Life Planning For Families

What Life Planning For Families does

Life Planning for Families of Special Needs, Inc. is a privately held advisory firm headquartered in Addison, Texas, that delivers specialized life planning consultation services to families with special needs members. Founded and led by TJ Kroehle, who has worked with special needs families since age 16 and personally parents a special needs child, the firm addresses complex challenges that conventional financial planning does not cover, including qualifying for and maintaining government benefits (SSI, Medicare, Texas Medicaid) while preserving assets above the $2,000 eligibility threshold, lifetime care cost planning, Special Needs Trust creation from 18 available trust types, beneficiary designation, guardianship, and transition planning at age 18. The practice operates under the legal name TXLP LLC DBA Life Planning For Families of Special Needs, Inc., with a sister entity For Families of Special Needs, Inc. providing benefits assistance and educational programming.

The firm's service portfolio includes one-on-one life planning consultations, free monthly 1.5-hour group consultations via Zoom, 2-day Life Strategies Workshops held in-person, government benefits identification and assistance, and the Greenbook Secure Client Portal, an annual subscription product providing encrypted email, cloud-based file sharing up to 1000GB, and access to the Big Ugly Greenbook document organization system. There is no proprietary technology platform or API; delivery is human-advisor-led using the firm's L.I.F.E. methodology (Life planning, Individualized care, Family communications, Establishing feasible plans) and a self-developed trust funding calculation program.

The business model combines freemium acquisition (free monthly Zoom consultations), quote-based professional services engagements (multi-year), workshop tuition (event-based), and recurring subscription revenue from the Greenbook portal. Distribution relies on direct consultations at the Addison office or remotely, community speaking engagements at organizations such as ARC, Life Path, Down Syndrome Guilds, and Autism Societies, and an extensive multi-vertical referral partner network spanning residential, medical/therapy, advocacy, recreation, and professional services. Investment products are explicitly referred out to the unaffiliated entity Income by Design, LP.

Name

Life Planning For Families

Legal name

Life Planning For Families of Special Needs, Inc.

Website

https://txlifeplanning.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Planning for Families is a specialized advisory firm in Addison, Texas, serving families with special needs members through life planning consultations, government benefits assistance, workshops, and a secure document portal.

Ownership category

akta.pro rank

Product category

Special Needs Financial Planning

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAKANAL

Family/Caregiver Transition Training & Planning Support

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

SECONDARYEDAAAJAM

Family & Life-Stage Financial Planning (Marriage, Kids, Caregiving)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

Keywords

• Special needs planning
• Estate planning services
• Special needs trusts
• Disability benefits assistance
• Family financial planning

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Planning Consultations: Free monthly group Life Planning Consultations held via Zoom, 1.5 hours in length, providing valuable insights and support on various life planning topics for families with special needs.
2. Greenbook Secure Client Portal Subscription: Yearly subscription service providing secure client portal access with cloud-based file-sharing, encrypted email, ability to send/receive large files up to 1000GB, and access to the 'Big Ugly Greenbook' document system for organizing care files for special needs children. Subscription must be renewed for continued access.
3. Professional Services Consultation: Comprehensive life planning consultation services including social benefits consultation, creating life plans, planning for lifetime financial support, estate planning for families of special needs, beneficiary designation guidance, and transition planning at age 18. The firm holds proprietary access to 18 distinct types of Special Needs Trusts.
4. 2-Day Life Planning Workshop: Workshop addressing the unique responsibilities, issues, and emotions that families with special needs face, covering topics including social security, SSI, Medicare, Texas Medicaid, legal issues, guardianship, estate planning, trust, waiver programs, and residence programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Life Planning For Families is a specialized consultation firm that helps families with special needs members create long-term financial and care plans. The company provides life planning consultations, assistance with Special Needs Trusts, government benefits guidance, and educational workshops, and offers a secure client portal called Greenbook for ongoing document and plan management.

