Alchin Long Group

What Alchin Long Group does

Alchin Long Group is a privately-held, family-owned Australian industrial conglomerate established in 1969 in Sydney, operating today as the parent company for six complementary brands across the hardware, building, and construction value chain. The flagship is Doric, Australia's largest privately-owned window and door hardware manufacturer, supplying the fenestration industry with products including multi-point locking systems (notably the DN8000), hinges, flush bolts, chainwinders, door track systems, weather seals, and security hardware. Cowdroy (operations since 1890) provides door track systems and accessories, while Azuma Design operates NATA- and IQNet-accredited testing facilities offering load, cycle, impact, corrosion, and wind-and-water penetration testing to Australian and international standards. Colonial Castings manufactures cast aluminium outdoor furniture and security door components from a Sydney moulding facility. Lock & Roll is the group's window-and-door repair franchise servicing the Sydney market with mobile technician vans, and AMS Australia delivers Australian-Government-endorsed high-security door hardware with SCEC listing.

The business model is vertically integrated manufacturing combined with services and franchising. Revenue is generated through B2B hardware sales to distributors, retailers, builders, architects, and property developers via a direct branch network spanning Australian capital cities and regional centers plus Asia-Pacific (Kuala Lumpur) and New Zealand (Auckland); through professional testing and engineering services (Azuma); through managed-services franchise revenue (Lock & Roll); and through e-commerce (Colonial Castings Lifestyle) and retail hardware distribution (Cowdroy). Internal R&D is staffed by 12+ industrial designers, mechanical, and electrical engineers working in a 12,000 m2 purpose-built Wetherill Park facility that houses 3D printing and CNC prototyping capabilities. Product-level integration of in-house testing has produced multiple industry-first products (DN8000 self-latching multi-point lock, Spring'tainer, EPEC cylinder) and 6 AGWA Most Innovative Component Awards. The customer base spans residential homeowners, commercial property managers, architectural and high-rise developers, government and high-security facilities, and outdoor furniture retailers. The group remains under the leadership of the second generation of the founding Long and Alchin families, with Nigel Long serving as Group CEO.

Name

Alchin Long Group

Legal name

Alchin & Long Group Pty Ltd

Website

https://alchinlong.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Alchin Long Group is a privately-held Australian industrial conglomerate (founded 1969) operating six brands across window and door hardware manufacturing, NATA-accredited compliance testing, cast aluminium outdoor furniture, and a window-and-door repair franchise, serving architectural, residential, commercial, and government customers across Australia, New Zealand, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Door and Window Hardware Manufacturing

NAICS

Metal Window and Door Manufacturing (332321), Locksmiths (561622)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

akta.pro secondary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• Window and door hardware
• Door track systems
• Compliance testing services
• Cast aluminium furniture
• Security door solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Manufacturing and Sales: Sale of door and window hardware products through brands Doric, Cowdroy, and AMS Australia. Products include flush bolts, hinges, chainwinders, multi-point locking systems, door track systems, weather seals, and security hardware.
2. Outdoor Furniture Manufacturing: Design and manufacture of cast aluminium outdoor furniture and accessories through Colonial Castings. Products include tables, chairs, benches, and outdoor décor distributed through retailers and e-commerce.
3. Compliance Testing Services: Industrial design, engineering and testing services through Azuma Design, including load testing, cycle testing, impact testing, accelerated corrosion testing and wind/water penetration testing for the Asia-Pacific region.
4. Franchise Revenue: Lock & Roll franchise model providing window and door repair, maintenance and upgrade services. Franchisees pay for the business model, training, support and brand access.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alchin Long Group designs, manufactures, and distributes window and door hardware, door track systems, high-security door solutions, cast aluminium outdoor furniture, and security door components through six brands (Doric, Cowdroy, AMS Australia, Colonial Castings, Lock & Roll, Azuma Design). It also provides NATA/IQNet-accredited compliance testing and engineering services and franchise-based window/door repair and maintenance services across Australia, New Zealand, and Asia-Pacific.

