42

What 42 does

42 GmbH is a Hanover-based IT full-service provider (IT-Komplettdienstleister) specializing in digital solutions for the hospitality and gastronomy industries across the DACH region. The company serves over 800 customers including individual hotels, hotel groups, restaurants, cafés, casinos and event venues, with a portfolio spanning cloud-based property management systems (ASA Hotelsoftware as the German distribution partner within the ASA Partnernetzwerk, and Guestline), POS systems (formerly Matrix POS, divested to Everfield in January 2025), channel management and booking engines (HotelNetSolutions, straiv), computerized beverage dispensing (Gruber Schanksysteme), personnel management (Conga, acquired 2021), inventory control (Matrix IC, Kost Warenwirtschaft), self-ordering (Flixorder), table reservation (RESERViSiON), payment processing (ASA-Pay, Cashlogy, 42 Payment), and electronic door locking (VingCard).

The underlying technology stack is a hybrid of proprietary modules and partner platforms integrated through 42's consulting and support layer. Cloud-native deployments with EU-based data processing are offered for ASA Hotelsoftware and Guestline, while on-premise and mobile POS configurations (historically Matrix POS / Matrix NEO) were supported before the 2025 divestiture. Integration with hardware systems (Gruber pour-control, VingCard locks, Cashlogy cash management) and accounting (filosof) provides customers with a single-vendor coordination point across the hotel and restaurant technology stack.

42 generates revenue through four primary streams: software licensing and recurring subscriptions for distributed PMS/POS products, hardware sales and installation, digital transformation consulting and digitalization advisory, and 24/7 managed support, maintenance, and training contracts. Pricing is quote-based and not publicly disclosed; contracts are typically multi-year. The go-to-market combines direct enterprise field sales, a regional reseller and technology partner network across DACH, and event-driven demand generation at major hospitality trade shows (Internorga, ITB Berlin, INTERGASTRA, IGEHO, Alles für den Gast). After divesting Matrix POS in January 2025, 42 has refocused on hotel software distribution (anchored by ASA) and an enterprise-grade services motion targeting hotel groups (Romantik Hotels, NOVUM Hotel Group) and premium individual properties.

Name

42

Legal name

42 GmbH

Website

https://42-gmbh.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

42 GmbH is a Hanover-based IT full-service provider delivering digital solutions for hotels and gastronomy across the DACH region, distributing cloud PMS (ASA, Guestline), POS, channel management, beverage dispensing, and personnel software, supported by 24/7 managed services from Hannover.

Ownership category

akta.pro rank

Product category

Hospitality IT Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Hospitality IT solutions
• Hotel property management
• POS cash register systems
• Gastronomy digital solutions
• Channel management software

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Sales & Licensing (Hotelsoftware, Kassensysteme): 42 GmbH resells and implements hotel management software (ASA, Guestline), POS cash register systems (Matrix POS), and related software solutions (channel management, guest journey, warrenwirtschaft, scheduling). Revenue is generated through software licensing fees, implementation services, and ongoing support/maintenance contracts.
2. Hardware Sales & Installation: Sale and installation of hardware systems including POS terminals, mobile ordering devices, computerized beverage dispensing equipment (Gruber Schankanlagen), door locking systems (VingCard), video surveillance, network equipment, and payment terminals. Hardware revenue is one-time with potential for accessories and replacement parts.
3. Consulting & Digitalisierungsberatung: Digital transformation consulting services for hotels and gastronomy businesses, including needs analysis, process optimization, software strategy development, and implementation planning. Individual consulting engagements billed as professional services.
4. Support, Maintenance & Training: Ongoing technical support (24/7), remote maintenance, on-site support, training sessions, and webinars for software and hardware products. Support contracts provide recurring revenue and are a key differentiator (24-hour support from Hanover).
5. Matrix POS Gastronomy Cash Register Business (Divested to Everfield/Matrix POS GmbH in 2025): In January 2025, Everfield acquired the gastronomy cash register business segment of 42 GmbH and founded Matrix POS GmbH as an independent software manufacturer. This divested business previously generated revenue from POS systems, mobile cash registers (Matrix NEO), and related hardware for gastronomy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

42 GmbH is an IT full-service provider (IT-Komplettdienstleister) for the hospitality and gastronomy industries, distributing, integrating, and supporting cloud-based hotel property management systems (ASA Hotelsoftware, Guestline), POS cash register systems (Matrix POS, Matrix NEO), channel management and booking engines (HotelNetSolutions), digital guest journey platforms (straiv), computer-controlled beverage dispensing systems (Gruber Schanksysteme), personnel management software (Conga), and inventory solutions (Kost Warenwirtschaft). The company complements these software and hardware products with digitalization consulting, implementation, training, and 24/7 technical support delivered from its Hanover headquarters.

