Mattoni 1873

What Mattoni 1873 does

Mattoni 1873 is a family-owned Central European beverage manufacturer and distributor headquartered in Prague (Libeň), Czech Republic, with operating roots dating to 1873 when Heinrich Mattoni founded a mineral water bottling operation in Kyselka near Karlovy Vary. The modern company was privatized by the Pasquale family in 1991 and has grown through a combination of organic expansion and acquisitions (Waldquelle 2008, Szentkirályi-Kékkúti 2015, Quadrant Beverages 2017, PepsiCo CZ/SK/HU bottling rights 2018, Knjaz Miloš 2019) into a group operating 11 production plants across 5 countries with distribution in 8 European markets and approximately 3,300 employees.

The company produces and distributes a portfolio of 39 brands across natural mineral waters, spring waters, juices, soft drinks, energy drinks, sports drinks, iced teas, syrups, and snacks. Its owned mineral water brands include Mattoni, Magnesia, Szentkirályi (Hungary market leader), Knjaz Miloš (Serbia), Waldquelle (Austria), Aquila, Dobrá voda, Hanácká kyselka, and Poděbradka. It also holds exclusive PepsiCo franchise rights to produce and distribute Pepsi, 7Up, Mirinda, Lipton, Gatorade, Dr Pepper, Mountain Dew, Schweppes, and Lay's snacks across CZ, SK, HU, BG, and AT. Production reached 1.76 billion bottles in 2021, supported by investments in canning lines (CZK 200M at Kyselka), a self-operated 8 km rail line from Kyselka to Vojkovice that has replaced over 20,000 truck journeys, and an in-house preform manufacturing facility.

The business model combines owned-brand manufacturing, licensed brand franchise production/distribution, direct-to-consumer e-commerce (Zaperli.cz, MyMattoni.cz), retail partnerships (Lidl, Kaufland, Košík.cz), and HORECA distribution. 2021 group revenue was CZK 16 billion (+6.2% YoY) with EBITDA growth of 4%. Sustainability is positioned as a strategic pillar through PET color unification for bottle-to-bottle recycling, deposit-return system advocacy via Zálohujme.cz, an equity stake in Slovak PET recycler General Plastic, biodiversity restoration with the Czech Union of Nature Conservationists, and CEO Alessandro Pasquale's presidency of Natural Mineral Waters Europe.

Name

Mattoni 1873

Legal name

Karlovarské minerální vody, a.s.

Website

https://mattoni1873.cz

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mattoni 1873 is a family-owned Central European beverage manufacturer and distributor operating 11 plants across 5 countries, producing 39 owned and licensed brands (including Mattoni, Magnesia, Szentkirályi, and PepsiCo franchise products) with CZK 16 billion in 2021 revenue.

Ownership category

akta.pro rank

Product category

Bottled Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Mineral water production
• Beverage manufacturing
• Soft drinks distribution
• Spring water bottling
• Non-alcoholic beverages

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Manufacturing and Distribution: Mattoni 1873 manufactures and distributes a wide portfolio of beverages including mineral waters, flavored waters, juices, soft drinks, energy drinks, ice teas, and snacks through retail, HORECA, and direct-to-consumer channels across 8 European countries.
2. PepsiCo Licensed Brands: As exclusive PepsiCo franchise partner, Mattoni 1873 produces and distributes Pepsi, 7Up, Mirinda, Evervess, Lipton, Gatorade, Mountain Dew, Dr Pepper, and Schweppes in Czech Republic, Slovakia, Hungary, Bulgaria, and Austria (as of 2022). Also distributes Lay's snacks in CZ, SK, and HU.
3. Direct E-commerce Sales: Mattoni 1873 operates its own e-commerce platform (eshop.mattoni1873.cz / Zaperli.cz) selling beverages and snacks directly to consumers with free delivery on orders over CZK 799 and standard delivery at CZK 49.
4. Licensed Brand Co-development: Mattoni 1873 co-develops and licenses products such as BIRGO (flavored non-alcoholic beer) with Budějovický Budvar, where Budvar handles production and Mattoni handles flavor development and distribution.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mattoni 1873 manufactures and distributes natural mineral waters, spring waters, juices, soft drinks, energy drinks, sports drinks, iced teas, syrups, and snacks across Central and Southern Europe through 11 production plants in 5 countries. The portfolio of 39 brands combines proprietary mineral water brands (Mattoni, Magnesia, Szentkirályi, Knjaz Miloš, Waldquelle, Aquila, Dobrá voda, Poděbradka, Hanácká kyselka, Theodora) with globally licensed brands (Pepsi, 7Up, Mirinda, Mountain Dew, Dr Pepper, Lipton, Gatorade, Schweppes, Lay's) via an exclusive PepsiCo franchise in CZ, SK, HU, BG, and AT, plus collaboration products (BirGo flavored non-alcoholic beer).

