Anorak
Anorak is a UK-based digital consultancy founded in 2010 that delivers integrated strategy, design, technology, and marketing services to global enterprises and startups, anchored by its proprietary Kindmags digital publishing platform.
- Company typePrivate
- Founded2010
- HeadquartersRoyal Tunbridge Wells, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Anorak does
Anorak is a multi-disciplined digital consultancy founded in 2010 and headquartered in Tunbridge Wells, United Kingdom, with 11–50 employees. The company delivers an integrated service offering branded 'Joined-Up Digital' that combines strategy, design, technology, and marketing to help global organisations establish, elevate, and monetise their digital presence. Its client base spans large enterprises (Universal Studios, Netflix, Honda, Jaguar, Puma, RBS, Superdrug, ITV, Allianz Global Assistance, TOPSHOP/TOPMAN) and growth-stage startups (FUSE Soccer, Audition Ready, #5 Magazine), with engagements spanning branding, website development, app creation, and large-scale data-driven technology projects.
Anorak's core proprietary asset is Kindmags, a web-based digital publishing platform launched in 2011 that accepts PDF/PSD uploads and converts them into rich media layouts for distribution across web readers, iPhone, iPad, and Android applications. Kindmags supports video, audio, animations, social media integration, offline reading, and in-app purchasing, and powers publications including #5 Magazine (which won Apple Newsstand iPhone App of the Year in 2011), TWO Magazine by Pixiwoo, Minerva Magazine, and Sabotage Times. The platform adds a subscription/recurring revenue stream alongside Anorak's primary professional services business.
The company operates a sales-led GTM motion through direct consultative engagement, with bespoke project-based pricing and multi-year contracts. Pricing is not publicly disclosed. Marketing is driven primarily through content marketing (an active blog on digital strategy, UX, SEO, and marketing), SEO/organic search, client testimonials from senior brand executives, and third-party validation via industry awards (Apple App of the Year, Digital Magazine Awards finalist). Anorak is privately held with no disclosed institutional investors, parent company, or external funding.
Anorak firmographics
Firmographics- Name
- Anorak
- Legal name
- Anorak
- Website
- https://anorak.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anorak is a UK-based digital consultancy founded in 2010 that delivers integrated strategy, design, technology, and marketing services to global enterprises and startups, anchored by its proprietary Kindmags digital publishing platform.
- Ownership category
- akta.pro rank
Anorak industry classification
Industry- Product category
- Digital Consultancy Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371), Miscellaneous Publishing (2741), Services-Advertising (7310)
- akta.pro primary industry
- Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)
- akta.pro secondary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where Anorak is headquartered
LocationHeadquarters
- HQ city
- Royal Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anorak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Consultancy Services: Fees for strategic consulting, digital design, web/app development, and marketing services provided to global organisations. Projects include branding, website development, app creation, and large-scale data-driven technology projects.
- Digital Publishing Platform Licensing: Licensing of the Kindmags platform to publishers for creating digital magazines, brochures, catalogues, newspapers, directories and eBooks with multi-platform distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Anorak product offering
Product offeringCore offering
Anorak is a multi-disciplined digital consultancy that supports global organisations to establish, elevate, and monetise their digital presence. It combines strategy, design, technology, and marketing under an integrated 'Joined-Up Digital' approach, delivering bespoke websites, custom applications, branding, and large-scale data-driven technology projects. It also develops and licenses the Kindmags digital publishing platform for creating and distributing digital magazines, brochures, catalogues, and eBooks across web, iPhone, and iPad.
Product overview
Anorak is a multi-disciplined digital consultancy founded in 2010 that offers an integrated approach called 'Joined-Up Digital', combining strategy, design, technology and marketing services. The core product portfolio includes the Kindmags digital publishing platform for creating and distributing digital magazines, brochures, catalogues and eBooks across web, iPhone and iPad. Notable publications built on this platform include #5 Magazine (which won Apple Newsstand iPhone App of the Year) and TWO Magazine by Pixiwoo. The company also provides branding, website development, and custom app creation services for large-scale data-driven technology projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Joined-Up Digital Consultancy
- Kindmags Digital Publishing Platform
- Website Development
- App Development
- Brand Strategy and Identity
Quantifiable outcome
- Nearly 2,000,000 visitors from 200 countries for #5 Magazine
- +4 more outcomes
Companies that use Anorak
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Anorak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Anorak partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Anorak competitors and assessment
Company assessmentBroad incumbents
- Wieden+Kennedy: Global independent creative agency with strong digital and brand experience capabilities - competing for the same enterprise-brand mandates but at significantly larger scale.
- Dept Agency: Global digital agency network offering strategy, creative, engineering, and marketing at scale - broader incumbent with overlapping capabilities but much larger geographic and headcount footprint.
Direct peers
- ustwo: London-headquartered digital product studio combining strategy, design, and engineering for global clients - nearly identical 'joined-up' full-service model in a comparable UK mid-size footprint.
- Rufus Leonard: London creative technology consultancy working at the intersection of strategy, brand, and digital product - comparable UK mid-size shop with similar integrated 'joined-up' delivery model.
- YUDU: Digital publishing platform for magazines, catalogues, and brochures with multi-channel distribution - direct functional competitor to Kindmags in the self-publishing SaaS space.
- Mag+: Digital publishing platform that converts InDesign files into branded tablet and mobile magazine apps - the most direct product competitor to Anorak's Kindmags platform.
- AKQA: Global digital agency delivering strategy, design, technology and marketing for blue-chip brands - directly comparable in service mix (Apple features, marketing integration, app delivery) and client profile.
- Inviqa: UK digital consultancy delivering strategy, design, engineering, and digital transformation - comparable full-stack digital agency positioning serving enterprise clients.
- Reading Room: UK digital agency specialising in digital publishing, content platforms, and online experiences for publishers and brands - the closest direct overlap to Anorak's Kindmags platform and magazine publishing work.
- Code Computerlove: Manchester-based UK digital product agency building websites, apps, and brand experiences for enterprise clients - similar service portfolio and SME scale to Anorak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anorak social profiles
Digital presenceAnorak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anorak leadership team
Management profileNumber of profiles
Profiles2 records
Anorak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anorak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anorak
What does Anorak do?
Anorak is a multi-disciplined digital consultancy that supports global organisations to establish, elevate, and monetise their digital presence. It combines strategy, design, technology, and marketing under an integrated 'Joined-Up Digital' approach, delivering bespoke websites, custom applications, branding, and large-scale data-driven technology projects. It also develops and licenses the Kindmags digital publishing platform for creating and distributing digital magazines, brochures, catalogues, and eBooks across web, iPhone, and iPad.
Is Anorak a public or private company?
Anorak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anorak founded?
Anorak was founded in 2010. It employs 11 to 50 people.
Where is Anorak based?
Anorak is headquartered in Royal Tunbridge Wells, United Kingdom, in the Europe region.
How does Anorak make money?
Two revenue lines are on record. Digital Consultancy Services are the primary driver. The others are digital Publishing Platform Licensing.
Who are Anorak's main competitors?
Broad incumbents on record are Wieden+Kennedy and Dept Agency. Direct peers are ustwo, Rufus Leonard, YUDU, Mag+, AKQA, Inviqa, Reading Room and Code Computerlove.
Does Anorak have an API?
No public API is recorded for Anorak.
What industry is Anorak in?
Anorak's product category is Digital Consultancy Services. Its primary akta.pro industry code is MPAJAJAA, Self-Publishing Platforms (KDP-style Marketplaces & Portals), with a secondary code of BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 5131 and its SIC code is 7371.