Product overview

42 GmbH is an IT full-service provider for hospitality (hotels and gastronomy) offering a modular portfolio of integrated software solutions. The core hotel software products include ASA Hotelsoftware (cloud-based PMS for city hotels, conference hotels, hotel groups, holiday hotels, and wellness spas) and Guestline (cloud-based hotel software for Best Western and city hotels). For gastronomy, the flagship is Matrix POS - a flexible POS system with mobile variant Matrix NEO. Supporting modules include inventory management (Matrix IC, Kost Warenwirtschaft), personnel management (Conga), self-ordering (Flixorder), table reservation (RESERViSiON), and pour control systems (Gruber Schankanlage). Digital guest journey solutions include straiv (check-in/out, digital concierge) and HotelNetSolutions (channel management, booking engine). The products are offered both as standalone solutions and as integrated systems with 42's consulting services for digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• 42 GmbH Consulting: Digital strategy consulting services for hospitality, helping hotels future-proof their digitalization and process workflows.
• Matrix POS
• Matrix NEO
• Conga

Products and services

• ASA Hotelsoftware (ASA Cloud)

Quantifiable outcome

• 800+ customers served in the DACH region
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Romantik Hotels (200+ hotels across Europe)coreStrategic or Co-development Partner · 15 July 2025Romantik Hotels, a collection of over 200 individually operated hotels across Europe (many family-owned for generations), selected ASA Hotelsoftware as their Premium PMS Partner. This partnership positions ASA as the preferred property management system for Romantik Hoteliers, emphasizing guest-centric features and flexibility. Both ASA and Romantik Hotels share a philosophy of family ownership and individual character. ASA's Managing Director Barbara Spitaler and Romantik's Director Sales, Distribution & Systems Christina Neumann publicly announced the partnership in July 2025.
• Everfield / Matrix POS GmbHcoreStrategic or Co-development Partner · 22 January 2025In January 2025, Everfield acquired the gastronomy cash register business segment of 42 GmbH and founded Matrix POS GmbH as an independent software manufacturer. Everfield's investment strengthens its presence in the DACH region and positions Matrix POS GmbH as a standalone POS software company. 42 GmbH divested this business unit while maintaining its other hospitality IT activities.
• Conga (formerly Gastro Lohn) - 42 GmbH BrandmajorStrategic or Co-development Partner · 20 May 202142 GmbH expanded its service range through the strategic acquisition of Conga (formerly Gastro Lohn) in May 2021. Conga software covers personnel management, staff scheduling, payroll, and time tracking. The acquisition strengthened 42 GmbH's position as a full-service hospitality IT provider by adding HR/payroll capabilities to its portfolio.
• ASA Hotelsoftware (ASA S.r.l.)coreTechnology or IntegrationASA Hotelsoftware, founded in 1989 in Kaltern/Kalterberg, South Tyrol, Italy, is a leading hotel property management software provider. 42 GmbH is the German partner in the ASA Partnernetzwerk (ASA partner network). The partnership was officially announced in March 2024. ASA provides cloud-based hotel management software (PMS) with modules for front/back office, SPA, banquet management, and payment processing. 42 serves as the exclusive/key distribution and implementation partner for ASA products in Germany.
• GuestlinemajorTechnology or IntegrationGuestline is a cloud-based hotel software platform combining PMS, Channel Manager, booking engine, and payment. 42 GmbH distributes and implements Guestline solutions in the DACH market, particularly targeting Best Western Hotels, city hotels, and hotel groups.
• HotelNetSolutionsmajorTechnology or IntegrationHotelNetSolutions provides online distribution and direct booking solutions including channel management, booking engines for hotel websites, online voucher shops, and flexible offer tools. 42 GmbH integrates HotelNetSolutions with its hotel software offerings (ASA, Guestline) to provide a complete online distribution solution for hotel customers.
• straiv (by CODE2ORDER)majorTechnology or Integrationstraiv provides a digital guest journey solution for hotels including digital check-in/check-out, digital concierge/guest folder, and automated guest journey messaging — all without requiring guests to download an app. 42 GmbH distributes and integrates straiv as part of its comprehensive hotel digitization offering.
