Erebus Motorsport

What Erebus Motorsport does

Erebus Motorsport is a professional Australian Supercars Championship racing team headquartered in Dandenong, Victoria, founded in 2011. The team operates two Holden Chevrolet Camaro race cars — the #99 driven by Cooper Murray with co-driver Lochie Dalton, and the #9 driven by rookie Jobe Stewart with co-driver Jarrod Hughes — under the operational leadership of COO Carly Hammersley. The team's core product is competitive participation in Australia's premier touring car category, with national television broadcast exposure across the Supercars season.

The business is sponsorship-driven: the team generates revenue primarily through corporate partnership agreements that provide sponsors with brand visibility via race car liveries, event hospitality, and broadcast/digital media exposure. The sponsor stack is anchored by three 'core' partners — TotalEnergies (primary sponsor of the #99), Solo Energy, and 7-Eleven (co-sponsors of the #9) — and supplemented by a long tail of secondary partners including the Australian Army, Chiko, Greenworks Australia, Hope Energy, Supagas, Mechanix, Snap-on Tools, Motorsport Superstore, and charitable partner Rural Aid. Beyond sponsorship, the team operates an online merchandise store (Erebus Store) and an annual fan membership program; these direct-to-consumer streams are incremental rather than primary revenue drivers.

Erebus has built a differentiated cultural positioning around the Supercars Indigenous Round, commissioning Indigenous artist Jedess Hudson to create themed liveries annually since 2024. This Indigenous Round program, combined with the team's national broadcast platform, represents a distinct value proposition for sponsors seeking culturally resonant motorsport marketing activations beyond conventional branding inventory.

Name

Erebus Motorsport

Website

https://erebusmotorsport.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Erebus Motorsport is a privately held Australian Supercars Championship racing team based in Dandenong that fields two Holden Camaros and generates revenue through corporate sponsorships, fan memberships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Professional Motorsport Racing Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Supercars racing team
• Motorsport sponsorship
• Race team merchandise
• Fan membership program
• Professional motorsport services

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Sponsorship Revenue: Erebus Motorsport operates as a professional Supercars Championship racing team, deriving revenue primarily from corporate sponsorship agreements with partners including TotalEnergies, Solo Energy, 7-Eleven, and various other brands visible on team assets and race liveries.

Marketing channels1 record

Core offering

Erebus Motorsport is a professional Australian Supercars Championship racing team operating Holden Chevrolet Camaro race cars (#9 and #99) out of Dandenong, Australia. The team monetizes its racing operations through corporate sponsorship deals, an annual fan membership program, and sale of branded merchandise via the Erebus Store.

Product overview

Erebus Motorsport is a Supercars Championship racing team operating two Holden Camaros (#9 and #99). The company offers memberships providing exclusive fan access to the team, and merchandise through its Erebus Store. The team competes in the Australian Supercars Championship, showcasing sponsored liveries on their race cars throughout the season.

Differentiator

Problem solved

Functional benefit

Products and services

• Erebus Memberships
• Erebus Store

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TotalEnergiescoreGTM or Marketing PartnerTotalEnergies is a primary sponsor of Erebus Motorsport, featuring on the #99 Camaro driven by Cooper Murray. The partnership includes the TotalEnergies Quartz Racing livery for the Darwin Triple Crown Indigenous Round, with TotalEnergies Managing Director Louis Haendler involved in the collaboration.
• Solo EnergycoreGTM or Marketing PartnerSolo Energy is a sponsor featured on the #9 Camaro driven by rookie driver Jobe Stewart. The partnership debuted at the Australian Grand Prix and continues through the Darwin Triple Crown Indigenous Round with special Indigenous-themed livery.
• 7-ElevencoreGTM or Marketing Partner7-Eleven is a co-sponsor with Solo Energy on the #9 Camaro, supporting the Indigenous Round livery and representing the fuel/energy retail brand in Australian motorsport.
• ChikominorGTM or Marketing PartnerChiko is a partner brand of Erebus Motorsport, appearing in the sponsor lineup on the team website.
• Greenworks AustraliaminorGTM or Marketing PartnerGreenworks Australia appears as a sponsor partner of Erebus Motorsport, included in the team sponsor lineup.
• Australian ArmyminorGTM or Marketing PartnerAustralian Army is a sponsor partner of Erebus Motorsport, featured in the team sponsor lineup.
• Hope EnergyminorGTM or Marketing PartnerHope Energy appears as a sponsor partner of Erebus Motorsport in the team sponsor lineup.
• SupagasminorGTM or Marketing PartnerSupagas appears as a sponsor partner of Erebus Motorsport in the team sponsor lineup.
• MechanixminorGTM or Marketing PartnerMechanix (work gloves brand) appears as a sponsor partner of Erebus Motorsport, featured in the team sponsor lineup.
• Snap-on ToolsminorGTM or Marketing PartnerSnap-on Tools appears as a sponsor partner of Erebus Motorsport, included in the team sponsor listing.
• Motorsport SuperstoreminorGTM or Marketing PartnerMotorsport Superstore appears as a sponsor partner of Erebus Motorsport, included in the team sponsor listing.
• Rural AidminorGTM or Marketing PartnerRural Aid appears as a charitable partner of Erebus Motorsport in the team sponsor listing.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walkinshaw Andretti United: Supercars Championship team formed from the merger of Walkinshaw Racing and Andretti Autosport's Australian program. Directly comparable as a multi-car private Supercars team with major sponsor partnerships.
• Brad Jones Racing: Multi-car Supercars Championship team based in Albury, NSW. Directly comparable as a private racing team with sponsorship as core revenue and a history of Indigenous Round liveries (also worked with artist Jedess Hudson).
• Tickford Racing: Melbourne-based Supercars Championship team. Directly comparable as a private motorsport team competing in the same series with similar sponsor and merchandise-driven business model.
• Triple Eight Race Engineering: Australia's most successful Supercars Championship team, also a private outfit running multiple cars. Directly comparable as a Supercars team competitor with similar sponsorship-driven revenue model and national broadcast exposure.
• Dick Johnson Racing: Iconic multi-car Supercars Championship team. Directly comparable as a privately held racing team competing in the same series with corporate sponsorship as primary revenue.
• PremiAir Racing: Supercars Championship team. Directly comparable as a private multi-car racing team in the same series with similar sponsor and operational structure.
• Grove Racing: Family-owned Supercars Championship team (formerly Kelly Grove Racing). Directly comparable as a smaller private Supercars outfit with sponsorship-driven revenue and merchandise operations.
• Team 18: Supercars Championship team. Directly comparable as a private Australian racing team competing in the same championship with sponsorship as primary revenue stream.

Broad incumbents

• Andretti Autosport: Large multi-series motorsport operation (IndyCar, Formula E, etc.). Comparable as a private motorsport team business with multi-car sponsorship-driven revenue and operations spanning continents.
• Penske Entertainment: Major motorsport organization running IndyCar and other series. Comparable as a scaled motorsport operator with sponsorship-led revenue, though operates at much larger scale and across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ErebusMSport
• Facebookfacebook.com/ErebusMSport
• LinkedInlinkedin.com/company/erebus-motorsport-v8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erebus Motorsport