Name

Louis Moinet

Legal name

Les Ateliers Louis Moinet

Website

https://louismoinet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Haute Horlogerie / Luxury Swiss Watchmaking

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Complications & Haute Horlogerie (CRAKADAG)

akta.pro secondary industries

Luxury Mechanical Watches (CRAKADAA), Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

Keywords

• Haute horlogerie watches
• Limited edition timepieces
• Mechanical chronograph watches
• Tourbillon watchmaking
• Luxury Swiss watchmaking

Headquarters

HQ city

Saint-blaise

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Limited Edition Timepiece Sales: Louis Moinet generates revenue primarily through the sale of limited edition mechanical watches, with most pieces produced in quantities of 12-100 units. All timepieces are exclusive limited editions or unique pieces.
2. Bespoke Custom Timepieces: The brand offers bespoke personalization services for clients seeking unique one-of-a-kind creations, including intricate engravings, gemstone settings, and custom complications.
3. Travel Trunk Collections: The Around the World in 8 Days collection features eight unique watches presented in a luxurious leather-covered wooden trunk, representing a significant-value bundled offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Louis Moinet manufactures and sells ultra-high-end Swiss mechanical watches, with every timepiece produced as a limited edition (typically 8-100 pieces) or unique piece. The portfolio is split into the Cosmic Art collection (incorporating genuine meteorites, lunar fragments, and Martian meteorites) and the Mechanical Wonders collection (tourbillons, chronographs, and artistic complications). The brand also offers bespoke custom timepieces and publishes the Black Book historical documentation.

Product overview

Louis Moinet is an independent Swiss watch brand specialising in high-end mechanical timepieces, positioned as limited edition or unique pieces of 'mechanical art'. The portfolio is organised into two main collections: Cosmic Art (incorporating meteorites, space materials, and celestial themes) and Mechanical Wonders (tourbillons, chronographs, artistic complications). The brand offers bespoke customisation services and publishes the Black Book historical documentation. Core product lines include the heritage-inspired 1816 and 1806 chronographs, Time to Race motorsport chronograph, Impulsion chronograph-tourbillon combination, Memoris chronograph series (Original, Spirit, Neo, Life, Superlight, Type, Diamonds), Tempograph retrograde, Derrick automaton, Tourbillon Puzzle, Illusion, and Space Revolution double tourbillon. Cosmic Art pieces feature meteorite dials (lunar and Martian), Space Revolution, Starman, Cosmopolis, Black Moon, Super Moon, Mars Mission, Skydance, Speed of Sound, and Jules Verne Tourbillon. All timepieces showcase unique materials, haute horlogerie complications, and art-meets-watchmaking philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• 1816 Chronograph Contemporary interpretation of the world's first chronograph (1816), built in Grade 5 titanium with champagne DLC coating and powered by the 330-part LM1816 in-house calibre. Designed for collectors of haute horlogerie heritage pieces.
• 1816 Tourbillon Chronograph Limited edition of 12 watches combining chronograph with flying tourbillon in Grade 5 titanium, powered by the in-house LM114 calibre with 36 jewels and 96-hour power reserve. Aimed at ultra-collectors seeking the brand's most complex heritage piece.
• 1806 Chronometre d'Observatoire Chronometer certified by Geneva Astronomical Observatory after fifteen days of trials, paying homage to the world's first chronograph with modern aesthetics and the brand's first-ever titanium bracelet. For collectors valuing precision certification.
• Time to Race Unique chronograph inspired by gentleman drivers with fully visible mechanism on the dial side, 147 chronograph components, 18-gram titanium case, and personalisable lucky numbers in racing colour codes. For motorsport-inspired collectors.
• Impulsion Limited edition of 28 watches combining chronograph with flying tourbillon, featuring the 301-part in-house Memoris calibre with the proprietary 'volte-face' double spring barrel delivering 96-hour power reserve. For collectors of haute horlogerie complications.
• Memoris First 'chronograph watch' in history with mechanism developed entirely around the chronograph complication displayed on the dial. Includes Original, Spirit, Neo, Life, Superlight, Type, and Diamonds variants. For collectors valuing the brand's pioneering chronograph architecture.
• Tempograph Timepiece featuring a 20-second retrograde mechanism combined with classic case and modern dial. Available in Spirit and Neo variants. For collectors valuing distinctive retrograde complications.
• Derrick Mechanical automaton timepiece representing the oil drilling process with drive shaft and walking beam. Includes Original, Tourbillon, Gaz Tourbillon, and Black Gold variants. For collectors valuing kinetic artistic complications.
• Tourbillon Puzzle Art watches with tourbillon demanding rare craftsman skills. Available in 10 animal-themed versions: Fire Horse, Tiger, Leopard, Black Panther, Elephant, Cobra, Panda, White Tiger, Lion, Dragon. For collectors valuing hand-crafted artistic tourbillons.
• Illusion Unique pieces combining tourbillon with hand-guilloche patterns coated in vibrant colours (duck/emerald green, azure, arctic) creating an illusion of movement. For collectors valuing guilloche artistry and unique aesthetics.
• Space Revolution Double tourbillon timepiece with two spaceships battling beneath a sapphire crystal dome. Limited edition of 8 watches in 18K Red Gold with sapphire. For collectors of cosmic-themed haute horlogerie.
• Starman Limited to 12 pieces combining rare meteorites, high technology, and artistic prowess in 18K Red or White Gold. For collectors valuing rare meteorite integration and ultra-exclusivity.
• Cosmopolis Guinness World Record holder for Most Meteorite Inserts in a Watch. Available in 18K Red Gold and Grade 5 Titanium. For collectors seeking the brand's record-holding meteorite timepiece.
• Black Moon Timepiece featuring a novel lunar cycle display with two lunar meteorites on a domed central disc. Limited edition of 60 watches. For collectors of lunar-themed cosmic timepieces.
• Super Moon Timepiece featuring an authentic lunar meteorite fragment suspended above a void. Limited edition of 100 watches in 316L stainless steel. For collectors valuing genuine lunar meteorite materials.
• Mars Mission Timepiece featuring an authentic Martian meteorite fragment suspended above a void. Extremely rare material as only 277 Martian meteorites are known worldwide. For collectors seeking Martian meteorite integration.
• Skydance Ladies' creation featuring Sun and Moon, lunar meteorite and diamonds. Limited edition of 28 watches in Grade 5 titanium with white ceramic bezel. For collectors of feminine cosmic timepieces.
• Speed of Sound Timepiece based on the legendary Valjoux 88 calibre, combining tried-and-true mechanics with modern technology. Available in Black, Orange, Green variants with limited edition of 20 watches. For collectors valuing historical movement architecture.
• Astronef Double tourbillon timepiece representing uncompromising modern watchmaking with contemporary aesthetic. Includes Astronef Techno variant. For collectors of avant-garde double tourbillon designs.