Product overview

The Alchin Long Group is a diversified portfolio company comprising six distinct brands serving the hardware, building, and construction industry. The portfolio operates as a platform of complementary businesses rather than a single unified product. Doric serves as the flagship brand, providing window and door hardware for residential, commercial and architectural applications, while Cowdroy focuses on door track systems and accessories. Azuma Design provides testing and engineering services, Colonial Castings manufactures outdoor aluminium furniture and security door components, Lock & Roll operates as the service and maintenance division, and AMS Australia specializes in high security door solutions. The group also includes notable products like the DN8000 Multi-Point Locking System, Spring'tainer safety innovation, and the Cowdroy Screenview mobile app. Together these brands provide comprehensive coverage from industrial design and manufacturing through to testing, maintenance, and after-sales service across global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Doric: Australia's largest privately-owned window and door hardware manufacturer supplying to the fenestration industry. Products for residential, commercial and architectural applications.
• Cowdroy
• Azuma
• Colonial Castings
• Lock & Roll
• AMS Australia

Products and services

• Doric Window and Door Hardware Window and door hardware including flush bolts, hinges, chainwinders, multi-point locking systems, door track systems, weather seals, and security hardware for residential, commercial, and architectural applications. Sold via direct branch network and distribution channels across Australia, New Zealand, and Asia-Pacific. Australia's largest privately-owned window and door hardware manufacturer.
• Cowdroy Door Track Systems and Accessories Australian-manufactured door track systems, stops, guides, spare parts, door furniture, glass shelving systems, shopfitting products, showcases, and weather seals for residential and commercial properties. Distributed through leading hardware and home improvement stores across Australia.
• Azuma Design Compliance Testing and Engineering Services Independent NATA and IQNet accredited testing facility providing industrial design, engineering and testing services across the Asia-Pacific region, including load testing, cycle testing, impact testing, accelerated corrosion testing, and wind and water penetration testing to Australian and international standards.
• Colonial Castings Cast Aluminium Outdoor Furniture and Security Door Components Permanent mould cast aluminium outdoor furniture and accessories (tables, chairs, benches, outdoor décor) and security door components and accessories. Manufactured at a dedicated aluminium moulding facility in Sydney and distributed through retailers, distributors, and e-commerce across Australia.
• Lock & Roll Window and Door Repair Services Franchise-based window and door repair, maintenance, and upgrade services for domestic and commercial property owners and managers, covering hinged doors, sliding doors, bi-fold doors, aluminium and timber windows, window and door security, and installation of door/window accessories. Franchise owners arrive on site with fully equipped vans.
• AMS Australia High Security Door Solutions Specialised high-security door solutions and lock monitoring hardware with Australian Government endorsements and Security Construction and Equipment Committee (SCEC) listing. Includes custom engineering services for unique security applications for government and commercial clients.
• DN8000 High Performance Self-Latching Multi-Point Locking System Proprietary corrosion-resistant high-performance multi-point locking system designed for Australian conditions; the world's first product to automatically close and latch under damaging wind loads.
• EPEC Electronic Pin Euro Cylinder Award-winning electronic pin euro cylinder security product offering innovative high-security performance.
• Spring Balance Systems Spring balance systems for aluminium windows with over 500,000 units manufactured annually, making Doric the leading OEM balance system manufacturer in Australia.