• Gruber SchanksystememajorTechnology or IntegrationGruber, the Austrian market leader in computer-controlled beverage dispensing systems, provides solutions that minimize pour losses by up to 15%. 42 GmbH distributes, installs, and maintains Gruber Schankanlagen (VISO beer systems, spirit rings, Libra bottle dispensing) across Germany. The partnership targets hotels, restaurants, casinos, cinemas, and bowling centers.
• KOST WarenwirtschaftmajorTechnology or IntegrationKOST provides inventory/warenwirtschaft management software for gastronomy and hospitality. 42 GmbH integrates KOST with Matrix POS and other systems to provide comprehensive inventory control, stock tracking, and purchase planning solutions.
• Shield (Datenschutz & Datensicherheit)minorImplementation/ SI/ Consulting PartnerShield GmbH (Martin Vogel, Prisdorf) provides data protection and data security consulting services. 42 GmbH partners with Shield to offer comprehensive GDPR/data protection compliance services alongside IT implementations. Shield also serves as 42 GmbH's external data protection officer (Datenschutzbeauftragter).
• iot.tirolminorChannel Partner/ Reseller/ Distributoriot.tirol is an established IT solutions company based in Tirol, Austria, serving various industries including gastronomy. The company joined 42 GmbH's reseller/dealer network (Händlernetzwerk) to distribute Matrix POS Kassensystem and related solutions in the Austrian market.
• kakom (IT-Lösungen für Bäckereien)minorChannel Partner/ Reseller/ Distributorkakom provides IT solutions for bakeries. 42 GmbH partners with kakom to demonstrate Matrix POS Kassensystem and kakom Touch POS for bakeries at trade shows (e.g., GastroIvent 2024, Bremen).
• protel HotelsoftwaremajorTechnology or Integrationprotel is a market-leading hotel software provider for the mid-sized hospitality segment. 42 GmbH featured protel as a key partner at the Internorga trade shows (2016, 2017), offering protel hotel software as part of its comprehensive hospitality IT portfolio.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ASA Hotelsoftware: Italian-founded cloud hotel PMS (ASA S.r.l., Kaltern, South Tyrol, est. 1989) whose German distribution and implementation 42 GmbH leads. Closest direct comparable given shared product, customers, and DACH presence, though 42 is also its key channel partner.
• protel Hotelsoftware: German mid-market hotel PMS provider (now part of Planet Group), historically a partner of 42 GmbH at Internorga and a direct competitor in the German hotel-software market with overlapping target customers.
• Guestline: UK-based cloud hotel software platform combining PMS, channel manager, booking engine, and payment. 42 GmbH distributes and implements Guestline in DACH, making it both a partner and a functionally identical competitor for hotel IT deals.
• HotelNetSolutions: German channel-management, booking-engine and online-voucher provider integrated by 42 GmbH. Operates in the same hotel-software distribution stack and serves overlapping DACH hotel customers, making it both a partner and a directly comparable competitor.

Emerging players

• Mews: Cloud-native, mobile-first hotel PMS challenger expanding aggressively across Europe targeting independent and boutique hotels — the same mid-market segment that 42 GmbH serves with ASA and Guestline.
• Cloudbeds: Global cloud-native PMS/channel manager/booking engine suite competing for independent hotels and small chains, including DACH accounts, with a self-serve model that competes with 42 GmbH's consultative distribution approach.
• Hotelkit: Austrian-headquartered hotel operations and housekeeping platform competing in DACH for the same independent and chain-hotel customers, often alongside or against legacy PMS implementations that 42 GmbH delivers.

Broad incumbents

• Oracle Hospitality (OPERA Cloud): Global incumbent hospitality platform (OPERA PMS) used by large chains and groups. Represents the upper-end incumbent that 42 GmbH competes against when pitching ASA/Guestline to enterprise hotel groups and chains in DACH.
• Lightspeed Restaurant: International cloud POS platform for restaurants and hospitality. Competes with the gastronomy POS domain that 42 GmbH divested to Everfield/Matrix POS GmbH and remains an adjacent comparable for 42's broader hospitality portfolio.

Regional players

• Springer Verlag Hotellerie Solutions: German hospitality software and media group (hotelier.de / ahgz) providing IT solutions and industry content to DACH hotels. Comparable as a regional incumbent with similar hotel-software distribution and customer-base profile in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/42gmbh
• Facebookfacebook.com/42GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 42