Quantifiable outcome

• Balance frequency of 216,000 v/h (30Hz) - six times more accurate than the norm in 1816
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Fondation de la Haute Horlogerie (FHH)coreStrategic or Co-development Partner · 1 January 2020Louis Moinet became a partner of the Fondation de la Haute Horlogerie in 2020. The FHH was established in 2005 by Audemars Piguet, Girard-Perregaux and the Richemont Group with the objective of promoting Fine Watchmaking worldwide through activities relating to information, training, recognition, and events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kari Voutilainen: Independent Finnish-Swiss master watchmaker producing hand-finished, very small-series mechanical pieces prized by collectors — directly comparable artisanal positioning and bespoke-friendly model.
• DeWitt: Independent Geneva-based haute horlogerie brand producing limited mechanical and tourbillon watches with strong in-house manufacturing and a similar exclusive, collector-led distribution approach.
• MB&F (Maximilian Büsser & Friends): Independent Swiss 'concept lab' producing sculptural, limited-series mechanical art pieces (e.g., HM series, Legacy Machines) targeting the same art-collecting, UHNW buyer profile with very low unit volumes and event-driven sales.
• Urwerk: Independent Geneva-based creator of avant-garde, limited-series mechanical watches with proprietary wandering-hour complications; shares the 'mechanical art' positioning and small-batch, collector-focused GTM.
• Christophe Claret: Independent Swiss maker specializing in grand complications (tourbillons, repeaters, gaming-inspired pieces) sold in very limited editions to ultra-wealthy collectors, comparable in craft level and exclusivity.
• Greubel Forsey: Independent haute horlogerie atelier known for tourbillon and differential complications produced in tiny annual quantities; targets the same connoisseur collector base and competes at the very top of the limited-edition mechanical segment.
• H. Moser & Cie. Independent Schaffhausen-based manufacturer of high-end mechanical watches with in-house calibres, fumé dials, and small-series production; overlaps with Louis Moinet on the high-end independent positioning and limited-edition commercial model.
• F.P. Journe: Independent Geneva-based haute horloger producing extremely limited, in-house mechanical watches (e.g., Chronomètre Souverain, Tourbillon) for the same UHNW collector segment, with comparable boutique-level distribution and Geneva-crafted manufacture positioning.

Broad incumbents

• Patek Philippe: One of the dominant incumbent Swiss maisons competing in the same haute horlogerie segment with vastly larger production, deeper authorised retailer network, and stronger secondary-market liquidity — sets the price ceiling and mindshare that Louis Moinet operates beneath.
• Audemars Piguet: Established Swiss haute horlogerie incumbent with Royal Oak and Code 11.59 lines; co-founder of the FHH (alongside Richemont and Girard-Perregaux), and a relevant benchmark for Louis Moinet's institutional positioning within fine watchmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/louismoinet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louis Moinet