What Schjærven does

Schjærven AS is one of Norway's largest independent communications groups (kommunikasjonshus), founded in 1962 and headquartered at Mølleparken 4, Oslo. The group operates through four wholly-owned subsidiaries: Schjærven Reklamebyrå (full-service advertising and brand development), Clockwork (film and audio production), Re:Media (strategic media consulting and brokerage, established 2012), and Produksjonssjefen (print brokerage). In 2023, Schjærven and TRY Opt formed the Try Schjærven Media joint venture to create Norway's largest independent media agency, managing over 1 billion NOK in media spend from inception. The company is 100% family-owned through Ståle Invest AS, Sivje Invest AS, and Leni Invest AS, with the eponymous Schjærven family retaining control since founding.

The group delivers integrated creative, media, production, and technology services to enterprise clients, primarily large Norwegian and Nordic advertisers across retail (Power, XXL, Skeidar), FMCG (Synnøve/Findus), education (BI), legal services (HELP), optometry (Krogh Optikk), luxury (Bjørklund), and nonprofit sectors. The Schjærven Village model unifies creative and media capabilities under a single client engagement, and a partnership with Swedish agency Neumeister extends Nordic geographic reach for FMCG and brand-design work. Business model is professional services: project-based and retainer engagements with enterprise clients, supplemented by transaction-based media brokerage through Re:Media and the JV.

Schjærven has invested in AI capability development, most notably through BI Studieomaten — an ML-driven personalized career guidance platform built for Handelshøyskolen BI, which won three gold awards at the 2023 ANFO MarTech Awards. The agency positions itself around an 'HAI' (Human + Artificial Intelligence) creative philosophy and participates in the Oslo Kreativ AI community. Revenue is not publicly disclosed, but the group employs 100 people as of 31.12.2023 and holds Miljøfyrtårn (Eco-Lighthouse) environmental certification.

Name

Schjærven

Legal name

Schjærven AS

Website

https://schjarven.no

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Schjærven is a 100% family-owned Norwegian communications group operating four subsidiaries (advertising, media, film, print) plus the Try Schjærven Media JV, serving enterprise clients across Norway and the Nordics with integrated creative, media, and AI-enabled production services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Advertising agency services
• Media planning and buying
• Creative communications
• Brand development
• Film production services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Agency Services (Schjærven Reklamebyrå): Full-service advertising agency providing creative services, brand development, and marketing communications. Revenue from client projects and retainer arrangements.
2. Strategic Media Consulting (Re:Media): Full-service media agency specializing in retail media. Provides strategic media advice and mediation services. Re:Media founded by Schjærven in 2012.
3. Print Brokerage (Produksjonssjefen): Print-related brokering and services for printed materials.
4. Film Production (Clockwork): Audio and video production company producing commercials, brand films, and multimedia content.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Schjærven is one of Norway's largest communication groups, providing full-service advertising, strategic media consulting, film production, and print brokerage through its subsidiaries Schjærven Reklamebyrå, Re:Media, Clockwork, and Produksjonssjefen. The firm delivers creative campaigns, brand development, media planning/buying, and integrated marketing communications under the "Salg kan kjøpes" (sales can be bought) philosophy, targeting measurable sales results for enterprise clients.

Product overview

Schjærven is a family-owned Norwegian communication group consisting of multiple specialized companies. The core offerings include Schjærven Reklamebyrå (advertising agency), Re:Media (media agency), Clockwork (film production), and Produksjonssjefen (print broker). The group operates under the 'Salg kan kjøpes' philosophy, emphasizing that sales can be achieved through smart ideas and long-term growth. Schjærven Village integrates creative services with media expertise, while Try Schjærven Media represents a joint venture creating Norway's largest independent media agency. The group employs 100 people as of 2023 and serves major Norwegian and Nordic clients.

Differentiator

Problem solved

Functional benefit

Brands

• Try Schjærven Media: Joint venture between Try Opt and Re:Media, established to create Norway's largest independent media agency.

