring for those with dementia. The organization also offers certification pathways for VDT trainers and dementia doulas.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Dementia Tour (VDT)
Quantifiable outcome
- The Virtual Dementia Tour is consistently described as one of the most impactful experiences for healthcare students and professionals
- +1 more outcomes
Companies that use Second Wind Dreams
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Second Wind Dreams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Second Wind Dreams partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SeniorLIFE/AramarkcoreHealthcare senior living partner supporting the organization's programs and events
- CaraVita Home CarecoreHome care provider partner and sponsor for dementia training and community programs
- RaLin ConstructionminorConstruction company supporting through corporate sponsorship
- Phoenix Sr. LivingcoreSenior living provider partner for training and community engagement
- Brightmoor HospicecoreHospice care partner supporting end-of-life care programs including Empathic Transitions
- Deep Roots WineminorLocal business sponsor for events and community programs
- PruittHealthcoreHealthcare network partner providing senior care services and training opportunities
- Supply360minorSupply vendor sponsor for organizational support
- Southern Woman MagazineminorMedia partner providing marketing and exposure support
- Blueprint Healthcare Real EstateminorHealthcare real estate firm sponsor
- Gayco HealthcarecoreHealthcare services partner for training and professional development
- Hall Booth SmithminorLaw firm sponsor for community programs
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Second Wind Dreams competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Second Wind Dreams social profiles
Digital presenceSecond Wind Dreams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Wind Dreams leadership team
Management profileNumber of profiles
Profiles2 records
Second Wind Dreams funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Wind Dreams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Wind Dreams
What does Second Wind Dreams do?
Second Wind Dreams delivers experiential dementia sensitivity training and aging-focused education programs, with its flagship offering being the Virtual Dementia Tour (VDT), an immersive simulation that emulates the experience of living with dementia. The organization complements this with dream fulfillment (DREAMS), competency evaluations (DACE), behavior interpretation training (Dementia Interpreters), end-of-life doula certification (Empathic Transitions), and an Autism Reality Experience (ARE), serving healthcare professionals, nursing homes, corporations, caregivers, and individual donors.
Is Second Wind Dreams a public or private company?
Second Wind Dreams is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Second Wind Dreams founded?
Second Wind Dreams was founded in 1997. It employs 11 to 50 people.
Where is Second Wind Dreams based?
Second Wind Dreams is headquartered in Roswell, United States, in the North America region.
How does Second Wind Dreams make money?
Five revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are training and Certification Fees, event Tickets, corporate Sponsorships and Partnerships and nursing Home Grants and Program Fees.
Does Second Wind Dreams have an API?
No public API is recorded for Second Wind Dreams.
What industry is Second Wind Dreams in?
Second Wind Dreams's product category is Dementia Care Training and Aging Services. Its primary akta.pro industry code is HSABAEAH, Cognitive Stimulation & Reminiscence Therapy (Non-Clinical), with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 624120 and its SIC code is 8050.