Product overview

Mattoni 1873 is a Central European beverage company offering a diversified portfolio of natural mineral waters, spring waters, juices, soft drinks, energy drinks, sports drinks, iced teas, syrups, and snacks. The company operates as a unified portfolio spanning multiple product categories: its core mineral water brands (Mattoni, Magnesia, Magnesia Extra, Hanácká kyselka, Dobrá voda, Poděbradka, Mlýnský pramen, Aquila, Szentkirályi, Theodora, Knjaz Miloš, Waldquelle, Aqua Viva, Tube, Golf, Gusto, Knjaz Remix, Guarana); licensed global brands (Pepsi, 7 Up, Mirinda, Mountain Dew, Dr Pepper, Lipton, Lay's, Gatorade, Schweppes); proprietary juice and nectar brands (Toma, Granini, YO); and collaborations (BirGo with Budvar). The company also operates direct-to-consumer e-commerce services through MyMattoni and Zaperli platforms. With 39 brands across 11 production plants in 8 countries, Mattoni 1873 is the market leader in non-alcoholic beverages in Central Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Mattoni: Flagship mineral water brand from Karlovy Vary region with balanced mineral content
• Toma
• Theodora
• Szentkirályi
• Dobrá voda
• Aquila
• Aqua Viva
• Knjaz Miloš
• Guarana
• Gusto
• Tube
• Granini
• YO
• Waldquelle
• Hanácká kyselka
• Poděbradka
• Mirinda
• 7 Up
• Pepsi
• Schweppes
• Lipton
• Gatorade
• DR Pepper
• Lay's
• Magnesia
• Magnesia Extra
• Mlýnský pramen
• BirGo
• Knjaz Remix
• Golf

Products and services

• Mattoni Flagship natural mineral water sourced from the Karlovy Vary region with well-balanced mineral content; the International Bartenders Association's water of choice.
• Magnesia Natural mildly mineralized water with significant magnesium content sourced from Slavkovský les, collected 100m below ground level. Unique among European mineral waters for high magnesium levels while maintaining low sodium.
• Magnesia Extra Rich source of natural magnesium with 218mg of naturally occurring magnesium per 0.7L bottle (58% of daily intake reference value) and low sodium content.
• Pepsi Legendary cola-flavored carbonated beverage with an authentic formula and unmistakable flavor refreshing generations for over 100 years; produced and distributed by Mattoni 1873 as exclusive PepsiCo franchise partner.
• 7 Up Playful carbonated soft drink enjoyed since 1929, featuring a refreshing combination of lemon and lime.
• Mirinda Orange-flavored soft drink with at least 4% fruit content.
• Gatorade First functional sports drink scientifically proven to help maintain athletes' performance during prolonged exercise; formulated to rehydrate and replenish fluids, carbohydrates and electrolytes.
• Lipton Tea brand made from real sun-drenched tea leaves; available in black and green tea flavors including ice teas.

