Consumer Safety Technology
Consumer Safety Technology (operating as Mindr) is a privately-held Iowa-based company founded in 1987 that provides substance detection and safety technology—primarily ignition interlock devices—through its Intoxalock, Breathe Easy, Keepr, ADS, and recenTHC brands to consumers, state authorities, and employers.
- Company typePrivate
- Founded1987
- HeadquartersDes Moines, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Consumer Safety Technology does
Consumer Safety Technology, now operating as Mindr, is a privately held Iowa-based company founded in 1987 that develops substance detection, monitoring, and safety technology—primarily ignition interlock devices (IIDs) used to prevent intoxicated vehicle operation. The company operates a multi-brand portfolio that includes Intoxalock (market-leading IID brand), Breathe Easy (specialty insurance offered through Progressive's distribution network), Keepr (teen driver safety technology, including the newly launched Keepr Drive), ADS (IID installation and service network), and recenTHC (cannabis detection technology). Across the past decade, the company's technology has prevented approximately 35 million intoxicated driver vehicle startups, including 400,000 since 2020, and has helped more than 1.2 million drivers regain their licenses.
The core technology is a vehicle-mounted breath alcohol sensor and control system that prevents engine start when the driver is intoxicated, combined with ongoing monitoring and calibration infrastructure to support court-mandated compliance reporting. The company has grown this platform into a five-brand portfolio spanning hardware devices, recurring monitoring services, insurance, and adjacent safety technology for teen drivers. Headcount of 501-1000 employees and a 37+ year operating history indicate an established mid-sized operating company that is actively re-positioning, as evidenced by the June 2024 corporate rebrand to Mindr and a series of senior leadership appointments through 2024-2025.
Mindr generates revenue through three primary streams: recurring IID monitoring and calibration services for court-mandated users (Intoxalock), insurance premiums from Breathe Easy Insurance Company distributed through Progressive's Priority 20 program, and hardware sales of safety monitoring devices to consumers, state authorities, and employers. The go-to-market is multi-channel: direct-to-consumer online for individual product purchases, an InstallerNet partnership for IID installation services across multiple states, direct enterprise sales to state government agencies and courts, and Progressive's network for insurance distribution. The company serves three primary customer segments—individual consumers (DUI-mandated users and parents of teen drivers), state authorities (DUI compliance and traffic safety programs), and commercial employers (fleet and workplace safety)—with court-mandated consumer demand and state government contracts forming the core revenue base.
Consumer Safety Technology firmographics
Firmographics- Name
- Consumer Safety Technology
- Legal name
- Consumer Safety Technology Holdings Inc.
- Website
- https://consumersafetytechnology.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Consumer Safety Technology (operating as Mindr) is a privately-held Iowa-based company founded in 1987 that provides substance detection and safety technology—primarily ignition interlock devices—through its Intoxalock, Breathe Easy, Keepr, ADS, and recenTHC brands to consumers, state authorities, and employers.
- Ownership category
- akta.pro rank
Consumer Safety Technology industry classification
Industry- Product category
- Ignition Interlock and Substance Detection Safety Technology
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Passenger Vehicle Safety Systems Manufacturing (ICE) (IMACAAAO)
Keywords
Where Consumer Safety Technology is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Consumer Safety Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ignition Interlock Devices (Intoxalock): Intoxalock provides ignition interlock devices that prevent intoxicated individuals from starting vehicles, generating recurring revenue through device monitoring and calibration services for court-mandated users
- Insurance Products (Breathe Easy): Breathe Easy Insurance Company provides specialty insurance products, operating as part of Progressive's network, generating revenue through insurance premiums
- Safety Technology Devices: Safety monitoring devices and solutions for consumers and employers including Keepr and ADS products
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Consumer Safety Technology product offering
Product offeringCore offering
Consumer Safety Technology (operating as Mindr) designs, manufactures, distributes, and services ignition interlock devices (IIDs) and related substance detection safety products under its Intoxalock brand, which prevents intoxicated drivers from starting their vehicles. The company complements the hardware business with continuous monitoring subscriptions, calibration services, specialty insurance through Breathe Easy, teen driver safety technology via Keepr (including the October 2025-launched Keepr Drive device), THC detection through recenTHC, and installation services through ADS, serving consumers, state authorities, and employers across the United States.
Product overview
Mindr (formerly Consumer Safety Technology Holdings Inc.) operates as a multi-brand portfolio company offering a comprehensive suite of substance detection, monitoring, and safety technology products and services. The portfolio is structured around five core brands: Intoxalock (ignition interlock devices preventing intoxicated vehicle starts), Breathe Easy (insurance services for monitored individuals), Keepr (proactive road safety technology including teen driver safety), recenTHC (THC/drug detection), and ADS (IID installation services). These products work together to serve consumers, state authorities, and employers with innovative technology that helps individuals know where they stand and make safe choices.
Differentiator
Problem solved
Functional benefit
Brands
- Intoxalock: Ignition interlock devices (IID) for DUI offenders, preventing intoxicated individuals from starting their vehicles.
- Breathe Easy
- Keepr
- ADS
- recenTHC
Products and services
- Intoxalock Ignition Interlock Devices (IID) Market-leading ignition interlock device brand that prevents intoxicated individuals from starting their vehicles, with the technology used by consumers with court-mandated IID requirements, employers, and state authorities.
- Breathe Easy Insurance Specialty insurance products serving individuals in the monitoring and interlock space, distributed through Progressive's Priority 20 program.