Products and services

• Schjærven Reklamebyrå Main advertising agency of the Schjærven group providing full-service creative, strategic communication, and brand development. Serves enterprise clients across Norway with campaigns and long-term brand work aimed at measurable sales results.
• Re:Media Full-service media agency established by Schjærven in 2012, specializing in strategic media consulting, media placement, and retail media, serving major clients such as XXL, Skeidar, Power, and Nille.
• Clockwork
• Produksjonssjefen Print broker within the Schjærven group handling procurement and brokering of printed materials and related services for the group's advertising and media clients.
• Try Schjærven Media Joint venture between Try Opt and Re:Media (Schjærven subsidiary) forming Norway's largest independent media agency. Manages over 1 billion NOK in media spend and targets Norway's largest advertisers and Nordic advertisers.

Quantifiable outcome

• New record first-day revenue of 71 million NOK for Power Sweden launch
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Try Opt / TRY Schjærven MediacoreStrategic or Co-development Partner · 1 January 2023Joint venture between TRY Opt and Re:Media (Schjærven subsidiary) to create Norway's largest independent media agency. Jointly managed technology, competence, and negotiating power toward media. TRY Opt was founded in 2015 as digital performance agency, evolved to full-service media agency with clients like REMA 1000, Vita, and Hurtigruten. Company to manage over 1 billion NOK from inception.
• NeumeistercoreStrategic or Co-development PartnerSwedish brand and design agency partnership. Companies previously collaborated 14 years ago on Elkjøp brand strategy in Norway and Nordic. Recent joint projects include Telenor Arena to Unity Arena rebranding and Power identity renewal. Offices in Oslo, Stockholm, and Malmö. Targeting FMCG category with 360-degree brand and design perspective.
• ClockworkcoreOthersFilm production company within Schjærven group. Part of 'Schjærven Village' integrated service model. Produces audio and video content including commercials, music videos, and brand films.
• Re:MediacoreOthersMedia agency within Schjærven group. Founded in 2012. Full-service media agency specializing in retail with major clients including XXL, Skeidar, Power, Nille. Part of 'Schjærven Village' model.
• ProduksjonssjefensupportingOthersPrint broker within Schjærven group. Provides print-related brokering and services. Part of integrated service offering.
• Oslo Kreativ AI / Make Oslo AIsupportingStrategic or Co-development PartnerAI creative community participation. Schjærven actively engaged in AI creativity discussions and thought leadership. Contributed to launch of 'Gullhaien' (Golden Shark) award for AI-driven creative work.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TRY (Try Opt / Try Reklamebyrå): Norwegian full-service communications group and Schjærven's JV partner in Try Schjærven Media. Closely comparable in scale, services (advertising + media), and target market, making it both collaborator and most direct domestic competitor.
• Anorak: Leading Norwegian independent creative and brand agency serving enterprise clients with integrated advertising, design, and digital services. Directly comparable in service mix and Norwegian enterprise client focus.
• Los&Co: Norwegian creative and brand strategy agency with strong enterprise client base. Comparable in positioning as a mid-size independent Norwegian agency competing for the same advertiser budgets.
• Neumeister: Stockholm-based brand and design agency and Schjærven's Nordic partner. Comparable in creative/design services and target clients (FMCG), but operates in a different geography (Sweden) with overlapping capabilities delivered jointly for cross-border clients.

Broad incumbents

• McCann Oslo (McCann Worldgroup): Norwegian arm of global advertising network. Competes for the same major Norwegian advertiser accounts but with access to global ad-tech, cross-border client rosters, and network buying power.
• DDB Oslo (DDB Worldwide / Omnicom): Norwegian creative agency within the Omnicom network. Directly competes for major Norwegian brand accounts, with similar creative and media capabilities but a broader network portfolio.
• MediaCom Norway (WPP): Global media agency operating in Norway, directly comparable to Re:Media and the Try Schjærven Media JV on media planning and buying services, but with global network scale and proprietary tools.
• Carat (Dentsu): Global media agency within Dentsu, named explicitly in management-team background of incoming Try Schjærven Media CEO Pelle Stensson. Competes head-to-head for large Norwegian advertiser media budgets.
• TBWA\ Oslo (TBWA Worldwide / Omnicom): Norwegian office of global creative disruption network. Competes for major Norwegian brand creative briefs, with comparable enterprise client focus but network-backed scale and technology.

Emerging players

• Bjørge Stensrud & Co (BS&Co): Norwegian independent creative agency competing for mid-to-large enterprise brand work. Comparable in independent-agency positioning within the Norwegian market, though smaller in scale than Schjærven's group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/121226
• Instagraminstagram.com/schjarven
• TikToktiktok.com/@schjarven
• Facebookfacebook.com/schjarven

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schjærven