Hishop
- Company typePrivate
- Founded2009
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hishop does
Hishop.my is a Malaysian direct-to-consumer e-commerce retailer specializing in Korean and Chinese beauty products, operating continuously since 2009 under the legal entity Yap International Trading Sdn Bhd (1189294-X). The company curates and resells skincare, cosmetics, and beauty tools from a portfolio of brands including Guerisson, Kiss New York, Catkin, CLIV, and BeautiMe, with a stated positioning around authenticity of imported Asian beauty products that have limited local availability. The technology stack is a WooCommerce-based storefront with an integrated points-based loyalty layer (HiShop Beauty Tier) and standard third-party payment (FPX, Visa/Mastercard, GrabPay, Touch 'n Go, ShopeePay) and logistics (PosLaju, J&T Express, NinjaVan) integrations; no proprietary AI, marketplace engine, or data platform is evidenced.
The business runs an omnichannel distribution model combining the proprietary hishop.my storefront with listings on Shopee, Lazada, and TikTok Shop, and physical retail placement through Guardian and Sasa chains nationwide. Revenue is generated primarily through unit-priced product sales with product ASPs ranging from RM12 (e.g., nail glue) to RM399 (premium bundles), supported by a discount-heavy merchandising strategy — clearance items and bundle deals (e.g., RM432 items at RM169) are prominent on the homepage. Shipping is domestic only (West Malaysia RM6 flat or free over RM60; East Malaysia RM15 flat or free over RM150), bounding the addressable market to Malaysian consumers. The customer base is a long tail of individual beauty enthusiasts rather than enterprise accounts.
The company maintains a content and media sub-brand, Hi Beauty Hub, distributed across YouTube, Facebook, Instagram, and TikTok (@hibeautyhub), and a Beauty 101 blog, used to drive organic top-of-funnel traffic and product education. Operational scale is small — 1-10 employees, no disclosed funding, no disclosed revenue, and a single disclosed founder/leadership name (Wilson Quah, co-founder) — consistent with a lean, owner-operated e-commerce business rather than a venture-backed scale operator.
Hishop firmographics
Firmographics- Name
- Hishop
- Legal name
- Yap International Trading Sdn Bhd (1189294-X)
- Website
- https://hishop.my
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hishop industry classification
Industry- Product category
- Beauty & Cosmetics E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where Hishop is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Hishop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (Direct E-commerce): Revenue generated from direct sales through proprietary e-commerce platform hishop.my, with products sold at retail prices with occasional promotional discounts and bundle offers
- Marketplace Sales: Sales through third-party marketplace platforms including Shopee, Lazada, and TikTok Shop, likely with platform commission fees
- Retail Distribution: Wholesale/supply revenue from placing products in Guardian and Sasa retail outlets across Malaysia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | West Malaysia Standard Shipping |
| Unit Pricing | Pay-as-you-go | East Malaysia Standard Shipping |
| Unit Pricing | Pay-as-you-go | Product Pricing Range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hishop product offering
Product offeringCore offering
Hishop is an online beauty and cosmetics retailer operating since 2009 that sells a curated selection of Korean and Chinese beauty products — including skincare, cosmetics, and beauty tools — to Malaysian consumers through its own e-commerce site hishop.my, major marketplaces (Shopee, Lazada, TikTok Shop), and physical retail chains (Guardian and Sasa). The company offers branded products (Guerisson, Catkin, Kiss New York, BeautiMe, CLIV) alongside HiShop-exclusive bundle deals and operates a Beauty Tier loyalty rewards program.
Product overview
Hishop is a Malaysian online beauty and cosmetics e-commerce platform operating since 2009, offering a curated selection of Korean and Chinese beauty products. The platform provides exclusive Hishop-branded bundles alongside branded products across skincare (Guerisson, BeautiMe, CLIV), cosmetics (Catkin), and beauty tools (Kiss New York). The business model combines direct-to-consumer sales through HiShop.my with presence on major marketplaces (Shopee, Lazada, TikTok Shop) and retail partnerships (Guardian, Sasa). Key product lines include Guerisson's horse oil-based skincare (9 Complex Cream, Essence, Masks), Kiss New York's press-on nails (imPRESS, imPRESS Premium) and lash extensions (Falscara), Catkin's Chinese beauty cosmetics, and BeautiMe's VCONIAMIDE barrier-care products. The platform operates a loyalty rewards program (Beauty Tier) and offers both local delivery across Malaysia and marketplace fulfillment.
Differentiator
Problem solved
Functional benefit
Brands
- Hi Beauty Hub: A dynamic media brand dedicated to all things beauty, providing the latest trends, expert skincare tips, in-depth product reviews, and beauty insights to help audiences make informed choices.
Products and services
- Guerisson Skincare Line Horse oil-based Korean skincare products including 9 Complex Cream, 9 Complex Mask, Original Mild Essence, Facial Cleansing Foam, Moist Day Cream SPF50+, and Bright Me Cream. Designed for Malaysian consumers seeking authentic Korean barrier-repair and hydration skincare.
- Kiss New York Beauty Tools Beauty tools including Falscara DIY lash extension starter kit, imPRESS press-on nails, imPRESS Premium press-on nails, magnetic lashes, eyelashes and glue, and hair styling tools. Targeted at consumers seeking salon-quality nail and lash applications at home.
- Catkin Cosmetics Chinese beauty cosmetics including Waterproof Liquid Eyeliner, Summer Palace Moisture Cover BB Cream Cushion Foundation, Refreshing Makeup Remover Cleansing Water, and Purifying Makeup Remover Deep Cleansing Oil. Targeted at consumers interested in C-beauty trends.