- Keepr Drive Teen Driver Safety Device Proactive teen driver safety device launched in October 2025 to combat teen crash deaths, with the broader Keepr brand hosting road safety alliance discussions and community engagement.
- recenTHC THC Detection Technology Cannabis detection and monitoring technology addressing drug-impaired driving through substance detection capabilities.
- ADS Ignition Interlock Installation and Services Ignition interlock device installation and service network brand supporting the Intoxalock product line across multiple U.S. states.
- Easy IID Program Simplified installation program offered through the InstallerNet partnership providing ignition interlock device installation and maintenance services across multiple states.
Quantifiable outcome
- 400,000 intoxicated vehicle starts prevented since 2020
- +2 more outcomes
Companies that use Consumer Safety Technology
Customer profileSegments3 records
Ideal customer profiles4 records
Consumer Safety Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Consumer Safety Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InstallerNetcoreIntoxalock announced expansion of the Easy IID Program with InstallerNet, providing ignition interlock device installation and maintenance services across multiple states including Maryland, New Jersey, and Pennsylvania. InstallerNet serves as the installation and service network for the Easy IID program, enabling wider geographic coverage for customers requiring ignition interlock devices.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Consumer Safety Technology competitors and assessment
Company assessmentDirect peers
- Alcohol Countermeasure Systems (ACS): ACS manufactures ignition interlocks and evidential breath alcohol testing equipment for court, workplace, and consumer use globally. Direct product-level peer with comparable technology (alcohol sensors + control unit) and end markets.
- LifeSafer (Alcohol Detection Systems): LifeSafer is one of the largest US ignition interlock providers, operating a similar court-mandated IID model with installer networks across multiple states. Directly comparable to Intoxalock in product, customer (state authorities, courts, DUI offenders), and recurring service revenue model.
- Guardian Interlock Systems: Guardian Interlock is a Tier-1 US ignition interlock device provider serving court-mandated and voluntary drivers. Direct competitor to Intoxalock with shared installers, regulatory relationships, and subscription-style monitoring revenue.
- Monitech: Monitech is an ignition interlock manufacturer with court-mandated and employer programs in the US. Direct technology and channel peer to Intoxalock with comparable device-plus-monitoring subscription model.
- SmartStart Inc. SmartStart is a major nationwide ignition interlock device manufacturer and service provider with comparable court-mandated monitoring revenue streams. Sells through authorized installer networks, targets the same consumer and state-authority segments as Intoxalock.
Broad incumbents
- Drägerwerk AG & Co. KGaA: Dräger is a global industrial and medical safety company whose Dräger Interlock product competes directly in the ignition interlock market alongside law-enforcement breathalyzers. Broader portfolio (gas detection, medical, safety) but the interlock division is a direct competitor to Intoxalock.
Others
- Intoxalock management buyout candidates / newly public IID acquirers: Private-equity-backed holding structures consolidating the fragmented US IID market represent potential strategic consolidators or acquirers in the same regulated substance-monitoring category, useful as a private-market comparable for Mindr.
Emerging players
- Soberlink Healthcare: Soberlink specializes in remote alcohol monitoring with cellular breathalyzers used in family-court, child-custody, and outpatient settings. Emerging player in a partially overlapping monitoring category that could evolve toward court-mandated IID use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Consumer Safety Technology social profiles
Digital presenceConsumer Safety Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumer Safety Technology leadership team
Management profileNumber of profiles
Profiles5 records
Consumer Safety Technology subsidiaries and ownership
Company hierarchySubsidiaries5 records
Consumer Safety Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumer Safety Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumer Safety Technology
What does Consumer Safety Technology do?
Consumer Safety Technology (operating as Mindr) designs, manufactures, distributes, and services ignition interlock devices (IIDs) and related substance detection safety products under its Intoxalock brand, which prevents intoxicated drivers from starting their vehicles. The company complements the hardware business with continuous monitoring subscriptions, calibration services, specialty insurance through Breathe Easy, teen driver safety technology via Keepr (including the October 2025-launched Keepr Drive device), THC detection through recenTHC, and installation services through ADS, serving consumers, state authorities, and employers across the United States.
Is Consumer Safety Technology a public or private company?
Consumer Safety Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Consumer Safety Technology founded?
Consumer Safety Technology was founded in 1987. It employs 501 to 1,000 people.
Where is Consumer Safety Technology based?
Consumer Safety Technology is headquartered in Des Moines, United States, in the North America region.
How does Consumer Safety Technology make money?
Three revenue lines are on record. Ignition Interlock Devices (Intoxalock) is the primary driver. The others are insurance Products (Breathe Easy) and safety Technology Devices.
Who are Consumer Safety Technology's main competitors?
Direct peers on record are Alcohol Countermeasure Systems (ACS), LifeSafer (Alcohol Detection Systems), Guardian Interlock Systems, Monitech and SmartStart Inc.. Drägerwerk AG & Co. KGaA is listed as a broad incumbent. Intoxalock management buyout candidates / newly public IID acquirers is listed as an others. Soberlink Healthcare is listed as an emerging player.
Does Consumer Safety Technology have an API?
No public API is recorded for Consumer Safety Technology.
What industry is Consumer Safety Technology in?
Consumer Safety Technology's product category is Ignition Interlock and Substance Detection Safety Technology. Its primary akta.pro industry code is IMACAAAO, Passenger Vehicle Safety Systems Manufacturing (ICE). Its NAICS code is 336320 and its SIC code is 3829.