Quantifiable outcome

• 9% average electricity reduction across all plants (2015-2019)
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Budějovický BudvarcoreStrategic or Co-development Partner · 20 December 2021Joint development of BIRGO flavored non-alcoholic beer. Budějovický Budvar provides non-alcoholic beer base and production facilities (new line with 50,000-55,000 cans/hour capacity). Mattoni 1873 developed flavors and handles distribution. Budvar also joined Zálohujme.cz initiative. Three BIRGO flavors: Grapefruit, Lemon-Lime, and Mango-Lime.
• Košík.czcoreStrategic or Co-development Partner · 1 January 2020E-commerce partnership for circular economy pilot projects. Košík sells Mattoni PET bottles with deposit (80% rPET) and returnable cans. Both companies certified bottle-to-bottle recycling with GreenCircle Certified. Košík customers showed 70% preference for returnable bottles. Project closed the first certified circular PET loop in the Czech Republic.
• PepsiCocoreStrategic or Co-development Partner · 20 August 2019Mattoni 1873 and PepsiCo formed a joint venture to acquire Knjaz Miloš (Serbia) and operate PepsiCo beverage franchises across Central Europe. Mattoni produces and distributes Pepsi, 7Up, Mirinda, Evervess, Lipton, Gatorade, Dr Pepper, Mountain Dew, Schweppes in CZ, SK, HU, BG, and (as of 2022) AT. Also distributes Lay's snacks in CZ, SK, and HU. PepsiCo holds joint venture stake through Frito-Lay Trading Company (Europe).
• RunCzechcoreGTM or Marketing PartnerLong-term sports sponsorship partnership for prestigious running events. Mattoni 1873 is title partner of regional half marathons in major Czech cities and supports beginning runners through Mattoni FreeRun project. RunCzech also provides running training for Mattoni Eagles university competition participants.
• Red ButtonminorImplementation/ SI/ Consulting PartnerMattoni Eagles program uses Red Button's online talent assessment and Sandra Fridrichová as coach/mentor for personality profiling and soft skills development. Each participant receives internationally recognized Red Button certification. Program includes one-year access to Red Button EDU platform (value 4,900 CZK).
• KantarminorImplementation/ SI/ Consulting PartnerResearch agency partner for Mattoni Eagles program since second edition. Participants use Kantar's research facilities for hands-on qualitative research experience. Led by Hana Voleková with 15+ years of research and data analysis experience, who also lectures at Charles University.
• Magnesia LiteraminorGTM or Marketing PartnerMattoni 1873 is general partner of the Magnesia Litera Book Award, one of the most prestigious literary awards in the Czech Republic. Also supports young filmmakers through the Magnesia Award.
• Czech Film Awards (Czech Lion)minorGTM or Marketing PartnerMattoni 1873 cooperates on the presentation of the Czech Lion Awards, the main Czech film awards.
• Zálohujme.czcoreStrategic or Co-development PartnerMattoni 1873 co-founded the Zálohujme.cz initiative promoting deposit-refund system for PET bottles and cans in the Czech Republic. The initiative includes expert studies, public petitions (22,000+ signatories), and advocacy for DRS legislation. Budějovický Budvar also joined in 2022. Mattoni also founded Iniciativa pro zálohování in 2021 with four other beverage producers.
• Czech Union of Nature Conservationists (ČSOP)minorStrategic or Co-development PartnerPartnership for 'Rudi Mattoni Butterfly Meadows' biodiversity restoration project. Monitoring and restoration plans provided by ČSOP. Currently creating butterfly meadows on ~15 hectares near Mattoni production plants (Mnichov, Byňov, Poděbrady). Project named after great-grandson of founder Heinrich Mattoni, renowned entomologist.
• General Plastic (Slovakia)minorStrategic or Co-development PartnerMattoni 1873 signed agreement to buy a one-third stake in General Plastic, a Slovak recycler and manufacturer of PET bottle preforms. Supports circular economy goals and Slovakia's deposit system implementation.
• EEIP ( consultancy)minorImplementation/ SI/ Consulting PartnerEEIP consultancy led by late Prof. Michal Mejstřík designed a functional model of deposit system for beverage packaging for the Czech Republic. Study commissioned by Mattoni 1873 as founding member of Zálohujme.cz. Model designed under leadership of Dita Tesárková (EEIP Associate Director).
• Natural Mineral Waters Europe (NMWE)minorStrategic or Co-development PartnerMattoni 1873 CEO Alessandro Pasquale elected president of NMWE, a Brussels-based association focusing on protection and promotion of natural mineral and spring waters in Europe. Association increasingly emphasizes sustainability and circular economy.
• Petra KvitováminorGTM or Marketing PartnerTwo-time Grand Slam tennis champion and official Mattoni water ambassador since December 2020. Mattoni is Kvitová's 'official water'. Partnership between two Czech icons with international recognition.