Quantifiable outcome

• Over 500,000 spring balance units manufactured annually - making Doric the leading OEM balance system manufacturer in Australia
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tekno AutosportscoreGTM or Marketing Partner · 1 January 2016ALG partnered with Tekno Autosports for 2016 racing season. Doric branding featured inside the #19 Holden V8 Supercar cabin with extensive television coverage. Cowdroy branding appeared on outer livery. Partnership with driver Will Davison continued through this team.
• Erebus MotorsportcoreGTM or Marketing PartnerDoric partnered with Erebus Motorsport supporting both V8 and GT racing endeavors. Doric branding featured on the #9 Erebus Mercedes-Benz AMG E63 V8 Supercar, team pits, uniforms and transporters. Partnership also extended to Asia Pacific GT racing involvement with Mercedes Benz SLS AMG GT racers.
• No Second Chance (N2C)minorGTM or Marketing PartnerALG is official sponsor of No Second Chance, a not-for-profit youth safety campaign focused on saving teenage lives by educating on dangers of street violence and road carnage. Partnership includes support for Youth Safety Presentations and Top Gun Program with Porsche Cars Australia.
• Porsche Cars AustraliaminorGTM or Marketing PartnerPorsche partnered with No Second Chance program through ALG sponsorship. Selected graduates of Youth Safety Presentations are invited to Porsche Sport Driving School Young Driver Program.
• Children's Hospital at Westmead - Kids Don't Fly CampaignminorStrategic or Co-development PartnerDoric Products and Azuma Design joined the Children's Hospital at Westmead's Kids Don't Fly campaign to develop specialty hardware to prevent child falls from windows and balconies. Azuma developed self-certification kit for window compliance for children's safety.
• Doric Desmosport Ducati / Mike JonescoreGTM or Marketing PartnerDoric sponsored the Doric Desmosport Ducati motorcycle in Australian Superbike Championship. Rider Mike Jones won the 2019 Australian Superbike Championship at Sydney Motorsport Park.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Maco Mayer & Co. Austrian family-owned manufacturer of window and door hardware with multi-point locking systems. Closely comparable in ownership profile to ALG and in product mix to Doric, particularly for timber and aluminium window hardware.
• ASSA ABLOY: Global leader in door opening solutions and architectural hardware, operating the Lockwood brand in Australia. Competes directly with Doric, Cowdroy, and AMS in locks, multi-point systems, and high-security hardware, but at vastly greater scale and with a much broader product portfolio.
• Allegion: US-listed global security products company owning Schlage, Gainsborough, and Whitco. Gainsborough and Whitco are direct Australian window and door hardware competitors to Doric and Cowdroy, while Allegion's broader portfolio competes across AMS Australia's high-security and commercial lock categories.
• Roto Frank: German-headquartered global manufacturer of window and door hardware, including tilt-and-turn systems and multi-point locking. Competes with Doric in architectural and high-rise window hardware categories across Europe and Asia-Pacific.
• Siegenia-Aubi: German manufacturer of window hardware, door hardware, and comfort systems for residential and commercial buildings. Direct comparable to Doric's and Cowdroy's window and door hardware lines, with a global distribution footprint overlapping in Asia-Pacific.
• Hoppe Group: European market leader in the development, production, and marketing of hardware systems for doors and windows. Competes with Doric and Cowdroy in architectural window and door hardware globally.
• AmesburyTruth (ASSA ABLOY): North American window and door hardware specialist covering balances, locks, and operators, now within ASSA ABLOY. Comparable to Doric's spring balance and window hardware businesses, particularly the 500,000+ unit annual OEM balance system line.

Direct peers

• Centor: Australian-headquartered designer and manufacturer of architectural door and window hardware, particularly for folding and large opening doors. Closest Australian peer to Doric in the architectural specification channel, competing for the same high-rise and architect-specified projects.
• Whitco: Australian heritage window and door hardware brand (now part of Allegion) selling locks, door furniture, and window hardware through hardware retailers. Direct competitor to Cowdroy and Doric's residential hardware lines in Australian retail and trade channels.
• Lockwood (ASSA ABLOY Australia): ASSA ABLOY's Australian lock and door hardware brand with deep heritage, SCEC-listed security products, and national distribution. Direct competitor to Doric, Cowdroy, and AMS Australia in the Australian locksmith, retail, and government security channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alchinlong

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchin Long Group