Product overview

Life Planning For Families is a specialized consultation firm offering a suite of advisory services for families with special needs. The core offerings include Life Planning consultations, monthly Zoom consultations, 2-day Life Strategies Workshops, and Benefits Assistance for identifying governmental programs. The Greenbook secure client portal (a yearly subscription service) provides cloud-based document storage, encrypted email, and access to the Big Ugly Greenbook resource for organizing care documentation. All services are delivered through human advisors and do not include a technology platform or API integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Planning Consultation
• Free Monthly Zoom Consultation
• 2-Day Life Strategies Workshop
• Benefits Assistance Guidance helping families apply for and manage government benefits (such as SSI/Medicaid) for a special needs family member.
• Greenbook Secure Client Portal

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• For Families of Special Needs, Inc.coreOthersAn affiliated organization specializing in assisting individuals with disabilities and their families in understanding social systems and benefits that may be available to them. Located at the same contact information ([email protected]). The organization provides benefits assistance services and hosts workshops for families.
• Income by Design, LPcoreOthersUnaffiliated entity to which the firm refers clients for investment products and services. Michael Deguchi joined Income by Design and Life Planning for Families of Special Needs in March 2007 to pursue his career as an independent life planner. The firm clearly discloses that investment products and services are not offered through For Families of Special Needs, Inc.
• Residential Services & Day Programs NetworkminorOthersExtensive network of residential communities, HCS providers, ICF programs, supported living options, group homes, day habilitation services, and vocational training programs throughout Texas. Includes providers such as Goodwill North Central Texas, Reach Unlimited, and Segue Center. Referrals provided to families at no compensation.
• Medical, Therapy & Wellness Provider NetworkminorOthersNetwork of healthcare professionals including psychologists, ABA & behavioral therapists, dental providers, and speech/occupational/physical therapists. Includes providers like Dr. Denise McCallon, Adult My Life LLC, Special Care Dentistry, and Bilinguistics. No compensation exchanged for referrals.
• Advocacy, Education & Community Support PartnersminorOthersNetwork of advocacy organizations, educational consultants, nonprofit organizations, and community support services. Includes Autism Society of Texas, Texas Parent to Parent, Partners Resource Network, Region 10 Special Education Information Center, and Hank's Friends. Many partners have personal connections to the special needs community.
• Recreation, Camps & Social Programs PartnersminorOthersNetwork of recreational organizations, camps, and social programs including Ability Connection, Camp Agape, Camp Blessing, Camp For All, Camp Summit, Best Buddies, Special Olympics, and The Miracle League Frisco. Organizations recommended by families served or known to the team.
• Professional Services Referral NetworkminorOthersNetwork of professionals serving special needs families including home health services (Bluebonnet Trails, CareGiver), pharmacy services (PharMerica), insurance/Medicare resources (ProSurance Solutions, UnitedHealthcare), mortgage/lending services (The DeBowsky Team at PrimeLending), and home services contractors. No compensation for referrals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Special Needs Alliance: A national alliance of attorneys dedicated to legal and life planning for individuals with disabilities and their families. Direct competitor in the same niche of special-needs life/estate planning, with a comparable service model centered on Special Needs Trusts, benefits navigation and lifetime care planning.
• PLAN (Planned Lifetime Advocacy Network): Network of affiliated local PLAN organizations providing lifetime advocacy, pooled trusts and future-care planning for people with disabilities. Directly comparable mission — helping families secure lifetime care — and offers pooled special-needs trusts analogous to Life Planning's proprietary trust offerings.
• Academy of Special Needs Planners: Professional membership organization of attorneys, financial planners and advocates serving families of individuals with special needs. Directly comparable network of specialty advisors with overlapping service offerings in Special Needs Trusts, government benefits and lifetime care planning.

Broad incumbents

• MassMutual SpecialCare: Special-needs planning division within MassMutual that provides financial planning, Special Needs Trust services and benefits navigation. A larger incumbent offering overlapping capabilities but as part of a broad insurance/wealth platform rather than a dedicated specialty practice.
• MetLife Center for Special Needs Planning: Special-needs-focused resources arm of MetLife providing planning tools, articles and referrals for families of individuals with disabilities. Operates within a much larger insurance/employee-benefits platform, with comparable educational content but limited high-touch advisory services.

Others

• The Arc of the United States: National advocacy organization for people with intellectual and developmental disabilities, providing benefits guidance, family support and resource navigation. Adjacent rather than competitive — Life Planning for Families regularly refers clients to Arc and similar advocacy groups.
• National Disability Institute: Nonprofit focused on financial education and economic empowerment for people with disabilities, including benefits planning and asset-building. Adjacent ecosystem player providing education and tools that complement rather than compete with Life Planning's advisory services.
• Family Caregiver Alliance: National caregiver-support organization providing education, care-planning tools and policy advocacy for families caring for loved ones with chronic or disabling conditions. Adjacent support organization rather than a financial/estate planning competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/life-planning-for-families-of-special-needs-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Planning For Families