Scale indicators27 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Nestl\u00e9 S.A. (Nestl\u00e9 Waters): Nestl\u00e9 Waters (Perrier, Vittel, S.Pellegrino, Buxton, etc.) is the global incumbent in the premium and everyday bottled mineral water category. It competes with Mattoni 1873's mineral water portfolio across European markets and represents the global scale benchmark for water-led CPG businesses.
• Britvic plc: Britvic is a large UK-listed soft drinks producer and PepsiCo bottler for Great Britain and Ireland, with brands including Pepsi, 7Up, Robinsons, Tango, and J2O. Its dual model of own-brand soft drinks + PepsiCo franchise manufacturing parallels Mattoni 1873's combination of owned mineral water brands with exclusive PepsiCo distribution across Central Europe.
• PepsiCo, Inc. PepsiCo is the global owner of Pepsi, 7Up, Mirinda, Lipton (joint), Gatorade, Mountain Dew, Dr Pepper, Schweppes, and Lay's, and holds a JV stake in Mattoni 1873's Knjaz Milo\u0161 acquisition. As Mattoni's principal licensing partner, PepsiCo is the broad incumbent whose franchise decisions directly shape Mattoni's revenue and product roadmap.
• Danone S.A. (Waters division): Danone owns leading European mineral water brands such as Evian, Volvic, Badoit, and Bonafont. As a global water incumbent with deep European distribution, it competes directly with Mattoni's flagship Mattoni, Szentkir\u00e1lyi, and Knjaz Milo\u0161 brands across the same HORECA and retail channels.

Direct peers

• Coca-Cola HBC AG: Coca-Cola HBC is the largest Coca-Cola bottler in Europe, producing and distributing soft drinks, juices, waters (e.g., Rompetrol, Bankya, Deep), and energy drinks across 28 countries with a multi-country, multi-plant model. It directly mirrors Mattoni 1873's playbook of bottling global brands through exclusive franchise rights and local production across Central and Southern Europe.
• Refresco Group B.V. Refresco is the world's largest independent bottler of soft drinks and juices, supplying retailers and brand owners from production sites across Europe and beyond. Its contract manufacturing and private-label model is comparable to Mattoni 1873's role as exclusive PepsiCo franchise bottler across CZ, SK, HU, BG, and AT.
• Primo Water Corporation: Primo Water is a large pure-play bottled water and water-delivery company (Crystal Geyser, Mountain Valley, PRIMO, Alhambra, Sierra Springs) operating production and distribution across North America and Europe. It is a comparable water-specialist model to Mattoni 1873's mineral water and spring water core.

Others

• Hochwald Foods GmbH: Hochwald is a German dairy and beverage cooperative producing long-life milk and bottled water (Sinnack, St.Georg, Rhenser, B\u00fcrger) for European retail and HORECA. It is comparable to Mattoni as a complementary multi-category beverage producer serving overlapping DACH and Benelux retail channels.

Regional players

• Ferrarelle Societ\u00e0 Benefit S.p.A. Ferrarelle is Italy's leading mineral water brand (with Evian and Vipitino) and a major Italian bottler of soft drinks under a Coca-Cola franchise. Its combination of a strong national mineral water brand and a Coca-Cola bottling license mirrors Mattoni 1873's mineral water base plus PepsiCo franchise in Southern/Central Europe.
• Gerolsteiner Brunnen GmbH & Co. KG: Gerolsteiner is Germany's leading premium mineral water brand, sourced from volcanic Eifel springs, and exports broadly across Europe. Comparable to Mattoni 1873's premium, mineral-rich positioning (Magnesia high-magnesium water) and competes in DACH HORECA and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mattoni1873
• Facebookfacebook.com/Mattoni1873

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mattoni 1873