- BeautiMe Skincare Line Barrier-restoring skincare products including VCONIAMIDE Face & Body Cream and D24 Niacinamide Repairing Cream, formulated with Virgin Coconut Oil, Niacinamide, and Squalane for skin brightening and barrier restoration.
- CLIV Skincare Line Premium Korean skincare including Retinol Lifting Eye Cream for anti-aging and Multi Hyaluronic Hydrating Ampoule for deep moisture penetration.
- Cloud 9 Whitening Cream Whitening cream (50ml) for skin brightening and tone evening, available under Hishop's exclusive deals priced below RM100.
- Hishop Exclusive Bundles Curated exclusive bundle deals combining products from different brands at discounted prices, exclusive to the HiShop platform. Examples include Guerisson Moisture Recovery Bundle, Guerisson 9 Complex Mask 3 Boxes Bundle, BeautiMe VCONIAMIDE Skincare Set 3-in-1, and Guerisson x BeautiMe Special Skincare Bundle.
- HiShop Beauty Tier Loyalty Program Points-based rewards program allowing members to earn points on purchases (1 point per RM1 spent approximately) and redeem for exclusive items and discounts. Includes weekend 2X points promotions to incentivize repeat purchases.
Companies that use Hishop
Customer profileSegments3 records
Ideal customer profiles2 records
Hishop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Hishop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, growth and major.
- YIT Entertainment PLTcoreParent company (Yap International Trading Sdn Bhd) connected entity managing HiShop operations and Hi Beauty Hub media brand.
- TikTok Shop MalaysiagrowthSocial commerce marketplace partnership enabling product sales through TikTok platform.
- Shopee MalaysiamajorMarketplace partnership for product distribution through Shopee platform.
- Lazada MalaysiamajorMarketplace partnership for product distribution through Lazada platform.
- Guardian MalaysiamajorRetail distribution partnership making HiShop products available through Guardian health and beauty retail outlets across Malaysia.
- Sasa MalaysiamajorRetail distribution partnership placing HiShop beauty products in Sasa retail stores throughout Malaysia.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Hishop competitors and assessment
Company assessmentDirect peers
- Hermo: Hermo is a Malaysian online beauty retailer offering a curated mix of K-beauty, J-beauty, and global skincare/cosmetics, directly comparable to HiShop's online beauty marketplace model targeting Malaysian consumers.
- Althea: Althea is a Korean beauty-focused e-commerce platform with deep SEA presence, comparable to HiShop in its K-beauty curation, online-first model, and brand discovery mission across Southeast Asia.
- Berrylook: Berrylook is a Malaysian online beauty retailer selling K-beauty and trending Asian beauty products, highly comparable to HiShop in catalog mix, target shopper, and online-first positioning.
Broad incumbents
- Sephora Malaysia: Sephora is a global multi-brand beauty retailer with a Malaysian storefront (online and physical), competing with HiShop for the same online beauty shopper across skincare, makeup, and beauty tools.
- Watsons Malaysia: Watsons is a major health and beauty chain in Malaysia with strong online and offline presence, offering overlapping K-beauty and mass beauty assortment and competing with HiShop's omnichannel play.
- Guardian Malaysia: Guardian is a Malaysian health and beauty chain that is both a HiShop retail distribution partner and a competitor, carrying overlapping skincare and beauty SKUs across its nationwide store base and online channel.
- Sasa Malaysia: Sasa is a Hong Kong-founded beauty specialty retailer with significant Malaysian presence and is both a HiShop retail partner and competitor across K-beauty and Asian beauty categories.
Others
- Shopee Malaysia: Shopee is one of HiShop's primary marketplace distribution channels and also an indirect competitor hosting thousands of similar beauty sellers; relevant as both channel partner and ecosystem context.
- Lazada Malaysia: Lazada is a major Malaysian marketplace where HiShop lists its products; it functions as a critical distribution channel and competitive surface for online beauty demand in Malaysia.
Regional players
- Zalora Malaysia: Zalora is a Southeast Asian fashion and beauty e-commerce platform; its Malaysian beauty category overlaps with HiShop in serving online beauty shoppers, though Zalora's primary focus is fashion-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hishop social profiles
Digital presenceHishop compliance and trust
Trust signalCompliance1 record
Hishop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hishop leadership team
Management profileNumber of profiles
Profiles1 record
Hishop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hishop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hishop
What does Hishop do?
Hishop is an online beauty and cosmetics retailer operating since 2009 that sells a curated selection of Korean and Chinese beauty products — including skincare, cosmetics, and beauty tools — to Malaysian consumers through its own e-commerce site hishop.my, major marketplaces (Shopee, Lazada, TikTok Shop), and physical retail chains (Guardian and Sasa). The company offers branded products (Guerisson, Catkin, Kiss New York, BeautiMe, CLIV) alongside HiShop-exclusive bundle deals and operates a Beauty Tier loyalty rewards program.
Is Hishop a public or private company?
Hishop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hishop founded?
Hishop was founded in 2009. It employs 1 to 10 people.
Where is Hishop based?
Hishop is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Hishop make money?
Three revenue lines are on record. Product Sales (Direct E-commerce) is the primary driver. The others are marketplace Sales and retail Distribution.
Who are Hishop's main competitors?
Direct peers on record are Hermo, Althea and Berrylook. Broad incumbents are Sephora Malaysia, Watsons Malaysia, Guardian Malaysia and Sasa Malaysia. Others are Shopee Malaysia and Lazada Malaysia. Zalora Malaysia is listed as a regional player.
Does Hishop have an API?
No public API is recorded for Hishop.
What industry is Hishop in?
Hishop's product category is Beauty & Cosmetics E-commerce. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFABAB, Beauty & Personal Care Marketplaces. Its NAICS code is 456120 and its SIC code is 5940.